Development of Secure Credit Card
Group 6Devendra Kumar Sahu
Vaishvik KaleMayank Raizada
MAGNETIC STRIP CARDMOBILE APP BASED CARDCHIP BASED CARD
Card Technologies
RBI Guidelines
Existing Problems
Need Gap Analysis
Debit Card
Credit Card
Need Gap
Security
Ease
of U
se
Idea Generation Techniques
Systematic Inventive Thinking Mind Mapping
Ideas
Safe Transaction
Automated Call
Finger Print Verification
Photo Id VerificationAuto Lock Card
Digital Signature
TRANSACTION COMPLETE
Deliver Credit card to identified People
Card used for Transaction at POS
Vefication of user thru database at time of Transaction
Compilation of Monthly Transactions
Delivery of Bills to customer
Reciept of Payments
Transactions
Customer Loyalty
Revenue to Company
Process Output
10 8 10 Importance
Process StepProcess Input Correlation of Input to Output
Deliver Credit card to identified People 9 0 3 120Card used for Transaction at POS 3 1 9 128Verication of user thru database at time of Transaction 3 0 9 120Compilation of Monthly Transactions 3 0 9 120Delivery of Bills to customer 3 9 1 112Reciept of Payments 1 9 9 172
C&E MATRIX PROCESS FLOW
FMEA
Completed House of For Proposed Plastic Credit Card Quality
Security 5
Easy to Use 4
Controlled Transact. 3
Hassle Free Transat. 5
Reliability 2
Our importance ratings
Wor
k on
Exi
sting
Har
d W
ares
Opti
on to
Blo
ck/
Unb
lock
No
exte
rnal
dep
ende
ncy
Pass
wor
d Pr
otec
tion
Min
iatu
re C
hips
et
Biom
etric
Iden
tifica
tion
Smar
t Car
d
Mob
ile A
ppro
val
G G
G P
G G
G P
G P
Target values(Technical attributes)
Technical evaluation
Smart card N N Y Y G
Mobile Service Y N N Y P
Us Y Y Y Y G
Mee
t Dim
entio
n Re
q.
Switc
h on
Car
di
Self
Suffi
cien
t
Pin
Syst
em
Pane
l ran
king
37 40 27 40 6 37
The Card
BUSINESS PLAN
Target Market : Public Sector Banks, Major banks like ICICI and Axis BankSales Team : 2 Teams of 3 People eachBreak even in 6 MonthsSales Price : Rs 100 per cardBreak Even : 2.5 Years
Estimated Business in 1st Year 1000 cards per dayTo Gradually increase to 5000 cards per day by end of 18 monthsLong term contracts for supply of secure cards for target banksIdle Facility can be used for printing of other type of cards.
OPERATION PLAN
• Technology Licensing from Dynamic Inc. USA• Procurement of Card Printing Machine• Production Capacity : 5000 cards per day initially • Dedicated Design team for CAD designs and 3D Printing
FINANCIAL PLAN
• Initial Investment : 7 Crores approx.• Working capital requirement : 5 Lakh per month• Private Ltd. Company• Debt Structure : Rs 4.9 Crores. Owners equity 21. Crores• Credit Limit with bank of Rs 5 lakh
RISK FACTORS
• Obsolence of technology: High Breakeven period• Changes in RBI Guidelines• Disadvantage of 1st Mover. Will have to develop Market• Assumptions of resistance to hardware change Faltering.
THANK YOU