Open Source Digital

8/6/2019 Open Source Digital

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OPENSOURCE DIGITALOPENSOURCE DIGITAL

For faster and smarter Marketingsolutions


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Web and youWeb and you

The relationship between you, yourbusiness and the web is no more a matter

of choice, but of compulsion. To remain

competitive, keep your market share intact and acquire new business, you must

have to think digital and act digital. The

web has the potential to transform yourbusiness and unroll new opportunities.


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The challengeThe challenge

y The real challenge emerge from the rightmanagement and processing of the

volume of data produced and selection of

the right portfolio of tools and methodsto launch the digital campaign. This needs

functional expertise and analytical skills of

highest standard and which forms ourcore capabilities.


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The solutionThe solution

Development of right strategy along withcreative and persuasive contents are

critical for the success of any digital

campaign.We use our experience andexpertise in media and market research

to deliver right and effective solution to

our clients.


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Our roleOur role

We assume the role of a planner, a strategist, amoderator and an executor of your digitaloperation.We ensure optimization of resourcesin your organization and achievement of results as

per the set target.We remain alert to any newdevelopments in the technological front likedevelopment of any new tools or platforms andpromptly adopt it to increase efficiency of the

operation.W

e also keep tab on your competitorsmoves and take any supplementary or counter-balancing measures to maintain your competitiveadvantage over them.


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Identifying needsIdentifying needs

yWe identify the exact communicationneeds of an organization by studying its

profile, product portfolio and the target

audience.We also ascertain the recentmarket trends, the comparative efficacy of

various available channels and the

proportional accessibility of differentmedia to the target audience.


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The strategyThe strategy

We develop strategy in synch with the distinctorganizational goal of our clients.We clearlydefine the target audience, assess the accessibility

of the digital medium to the group, find out theproportional reach of the various channelsacross the audience, their admiration andreceptiveness for any specific content, the

pattern of their responses to various digitalmediums and their potential impact on theprospective clients.


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The toolsThe tools

y We will carry out the operation through variousonline mediums and platforms. It includes socialmedia platforms like Facebook,Twitter,My spaceand Orkut etc. Instant messengers likeWindows

live messenger, Google talk, Yahoo messenger,AOL messenger etc will be used to delivermessage , receive immediate feedback and spreadthe buzz. Apart from it we will write contextualblogs about a product and promote it acrossvarious channels to drive traffic and raiseawareness about your brand. Online forums willbe started to ensure a consistent conversationbetween the consumer and your brand.


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The processThe process

y Content plays a key role in the digital mediacampaign. The style, theme and presentation ofthe content vary in accordance with theplatforms and the tools used to run the campaign.

We develop diversified contents which arecreative and persuasive to highlight thecommunication proposition and deliver thedesired message to the clients. Customers are

sought to be engaged through various interactiveactivities like games, quizzes and many otherapplications designed to obtain feedbacks andrespond to their specific queries.


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ActivitiesActivities

We will collect data from social networking sitesregarding the personality traits of individuals,identify their behavioral pattern, their opinionabout various subjects, their response to various

issues, their value orientations and their socioeconomic profile which have a bearing on hisultimate decision making.We will developcontents for websites and blogs, post relevant

updates on social networking sites, use variousinteractive applications to engage with theaudience and trigger discussions on various topicswith specific focus on your brand and products.


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How it worksHow it works

Dynamic contents in websites or blogs keepthe consumer updated on the activities andoperations of the company. Informationabout any new product launch, change in

policy or any other communication isinstantly delivered to the client through theweb platform. Acknowledgement ofconsumers grievances and their redressal areexpedited, Social initiatives taken by theclient are highlighted and attention of theconsumers to the products and services aresolicited using the web media.


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Information managementInformation management

y We scan, filter, collate and organize

Information streams generated through

digital media campaigns, find out its usability

to solve problems and identify opportunities.It helps you in modulating your marketing

strategies in response to the consumers

preferences and feedbacks and ascertain his

perception about your brand. It also helps inspotting and eliminating visible and latent

flaws in your product, service or process.


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OutcomeOutcome

y The immediate outcome of a digitalcampaign is an increased inflow of leads,enquiries, feedbacks, proposals and

customer insights. It increases yourvisibility, strengthens your brand andkeeps you updated on the changingbehavior, choice and preferences of the

consumer. It triggers more interest inyour products and drives sales of yourproducts.


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Cost advantageCost advantage

y A digital media campaign has a definite cost

advantage over the traditional media

campaign. It obviates the need of an

elaborate logistics management and buyingcostly media space in other mediums of

communications.With expense of your

marketing communication remaining same,

you can reach a wider audience throughdigital campaign than the conventional

marketing campaign.


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BenefitsBenefits

y Digital campaign helps you inreformulating your marketing strategy and

identify the threats and opportunities for

your business faster than by any othermethod. It facilitates quicker research

activities. You can remove your flaw, effect

product differentiations and adopt moreconsumer friendly approach in response

to consumers expectations and feedbacks.


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Adopt digital..accelerate growthAdopt digital..accelerate growth

With all advantages it has over theconventional mediums of marketing, you can

expect a better rate of growth through thedigital campaign than other alternative mediacampaigns. It saves your time and resource aswell as keeps you in control over the process

of the entire operation.With the flexibility tochoose the levers of control , you can driveyour business on the high track of growth.


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THANK YOU

Opensource communicationsA-180,Saheed Nagar

Bhubaneswar,Odisha

E [email protected]@rediffmail.com

http://www.opensourcecommunication.com

Documents

Open Source Digital