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Project 1 Online advertising. Nan Zhou Hand drawn Noodle house. Mengxu Chen. background. Nan Zhou Hand Drawn Noodle House 1022 Race St. Philadelphia PA 19107 Tel: 215-923-1550 http:// nanzhounoodlehouse.com /. background. History of Nan Zhou Pulled Noodles - PowerPoint PPT Presentation
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PROJECT 1ONLINE ADVERTISING
NAN ZHOU HAND DRAWN NOODLE HOUSE
MENGXU CHEN
BACKGROUNDNan Zhou Hand Drawn Noodle House 1022 Race St. Philadelphia PA 19107 Tel: 215-923-1550 http://nanzhounoodlehouse.com/
BACKGROUNDHistory of Nan Zhou Pulled Noodles Over 160 years (Ching Dynasty) Northwest of China Nomadic people Broth + Chili oil + Radish + Fresh green + Beef/Mutton + Noodles
Photo: http://nanzhounoodlehouse.com/photos.html
CREATIVE BRIEFCompelling Offer Authentic & Delicious Different choices Low price Fast service Convenient location
CREATIVE BRIEFTarget Audience Philadelphia area Chinese student Fan of noodles and Chinese food People work or live nearby
CREATIVE BRIEFCompetitive landscapeCompetitors Another noodle house in Chinatown Asian restaurant
Advantage Delicious food Low price
Disadvantage No Wi-Fi No delivery Cash only
CREATIVE BRIEFGoals for this project Attract local people in Philadelphia Raise the popularity
DESIGN PROCESS Browse reviews on Yelp and Zagat Summarize the feature that most people like Springy noodles
Rich broth for the soup
Fantastic meats
Cheap
Find pictures on Flickr Start design on Photoshop
DESIGN STRATEGYStatic Banner Ads Brand
Traditional Chinese noodles Location Website
Menu Contact information Yelp reviews
240X400 Vertical Rectangle
DESIGN STRATEGYStatic Banner Ads Brand
Traditional Chinese noodles Location Website
Menu Contact information Yelp reviews
336X280 Large Rectangle
DESIGN STRATEGYStatic Banner Ads Brand
Traditional Chinese noodles Location Website
Menu Contact information Yelp reviews
250X250 Square Pop-up
DESIGN STRATEGYStatic Banner Ads Brand
Traditional Chinese noodles Location Website
Menu Contact information Yelp reviews
160X600 Wide Skyscraper
DESIGN STRATEGYStatic Banner Ads Brand
Traditional Chinese noodles Location Website
Menu Contact information Yelp reviews
468X60 Wide Skyscraper
DESIGN STRATEGYAnimated Banner Ads Brand
Traditional Chinese noodles Slogan
“We provide you amazing noodles!” “Cheap but Amazing.” “Authentic, springy, hand-drawn.”
DESIGN STRATEGYAdvertising Media Websites Philly.com/food Media Kits http://www.phillyflipbook.com/2013MediaKit/files/assets/downloads/page0026.pdf
DESIGN STRATEGYAdvertising Media Websites Dealmoon.com
DESIGN STRATEGYAdvertising Media Websites Spcnet.tv Media Kits http://zh.spcnet.tv/advertise.php
DESIGN STRATEGYAdvertising Media Websites Visitphilly.com Media Kits http://www.visitphilly.com/toolkit/advertise/
DESIGN STRATEGYAdvertising Media Websites Yobus.com
DESIGN STRATEGYMetric for measuring success The number of customer record The number of website viewers
THANK YOU!