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Created by http://www.koeppeldirect.com/ Knowing where a target demographic is spending their time and attention is one of the primary goals of a marketer. Every year billions of dollars are being spent on TV adverting and online advertising with the objective of increasing sales. However, some mediums are more effective in targeting various demographics than others. This presentation explains the differences between online advertising and TV advertising along with which medium is most effective in reaching various demographics.
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Sourceshttp://blogs.wsj.com/marketbeat/2012/01/23/google-leans-on-rivals-for-revenue/
http://www.emarketer.com/newsroom/index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/
http://see.tritonmedia.com/Media/Default/Documents/2012-06-01-Media-Influence-Survey.pdf
http://blog.nielsen.com/nielsenwire/mediauniverse/
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/TrendsAdSpendanEffectiveness_Spreads.pdf
http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/Nielsen-Cross-Platform-Report-Q1-2012-final.pdf
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2012/05/Nielsen-Adv-Aud-by-MediaType-Spring-2012.pdf
