One Adobe Solution for Content Creation and Delivery2016-conference.stc-india.org/ppt/D1T4/D1T4-The... · *Adobe FrameMaker (2015 release) is a complete DITA editor and ships with

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

One Adobe Solution for Content Creation and Delivery Abhishek Jain | Product Manager | Adobe TechComm


Who’s talking?

Manage the Adobe Technical Communication products

Responsible for • Product strategy/roadmap• Partner ecosystem• Customer relationship

2

@abhi_AdobeTC

[email protected]

Abhishek Jain


Agenda

Content creation lifecycle

Challenges

Solution and benefits

Q n A

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

AnalyzeEngagePublishTranslateManageCollaborate & ReviewReuseEnrichAuthor

Content creation Lifecycle


Challenges

Too many diverse activities Even more variety of tools and solutions Interoperability blues Customization and tooling “IT” doesn’t like too many providers COST Maintaining a SILO for TechComm

A consistent customer experience

5


Is your content velocity good enough?


The “One Adobe Solution for TechComm”Fully integrated E2E solution


AnalyzeEngagePublishTranslateManageCollaborate & ReviewReuseEnrichAuthor

One Adobe solution for TechComm


AuthoringStructured / Unstructured / Hybrid


Structured Authoring Adoption


Structured Authoring Adoption - Split


Adobe FrameMaker – Authoring and Publishing

FrameMaker is a 30 year old product and is a preferred tool for technical

communicators for creating content

• Template based authoring and publishing tool to create bi-directional technical content.

• Author with best-in-class XML/DITA support using a simplified authoring environment.

• Publish natively across channels, mobile devices and formats, without any plug-ins.


Content ManagementManage / Collaborate / Publish


Content Management System usage

14

15.70%

23.50%

25.40%

25.40%

29.50%

33.90%

41.40%

45.90%

54.50%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

Translation

CMS based authoring

Don't use a CMS

Hosting of content

Collaboration with SMEs

Workflow management

Publishing

Version Control

As a Shared Repository


Content Management System usage (Structured Authoring)

15

10%

27%

31%

37%

38%

48%

58%

61%

70%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Don't use a CMS

Translation

Hosting of content

Collaboration with SMEs

CMS based authoring

Workflow management

Publishing

Version Control

As a Shared Repository


An end-to-end enterprise component content management solution for DITA-based content creation and delivery

Empowers authors to create content using any offline DITA authoring tool such as Adobe FrameMaker (2015 release)*, while subject matter experts can readily contribute content using a built-in easy-to-use web editor

Provides all core component content management system (CCMS) functions, such as collaboration, review, approval, translation, search, and reports for DITA content

Best-in-class, single-click publishing capability to generate DITA-based output for a variety of popular formats, including Experience Manager Sites and Mobile, PDF, Responsive HTML5, WebHelp, EPUB, Kindle and other formats

Extends the capabilities of Experience Manager transforming it into a component content management system (CCMS) for DITA content

*Adobe FrameMaker (2015 release) is a complete DITA editor and ships with these features built-in. FrameMaker (2015 release) must be purchased separately.

XML Documentation Add-on for Adobe Experience Manager


Why this solution?

Content Sharing & Reuse

Consistent User Experience

Reduced Total Cost of Ownership

Unified Content Strategy

Higher Content Velocity

Pre-Sales Content

Post-Sales Content


Solution Capabilities

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Adobe Experience Manager

AEM Assets

Search

XML Add-On

Translation

Review & Approval

Reports

Authoring

Search

Review

Authoring

Review

Approval

Publishing

Web Editor


CollaborationEffective iterative reviews


Collaboration with SMEs is important and becoming more critical

2020

Increasing31%

More or less stable60%

Decreasing4%

Don’t know5%

Extent of Collaboration% of respondents >30% of the respondents state that the extent

of collaboration is increasing

Source: Adobe tech comm survey 2013 (N=515),Survey Question: How has the extent of collaboration with SMEs been over the last 3 years in your organization?

Source: Adobe tech comm survey 2013 (N=515),Survey Question: How has the extent of collaboration with SMEs been over the last 3 years in your organization?


SME Reviews - What makes for a good review process?

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• Reviewers should be able to get a sense of what the help will really look like

• Review content should be easy to annotate – much similar to Word or pdf.

Close resemblance to the actual output

• Author should be able to update the content continuously throughout the review process.

• A central source should be updated. SMEs needn’t require downloading files locally.

Continuous iterations of the review

• Sometimes people disagree and some people have complex understanding of technical details.

• Divergent parties should be able to discuss during times of disagreement.

Conversations between reviewers


Review & Approval

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• Support for multi-author, multi-reviewer, distributed teams.

• Track Changes for full-time authors working in FrameMaker

• Subject Matter Experts can review using web editor.

• Review process integrated from both web & FrameMaker

• View content changes in real-time during the review process

• Audit trail for review and approval


TranslationsSeamless and easy


Seamless Translation Workflow4

• Automated translation workflow with no manual work of zipping, exporting and importing translated content

• Easily check out of sync files for incremental translation to reduce localization costs

• Support for all major languages including RTL languages

• Pre-built integration with 14 translation vendors


Seamless Translation Workflow

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MS Translator

Smartling

Translations.com

Lingotek

XTM/CrossLang

Clay Tablet/Lionbridge

Cloudwords/Headwire

GCell XLIFF Connector

SDL TMS

SDL WS

Altlang

Systran

WeLocalize GlobalSight

thebigword


Translation Vendor

Web Server

TranslationModule

Connector


PublishingOmni-channel


Publishing Trends – Format Split

27


Multi-format, multi-channel output generation

28

• Generate PDF, EPUB, HTML5, Mobile Apps, Custom format

• Higher content velocity – publishing within the system

• Easy Integration with Adobe Marketing Cloud - Scene7, Analytics, Target, Communities

• Flexibility to generate using DITA-OT or FrameMaker Publishing Server

• Batch generation, queue management, output customization etc


Blended Publishing

DITA Concept

DITA Topic

DITA Reference

Web Component

DITA Topic

DITA Reference

DITA Task

Website

Web Component

DITA Concept

DITA Task Web Component

Web Component

Publish to AEM Site

XML Documentation Add-on for Adobe Experience Manager allows you to “inject” Technical Communication Content based on DITA directly into an Adobe Experience Manager Website and

mix Marketing and Technical Communication Content on one website.


WEB CMS / DITA CCMS

Web Component

Web Component

Web Component

Web Component


There are no unreachable goals. Only underpowered tools!

Documents

One Adobe Solution for Content Creation and Delivery2016-conference.stc-india.org/ppt/D1T4/D1T4-The... · *Adobe FrameMaker (2015 release) is a complete DITA editor and ships with