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LOGO
Online advertising
By QI QIN
Contents
1 What is online advertising
2
Advantage of online advertising3
4
5
Picture taken from:http://smartvertisindo.com/wp-content/uploads/2010/11/modern-advertising-methods.jpg
Types of online advertising
Revenue models
3”R” of online advertising
Online Advertisement
Picture taken from:http://jeremyrue.com/wp-content/uploads/2010/05/web-advertising-300x187.png
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers(Wakolbinger, 2009).
Types of online advertising
Picture taken from:http://www.web-ads.info/index.html
Competitive advantage over traditional advertising
Picture taken from:http://www.flickr.com/photos/pinkponk/517248803/http://www.bpsoutdoor.com/blog/wp-content/uploads/2009/01/251a-9-08.jpghttp://www.site-vital.com/product_images/uploaded_images/11.gif
http://affordableadvertisingonline.com/yahoo_site_admin/assets/images/chart.23702532_std.jpgPicture taken from:http://colorswebindia.com/images/online_advertising_header.jpg
Revenue models
Picture taken from:http://gadgetynews.com/wp-content/uploads/2011/03/online-advertising1.jpg
Picture taken from:http://insight.think-train.com/wp-content/uploads/2008/03/3r_online_advertising_model.jpg
What is the Future of Advertising?
Picture taken from:http://uscarpetcleaning.net/wp-content/uploads/2010/09/SEO.jpg-300x231.gif
Picture taken from:http://media.point2.com/p2a/htmltext/ac68/fc73/e20d/f26c468636a1d4fb30f3/original.jpg
Conclusion
Reference
Picture taken from:http://www.ebuildawebsite.com/wp-content/uploads/2011/05/1304415362-85.jpg
Wakolbinger, Lea; Michaela, Denk Oberecker, Kluas (September 2009). "The Effectiveness of combining Online and Print Advertisement". Advertisind Research 49 (3): 360-372.
http://smartvertisindo.com/wp-content/uploads/2010/11/modern-advertising-methods.jpg(accede date:27,05,2011)
http://jeremyrue.com/wp-content/uploads/2010/05/web-advertising-300x187.png(accede date:27,05,2011)
http://www.web-ads.info/index.html(accede date:27,05,2011)
http://www.flickr.com/photos/pinkponk/517248803/(accede date:27,05,2011)
http://www.bpsoutdoor.com/blog/wp-content/uploads/2009/01/251a-9-08.jpg(accede date:27,05,2011)
http://www.site-vital.com/product_images/uploaded_images/11.gif(accede date:27,05,2011)
http://colorswebindia.com/images/online_advertising_header.jpg(accede date:27,05,2011)
Reference
Picture taken from:http://www.ebuildawebsite.com/wp-content/uploads/2011/05/1304415362-85.jpg
http://gadgetynews.com/wp-content/uploads/2011/03/online-advertising1.jpg(accede date:27,05,2011)
http://insight.think-train.com/wp-content/uploads/2008/03/3r_online_advertising_model.jpg(accede date:27,05,2011)
http://uscarpetcleaning.net/wp-content/uploads/2010/09/SEO.jpg-300x231.gif(accede date:27,05,2011)
http://media.point2.com/p2a/htmltext/ac68/fc73/e20d/f26c468636a1d4fb30f3/original.jpg(accede date:27,05,2011)
http://affordableadvertisingonline.com/yahoo_site_admin/assets/images/chart.23702532_std.jpg(accede date:27,05,2011)