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MEANING & DEFINITION OF ATTITDE

According to Bem, Attitudes are

likes and dislikes

According to Engel, Attitudes areoverall evaluation that allows one to respond

in a consistently favorable or unfavorable

manner with respect to a given object oralternative.

ATTITUDE

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DEFINITION & MEANING OF ATTITUDE

According to Bem, Attitudes are likes

and dislikes.

According to Munn, Attitudes are

learned behavior towards aspects of our

environment. They can be positively or

negatively directed towards certain people,

service or institutions.

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An attitude is the way we think, feel

and act toward some aspect of our

environment.

The attitudes are a strong belief of

somebody. Attitude reflects how one feelsabout something.

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FEATURES OF ATTITUDE

It related to the feelings & believes of

people.

It responds to persons, objects or events.

It affects behavior either positively or

negatively.

It may be change by time.

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FUNCTIONS OF ATTITUDEIt helps

people to

adjust totheir work

environment

It protects

their own

self-

images.

It express

the

individuals

values &

self-identity

Itobse

rved

morein

consum

er

behavio

r.

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Sources of Attitude

It can be formed on

the basis on ones

past or present

experiences

regarding the

concerned objects

or person.

Attitude is formed

from the

environment evenindirect manner.

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Components of Attitude

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TYPES OF ATTITUDE

ob satisfactionA person who is highly

satisfied with his job

Its a degree to whichemployees involve

themselves in their job.

Its an attitude aboutemployees loyalty to his

organization.

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Formation of Attitude

Attitude

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1. Psychological factors:

Its a makeup of a person is made up of

his perceptions, ideas, beliefs, values, information

etc. It has a crucial role in determining a persons

attitude.

2. Family factors:

A person learns from his family

members who provide him with ready made attitude

on a variety of issues such as education, work,

health, religion, politics, economics etc.

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3. Social factors:

Societies are differ in terms of language,

culture, norms, values, beliefs, etc., all of which

influence a persons attitude.

4. Organizational factors: Organizational factors such as nature of job,

factory layout, quality of supervision, informal groups

play an important role in shaping job attitude of a

person.

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5. Political factors:

Political factors such as ideologies of the

political parties, political stability and the behavior of

political leader greatly affects the attitudes of the

people.

6. Economic factors:

Economic factors such as persons economic

status in the society, rate of inflation in the economy,

countrys economic condition etc. affect on attitude.