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May 2018
OneSmart International Education Group Limited
Investor Presentation
2
Disclaimer
This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the
Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends,"
"plans," "believes," "estimates," "confident" and similar statements. OneSmart may also make written or oral forward-
looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual repor t
to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or
employees to third parties. Any statements that are not historical facts, including statements about OneSmart's beliefs and
expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to
differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following:
OneSmart's goals and strategies; its future business development, financial condition and results of operations; its ability to
continue to penetrate premium K-12 after-school education services market; diversify and enrich our education offerings;
enhance the development and management of our teacher team and teaching materials; competition in our industry
in China; its ability to maintain and expand online education presence; relevant government policies and regulations relating
to the corporate structure, business and industry; and its ability to protect our students’ information and adequately address
privacy concerns . Further information regarding these and other risks, uncertainties or factors is included in the Company's
filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the
date of the press release, and OneSmart does not undertake any obligation to update such information, except as required
under applicable law.
Section 1
Company Overview
4
Who We Are – Mission, Vision and Values
Bring out the utmost learning power in each student by cultivating his or her study
motivation, capability and perseverance, and enable our students to pursue life-long success
Our Mission
Build the most trusted ‘‘Third Classroom’’ outside of home
and school
Our Vision
Customer FocusExecution
InnovationTeamwork
Our Values
• Bring out the utmost learning power in each student by cultivating his or her study motivation, capability and perseverance, and enable our students to pursue life-long success
Our Mission
• Build the most trusted ‘‘Third Classroom’’ outside of home and school
Our Vision
• CEIT:
•Customer Focus
•Execution
•Innovation
•Teamwork
Our Values
5
Who We Are - Largest Premium K-12 Education Service Provider
in China
Notes1. In terms of revenue in 2016 and 2017, according to Frost & Sullivan2. For students from kindergarten to the third grade in Shanghai in terms of revenue in 2016 and 2017, according to Frost & Sullivan 3. As of February 28, 20184. In terms of revenue in 2017, according to Frost & Sullivan5. A student enrollment is defined as a student who takes at least one class in one subject during a certain period. Under this definition, a student taking at least one class in each of two subjects during a certain period is treated as two
student enrollments for the period. The number of students enrolled in our invested K-12 schools and OneSmart Online is not included for this purpose6. For the fiscal quarter ended February 28, 20187. Fiscal year ended August 31
Well-recognized brand with 273
study centers covering 41cities in China(3)
Dominant 2017 market share of
26.3%(4) in Shanghai’s premium K-12
after-school education market
102,613 average monthly student
enrollments(5)(6)
#1 premium K-12 after-school tutoring
service provider in China(1)
#1 young children mathematics education
service provider in Shanghai(2)
5,044full-time teachers(3)
RMB2.1Bnrevenue in FY2017(7) with
37.4% 3-year CAGR
6
Premium Tutoring Services
1-on-1, 1-on-3 3rd–12th Grade
Premium Young Children Education Services
1-on-8Kindergarten –
Primary School
Language and Culture Programs New Program Initiatives
OneSmart OnlineOneSmart ClassOneSmart
Elite English
OneSmart Overseas
Language Training
OneSmart
Study Camp
HappyMath
Largest Premium K-12 After-school EducationService Provider in China(1)
Largest Young Children Mathematics Education Service Provider in Shanghai (2)
OneSmart VIP
Notes1. In terms of revenue in 2016 and 2017, according to Frost & Sullivan2. For students from kindergarten to the third grade in Shanghai in terms of revenue in 2016 and 2017, according to Frost & Sullivan
also covers Chinese and STEM education
What We Do
FasTrack English
7
Our Key Milestones
2008
2018
Launched Our UPC System(1)
Opened Our First Study
Center in Shanghai
Opened Our First Study
Center Outside Shanghai
Launched
HappyMath Program
Number of Study
Centers Surpassed 100
Launched 1-on-3 Programs
273 Study Centers in
46 Cities in China(2)
Listed on NYSE on March 28, 2018
2009
2012
2014
2016
U.S. Secretary of Education Dr. John B. King Jr.
visited OneSmart
Notes1. Unique Personalized Coach, an operational management system that enables us to build a set of robust operational and management information solutions that integrate and unify our operations and improve the efficiency of how we
expand and operate our study center network2. As of February 28, 2018
2013
8
Company Highlights
Leader in premium K-12 after-school education services market with established brands
Significant expertise in teaching staff management and curriculum development
brings R&D economy of scale
Customized and comprehensive learning experience powered by innovation
Robust teaching and operation system supported by our standardized
technology platform
Comprehensive suite of service offerings that significantly extend life time value of
customers for margin expansion
Experienced management team with proven track records6
1
3
4
2
5
9
Core Operation Strategies
Our future core operation strategies will focus on customer satisfaction, profitable growth and
diversification of our business
• Strengthen our
technologies
and in-house
teaching
capabilities
• Expand our online education presence
• Enrich our
education
program offerings
Profitable Growth
Diversification
1 Customer Satisfaction
• Continue to
penetrate
premium K-12
tutoring market
• Enhance the
development and
management of our
teacher team and
teaching materials
2
3
• Pursue selective strategic
investments and acquisitions to
further build ecosystem
10
1
3
4
2
Expand more subjects taken by each student and maximize student life-time revenue
Start offering Chinese, science, and computer programming subjects at HappyMath centers
Cross-selling among Happymath and FasTrack English students
Manage geographic expansion profitably
Further penetrate into top cities that we operate to achieve higher marketing and G&A efficiency and ensure early ramp-up of new learning centers
Selectively enter into new cities with great market potential
Enrich product and service offerings
Successfully acquired FasTrack English in Jan 2018
Launched OneSmart Class and OneSmart Online programs
Continuous margin expansion opportunity through better product mix
Higher revenue contribution from 1 on 3 premium tutoring services and 1 on 8 young children education programs
Roadmap to Revenue Growth and Margin Expansion
Section 2
Key Highlights for Second Fiscal
Quarter of 2018
12
Net revenues increased by 34.1%
Net income attributable to OneSmart increased by 107.3%
Monthly average student enrollments increased by 38.4%
Net revenues from premium young children education services
increased by 82.1%
Operating profit margin increased by 330 bps
Prepayments from customers increased by 44.0%
Key Highlights for Second Fiscal Quarter of 2018
13
Sources Frost & Sullivan, Company
1 Customer Satisfaction – Tremendous Achievements Accomplished
by Us and Our Students
Notes
1. Classes of 20172. Out of more than 27,000 interviewees who responded to questionnaires to parents of students attending OneSmart VIP programs
3. A student enrollment is defined as a student who takes at least one class in one subject during a certain period. Under this definition, a student taking at least one class in each of two subjects during a certain period is treated as two student enrollments for the period. The number of students enrolled in our invested K-12 schools and OneSmart Online is not included for this purpose
4. Quarterly student retention rates for fiscal years ended August 31, 2015, 2016, 2017 and three months ended February 28, 2018
5. Out of more than 400 interviewees who responded to questionnaires to parents of students attending HappyMath programs
40% China avg.
91% vs.UniversityAdmission
Rate (1)
90% vs. 57% China avg.
45% vs. 8% Shanghai avg.
Students’ Success in School Admission and Exams Yielding High Satisfaction Rate
91%Parents are Satisfied to Our
Teaching Service(2)
74%Students Making Progress under
Our Program(2)
40%Parents of Students Taking
HappyMath Gave
Full Satisfaction Score (5)
Highest average hourly
tuition fee rate among peers
Exceptional quarterly retention
rate maintained at ~80% (4)
High average monthly student
enrollment(3) growth at
~37.3% 3-year CAGR
41 56 77
FY15 FY16 FY17
‘000
Exceptional Operational and Business Results
High SchoolAdmission
Rate (1)
Admission to Top 10 Private
Primary
Schools(1)
14
DesignedClassroom
a
a
OneSmartApp
PLI Analysis
CustomizedTeachingMethods
Integrated Offline-to-Online
Services
Well-trainedTeachers
1 Customer Satisfaction – Integrated Offline-to-Online Services
Supported by Powerful Technology Platform
iOneSmart +
iHappyMathOffline Study
Centers
Student
• Communication channel with teachers
• Real-time study progress tracking
• Class scheduling and lesson management
• Access personal records
• Track performance in real-time
• Communication channel with teachers
• Teaching notesParents
• Customized student records
• Live interaction with students and parents outside of class
Teacher
• Personalized mentoring
• Connects parents and teachers to create the best
study plans for students Study
Advisor
15
1 Customer Satisfaction – Deployment of Latest Education Technology
ALTS
Knowledge Mapping
Resource Database
Adaptive Learning
Socialized Feedback
Data Mining
• In December 2017, we launched iOneSmart Study Master version 10.0 applications to
incorporate the latest application of Adaptive Learning Through Socialization (ALTS) and data
analytic technology to fine-tune our personalized aptitude assessment, personalized teaching
plan and visualized learning progress reports.
• We upgraded approximately 20% of our OneSmart VIP and HappyMath classrooms with up-to-date
hardware and software during the second fiscal quarter of 2018
16
2 Profitable Growth –Roadmap to Revenue Growth and Margin Expansion
1
3
4
2
Expand more subjects taken by each student and maximize student life-time revenue
Start offering Chinese, science, and computer programming subjects at HappyMath centers,approximately 3,000 student enrollments in Chinese subject in Feb 2018
Manage geographic expansion profitably
Further penetrate into top cities that we operate to achieve higher marketing and G&A efficiency and ensure early ramp-up of new learning centers – new study centers opened in mature and sub-mature markets accounted for over 80% of total new centers
Over 50% YOY growth in Student Enrollments in 10 key second tier cities including Chengdu, Suzhou, Xiamen, Chongqing, Changsha, Kunming, Fuzhou, Shenyang, Dalian and Tianjin during the second quarter of 2018
Enrich product and service offerings
Successfully acquired FasTrack English in Jan 2018
Launched OneSmart Class and OneSmart Online programs
Continuous margin expansion opportunity through better product mix
Higher revenue contribution from 1 on 3 premium tutoring services and 1 on 8 young children education programs – 1 on 3 program as a percentage of total revenue increased to 16.4% from 12.1%
17
3 Diversification – Acquisition of FasTrack English
Unique and Effective Curriculum: PIER 3 Comprehensive Courses with Targeted Milestones
Professional and systematic curriculum that
stimulates learning interest
Internationally recognized vocabulary recognition
and pronunciation teaching system
Cultivate ability to create connections
among w ords and sentences
Incorporates English on-
stage speaking element
Curriculum supplemented w ith
American teaching materials
The only study platform combining
online and off line elements nationw ide
Basic
Intermediate
AdvancedPositive Innovative
English Reinforcement
Classes completely taught in English, focused on
helping children develop the ability to think
intuitively in English through massive amounts of
listening and speaking practice
Focused on teaching basic grammar, and helping
children develop the ability to build sentences and
independently create basic written pieces
Focused on cultivating advanced reading
comprehension, systematic essay-writing,
and fluid English communication abilities
Rated as the “Most
Influential Children
Education Institution” in China by numerous education-
focused media outlets
One of top 20
most valuable
foreign language education brands
Highly reputable English education institution for children from ages 3 to 12
Tremendous cross-
selling opportunitybetween FasTrack
English and HappyMath
15 study centers in 2 cities
with 5,935 student enrollments as of Feb 28,
2018
18
3 Diversification – Strategic Investment in Yimi Online Tutoring
450
1,645
Q1 2017 Q1 2018
7
45
Q1 2017 Q1 2018
4
20
Q1 2017 Q1 2018
+266%
Growth
+512%
Growth
+370%
Growth
Initial investment in 2015, subsequent
investment together with Blue Lake
Capital in 2018
A leading online platform that focuses
on 1v1 or 1v6 live after school tutoring
courses
100% Full Time
teachers
Latest round of
valuation: USD 80
Million
Monthly Average
New EnrollmentsGross Billing
RMB MM
RevenueRMB MM
Section 3
Financial Highlights
20
49 89 87
160
FQ22017
FQ22018
H12017
H22018
432 562 712 921
FQ22017
FQ22018
H12017
H12018
Net Revenues(1) Premium K-12 Tutoring – Net Revenues(1)
Strong Momentum in Both Top and Bottom Lines
RMB MM
Notes
1. Fiscal years ended August 31 and fiscal second quarters ended February 28
RMB MM
Premium Young Children – Net Revenues(1)
+100.1%
RMB MM
+82.1%
Growth
+32.5%
CAGR
+30.0%
Growth
CAGR
1,089
1,529
2,058
FY2015 FY2016 FY2017
495
663
821
1,105
FQ22017
FQ22018
H12017
H12018
+34.1%
Growth
1,026
1,383
1,801
FY2015 FY2016 FY2017
53
113
212
FY2015 FY2016 FY2017
+37.4%
CAGR
Growth
+34.5%
+29.3%
Growth
+82.6%
Growth
Strong Top-line Growth Momentum in Both Premium K-12 Tutoring
and Premium Young Children Education
21
2,689,402
3,520,199
4,595,153
5,978,545
FQ22017
FQ22018
H12017
H12018
5,925,465
8,554,178
11,212,190
FY2015 FY2016 FY2017
Scaling-up in Various Metrics
40,743
56,019
76,841
FY2015 FY2016 FY2017
74,159
102,613
68,008
96,746
FQ22017
FQ22018
H12017
H12018
+37.3%
CAGR
+38.4%
Growth Growth
+42.3%
Average Monthly Enrollments(1)
+37.6%
CAGR
+30.9%
Growth
Consumed Class Units(1)
6,570 7,486
8,711 8,229
10,142
FY2015 FY2016 FY2017 FQ2 2017 FQ2 2018
+23.2%
Growth
Number of Classrooms(1)
+15.2%
CAGR
Notes
1. Fiscal years ended August 31 and fiscal second quarters ended February 28
+30.1%
Growth
Number of Study Centers(1)
98 117 153 138
193 1527
3431
56
15
4
6
87
9
FY2015 FY2016 FY2017 FQ2 2017 FQ2 2018OneSmart VIP Happymath FasTrack Others
+29.1%
CAGR
+55.1%
Growth
117
150
195176
273
22
30.8% 29.8%31.9% 31.1%
9.4% 10.4%10.2% 11.2%
2.2% 3.3%2.6% 3.5%
6.7% 6.4%6.8%
7.0%
FQ22017
FQ22018
H12017
H12018
32.5% 31.7% 31.1%
11.1%8.4% 9.1%
4.2%
2.9% 2.6%
5.5%
4.8% 5.9%
FY2015 FY2016 FY2017
Gross Profit and Gross Margin(1) Cost Structure(1)
High Gross Margin and Clear Cost Structure
RMB MM
Notes
1. Fiscal years ended August 31 and fiscal second quarters ended February 28
46.7% 52.2% 51.3% 50.9% 50.1% 53.3% 47.8% 48.7% 49.1% 49.9%
509
799
1,055
FY2015 FY2016 FY2017
252
332 398
521
FQ22017
FQ22018
H12017
H12018
Staff costs Rental costs
Depreciation and amortization Other costs
48.5% 47.2% 51.5% 52.8%
23
Non-GAAP Selling & Marketing Expenses as % of
Revenues(1)(2)
Non-GAAP General & Administrative Expenses as
% of Revenues(1)(2)
Efficient Management Leads to Lower and Stabilizing Expenses
Notes
1. Fiscal years ended August 31 and fiscal second quarters ended February 282. Excluding share based compensati on expenses
22.9% 19.5% 18.6% 16.1% 17.4%22.4% 17.0% 17.9% 18.5% 18.2%
RMB MM RMB MM
244 261
368
FY2015 FY2016 FY2017
113 129
183
236
FQ22017
FQ22018
H12017
H12018
202
247
357
FY2015 FY2016 FY2017
91
121
158
214
FQ22017
FQ22018
H12017
H12018
22.2% 21.3% 19.2% 19.4%
24
Robust Income and Healthy Margin
Operating Income and Operating Margin (1) Non-GAAP operating Income and Operating Margin (1)
Net Income and Net Income Margin (1) (2) Non-GAAP Net Income and Net Income Margin (1) (2)
RMB MM RMB MM
RMB MM RMB MM
Notes
1. Fiscal years ended August 31 and fiscal second quarters ended February2. Net income attributable to OneSmart
5.8% 19.1% 16.0% 9.6% 12.4%
63
234
305
FY2015 FY2016 FY2017
47 82
58 71
FQ22017
FQ22018
H12017
H12018
7.0% 6.5%5.8%
56
189
259
FY2015 FY2016 FY2017
15.3% 14.8% 8.5% 11.8% 5.7% 5.6%
63
291 330
FY2015 FY2016 FY2017
5.1% 12.4% 12.6% 7.5% 11.7% 5.0% 9.5%
56
247 284
FY2015 FY2016 FY2017
5.1% 16.1% 13.8% 8.6% 12.3% 6.3% 10.4%
42 78
47 62
FQ22017
FQ22018
H12017
H12018
37 77
41
105
FQ22017
FQ22018
H12017
H12018
43 81
52
115
FQ22017
FQ22018
H12017
H12018
25
47 84
173
FY2015 FY2016 FY2017
Robust Cash Flows and Healthy Balance Sheet with Low
Capex Requirements
Operating Cash Flows(1) Capex and Capex as a % of net revenues(1)
Prepayments from Customers(1)
Cash and Cash Equivalents and Short-term
Investments(1)
RMB MM RMB MM
RMB MM RMB MM
Notes
1. Fiscal years ended August 31 and fiscal second quarters ended February
4.3% 5.5% 8.4% 16.2% 13.2%
396
614 773
FY2015 FY2016 FY2017
156 51 256
336
FQ22017
FQ22018
H12017
H12018
80 88 97 114
FQ22017
FQ22018
H12017
H12018
742
1,053
1,531 1,793
FY2015 FY2016 FY2017 FQ2 2018
516
1,010
1,396
1,115
FY2015 FY2016 FY2017 FQ2 2018
11.8% 10.4%
Thank You