Development of Secure Credit Card

Group 6Devendra Kumar Sahu

Vaishvik KaleMayank Raizada

MAGNETIC STRIP CARDMOBILE APP BASED CARDCHIP BASED CARD

Card Technologies

RBI Guidelines

Existing Problems

Need Gap Analysis

Debit Card

Credit Card

Need Gap

Security

Ease

of U

se

Idea Generation Techniques

Systematic Inventive Thinking Mind Mapping

Ideas

Safe Transaction

Automated Call

Finger Print Verification

Photo Id VerificationAuto Lock Card

Digital Signature

TRANSACTION COMPLETE

Deliver Credit card to identified People

Card used for Transaction at POS

Vefication of user thru database at time of Transaction

Compilation of Monthly Transactions

Delivery of Bills to customer

Reciept of Payments

Transactions

Customer Loyalty

Revenue to Company

Process Output

10 8 10 Importance

Process StepProcess Input Correlation of Input to Output

Deliver Credit card to identified People 9 0 3 120Card used for Transaction at POS 3 1 9 128Verication of user thru database at time of Transaction 3 0 9 120Compilation of Monthly Transactions 3 0 9 120Delivery of Bills to customer 3 9 1 112Reciept of Payments 1 9 9 172

C&E MATRIX PROCESS FLOW

FMEA

Completed House of For Proposed Plastic Credit Card Quality

Security 5

Easy to Use 4

Controlled Transact. 3

Hassle Free Transat. 5

Reliability 2

Our importance ratings

Wor

k on

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Har

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ares

Opti

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Unb

lock

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dep

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wor

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otec

tion

Min

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et

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etric

Iden

tifica

tion

Smar

t Car

d

Mob

ile A

ppro

val

G G

G P

G G

G P

G P

Target values(Technical attributes)

Technical evaluation

Smart card N N Y Y G

Mobile Service Y N N Y P

Us Y Y Y Y G

Mee

t Dim

entio

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q.

Switc

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Car

di

Self

Suffi

cien

t

Pin

Syst

em

Pane

l ran

king

37 40 27 40 6 37

The Card

BUSINESS PLAN

Target Market : Public Sector Banks, Major banks like ICICI and Axis BankSales Team : 2 Teams of 3 People eachBreak even in 6 MonthsSales Price : Rs 100 per cardBreak Even : 2.5 Years

Estimated Business in 1st Year 1000 cards per dayTo Gradually increase to 5000 cards per day by end of 18 monthsLong term contracts for supply of secure cards for target banksIdle Facility can be used for printing of other type of cards.

OPERATION PLAN

• Technology Licensing from Dynamic Inc. USA• Procurement of Card Printing Machine• Production Capacity : 5000 cards per day initially • Dedicated Design team for CAD designs and 3D Printing

FINANCIAL PLAN

• Initial Investment : 7 Crores approx.• Working capital requirement : 5 Lakh per month• Private Ltd. Company• Debt Structure : Rs 4.9 Crores. Owners equity 21. Crores• Credit Limit with bank of Rs 5 lakh

RISK FACTORS

• Obsolence of technology: High Breakeven period• Changes in RBI Guidelines• Disadvantage of 1st Mover. Will have to develop Market• Assumptions of resistance to hardware change Faltering.

THANK YOU