Ob Ppt Final

8/12/2019 Ob Ppt Final

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Organizational

Behavior


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What is Motivation?In Ogilvy, their motivation is their principle that theirjob is to help clients buildenduring brands that live as part of consumers lives. Keeping the clients in their

mind while making any advert makes it more successful as they dont think about

the money behind the ad or the client name they just think about the brand, they

are going to keep in front of its consumer.(driving force = consumer)

DefinitionDavid gives this definition: We work not for ourselves, not for the company, not

even for the client. We work for Brands. We work with the clients as Brand

Teams.

This shows how dedicated they are to the work ie organizational goal. Whichautomatically brings them the money ie. Individual need


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Achievement

Motivation

Here people have to succeed & achieve their goals.

O & M : Knowledge is the master and we pursue it, you use it and be well

rewarded.

Affiliation

Motivation

Its an individual`s desire to have close relations and acceptance of the society.

David put this first, believing that superior service to his clients depends on the

high morale of his men and women.

Power

Motivation

Defined as the individuals desire to be in change, to be able to exercise controlover others.

They have a desire to change situations & have an impact on their organizations.

Competence

Motivation

Desire of the individual to perform high quality work.

Ogilvy admires people who speak their minds at the same time people who listen

more than they talk, who make real effort to understand views of others

Drives of Motivation


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7 rules-

Motivation

Setting a major

goal, but

follow a path

Finish whatyou start

Socialize with

others with

similar interest

Learn how to

learn

Harmonize

natural talentwith interest that

motivates

Increase

knowledge ofsubject that

inspires

Take risk


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9 Rules of

Ogilvy

Ogilvy

1 company -

indivisible We sellor

else

Consumer

cant be forcedbuying a

product butinterest them.

Expand

imagination

Knowledge is

the master

Maintain

public valuesas your own

Respect the

intelligence

ofConsumer

Big Idea will

pass like a

ship in thenight

First class

business in

first classway


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Need for selfactualisation

Esteem needs

Love needs

Safety needs

Physiological needs

Maslow`s Need Hierarchy Theory


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Ogilvys has a mix culture of many things- Tradition,

Habits, Behaviour, Peculiarities and Beliefs.

Need for self actualisation : Ogilvy prize both analytical and

creative skills

Safety needs: Treat employees as human beings and helps inups and downs

Love needs: Ogilvy stimulates and tries to make the working

experience a happy experience

Esteem Need : Employee have freedom of work which

gears up their confidence leading to self- esteem.

Physiological needs: Ogilvy takes care of every small need of

their employees, materialistic or emotional.


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Goal Setting TheoryOgilvys goal : Earning Clients Respect

The name Ogilvy exists to build the business of its clients.

Basic Goal: We recommend what we would like to be recommended.

Important Goal: To create a benchmark in the minds of consumers which will

directly make them think of the Brand name and ultimately their client.

Top priority: Creative Function

No matter how hard we worked to develop an idea, client has the final say -

its their money.

Maintain same standards, Culture & Atmosphere in all the branches on the

globe as many clients employ us in several countries.

We create partnership with clients, resulting into an feeling of oneness.

No matter with the size of our client , we take them seriously.

Finally we are passionate for winning but never under-estimate our

competitors


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History

In 1948, David Ogilvy founded the agency in Manhattan.

David Ogilvy intended to have a different kind of company.

His belief, our job is to make advertisement based on the

information about its consumer.

The advertising that sells best is advertising that builds brands.


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David Ogilvy's copywriting was at the heart of many of

advertising's most famous campaigns.

He followed the basic rules of advertising:

1- Research and position the product

2- Develop a brand image

3- Having a big idea

Classic Advertisement


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Thank You Sir


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Slide3,4savan

5,6dhara

7,8niki

9khooshali

11, 12- urvisha13, 14drashti

Sab log acche se prepare karna varna

dhara tum log ki maregishe sayssalla teen ghanta drishti to tolrate

kiya aur wo bhi khana khaye begair

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Ob Ppt Final