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April 2019
OneSmart International Education Group Limited
Investor Presentation
2
Disclaimer
This presentation contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the
Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends,"
"plans," "believes," "estimates," "confident" and similar statements. OneSmart may also make written or oral forward-
looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report
to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or
employees to third parties. Any statements that are not historical facts, including statements about OneSmart's beliefs and
expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to
differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following:
OneSmart's goals and strategies; its future business development, financial condition and results of operations; its ability to
continue to penetrate premium K-12 after-school education services market; diversify and enrich our education offerings;
enhance the development and management of our teacher team and teaching materials; competition in our industry
in China; its ability to maintain and expand online education presence; relevant government policies and regulations relating
to the corporate structure, business and industry; and its ability to protect our students’ information and adequately address
privacy concerns. Further information regarding these and other risks, uncertainties or factors is included in the Company's
filings with the U.S. Securities and Exchange Commission. All information provided in this presentation is current as of the
date of the presentation, and OneSmart does not undertake any obligation to update such information, except as required
under applicable law.
Section 1
Company Overview
4
Who We Are – Leading Diversified Premium K-12 After-school
Education Service Provider in China
Notes1. In terms of revenue in 2016 and 2017, according to Frost & Sullivan2. For students from kindergarten to the third grade in Shanghai in terms of revenue in 2016 and 2017, according to Frost & Sullivan 3. As of February 28, 20194. In terms of revenue in 2017, according to Frost & Sullivan5. A student enrollment is defined as a student who takes at least one class in one subject during a certain period. Under this definition, a student taking at least one class in each of two subjects during a certain period is treated as two
student enrollments for the period. The number of students enrolled in our invested K-12 schools and OneSmart Online is not included for this purpose6. For the first fiscal quarter ended February 28, 20197. Fiscal year ended August 31
Well-recognized brand with 401
study centers covering 42cities in China(3)
Dominant 2017 market share of
26.3%(4) in Shanghai’s premium K-12
after-school education market
156,171 average monthly student
enrollments(5)(6)
#1 premium K-12 after-school tutoring
service provider in China(1)
#1 young children mathematics education
service provider in China(2)
6,613full-time teachers(3)
RMB2.9Bnrevenue in FY2018(7) with
36.8% 3-year CAGR
Bring out the utmost learning power in each student by cultivating his or her study
motivation, capability and perseverance, and enable our students to pursue life-long success
Our MissionBuild the most trusted
‘‘Third Classroom’’ outside of home and school
Our VisionCustomer Focus
ExecutionInnovationTeamwork
Our Values
5
OneSmart VIP
1-on-1, 1-on-3 3rd–12th Grade
Kids Math
1-on-8 1-on-10
Newly Acquired & New Program Initiatives
OneSmart Class
OneSmart International
Education
HappyMathOneSmart VIP
Notes1. In terms of revenue in 2016 and 2017, according to Frost & Sullivan2. For students from kindergarten to the third grade in Shanghai in terms of revenue in 2016 and 2017, according to Frost & Sullivan
also covers Chinese, Computer Programming and Science Education
What We Do
FasTrack English
Kids English
#1 premium K-12 after-school tutoring
service provider in China(1)
3 to 8 Years Old
#1 young children mathematics education service provider in China(2)
3 to 8 Years Old
Kids English with a focus on
STEM English
OneSmart Study Camp
Tianjin Huaying OneSmart Small Group Class
Tus-Juren
Strategic Investments in Online Education
Yimi Online Tutoring UUabc BestMath
6
Our Key Milestones
2008
2018
Launched Our UPC System(1)
Opened Our First Study
Center in Shanghai
Opened Our First Study
Center Outside Shanghai
Launched
HappyMath Program
Number of Study
Centers Surpassed 100
Launched 1-on-3 Programs
401 Study Centers in
42 Cities in China(2)
Listed on NYSE on March 28, 2018
Successfully acquired FasTrack English
Successfully acquired Tianjin Huaying
Strategically invested in Tus-Juren
2009
2012
2014
2016
U.S. Secretary of Education Dr. John B. King Jr.
visited OneSmart
Notes1. Unique Personalized Coach, an operational management system that enables us to build a set of robust operational and management information solutions that integrate and unify our operations and improve the efficiency of how we
expand and operate our study center network2. As of February 28, 2019
2013
7
Company Highlights
Leader in premium K-12 after-school education services market with established brands
Significant expertise in teaching staff management and curriculum development
brings R&D economy of scale
Customized and comprehensive learning experience powered by innovation
Robust teaching and operation system supported by our standardized
technology platform
Comprehensive suite of service offerings that significantly extend life time value of
customers for margin expansion
Experienced management team with proven track records6
1
3
4
2
5
8
Our “3T Foundation” and Core Operation Strategies
Our future core operation strategies will focus
on customer satisfaction, profitable growth and
diversification of our business
• Strengthen our
technologies
and in-house
teaching
capabilities
• Expand our online education presence
• Enrich our education
program offerings
Profitable Growth
Diversification
1Customer
Satisfaction
• Continue to
penetrate premium
K-12 tutoring
market
• Enhance the development
and management of our
teacher team and
teaching materials
2
3
• Pursue selective strategic investments and
acquisitions to further build ecosystem
Teaching
Innovation
Touching
Services
Technology
Integration
3T Foundation
9
1
3
4
2
Expand more subjects taken by each student and maximize student life-time revenue
Start offering Chinese, science, and computer programming subjects at HappyMath centers
Cross-selling among Happymath and FasTrack English students
Manage geographic expansion profitably
Further penetrate into top cities that we operate to achieve higher marketing and G&A efficiency and ensure early ramp-up of new learning centers
Selectively enter into new cities with great market potential
Enrich product and service offerings
Successfully acquired FasTrack English in Jan 2018 and Tianjin Huaying in Aug 2018
Strategically invested in Tus-Juren, Yimi Online Tutoring, UUABC and BestMath
Launched OneSmart Small Group Class and OneSmart Class programs
Continuous margin expansion opportunity through better product mix
Higher revenue contribution from 1 on 8 HappyMath and 1 on 14 FasTrack English
Roadmap to Revenue Growth and Margin Expansion
Section 2
Key Highlights for Second Fiscal
Quarter of 2019
11
Monthly Average Student Enrollments Increased by 52.2% Year-over-
Year
Net Revenues Increased by 42.1% Year-over-Year
Net Revenues from OneSmart VIP Programs increased by 30.8%
Year-over-Year
Net Revenues from HappyMath increased by 45.1% Year-over-Year
Net Revenues from FasTrack English increased by 257.5% Year-over-
Year
Key Financial Highlights for Second Fiscal Quarter of 2019
12
Three Pillars to Drive the Growth
Strategic
Investments &
Acquisitions
Online Education
Core Premium K-12
Education Business
-OneSmart VIP
-HappyMath
-FasTrack English
13
Core Premium K-12 Education Business
We launched new online broadcasting
program during weekdays to provide more
value-added services to our students;
We continued to see strong growth
momentum when we expand into existing tier
II and tier III cities. Monthly average student
enrollment increased by over 50% year-
over-year in Suzhou, Wuxi, Chengdu,
Changsha, Xi’an, Chongqing, Yancheng,
Taizhou, Wenzhou, Zhuhai, Tianjin,
Lanzhou, Ningbo and Shaoxing.
We opened 17 new OneSmart VIP learning
centers during the quarter and will continue
to further penetrate into more existing tier II
and tier III cities.
We continued to accelerate our growth in
HappyMath. Monthly average student
enrollments increased by 57.3% year-over-
year;
We continued to see strong growth
momentum in cities outside Shanghai.
Monthly average student enrollment growth
exceeded 100% year-over-year in Beijing,
Shenzhen and other core tier II and tier III
cities including Hangzhou, Chengdu and
Xiamen;
Benefiting from customers’ increasing
demand for Chinese language training and
science program, average subjects taken by
each student expanded rapidly. More than
8,600 students were enrolled for the
Chinese language training classes during the
second fiscal quarter of 2019;
We opened 10 new HappyMath learning
centers during the quarter and will continue
to further penetrate into more existing and
new tier II and tier III cities.
Monthly average student enrollments increased
by 162.2% year-over-year;
We launched the online i-Makii study master
platform to enhance intelligent and
interactive study assistance and to provide
comprehensive visualized learning
experiences to our students;
We managed to substantially raise the
average selling price of our upgraded
product and services across all centers and
accordingly, gross profit margin of FasTrack
English increased by approximately 10%during the second fiscal quarter of 2019; and
We opened 7 new FasTrack English learning
centers during the quarter and will continue
to further penetrate into more existing and
new tier II and tier III cities.
OneSmart VIP HappyMath FasTrack English
Section 3
Financial Highlights
15
81 117
151
224
FQ22018
FQ22019
H1 2018 H1 2019
572 747 935 1,233
FQ2 2018FQ2 2019 H1 2018 H1 2019
HappyMath
1,529
2,058
2,863
FY2016 FY2017 FY2018
Net Revenues(1) OneSmart VIP
RMB MM
Notes
1. Fiscal years ended August 31 and second fiscal quarters ended February 28
RMB MM
+78.6%RMB MM
+45.1%
Growth
+30.6%
CAGR
CAGR
663
943
1,105
1,589
FQ2 2018 FQ2 2019 H1 2018 H1 2019
+42.1%
Growth
113
212
359
FY2016 FY2017 FY2018
+36.8%
CAGR
+30.8%
Growth
Strong Top-line Growth Momentum in Different Business Segments
FasTrack English
1,416 1,840
2,416
FY2016 FY2017 FY2018
73
FY2016 FY2017 FY2018
RMB MM
39 11 71
FQ22018
FQ22019
H1 2018 H1 2019
11
+43.9%
Growth
+31.9%
Growth
+47.9%
Growth
+257.5%
Growth
+542.5%
Growth
16
2,843,945 3,602,652
4,797,569
6,103,863 579,666
769,846
1,084,388
1,496,293
320,678
96,588
583,096
390,929
390,929
FQ2 2018 FQ2 2019 H1 2018 H1 2019
123 157
225 201 259 27
38
6657
8824
15
40
14
FY2016 FY2017 FY2018 FQ2 2018 FQ2 2019
7,486 8,711
11,744 10,988
12,991
FY2016 FY2017 FY2018 FQ2 2018 FQ2 2019
Scaling-up in Various Metrics
48,153
63,295
85,830
7,867
13,545
18,884
7,431
FY2016 FY2017 FY2018
112,145
+41.5%
CAGR
Average Monthly Enrollments(1) Consumed Class Units(1)
Number of Classrooms(1)
+25.3%
CAGR
Number of Study Centers(1)
+44.9%
CAGR
150
195
315
+52.2%
Growth
56,019
76,841
7,618,276 9,611,332
12,383,864
935,902
1,600,858
2,680,033
433,160
FY2016 FY2017 FY2018
11,212,290
8,554,178
+44.4%
Growth15,497,057156,171
5,084,105
3,520,199
401
+46.9%
Growth
+18.2%
Growth
OneSmart VIP Happy Math FasTrack English OthersOneSmart VIP Happy Math FasTrack English Others
273
OneSmart VIP Happy Math FasTrack English Others
+54.3%
Growth
102,613
149,279
96,746 5,978,545
8,574,181
+43.4%
Growth
Notes
1. Fiscal years ended August 31 and second fiscal quarters ended February 28
79,584
97,253
72,79490,892
16,532
26,009
17,455
25,906
17,033
6,497
15,104
15,87617,377
FQ2 2018 FQ2 2019 H1 2018 H1 2019
6,497
96,588
+34.6%
CARG
17
289
375 437
570 47
67
85
124
12
2
19
2
12
15
FQ22018
FQ22019
H1 2018 H1 2019
Gross Profit and Gross Margin(1)
High Gross Margin
RMB MM
52.2% 51.3%
735
935
1,224
63
126
203
26
FY2016 FY2017 FY2018
50.1% 45.7%
FY
2016
FY
2017
FY
2018
FQ2
2018
FQ2
2019
H1
2018
H1
2019
OneSmart
VIP51.9% 50.8% 50.6% 50.5% 50.2% 46.7% 46.2%
HappyMath 56.3% 59.6% 56.5% 57.9% 57.4% 56.2% 55.2%
FasTrack
EnglishNA NA 35.5% 20.3% 30.2% 20.3% 26.7%
Others NA (101.3%) (20.9%) NA 32.0% -40.7% 23.5%
Overall
Gross
Margin
52.2% 51.3% 50.6% 50.1% 49.5% 47.2% 45.7%
Gross Margin
50.6%
OneSmart VIP Happy Math FasTrack English Others
49.5% 47.2%
Notes
1. Fiscal years ended August 31 and second fiscal quarters ended February 28
18
29.8% 28.6%31.1% 30.5%
10.4% 11.7%11.2% 13.0%
3.3% 3.9%3.5%
4.3%6.4% 6.3%
7.0%6.5%
FQ2 2018 FQ2 2019 H1 2018 H1 2019
31.7% 30.8% 30.5%
8.4% 9.0% 9.9%
2.9% 2.6% 3.0%
4.8% 6.3% 6.0%
FY2016 FY2017 FY2018
Clear Cost Structure
47.8% 48.7% 49.4% 49.9%
Staff costs Rental costs
Depreciation and amortization Other costs
52.8%
Notes
1. Fiscal years ended August 31 and second fiscal quarters ended February 28
50.5% 54.3%
19
Non-GAAP Selling & Marketing Expenses as % of
Revenues(1)(2)
Non-GAAP General & Administrative Expenses as
% of Revenues(1)(2)
Efficient Management Leads to Lower and Stabilizing Expenses
16.1% 17.4% 16.9%17.0% 17.9% 20.6% 18.2%
RMB MM RMB MM
261
368
588
FY2016 FY2017 FY2018
129
191
236
357
FQ22018
FQ22019
H1 2018H1 2019
247
357
485
FY2016 FY2017 FY2018
121
173
214
310
FQ22018
FQ22019
H1 2018 H1 2019
19.5% 20.3% 18.3%
Notes1.Fiscal years ended August 31 and second fiscal quarters ended February 282.Excluding share based compensation expenses
21.3% 22.5% 19.4% 19.5%
20
82 102 71 59
FQ22018
FQ22019
H1 2018 H1 2019
291 330
376
FY2016 FY2017 FY2018
234
305
229
FY2016 FY2017 FY2018
78 90
62 29
FQ22018
FQ22019
H1 2018 H1 2019
Robust Income and Healthy Margin
Operating Income and Operating Margin (1) Non-GAAP operating Income and Operating Margin (1)
Net Income and Net Income Margin (1) (2) Non-GAAP Net Income and Net Income Margin (1) (2)
RMB MM RMB MM
RMB MM RMB MM
Notes1. Second fiscal quarters ended February 282. Net income attributable to OneSmart
19.1% 16.0% 13.1%15.3%
189
259 246
FY2016 FY2017 FY2017
14.8% 8.0%
12.4% 12.6% 8.6% 11.7%
247 284
392
FY2016 FY2017 FY2018
16.1% 13.8% 13.7% 12.3% 5.0%
77 65
105
49
FQ22018
FQ22019
H1 2018 H1 2019
81 77
115 79
FQ22018
FQ22019
H1 2018 H1 2019
6.9% 9.5% 3.1% 8.2% 10.4%
11.8% 9.6% 5.6% 1.8% 12.4% 3.7%6.5%10.9%
21
84
173
255
FY2016 FY2017 FY2018
Robust Cash Flows and Healthy Balance Sheet with Low
Capex Requirements
Operating Cash Flows(1) Capex and Capex as a % of net revenues(1)
Prepayments from Customers(1)
Cash and Cash Equivalents and Short-term
Investments(1)
RMB MM RMB MM
RMB MM RMB MM
5.5% 8.4% 8.9% 13.2%
614
773
945
FY2016 FY2017 FY2018
51 (140)
336
(263)
FQ2 2018FQ2 2019 H1 2018 H1 2019
88 91 114
171
FQ22018
FQ22019
H1 2018 H1 2019
1,053
1,531
1,992 1,970
FY2016 FY2017 FY2018 FQ2 2019
1,010
1,396
2,227
1,065
FY2016 FY2017 FY2018 FQ2 2019
10.4%
Notes1. Second fiscal quarters ended February 28
9.6% 10.8%
Thank You