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A new vision for a self-describing world
TheWhollySee
Dan YansonSeptember 2015
V0.6 © 2015 Commercially restricted www.thewhollysee.com
Elevator Pitch
What?• Enable machines to understand
what they look at
How? Why?
BA166
BA166
BA166AF1321
Jack TradesPhotolithography
Di BotcherWet etchDr Who
Pediatrician
• Smart camera + tagging + analytics system
• Line-of-sight identification of people, objects, vehicles, etc.
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The Solution
M a r i a
Tags
• Spectral films, dyes, stickers
Camera
• Spectral video imager
Software
• Object recognition & analytics
• Tags encode information in spectral domain• Smart camera decodes & identifies tags • Pattern recognition performed in 1D
(spectral domain) as opposed to 2D (spatial image processing)
3
A
B
C
Spectrally coded alphabet
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Recognition & identification• Near focus-free operation• Minimum 1 pixel to identify an object• Multiple objects identified within one image• High data capacity with high security
Competitive edge (why not QR / bar codes?)
4
Crosby
McDonagh
Remote sensing• Angular orientation• Strain & deformation• Surface & shape
reconstruction• 3D imaging & profilometry
Puck
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Market Opportunity
• Indoor personnel tracking & security
• Airport security (to grow from $20bn to $45bn by 2018)
• Wireless industrial sensors for construction & assembly ($1.4bn by 2020)
Markets
• Camera + tags + processing/analytics solution
Product
ALERT!Non-Schengen passenger
in Schengen zone!
WARNING!Passenger in wrong
terminal
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Prospective customers / partners
ID & Security Pigments & tags
SensorsMachinery & Construction6
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IoT vision
7
Real-time visitor profiling
Industry
research: 3
Academic
research: 6
Search for: PediatriciansWhere: Wing CDoctors found: 4
• Automatic ID & tracking allows real-time object analytics & profiling
• Data aggregation for airports, exhibitions, hospitals, traffic management
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Proof of conceptDevelop technology demonstrator in incubator like Technion
Proof of concept
Technology Partnership
Industrial Products
Consumer Products
Technology PartnershipDevelop technology with strategic partner, e.g., tag pigment manufacturer
Industrial ProductsSales of tag + camera + software system to large customers in security or sensors
Consumer ProductsReduce cost for entry into mobile & IoT consumer markets – sales of hardware + tag URL allocation 2023
2016
2017
2020
Business Development
8
$0.5m seed funding
$6m Round A
$4m Round B
Self-funded
Tim
e to
mar
ket 6
y
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Technology Demonstrator (Seed stage)
Videos on YouTube showcasing real-time object recognition & tracking in different scenarios
Winter tyre
Rapid Park
pass
Handicapped
driver
Judy Moody
Female / White
DoB: 01/01/80
ID# 02224456
Height: 168cm
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Timeline
10
2014 20162015 2017
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Business development, photonics, lasers, optics, thin films, spectroscopy
Dan YansonCEO
Avraham YoffeSoftware, VP R&D
Vlad RinskyEngineer / Researcher
Our Team
Image analysis, data encoding, compression
Lab work, optics, experiments
linkedin.com/in/dyanson linkedin.com/in/avyoffe
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Dan ViazovskyEngineer / Integrator
Electronics, camera & image acquisition
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Seed Funding Needs
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• Approved for Technion Startup Launch Program
• Need $500k to complete technology demo
Call-to-actionfor investor(s)
$
Goal$500k
Pre-seed$15k
Promised$100k
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Contact Info
http://istart.org/startup-idea/it/thewhollysee
http://www.thewhollysee.com
Thank You
[email protected]@gmail.com
http//angel.co/thewhollysee
(+972) 52 750 4961(+972) 50 977 0231
https//www.crunchbase.com/organization/thewhollysee
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