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Another project for Internet Marketing: For this one, we analyzed the environment and created an online advertisement for the week's theme - Snorkeling. Grade: 100%
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Assignment #3: Online Advertising
Ronelle Leisure & Alex Petralia
Snorkeling in Maui
October 10, 2012
Product & AdvertisementProduct
Snorkeling in Maui
Audience
Bay area residents, aged 25-100
Middle to Upper Class
Objective
Click Through!
Banner Type
Image
Design & TargetingDesign
Two-part advertisement, with our CTA separating the two images
From a sea of people to the seas of Maui
Text
Play on words, incorporating our sea theme
Clever CTA, break from typical “click here”
Targeting
Geographic
Contextual
The AdvertisementSnorkeling in Maui