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Online Personal Branding - Helping Manage Your Career. Presented By: Christopher J. Bilotta Resource Development Company, Inc. . Introduction. Purpose Discuss personal branding and its use in - PowerPoint PPT Presentation
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Online Personal Branding - Helping Manage Your Career
Presented By: Christopher J. Bilotta Resource Development Company,
Inc.
IntroductionPurpose
Discuss personal branding and its use in career management and job search Provide tips on how to define and market your
online personal brand
Presenter Profile President, RDC, Inc., HR Consulting Firm 15 years executive search & career consulting CPRW, CPA Drexel University: BS Business, MBA www.christopherbilotta.com
How A Product Differs From A Brand
A product is made; a brand is made up of trust and relationships A product is a value delivered; a brand is a personality A product is sold by a merchant; a brand is bought by a customerA product can be easily copied by a competitor; a brand is unique
Product vs. Brand
Personal Branding - The Beginning
Coined in 1997 by Tom Peters in a Fast Company article titled “The Brand Called You”
Peters wrote, “Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies. Our most important job is to be head marketer for the brand called You.”
Personal Branding Defined
Achieving personal and professional goals by differentiating yourself and articulating your unique value through a consistent message.
Authored by Allison Tibbs, www.eXaminer.com, 7/7/09
Breaking the Definition Down - 1
Achieving personal and professional
goals
Everyone has or should have goals that they set, whether personal or professional. There is no benefit to setting goals if you don’t strive to reach them. Your Personal Brand can provide the extra step needed to reach those goals.
Breaking the Definition Down - 2
Differentiating yourself by articulating your unique value
Your Personal Brand can be the deciding factor on whether you are promoted or hired. If your Personal Brand is not viewed as valuable and unique, you offer no compelling reason to be considered. It is important that your brand stands out from the competition.
Breaking the Definition Down - 3
Through a consistent message
A successful personal brand is one that is consistent. If it isn’t, you run the risk of confusing your target audience. Once confusion sets in, your credibility suffers and you will not be taken seriously. If you confuse your audience, you lose your audience.
Your Personal Brand
Is Not Artificially created or manufactured Just a logo or tag line Self-centered or self-indulgent
Is Intrinsic Authentic Individual
Your Brand – Stand Out in A Crowd
“We all have brands worthy of remark.”
- Tom Peters
Defining Your Personal Brand
Your personal brand is what others think of you
strengths skills personal traits passions how you add value
Being Real – A Branding Experiment
Poll a select group of 50 people including co-workers, associates, clients, friends, etc.Ask them to write down 3 words that quickly come to mind that they feel best describe youDo the sameMatch your internal brand to the external brand you have projected Do others perceive your brand as you do?Turn perceptions into strengths
Be Found
Would you buy something from a company that doesn’t have a website?What do you do before you buy? Research – probably on Google Employers do too – 75% Google candidates
Don’t be a Digital Question MarkYou want positive results when someone Googles your name
Your Online Presence
Google quotient (GQ)The Digital Scale – Are You Digitally Distinct Dabbling Disastrous Dissed Disguised
Online Personal Branding
Brand central Your domain name Your personal website
Social networks LinkedIn, Twitter, Facebook, etc.
BloggingConversing/Commenting on other blogs
Marketing Your Brand
Everything you do mattersBe consistentPay attention to substance and styleWord of mouth marketing is keyNurture your networkGive to get
Benefits of Personal Branding
Enhances self-awarenessClarifies goalsCreates visibility and presenceDifferentiates you Puts you in controlCreates wealthIncreases staying power
Next StepsEducate Yourself JobMetrx Blog – www.jobmetrx.com
Calculate your Google Quotient www.onlineidcalculator.com/index.php
Build Your Personal BrandEstablish/Enhance Social Media ProfilesRegister your Domain Name www.GoDaddy.com
Build Content – Articles, Whitepapers, etc.Develop a Personal Website / Blog