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NEXT GENERATION OF
OCTOBER 2016
1
PERSONAL SAFETY
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IN THE US
MURDER OCCURS EVERY 35.6 MINUTES
FORCIBLE RAPE EVERY 6.2 MINUTES
ROBBERY EVERY 1.4 MINUTES
AGGRAVATED ASSAULT EVERY40.5 SECONDS
VIOLENT CRIME EVERY 25 SECONDS
160 SCHOOL SHOOTINGS SINCE 2013
25% OF COLLEGE WOMEN ARE SEXUALLY ASSAULTED
159 COLLEGES UNDER FED. INVESTIGATION FOR
SEXUAL ASSAULT
700,000 STUDENTS/YEAR ARE PHYSICALLY ASSAULTED BY
ANOTHER STUDENT
IN US COLLEGES
THERE IS A VIOLENT CRIME PROBLEM IN THE US
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IN 2015
63% OF CELL PHONE CALLS TO 911 IN CALIFORNIA DID NOT SHARE A CALLER’S LOCATION (12.4 MILLION CALLS)
POLICE RESPONSE TIMES WHEN VIOLENT CRIMES ARE CALLED IN RANGE FROM UNDER 5 MINUTES TO LONGER THAN 1 DAY
911 CALLS WILL NOT SHARE A CALLER’S PICTURE, MEDICATIONS, ALLERGIES OR OTHER CRITICAL INFO
OUR EMERGENCY COMMUNICATIONS SYSTEMS ARE INSUFFICIENT
WE NEED SMARTER, MORE EFFECTIVE WAYS TO GET HELP IN EMERGENCY SITUATIONS...
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THAT’S WHY WE DEVELOPED THE POM
FASTEST, EASIEST, MOST RELIABLE PERSONAL SAFETY DEVICE
DISCREET ONE-BUTTON PUSH FOR HELP
INSTANT CONNECTION WITH CAMPUS POLICE, 911 OR FRIENDS
HOW IT WORKSThe POM is Bluetooth-connected with the user’s smartphone,
and at push of a button, places a phone call to nearest 911 or public safety department, sending GPS
location and initiating two-way back and forth communication with a professional responder
Speaker & microphone enable live
two-way voice call for maximum
information exchange
Proprietary backend for private dispatch
services (college, corporate, hospital) or
integrates directly with public E-911
App routes call to proper call-taker and
sends GPS location to dispatcher as well
as personal contacts
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UNIQUE & EFFECTIVE FEATURES
DEVICE-TO-DEVICE MESSAGING: SEND AN ALERT TO NEARBY POM USERS TO GET IMMEDIATE ASSISTANCE
MASS BROADCAST: DISPATCHERS CAN SEND AN AUDIBLE MASS ALERT IN EMERGENCY SITUATIONS THAT PLAYS THROUGH THE POM’S SPEAKERS. ESSENTIALLY A “POCKET PA” SYSTEM.
TEXT-A-FRIEND: TAP THE BUTTON THREE TIMES TO DISCRETELY SEND AN ALERT WITH YOUR GPS LOCATION TO FRIENDS AND FAMILY
CALL RECORDINGS: ALL CALLS ARE RECORDED AND CAN BE PLAYED BACK TO HELP WITH INVESTIGATIONS
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MARKET TRACTION16 SIGNED CONTRACTS, 4 MORE PENDING WITHIN THE FIRST 10 MONTHS IN THE MARKET
24% AVERAGE PURCHASE RATE BY TARGETED STUDENTS FOR FALL 2016 LAUNCH CAMPAIGN
OVER 55% OF SUBSCRIBERS PURCHASED ALL 4-YEARS OF SERVICE UP FRONT
90% OF USERS FROM LAST YEAR STILL CARRY THEIR POMS WITH THEM TODAY
CURRENT CLIENTS SPAN 10 STATES AND INCLUDE SMALL, LARGE, PUBLIC, PRIVATE, URBAN AND RURAL SCHOOLS
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WHAT OUR CUSTOMERS ARE SAYING
“The positive response for [the POM] was overwhelming. The pomco team has been an excellent partner throughout the integration process. We are confident that POM technology will continue to serve our campus community for many years to come” - Chief of Police, UNA
“I would much rather our students carry and use the POM. It gives us crucial information much faster than we would get otherwise. Its a great tool and we’re proud to offer it.” - Chief of Police, Husson University
Our two biggest concerns we’re finances and safety. [The POM] certainly made us more comfortable with her safety on campus - Parent at TLU
With everything you hear about on college campuses, I was very happy to see my daughter’s collge offer the POM. As a parent, its great. It does bring peace of mind. - Parent at R-MC
“I was lost and needed help fast and the POM was there to help me.” - Sage College freshmen
“You just hit a button and someone comes. It’s acutally pretty fashionable on my keys - UNA Junior
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20 million students and 4 million faculty members represents $1Bn+ opportunity
Self-regenerating market with 5 million freshmen/year entering college
Major pain point as safety is the #1 question asked by parents
$1.2BUS Higher Ed
$9.4BGlobal Higher Ed
$26B+Personal Safety:B2CHealthcareTransportationTravel
INITIAL TARGET MARKETUS COLLEGES & UNIVERSITIES
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REVENUE MODEL
# 1 A L L - I N P L A N # 2 O P T- I N P L A N
SCHOOL PAYS$50/student/year
$225K/year at an average-sized school with 4,500 students
SCHOOL ASKS PARENTS TO PAY$75/student/year
$101K/year at an average-sized school with 4,500 students, with a 30% opt-in rate
ENTERPRISE SAASTHE COLLEGE IS OUR CUSTOMER
FOR INITIAL TARGET MARKET
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POM IS BETTER THAN EXISITING SOLUTIONS
COMPETITIVE DEVICES
Can you make an alert in 2 seconds flat?
In the dark, with gloves on, while running?
Discretely without taking eyes off the situation?
COMPETITIVE APPS
Is the call taker a professional emergency responder?
Do they see an interactive map with GPS location and profile?
Is the device tied in with the Campus Security Department?
POM
the answer is YES
With the
BY OVERCOMING FLAWS OF OTHER SAFETY APPS AND DEVICES, WE PROVIDE A FAST, EASY, RELIABLE WAY OF CONNECTING USERS WITH PROFESSIONAL RESPONDERS AND INSTANTLY SENDING CRITICAL INFORMATION
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POTENTIAL MARKETS
CONSUMERSParents, Joggers, Urban
Dwellers etc.
TRAVELTaxi Drivers, Int’l Travelers, Cruise
Lines
CORPORAT IONSEmployees
Apartment ComplexesHotel Guests
Realtors
HEALTHCAREElderly, Disabled
K-12Students
We have seen significant demand beyond the Higher Ed market. A
component of our 12-month growth strategy is to open up opportunities in
parallel markets
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LONG TERM VISIONDEVICE AGNOSITC E-CALL PLATFORM
PEACE OF MIND GATEWAY API
REGIONAL 911
LOCAL POLICE
CAMPUS POLICE
FOBPOM, Car Key
ACTIVITY TRACKERFitBit, Jawbone
SMART WATCHApple Watch, Pebble
Imagine the closest dispatcher gets GPS location, medical profile, voice call PLUS heart rate, velocity, altitude, active minutes etc.
Launching into the college market is a stepping-stone to this larger vision
We provide the connection between various integrated wearable devices/smartphones and CAD systems (Computer Aided Dispatch) used by professional emergency responders. Our system standardizes all data types and routes to the appropriate call taker based on caller location.
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OUR LEADERSHIP
Founder and Partner at Treo Solutions, named to
Inc Magazine’s 5,000 fastest growing companies for
8 straight years. Grew Treo from four founders to over
200 employees and $35MM in revenue. Led sales,
operations, software development, and IT over Treo’s
12 years. Successfully exited in 2014 when Treo was
bought by 3M.
CEO
C H R I S K E L LY
Chief Technologist for POMCO, driving
product development and project management.
Coordinates supply chain initiatives and partnerships.
Prior experience consulting in IT and Strategy projects
for startups and Fortune 500. BA in Computer
Science and Business from KIT (Germany), MBA from
Union Graduate College.
CO-FOUNDER, PRESIDENT
L U K A S L A M P E
Founded POMCO after a good friend was killed
as result of violence. Served as CEO for first two years
of operations. Raised $1.5M+ in F&F and seed money.
Focused on sales and fundraising. BA in Finance
from University of Delaware, MBA from Union
Graduate College.
CO-FOUNDER, CTO
A J L E A H Y
A Young Team Lead By A Second Time Entrepreneur That’s Had A Successful Exit To A Fortune 100 Company
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BOARD MEMBERS & INVESTORS
Partner at CVF for over 10 years. Serves on Boards of GiveGab, Intrinsiq Materials, POMCO, True Gault, Venuebook and Calient. President of Upstate Venture Association of NY.
CAYUGA VENTURE FUND
J E N N I F E R T E G A N
Venture Partner and Co-founder of High Peaks Venture Partners (Primary Ventures). Prior to High Peaks he founded and exited two VC-backed tech companies, including one via IPO.
HIGH PEAKS VENTURE PARTNERS
B E L A M U S I T S
Founded TriNet (NASDAQ: TNET) and grew company into an industry-leading HR solution for VC-backed companies. Founder and chairman of Upstate Venture Connect (UVC).
TRINET, UPVENTURES
M A RT I N B A B I N E C
Industrialist and serial angel investor, serving as Board member to multiple VC-backed tech companies. Currently the President & CEO of $20M+ manufacturing company in New York.
DHA HOLDINGS
D AV I D D U S S A U LT
Founded Treo Solutions, a software company that was acquired by 3M after 12 years of rapid growth. Invested over $200,000 into POMCO in addition to serving as CEO.
POMCO, TREO SOLUTIONS
C H R I S K E L LY
Owner and operator of G.A.L. MFG Corp for 25 years. Set up manufacturing facilities in China and Canada and pioneered innovative lean manufacturing processes.
ANGEL, MANUFACTURING EXPERT
H E R B G L A S E R
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POMCO IS AHEAD OF THE CURVE
WE ARE UNIQUE IN THE MARKET WE KNOW HOW TO BUILD ITWE KNOW HOW TO SELL ITWE HAVE BUILT RELATIONSHIPS IN THIS SPACEWE HAVE CUSTOMER CONTRACTSWE HAVE DISPATCHERS USING OUR SOFTWARE SYSTEMWE HAVE PEOPLE USING POMS IN REAL EMERGENCIES WE HAVE DEMAND IN OTHER MARKETS WE ARE UNABLE TO MEET
WE ARE READY TO HIT THE ACCELERATOR!
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$3M INVESTMENT WE’RE LOOKING TO RAISE A
IN ORDER TO GROW TO 100+ SCHOOLS IN THE HIGHER ED MARKET
TRANSLATES TO $2M - $3M IN ARR BASED ON THIS YEAR’S RESULTS AND METRICS
GIVES US THE RESOURCES TO MEET DEMAND IN ADJACENT MARKETS THAT KEEP KNOCKING ON THE DOOR
SETS US UP TO BE THE BRAND AND MARKET LEADER
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DECFY16
20% OPT-IN RATE ACHIEVED
MARFY17
30% OPT-IN RATE ACHIEVED
SEPTFY17
LAUNCH B2C PRODUCT
SEPTFY18
RAMP UP MARKETING & SALES
SEPTFY19
100 SCHOOLS DEPLOYED
SEPTFY16
12 SCHOOLS DEPLOYED
TIMELINE
$2M - $3M IN ARR
250 SCHOOLS DEPLOYED
$8M - $9M IN ARR
600 SCHOOLS DEPLOYED
$22- $23M IN ARR
20 NEW SCHOOLS
Maximize return on marketing efforts by introducing universal POM product that can be bought and used by anyone
192017 2018 2019
$20M
$10M
$5M
$3M 24,000 USERS0.1% of the market
$8M
$22M
REVENUE PROJECTIONS
65,000 USERS0.4% of the market
166,000 USERS0.8% of the market
INITIAL TARGET MARKET ONLY
