Contains confidential proprietary and trade secrets information of CNH Industrial. Any use of this work without express written consent is strictly prohibited.

May 08th, 2018

AG (Re)Evolution

Siena, Tuscany

Antonio Marzia

Head of Connected Services

2 Company Structure

Construction

Equipment

Agricultural

Equipment

Commercial

Vehicles Powertrain

Financial

Services

Company Structure

2

3

The Agricultural Evolution

Mechanization Green Revolution Precision Ag Digital Farming

Introduction of tractors

Increase in efficiency

But labour-intensive system

Relatively low productivity

New agronomic management

practices

Use of fertilizer and pesticide

Improve seed quality

Increase yield

Guidance systems

Yield Monitoring

Variable Rate Application

Telematics

Data management

Farm Management system in real

time

Added-value services

Automation capabilities

Improve Agri processes & food

value-chain (data platforms)

1.0 2.0 3.0 4.0

1900 1950 1990 2010 Time

Precision Technologies

Guide the correct paths

and manage application

rate

Plant/ Fertilize / Spray

only where needed

Planning

Mapping & Data

Collection

Application

Control

Make informed decisions and

select the right seeds &

fertilizers

Harvesting

Which allows them to…

4

Soil Management

Guide the correct paths

and manage in-field

variability

The connection between all stages

is the data stream

Enablers:

• Sensors

• Positioning

• HMI & Usability

• Wireless communication

• Mechatronics

• Path planning

• Web & cloud computing

Results:

• Knowledgeable Farm

Management Decisions

• Machine/Operator Efficiency

• Lower Input Costs

• Higher Yield Production

• Optimized Systems

Seeding / Planting

Need for Off-Board Tools

5

Off-Board Digital Tools

OFF-BOARDOFF-BOARD

MACHINE

DATA

ANALYSIS

DATA

SHARING

OFF-BOARD

MACHINE

ON-BOARD

ISO-XML

REMOTE

ASSISTANCE

API

CNH Defined / Fully Integrated

FARM/FLEET

MANAGEMENT

Connected CNH Industrial program

Service Delivery Platform

Data flowing from vehicles are transmitted through a

telecom network to a Cloud storage and

infrastructure…

… and are made available for elaboration and

statistical/historical analysis…

… and in the end are published to be used for any

purpose by a specific business platform

Business Platforms

Business platforms provide

business-specific applications

based on vehicles’ data to offer

to the customers value-added

telematic services, improving

customer operations as well as

enabling 3rd party services

integration.

Customers

Customers can easily access the applications

provided by the business platforms wherever

they are, should they control their fleets or

verify the driving style of their drivers or

understand the status of the yield or plan

maintenance operations, or…

• Land monitoring

• FMIS

• Data Exchange

• …

• Fleet

management

• Failure alerting

• ….

• Driving style eval

• Fuel advisory

• Intelligent safety

• …

Vehicles

Vehicles are equipped with a device

very similar to a computer that is able

to collect vehicle data (such as

odometer, working hours, fuel

consumption, etc.) and operational

data (such as agronomic information,

driving style, etc.)

6

CNH Industrial Ecosystem

CNH Industrial

CNH Industrial

Ecosystem

Other Data

Sources

Agriculture Data

Owner

Agriculture

Value Chain

7

AgTech: Startups and Unconsolidated Offerings

Highly Dynamic space, with new entrants daily enabled by Traditional Companies,

Venture Capital and Private Equity

8

9

Remote Assistance: a sample scenario

10

Remote Assistance: a sample scenario

11

CNH Industrial Digital Roadmap

2019

IoT & Cloud

Edge

Artificial

Intelligence

2020 - 2023 2023 - 2026

1

2

3 IoT & Cloud are the enablers to exploit vehicle’s

connectivity, providing value added services such

as Control Room and flexible maintenance

plans

1

Edge technology will provide the vehicle with

enhanced computing capabilities allowing

services such as Coordinated Vehicle Control

and Advance Machine Auto-Setting

2

Artificial intelligence will extend the set of

services provided on the vehicle offering the next

step of Autonomous Vehicles through

cognitive capabilities

3

12

CNH Industrial Roadmap to Autonomy

Single Machine Management

Logistics and Tasks

Management

Agricultural Ecosystem

Automated Operations

Autonomy

Time

Environmental

sensing

Hardware

Data/Software

Artificial

Intelligence

1990 2010 Now

• Data

Management

• Services

• Guidance

• Yield Monitoring

• Application Control

• Machine Control

• Telematics

• Fleet

management

• Unmanned operations

• Systems’ Auto-settings

• Machine processes

automation

Unmanned Machine with

Artificial Intelligence

13

CNH Industrial Autonomy Milestones

LEVEL 1

*All manned vehicles

GUIDANCE

1999+

LEVEL 2

*All manned vehicles

COORDINATION &

OPTIMIZATION

2018 +

LEVEL 3

*Manned back-up

OPERATOR ASSISTED

AUTONOMY

2020 +

LEVEL 4

*In-field supervision of

unmanned vehicles

SUPERVISED AUTONOMY

2023 +

LEVEL 5

*No local supervision

FULL AUTONOMY

2025 +

14

Machine Communication Hardware Components

Remote Monitoring Software

Planning Software

Environmental

Perception Hardware Components

Access & Control Hardware Components

Autonomy Take decisions based on

analytics and artificial intelligence

Evolution to Autonomy Available now

The Autonomous Concept Vehicle

15

https://www.youtube.com/watch?v=ALmqer120qM