#NHNA19

Nicholas hall’s NoRTh aMERicaN chc coNfERENcE Innovate, Digitize, Integrate26-27 June 2019The Westin Governor Morris

Booking enquiries: elizabeth.bernos@NicholasHall.com

CELEBRATING 40 YEARS OFCONSUMER

HEALTHCARE

*With thanks to Event Sponsors

46%CEOs, VPs,

Senior Managers

20%Marketing

& Sales Executives

19%Business

Development Directors

6%Senior Analysts

& Strategists

9%Other Roles

Delegates who attenDeD last year’s north american chc conference

Companies included:

• Akorn Consumer Health

• Alacrita

• Avrio Health

• Baker Donelson

• Bayer

• CHPA

• Church & Dwight Company

• Contract Pharmacy Corp

• Google

• GSK

• Hamacher Resource Group

• HRA Pharma

• Johnson & Johnson

• Lifes2good

• Moberg Pharma North America

• Nestlé Skin Health

• Persuadable Research Corporation

• Pfizer

• Sanofi

• Strides Consumer Healthcare

• UnitedHealthcare

I am delighted to be returning to New Jersey again this June to once again join with Everything Health in leading a two-day meeting exploring the key trends impacting the North American self care landscape.

With Switch going very quiet, and the industry waiting to see what will happen with Voltaren and the various ED drugs, there is a real need for marketers to Innovate. CBD products have begun to impact the market despite technically still being prohibited by the FDA, yet recreational cannabis now legalised in Canada and some US states, adjacencies are a key area marketers can explore to open new paths to innovation.

There has also been an explosion of new medical devices allowing multiple possibilities to do just that, and one of the key channels for Innovation is through digital health.

So marketers need to Innovate and Digitize to remain competitive.

Finally, with a shift in the healthcare environment we are seeing healthcare providers embracing self-medication through telemedicine, retail clinics and wearables, and we are seeing new players integrating to change the traditional model we have become so used to in the US – the likes of Amazon, Berkshire Hathway and JP Morgan forming Haven, and also the more classic M&A deals such as those between Pfizer and GSK.

That is why the three core themes of this meeting are Innovate, Digitize, Integrate – the three routes to ultimate success in this shifting self-care landscape.

We will joined by speakers exploring innovations such as Artificial Intelligence and how these can inform our industry, as well as looking at other options to innovate through design, devices and digital health, with a panel of esteemed presenters from Google, Perrigo and Jefferson Health amongst others, joining myself and Everything Health to navigate our pathway to success in this evolving environment.

Take a look at the full agenda in this brochure, and make sure you reserve your seat to join us in Morristown, 26-27 June. With a unique opportunity to network with industry peers, this is an event you cannot afford to miss.

“Consumer healthcare has never moved in so many directions at such a breakneck pace...reform of the outdated and cumbersome OTC Monograph is gaining momentum in Congress”

NICHOLAS HALL, CHAIRMAN & CEO,NICHOLAS HALL GROUP OF COMPANIES

Wha

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Innovate, Digitize, Integrate

Across two days, the Westin Governor Morris will host an array of key opinion leaders from Consumer Healthcare.

| SPEAKERSlisten to the industry’s most innovative and influential figures as they pass on their peerless knowledge and advice.

| SESSIONSBenefit from an unparalleled schedule of presentations by the very best speakers and come away well-informed.

| NETWORKINGMeet and connect with like-minded consumer healthcare professionals and create long-term and successful working relationships.

| ESSENTIAL INFOFind all you need to know in this brochure including speaker bios, the daily agendas and sponsorship opportunities.

Welcome CELEBRATING 40 YEARS OFCONSUMER

HEALTHCARE

2 DAyS

12 INFLUENTIAL SPEAKERS

9:00 Welcome remarks 9:05 MarketTrends/InnovationNicholas Hall

10:00AcceleratingIn-depthConsumerInsightsUsingArtificialIntelligenceAccelerating In-depth Consumer Insights using Artificial Intelligence: Gather exploratory insights, quantify them using large sample sizes, and validate them through advanced analytics - all in a single 1 to 2 hour session.

Machine Learning can help us break through historical challenges of traditional market research methodologies. If quantitative tells you “what” and qualitative tells you “why,” adding AI to the mix gives us the best of both, combining the depth of qualitative understanding with statistically significant quantitative insights. This accelerates the development process by identifying and optimizing the most promising results in real-time.Co-Presenters:CharlesMiller,President&CEOPradnyaNaidu,InsightsDirector,PersuadableResearchCorporation

10:40 CoffeeBreak

11:10 TransformingCareandLearningbyDesignIn a world where healthcare is ever-changing, it is but imperative to metamorphosize our ways to adapt to the growing needs of the market. With the goal of achieving exceptional care in this digital world of doing things remotely from one’s home or office through technology devices, this session will go in-depth on how we can deliver and satisfy healthcare demands through transformative solutions and learn by design. (to be updated)VirajPatwardhan,VicePresident,DigitalDesign&ConsumerExperience,ThomasJeffersonUniversity&JeffersonHealth

11:50 Perrigo:TheEvolutionfromStoreBrandHealthcare→Self-CareThis presentation will highlight how a leading company in the OTC segment is evolving, as does the consumer, and why being a self-care leader comes with more responsibility than ever before.IsaiahDahlman,Sr.Director,BusinessDevelopment,PerrigoCompany

12:30 Lunch

13:30 'LivingChangerously’–the‘How’ofTransformationCreating breakthrough to ensure transformation is embedded in your organisation; applies a different mindset and innovative behavioural change techniques with proven case studies from industries such as Siemens, Google as well as Global Healthcare. Focuses on the How rather than the What and Why.DonMckernan,GlobalClientManager,Impact

14:10 ConnectedHealth@theSpeedofLifeThe velocity of technological innovation has made its way into every aspect of daily life. It has rapidly changed the way we consume health information, seek treatment and buy products. This consumer shift has had a major impact on how marketers are expected to connect with their customers in an always-on world. The session will focus on how technology trends have changed consumer expectations and how marketers need to rethink how they reach, engage, and build brand loyalty through digital best practices.DavidBlair,HeadofIndustryHealth,Google

14:50 OOVA:RevolutionizingWomen’sHealthcareWomen’s healthcare is in dire need of innovation and solutions that work. OOVA, a fertility diagnostic company spun out from Mount Sinai Hospital driven to disrupt the fertility market. Using patent pending biochemistry and artificial intelligence, OOVA learns a woman’s fertility profile by accurately measuring key hormones over time through daily urine samples. By monitoring this critical balance of hormones, OOVA can help a woman get pregnant, identify reasons she is having trouble getting pregnant, and even expose reproductive health issues like polycystic ovarian syndrome, all in the privacy of a woman’s home.AparnaDivaraniya,CEOandFounder,OOVA

15:30 CoffeeBreak

16:00WhatPassageoftheFarmBillDidandDidn'tDoDavidSpangler,SeniorVicePresident,Policy,andGeneralCounsel&SecretaryConsumerHealthcareProductsAssociation

16:15 HowtheFarmBillPassedandLikelyFutureInteraction betweenFDA/CongressHon.BarbaraComstock,BakerDonelson

16:30 Manufacturer'sResponsibilitiesinDevelopingScalableHigh-QualityCBDStephenMueller,Co–Founder&ChiefTechnologyOfficerMileHighLaboratories,Inc.

16:45 ThePublicHealthArgumentforCBDinaStructure/FunctionEnvironmentKeithAqua,M.D.ClinicianandMedicalResearcher

17:00 CBD:TheNextBigThinginDietarySupplements,OrNotSoMuchPanelists: DavidSpangler,SeniorVP,Policy,andGeneralCounsel&Secretary ConsumerHealthcareProductsAssociation Hon.BarbaraComstock,TheDaschleGroup/BakerDonelson StephenMueller,Co–Founder&ChiefTechnologyOfficerMileHigh Laboratories,Inc. Keith Aqua,M.D.ClinicianandMedicalResearcher

Panel Moderator: CharlesJolly,BakerDonelson

DAy1 • WedneSdAy 26 JUne

9:00 ChangesinConsumerHealthcare:NewApproaches, IntegratedTechnologies,PivotalPartnershipsConsumer Healthcare is challenged to innovate, digitize and integrate. This session will showcase examples of how the CHC industry is embracing new approaches to engage healthcare consumers. We will discuss the use of data and AI in collaboration with technology and healthcare partners to deliver an optimal consumer care experience. Change is exciting - especially when it promises to deliver new growth!MaryAliceLawless,ManagingDirector,EverythingHealthJosephMcGovern,VP,Strategy,EverythingHealth

9:40 ConsumerHealthcareInnovations: The Hows of Growing the IndustryConsumer healthcare is an ever-evolving market. And for it to thrive, constant research and strategies must be developed to continuously grow and keep up with the needs of the consumers. This session will detail new ways of expanding and getting ahead through modern innovations that paves way to new-age opportunities. BernieSimone,VP,ClientStrategyandRx-to-OTCSwitchatPinneyAssociates,Inc. 10:20 CoffeeBreak/NetworkingHour

11:20 BigwithIntegration,SmallwithTargetingThis session will cover tips for using the current and evolving digital platforms to identify and target niche segments to move the needle for OTC brands:- How to use patient health data segments- AI-driven digital to focus on the person, not the platform- Finding microinfluencers (consumers and HCPs)- Targeted content partnerships- Micromessaging for brand story tellingAlysonO’Mahoney,ManagingDirector,RLACollective,ARuderFinnCompany

12:00 NewFrontiersforSleep:StressandtheNootropicTrendThe global sleep aid category is well-established at just over 2.2 billion, but with nearly flat growth. This category has become stagnant and is ripe for transformative innovation. emerging science has the potential to fuel innovation, restore growth and create overlap in several other categories, including Stress, Pain and Brain Health. Age and gender are significant considerations for lifestyle considerations, clinical outcomes and consumer expectations for these products. We will explore how these categories are evolving and t he future of new product development.JenniferCooper,ChiefScientificOfficer,SavantScience

12:40 KeyDevelopmentsintheCannabisMarket(IncludingRegulatory aspect)OpportunitiesandCaseStudiesintheRegionTBcShaneNance,Co-Founder,MarketHub

13:20 SummaryandClosefollowedbyNetworkingLunch

DAy2 • THUrSdAy 27 JUne DAy1 • WedneSdAy 26 JUne

SPONSORSHIPPACKAGESPREMIUMSPONSOR• Lead one panel discussion during the main conference (topic of your choice)• Seat drop (your marketing flyer will be distributed to attendees on day one)• Table Top display at the main conference – approx. 9x9m space (showcase your products and solutions; an effective way to engage with a targeted audience)

Networkingbenefits:• 1 speaker pass (panel moderator)• 2 delegate passes• 2 staff exhibitor passes

Branding&Marketingbenefits:• Logo will be displayed during registration as a premium sponsor• Logo will be displayed on the stage banner throughout the conference • Logo promotion on all email marketing campaigns and online brochure

COCKTAILSPONSOR• Exclusive branding during the cocktail (after the first day of the conference)• 5-minute introduction during the cocktail reception

Networkingbenefits:• 2 delegate passes• 3 VIP invites for the cocktail reception only

Branding&Marketingbenefits:• Logo will be displayed during registration as the exclusive cocktail sponsor• Exclusive pop-up banner to be displayed during the cocktails (to be provided by the sponsor) • Logo will be displayed on the stage banner throughout the conference• Logo promo on all email marketing campaigns and online brochure

EXHIBITOR SPONSOR• Table Top display for 2 days main conference - approx. 9x9m space (showcase your products and solutions; an effective way to engage with a targeted audience)

Networkingbenefits:• 2 staff exhibitor passes

Branding&Marketingbenefits:• Logo will be displayed during the registration as an exhibitor• Logo will be displayed on the stage banner throughout the conference• Logo promo on all email marketing campaigns and online brochure

* All marketing material is to be provided by the sponsor

Want more options? (other options available)• Bag sponsor• Wifi sponsor • Corporate gift sponsor

Sponsorship packages vary with options and can be customised to your request. For more information, kindly contact Mary Montero E: maricar.montero@nicholashall.com T: +65 6829 7132

SOLD

SPEAKER BiosNICHOLASHALLExecutive Chairman & Creative Solutions DirectorNicholasHallGroupofCompaniesNicholas Hall is the founder of Nicholas Hall Group of Companies, an elite consulting, business intelligence and executive recruitment company primarily serving the consumer healthcare industry since 1978. After a career in marketing and general management with Procter & Gamble, Vicks and GD Searle, Nicholas has managed the company’s consultancy practice, which has among its clients many blue chip OTC companies, as well as some of the leading local laboratories in Asia, Middle East and Latin America. He has more than four decades of experience in the healthcare industry and has chaired and moderated over 300 OTC conferences and seminars in 58 countries.

ISAIAHDAHLMANSr. Director Business Development, PerrigoCompanyIsaiah Dahlman joined Perrigo in 2013 and has held numerous positions of increasing responsibility within Business Development during this period. Prior to his current position, Dahlman was responsible for the strategic shift in Perrigo’s OTC pipeline, including the expansion into Perrigo branded offerings. In his present position, Dahlman has responsibility for Perrigo’s acceleration in transforming to a Self-Care company through all product pipeline efforts in the United States. This includes both internal and external driven activities and the management of the synergies between the US and European businesses. Dahlman holds a B.S. in Communication from Michigan State University. He came to Perrigo from the automotive industry where he led strategy and sales efforts in the USA.

DAVIDBLAIRHead of Industry Health, GoogleDavid Blair is Head of Industry for Health at Google and member of Google’s Executive Summits evangelist team. David works with corporate leaders to build digital marketing strategies that transform business outcomes utilizing data-driven customer insights and cross-platform advertising solutions across Google’s search, content network, youTube, mobile, programmatic and analytics platforms for the world’s leading pharmaceutical and consumer health companies.

APARNADIVARANIyACEO and Founder, OOVAAparna (Amy) Divaraniya is the co-founder and CEO of OOVA, a fertility diagnostic company that brings the accuracy of a clinic into a woman’s home. After personally having trouble getting pregnant, Amy experienced first-hand the limited number of options available to women who were trying to conceive. This created a deep-rooted passion in Amy to change women’s healthcare for the better.Amy’s primary goal with OOVA is to provide women with accurate information about their body and to empower them to take control of their health. Prior to founding OOVA, Amy earned her PhD in Biomedical Sciences from Mount Sinai Hospital. She has more than a decade of experience as a bioinformatics scientist in both academia and industry and has led projects in the areas of molecular network analysis, personal genomics, and biomarker discovery.

CHUCKJOLLySenior Counsel, BakerDonelsonCharles N. “Chuck” Jolly is one of the most broadly experienced attorneys in the United States in the area of FDA regulated over-the-counter drugs, devices, dietary supplements and cosmetics. In more than four decades of practice, Chuck has had direct legal/regulatory responsibility for some of the country’s most iconic drug and personal care brands. Chuck’s first two positions after graduation provided him with more than 10 years of corporate legal department experience in two Fortune 500 FDA-regulated companies. Subsequently, he has served a total of more than 20 years as General Counsel for two nationally prominent pharmaceutical companies. In 1996 he was the nominee of the Democratic Party in Tennessee’s Third Congressional District. Since entering private practice in 1994 Chuck has continued to have a primary focus on a wide variety of issues involving OTC drugs, devices and dietary supplements.

MARyALICELAWLESSManaging Director, Everything HealthMary Alice is Managing Director for Everything Health LLC. She has been at the forefront of transformation through her work across healthcare with policymakers and with industry leaders in Life Sciences, Health Insurance/Care Management, Pharmacy Benefits, Hospital Systems, Retail Health, and Technology Platforms. She is the recipient of several industry awards for her thought leadership, including the Healthcare Businesswomen’s Association “Rising Star” Award and the IBM “Creative Use of Technology” Award. Mary Alice serves on the Board of Directors for Biograph Inc. and for The Foundation for Health Smart Consumers.

JENNIFERCOOPERChiefScientificOfficer,SavantScienceJennifer Cooper has spent over 25 years in consumer health care and is currently the Chief Scientific Officer at Savant Science. She has held senior R&D and Quality positions in OTC and supplement companies in the US and EU. Jennifer has directed the development of supplements, over-the-counter drugs, homeopathics, functional foods, traditional herbal medicines, medical devices and dermocosmetics. She has developed and brought to market over 300 new products in more than 20 different countries.

HON.BARBARACOMSTOCKFormer Congresswoman Barbara Comstock provides strategic counsel to clients on a range of matters, including cybersecurity and privacy issues, and managing high-stakes oversight hearings of businesses and individuals. Ms. Comstock offers clients decades of policy experience in the legislative, administrative, and private sector arenas, as well as a lifetime of relationships, to build winning coalitions and strategies for clients in today's challenging policy and political environments. First elected to Congress in 2014, Ms.Comstock served two terms representing Virginia's 10th Congressional District. She previously served as the Chief Counsel for the House Oversight and Government Reform Committee and as outside counsel on numerous high-profile.

DRKEITHAQUAM.D.ClinicianandMedicalResearcherDr. Keith Aqua has more than 25 years of industry experience as a certified clinical investigator. Dr. Aqua is a board certified obstetrician/gynecologist with a thriving private practice. He received a B.A. from the University of Pennsylvania and an M.D. from The Ohio State University. After completing his residency at the University of Arizona Health Sciences Center, he co-founded the Institute for Women's Health and Body, a large single specialty group located in Palm Beach County, Florida. In 2001, he founded Visions Clinical Research and in 2015 the Atlantic Clinical Research Collaborative. He has been a Principal Investigator on over 300 pharmaceutical industry sponsored clinical trials. He has received numerous teaching awards and has a number of publications and citations related to research in women's health, dermatology, and family medicine. He is currently a consultant to several pharmaceutical companies and is an adjunct clinical professor at the Charles E. Schmidt College of Medicine at Florida.

CHARLESMILLERPresident & CEO, PersuadableResearchCorporationCharles started his post-college career with the company which would become Persuadable Research Corporation in 1999. Over the 20 years which followed, he’s helped hundreds of marketers, advertising agencies, and consultants seek insights into Persuadables® and their relationships with brands. On January 1st, 2013, he purchased the company and took the reigns as President & CEO.

Charles is a long-time Associate Member of CHPA and currently serves on the Marketing Conference Committee. He’s been a multi-time presenter for the CHPA Business Development Committee and guest lecturer at Marquette University.

PRADNyANAIDUInsights Director, PersuadableResearchCorporationPradnya Naidu joined Persuadable Research in 2010 and serves as our Insights Director. She holds an MBA in Marketing and has over 20 years of marketing research experience.Her experience is cross-cultural, spanning continents and includes various categories suchas OTC, Health & Beauty, CPG, food, financials etc.. Pradnya has worked extensively with both new and established brands, including small, regional upstarts to legendary global products.

Her expertise lies in understanding and managing marketing challenges that are faced during the brand’s lifecycle, and recommending appropriate research, such as concept testing; product testing; brand tracking; and attitude, awareness and usage studies etc.

VIRAJPATWARDHANVice President Digital Design & Consumer Experience, ThomasJeffersonUniversity&JeffersonHealthViraj leads a team of designers at Jefferson’s Digital Innovation and Consumer Experience (DICE) group. He and his team are responsible for improving experience for all of Jefferson’s consumers by designing new and transformative solutions. As the Vice President of Digital Design & Consumer Experience, Viraj & his team always look to fulfil the unmet needs of Jefferson’s consumers. Viraj is a passionate designer who likes to design for common-user needs. He has always believed that to create holistic solutions, he needs to understand the user’s world from their perspective. With a bachelor’s degree in architecture and a master’s degree in human-centered design, Viraj’s skills include research, strategy and user/consumer-focused solutions.

DONMCKERNANGlobal Client Manager, ImpactAfter a commercial career in the UK with Procter and Gamble, Don moved to Switzerland to set up a JV in Medical Devices; he then worked for several years in Global Sales, Trade Marketing and Market Strategy roles, creating the P&G Global Pharmacy and Drug Channel, developing disruptive go to market solutions and delivering strong growth.

He joined Abbott Labs as General manager for the Established Pharmaceutical Division focussed on Emerging Markets and recently he joined Impact an award winning, global creative change agency that are proud to help build organisations worth working for.

BERNIE SIMONEVP, Client Strategy and Rx-to-OTC Switch PinneyAssociates,Inc.Bernie Simone joined Pinney Associates as Client Strategy and Rx-to-OTC Switch. Previously, Bernie was Vice President of Business Development and Rx-to-OTC Switches at Chattem, the US Consumer Healthcare division of Sanofi. He lead the identification and assessment of new switch opportunities, and provided project implementation leadership across the Regulatory, Medical, Clinical, Marketing and Manufacturing functions. His most recent success was the “first-in-class” switch of Nasacort Allergy 24HR, and he was a key member of the Sanofi Team that licensed the OTC switch rights for Cialis from Lilly. With more than 30 years of experience in the OTC industry, Bernie is an expert in driving growth through Rx-to-OTC switch, marketing, business development and US strategies.

JOSEPH McGOVERNVP, Strategy, Everything HealthJoe is Vice President, Strategy, at Everything Health, LLC. He is an accomplished pharmaceutical executive with extensive experience in Rx-to-OTC Switch. Joe has held management positions at both Pfizer Inc. and GlaxoSmithKline plc. With U.S., European and Asian healthcare market expertise, Joe has worked in 23 countries and has held senior line and strategic positions in multiple markets.

ALySONO’MAHONEyManaging Director, RLACollective,ARuderFinnCompanyFor the last 24 years, Alyson has specialized in the marketing of OTC, nutritional supplement and personal care brands, using the latest and always-evolving technologies to drive measurable sales results for clients at shelf and online. She continues to expand RLA Collective’s integrated marketing capabilities to grow the agency’s offerings and client’s sales, and has shared her expertise at other industry events.

SHANENANCECo-Founder, MarketHubShane has nine years experience and several successful startups in both the hemp-derived CBD and cannabis industries. He helped launch one of the first CBD wellness lines in the U.S., generating $700,000 in first-year sales. Mr. Nance has worked in direct collaboration with scientists, product developers and physicians/providers and is extensively networked within the 500+ nationwide hemp-based CBD brands currently on the market.

STEPHENMUELLERFounder&CTOMileHighLabsAs CTO, Steve is the technical visionary of Mile High Labs and is designing and building, the future of hemp extraction. After briefly working in semiconductor research, Stephen moved into electrical engineering, first with Agilent Technologies and then with Teledyne, where he managed the applications engineering group. Stephen is known among the Colorado extraction community and beyond for creating an ongoing dialogue on the optimization of lab operations and the importance of regulatory standards. Stephen grew up in the suburbs of New york City and graduated from SUNy Buffalo, cum laude, with a bachelor’s degree in physics.

DAVIDSPANGLERSeniorVicePresident,Policy,andGeneralCounsel&Secretary,CHPADavid Spangler directs CHPA's legal affairs and international affairs, and oversees association policy initiatives. He has particular expertise in regulatory matters.

Spangler joined CHPA in 1984 as a legislative analyst. He subsequently served in a number of roles for the association in the president's office, project management, international affairs, and, after completing law school in 1995, the association's legal department. Spangler was named a vice president in 1997, and a senior vice president in 2006. His responsibilities were expanded to include the legal function in 2011.

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NICHOLAS HALL’S NORTH AMERICAN OTC CONFERENCE New Jersey • 26-27 June 2019

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Terms & ConditionsThis conference is being held by nicholas Hall International Pte Ltd, but for bookings, information and other details please contact our managing agents: nicholas Hall europe Ltd, 35 Alexandra Street, Southend-on-Sea, essex SS1 1BW, UKn.B. nicholas Hall Group of Companies is not liable for any incident or injury, which may occur during the course of the meeting or any of the functions, including the drinks reception.

The appropriate fee covers attendance at all sessions, conference documentation, lunches and coffee breaks during the meetings, and organised social functions from 26-27 June 2019. It does nOT include hotel accommodation or items charged to your room account, or transport to and from the conference.

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CELEBRATING 40 YEARS OFCONSUMER

HEALTHCARE

SOLD