NationalTrackingPoll#190718 July11-12,2019 … · 2020. 5. 1. · NationalTrackingPoll#190718 July11-12,2019 CrosstabulationResults Methodology: ThispollwasconductedbetweenJuly11-July12,2019amonganationalsampleof2201Adults

National Tracking Poll #190718July 11-12, 2019

Crosstabulation Results

Methodology:This poll was conducted between July 11-July 12, 2019 among a national sample of 2201 Adults.The interviews were conducted online and the data were weighted to approximate a target sampleof Adults based on age, educational attainment, gender, race, and region. Results from the fullsurvey have a margin of error of plus or minus 2 percentage points.

Table Index

1 Table HR1_1: What kind of fan are you of the following types of TV shows? Reality datingshows, such as ’The Bachelor’ or ’Are You the One?’ . . . . . . . . . . . . . . . . . . . . . . 6

2 Table HR1_2: What kind of fan are you of the following types of TV shows? Competitionreality shows, such as ’Survivor’ or ’American Idol’ . . . . . . . . . . . . . . . . . . . . . . . 11

3 Table HR2_1: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Sex scenes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

4 Table HR2_2: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Sex scenes between a man and woman . . . . . . . . . . . . . . . . . . . . . . . . . 21

5 Table HR2_3: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Romantic scenes between a man and a woman . . . . . . . . . . . . . . . . . . . . . 26

6 Table HR2_4: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Nudity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

7 Table HR2_5: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

8 Table HR3_1: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Sex scenes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

9 Table HR3_2: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Sex scenes between a man and woman . . . . . . . . . . . . . . 46

10 Table HR3_3: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Romantic scenes between a man and a woman . . . . . . . . . . 51

11 Table HR3_4: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Nudity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

12 Table HR3_5: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

13 Table HR4_1: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Sex scenes . . . . . . . . . . . . . . . . . . . . . . . 66

14 Table HR4_2: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Sex scenes between a man and woman . . . . . . . . 71

15 Table HR4_3: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Romantic scenes between a man and a woman . . . . 76

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National Tracking Poll #190718, July, 2019

16 Table HR4_4: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Nudity . . . . . . . . . . . . . . . . . . . . . . . . . 81

17 Table HR4_5: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Profanity . . . . . . . . . . . . . . . . . . . . . . . . 86

18 Table HR5_1: How comfortable would you be watching a reality TV show if the followingwere shown? Sex scenes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91

19 Table HR5_2: How comfortable would you be watching a reality TV show if the followingwere shown? Sex scenes between a man and woman . . . . . . . . . . . . . . . . . . . . . . 96

20 Table HR5_3: How comfortable would you be watching a reality TV show if the followingwere shown? Romantic scenes between a man and a woman . . . . . . . . . . . . . . . . . 101

21 Table HR5_4: How comfortable would you be watching a reality TV show if the followingwere shown? Nudity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106

22 Table HR5_5: How comfortable would you be watching a reality TV show if the followingwere shown? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

23 Table HR6_1: Would you be more or less likely to watch a reality dating show based on thefollowing? The star(s) of the show has had many sexual partners . . . . . . . . . . . . . . . 116

24 Table HR6_2: Would you be more or less likely to watch a reality dating show based on thefollowing? The male star of the show has more than one sexual partner on the show . . . . . 121

25 Table HR6_3: Would you be more or less likely to watch a reality dating show based on thefollowing? The male star of the show is a virgin . . . . . . . . . . . . . . . . . . . . . . . . 126

26 Table HR7_1: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Sex scenes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131

27 Table HR7_2: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Sex scenes between two women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136

28 Table HR7_3: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Sex scenes between two men . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141

29 Table HR7_4: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Romantic scenes between two women . . . . . . . . . . . . . . . . . . . . . . . . . . 146

30 Table HR7_5: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Romantic scenes between two men . . . . . . . . . . . . . . . . . . . . . . . . . . . 151

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31 Table HR7_6: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Nudity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156

32 Table HR7_7: Now thinking about the kinds of things you see on TV, would you say thefollowing are more or less common on TV today than they were ve years ago, or about thesame? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161

33 Table HR8_1: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Sex scenes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166

34 Table HR8_2: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Sex scenes between two women . . . . . . . . . . . . . . . . . . 171

35 Table HR8_3: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Sex scenes between two men . . . . . . . . . . . . . . . . . . . 176

36 Table HR8_4: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Romantic scenes between two women . . . . . . . . . . . . . . 181

37 Table HR8_5: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Romantic scenes between two men . . . . . . . . . . . . . . . . 186

38 Table HR8_6: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Nudity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191

39 Table HR8_7: Do the following scenarios on TV shows bother you, personally, a lot, some,not too much, or not at all? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196

40 Table HR9_1: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Sex scenes . . . . . . . . . . . . . . . . . . . . . . . 201

41 Table HR9_2: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Sex scenes between two women . . . . . . . . . . . . 206

42 Table HR9_3: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Sex scenes between two men . . . . . . . . . . . . . . 211

43 Table HR9_4: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Romantic scenes between two women . . . . . . . . . 216

44 Table HR9_5: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Romantic scenes between two men . . . . . . . . . . 221

45 Table HR9_6: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Nudity . . . . . . . . . . . . . . . . . . . . . . . . . 226

46 Table HR9_7: Do the following scenarios on reality TV shows make you more or less likely towatch, or do they not have an impact? Profanity . . . . . . . . . . . . . . . . . . . . . . . . 231

47 Table HR10_1: How comfortable would you be watching a reality TV show if the followingwere shown? Sex scenes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236

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48 Table HR10_2: How comfortable would you be watching a reality TV show if the followingwere shown? Sex scenes between two women . . . . . . . . . . . . . . . . . . . . . . . . . . 241

49 Table HR10_3: How comfortable would you be watching a reality TV show if the followingwere shown? Sex scenes between two men . . . . . . . . . . . . . . . . . . . . . . . . . . . 246

50 Table HR10_4: How comfortable would you be watching a reality TV show if the followingwere shown? Romantic scenes between two women . . . . . . . . . . . . . . . . . . . . . . 251

51 Table HR10_5: How comfortable would you be watching a reality TV show if the followingwere shown? Romantic scenes between two men . . . . . . . . . . . . . . . . . . . . . . . . 256

52 Table HR10_6: How comfortable would you be watching a reality TV show if the followingwere shown? Nudity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261

53 Table HR10_7: How comfortable would you be watching a reality TV show if the followingwere shown? Profanity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266

54 Table HR11_1: Would you be more or less likely to watch a reality dating show based on thefollowing? The star(s) of the show has had many sexual partners . . . . . . . . . . . . . . . 271

55 Table HR11_2: Would you be more or less likely to watch a reality dating show based on thefollowing? The female star of the show had more than one sexual partner . . . . . . . . . . . 276

56 Table HR11_3: Would you be more or less likely to watch a reality dating show based on thefollowing? The female star of the show is a virgin . . . . . . . . . . . . . . . . . . . . . . . 281

57 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . 286

58 Table HRdem1_2: How often do you watch or stream the following? Movies . . . . . . . . 291

59 Table HRdem1_3: How often do you watch or stream the following? Sporting events . . . . 297

60 Table HRdem2_1: Do you, or anyone in your household, subscribe to the following? Cabletelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303

61 Table HRdem2_2: Do you, or anyone in your household, subscribe to the following? Satellitetelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 308

62 Table HRdem2_3: Do you, or anyone in your household, subscribe to the following? Stream-ing service(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313

63 Table HRdem3_1: In general, what kind of fan do you consider yourself of the following? Film 318

64 Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323

65 Table HRdem3_3: In general, what kind of fan do you consider yourself of the following? Music328

66 Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333

67 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . 338

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Morning ConsultTable HR1_1

Crosstabulation Results by Respondent Demographics

Table HR1_1: What kind of fan are you of the following types of TV shows?Reality dating shows, such as ’The Bachelor’ or ’Are You the One?’

Demographic Avid fan Casual fan Not a fanDon’t know / No

opinion Total N

Adults 7% (153) 13% (276) 75% (1645) 6% (127) 2201Gender: Male 5% (53) 8% (88) 82% (873) 5% (49) 1062Gender: Female 9% (100) 17% (188) 68% (773) 7% (78) 1139Age: 18-29 13% (60) 14% (65) 63% (292) 11% (49) 467Age: 30-44 8% (44) 18% (98) 68% (371) 6% (33) 546Age: 45-54 5% (20) 12% (43) 78% (280) 4% (16) 359Age: 55-64 5% (18) 8% (31) 85% (332) 3% (11) 392Age: 65+ 2% (11) 9% (39) 85% (369) 4% (18) 436Generation Z: 18-22 13% (25) 14% (28) 62% (121) 11% (22) 195Millennial: Age 23-38 10% (63) 17% (105) 66% (407) 7% (45) 619Generation X: Age 39-54 7% (37) 13% (75) 74% (415) 6% (31) 558Boomers: Age 55-73 4% (25) 8% (58) 85% (611) 3% (23) 718PID: Dem (no lean) 8% (61) 12% (94) 74% (573) 6% (45) 772PID: Ind (no lean) 4% (35) 12% (91) 77% (592) 7% (54) 772PID: Rep (no lean) 9% (57) 14% (91) 73% (480) 4% (28) 657PID/Gender: DemMen 7% (24) 8% (26) 80% (270) 5% (17) 337PID/Gender: DemWomen 8% (37) 15% (67) 70% (304) 6% (28) 435PID/Gender: Ind Men 3% (14) 9% (37) 83% (349) 5% (21) 422PID/Gender: Ind Women 6% (20) 16% (54) 69% (243) 9% (33) 350PID/Gender: Rep Men 5% (14) 8% (25) 84% (253) 4% (11) 303PID/Gender: Rep Women 12% (43) 19% (67) 64% (226) 5% (17) 354Ideo: Liberal (1-3) 9% (56) 14% (86) 73% (437) 3% (17) 597Ideo: Moderate (4) 5% (24) 13% (64) 77% (392) 5% (26) 507Ideo: Conservative (5-7) 6% (46) 11% (86) 79% (591) 4% (27) 751Educ: < College 7% (102) 13% (195) 73% (1105) 7% (111) 1513Educ: Bachelors degree 6% (29) 12% (55) 79% (350) 2% (11) 444Educ: Post-grad 9% (22) 11% (26) 78% (191) 2% (6) 244

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Table HR1_1



opinion Total N

Adults 7% (153) 13% (276) 75% (1645) 6% (127) 2201Income: Under 50k 6% (79) 12% (153) 74% (954) 8% (96) 1283Income: 50k-100k 8% (55) 13% (86) 75% (500) 4% (24) 665Income: 100k+ 7% (18) 15% (37) 76% (191) 2% (6) 253Ethnicity: White 6% (109) 12% (209) 77% (1319) 5% (85) 1723Ethnicity: Hispanic 9% (32) 10% (36) 72% (251) 9% (30) 350Ethnicity: Afr. Am. 9% (24) 17% (47) 67% (183) 7% (20) 274Ethnicity: Other 9% (19) 10% (20) 70% (143) 10% (21) 204All Christian 7% (65) 12% (120) 78% (770) 4% (37) 992All Non-Christian 9% (7) 17% (14) 70% (56) 3% (3) 80Atheist 3% (2) 9% (7) 86% (62) 2% (1) 72Agnostic/Nothing in particular 7% (79) 13% (135) 72% (757) 8% (86) 1057Religious Non-Protestant/Catholic 7% (7) 18% (19) 73% (76) 3% (3) 104Evangelical 9% (51) 14% (81) 71% (408) 6% (37) 577Non-Evangelical 6% (50) 12% (96) 78% (623) 4% (29) 799Community: Urban 9% (51) 12% (67) 74% (420) 5% (28) 566Community: Suburban 6% (57) 15% (148) 75% (760) 5% (52) 1017Community: Rural 7% (45) 10% (61) 75% (465) 8% (47) 618Employ: Private Sector 8% (51) 15% (101) 75% (506) 3% (21) 680Employ: Government 11% (16) 12% (18) 66% (98) 10% (15) 148Employ: Self-Employed 6% (10) 16% (27) 72% (123) 7% (12) 171Employ: Homemaker 10% (16) 24% (37) 62% (96) 5% (7) 155Employ: Student 12% (14) 12% (14) 68% (77) 7% (8) 112Employ: Retired 4% (20) 7% (37) 85% (428) 4% (18) 503Employ: Unemployed 4% (9) 9% (20) 75% (166) 11% (25) 220Employ: Other 8% (16) 11% (23) 71% (152) 10% (21) 212Military HH: Yes 3% (13) 10% (37) 83% (322) 4% (16) 389Military HH: No 8% (139) 13% (239) 73% (1323) 6% (110) 1812RD/WT: Right Direction 8% (68) 13% (112) 75% (649) 5% (41) 870RD/WT: Wrong Track 6% (85) 12% (164) 75% (996) 6% (86) 1331


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opinion Total N

Adults 7% (153) 13% (276) 75% (1645) 6% (127) 2201Trump Job Approve 7% (64) 12% (110) 76% (692) 4% (41) 907Trump Job Disapprove 7% (83) 13% (147) 75% (874) 5% (62) 1166Trump Job Strongly Approve 8% (42) 9% (46) 77% (382) 5% (24) 494Trump Job Somewhat Approve 5% (22) 16% (64) 75% (310) 4% (16) 413Trump Job Somewhat Disapprove 11% (30) 17% (46) 69% (190) 4% (11) 277Trump Job Strongly Disapprove 6% (53) 11% (101) 77% (684) 6% (51) 889Favorable of Trump 7% (67) 13% (117) 75% (680) 4% (37) 901Unfavorable of Trump 7% (78) 12% (141) 76% (881) 5% (60) 1161Very Favorable of Trump 8% (44) 11% (57) 75% (390) 5% (27) 518Somewhat Favorable of Trump 6% (23) 16% (60) 76% (290) 3% (11) 383Somewhat Unfavorable of Trump 9% (19) 17% (37) 69% (149) 5% (12) 217Very Unfavorable of Trump 6% (60) 11% (104) 78% (732) 5% (48) 944#1 Issue: Economy 7% (33) 14% (70) 73% (371) 6% (32) 506#1 Issue: Security 9% (40) 9% (42) 79% (354) 3% (15) 451#1 Issue: Health Care 6% (22) 13% (48) 74% (277) 7% (26) 374#1 Issue: Medicare / Social Security 4% (14) 13% (41) 78% (247) 5% (16) 317#1 Issue: Women’s Issues 13% (23) 13% (23) 64% (113) 10% (18) 177#1 Issue: Education 10% (13) 12% (15) 76% (98) 3% (3) 130#1 Issue: Energy 4% (4) 16% (18) 75% (89) 5% (6) 118#1 Issue: Other 2% (2) 15% (20) 75% (97) 8% (10) 1292018 House Vote: Democrat 7% (57) 12% (93) 76% (590) 5% (38) 7782018 House Vote: Republican 7% (52) 12% (87) 77% (536) 3% (24) 6992018 House Vote: Someone else 9% (7) 10% (8) 68% (56) 13% (11) 822016 Vote: Hillary Clinton 9% (64) 12% (82) 75% (504) 3% (22) 6722016 Vote: Donald Trump 6% (40) 14% (97) 77% (541) 4% (29) 7082016 Vote: Other 3% (5) 9% (13) 84% (124) 3% (5) 1472016 Vote: Didn’t Vote 7% (44) 12% (83) 71% (474) 10% (70) 672Voted in 2014: Yes 7% (88) 13% (175) 77% (1024) 4% (49) 1336Voted in 2014: No 7% (64) 12% (101) 72% (622) 9% (78) 865



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Table HR1_1



opinion Total N

Adults 7% (153) 13% (276) 75% (1645) 6% (127) 22012012 Vote: Barack Obama 8% (67) 14% (112) 75% (602) 3% (27) 8082012 Vote: Mitt Romney 4% (24) 12% (64) 80% (442) 4% (21) 5512012 Vote: Other 3% (2) 12% (8) 82% (56) 3% (2) 692012 Vote: Didn’t Vote 8% (60) 12% (91) 70% (539) 10% (77) 7684-Region: Northeast 7% (29) 18% (72) 71% (281) 3% (12) 3944-Region: Midwest 7% (31) 9% (43) 79% (366) 5% (22) 4624-Region: South 7% (55) 13% (111) 74% (611) 6% (48) 8254-Region: West 7% (38) 10% (50) 75% (388) 9% (45) 520Watch TV: Every day 10% (109) 12% (132) 73% (788) 4% (44) 1073Watch TV: Several times per week 3% (19) 16% (89) 77% (414) 3% (18) 540Watch TV: About once per week 10% (13) 7% (9) 79% (101) 3% (4) 127Watch TV: Several times per month 4% (4) 17% (16) 76% (72) 3% (3) 95Watch TV: About once per month 1% (1) 9% (6) 77% (54) 13% (9) 69Watch TV: Less often than once per month 1% (1) 7% (6) 72% (61) 20% (17) 84Watch TV: Never 3% (6) 9% (19) 74% (157) 15% (32) 213Watch Movies: Every day 14% (58) 12% (50) 66% (269) 7% (30) 407Watch Movies: Several times per week 5% (30) 16% (93) 75% (440) 4% (25) 587Watch Movies: About once per week 8% (30) 9% (32) 81% (302) 2% (8) 372Watch Movies: Several times per month 7% (18) 19% (44) 71% (170) 3% (6) 238Watch Movies: About once per month 7% (12) 10% (19) 78% (138) 5% (9) 177Watch Movies: Less often than once per month 1% (1) 10% (20) 82% (160) 7% (13) 195Watch Movies: Never 2% (5) 8% (18) 74% (166) 16% (36) 225Watch Sporting Events: Every day 16% (25) 15% (24) 65% (101) 3% (5) 156Watch Sporting Events: Several times per week 8% (25) 12% (38) 76% (234) 3% (10) 306Watch Sporting Events: About once per week 7% (18) 13% (32) 77% (189) 3% (7) 246Watch Sporting Events: Several times per month 8% (13) 20% (33) 68% (112) 4% (6) 164Watch Sporting Events: About once per month 9% (14) 16% (25) 72% (113) 4% (6) 158Watch Sporting Events: Less often than once per month 3% (12) 12% (42) 81% (279) 4% (14) 346Watch Sporting Events: Never 6% (46) 10% (82) 75% (617) 10% (79) 824


10




opinion Total N

Adults 7% (153) 13% (276) 75% (1645) 6% (127) 2201Cable TV: Currently subscribe 9% (90) 14% (145) 74% (769) 4% (40) 1044Cable TV: Subscribed in past 6% (46) 12% (86) 77% (560) 5% (33) 724Cable TV: Never subscribed 4% (17) 11% (46) 73% (317) 12% (54) 433Satellite TV: Currently subscribe 11% (52) 14% (70) 71% (354) 4% (21) 497Satellite TV: Subscribed in past 6% (35) 14% (86) 76% (458) 3% (20) 599Satellite TV: Never subscribed 6% (65) 11% (121) 75% (833) 8% (86) 1105Streaming Services: Currently subscribe 7% (95) 13% (173) 77% (1014) 3% (38) 1320Streaming Services: Subscribed in past 10% (23) 17% (38) 68% (148) 5% (11) 219Streaming Services: Never subscribed 5% (35) 10% (65) 73% (484) 12% (79) 662Film: An avid fan 9% (78) 15% (121) 71% (592) 5% (39) 829Film: A casual fan 6% (63) 12% (133) 78% (868) 5% (56) 1121Film: Not a fan 5% (12) 9% (21) 74% (185) 13% (32) 251Television: An avid fan 10% (118) 15% (165) 70% (793) 4% (51) 1127Television: A casual fan 3% (26) 11% (106) 80% (743) 6% (53) 928Television: Not a fan 6% (9) 4% (5) 74% (109) 16% (23) 146Music: An avid fan 9% (104) 14% (160) 71% (780) 6% (62) 1106Music: A casual fan 5% (47) 11% (111) 79% (774) 5% (50) 982Music: Not a fan 2% (2) 4% (5) 80% (91) 14% (15) 113Fashion: An avid fan 20% (60) 24% (71) 48% (139) 8% (24) 293Fashion: A casual fan 8% (72) 16% (153) 70% (656) 6% (51) 933Fashion: Not a fan 2% (20) 5% (53) 87% (850) 5% (52) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

https://morningconsultintelligence.com


11

Table HR1_2

Table HR1_2: What kind of fan are you of the following types of TV shows?Competition reality shows, such as ’Survivor’ or ’American Idol’


opinion Total N



12




opinion Total N

Adults 15% (332) 31% (692) 49% (1077) 5% (100) 2201Income: Under 50k 15% (187) 31% (400) 48% (618) 6% (78) 1283Income: 50k-100k 16% (108) 32% (210) 50% (331) 2% (16) 665Income: 100k+ 15% (37) 32% (82) 50% (128) 2% (6) 253Ethnicity: White 16% (276) 31% (528) 50% (858) 4% (61) 1723Ethnicity: Hispanic 15% (52) 31% (108) 46% (162) 8% (27) 350Ethnicity: Afr. Am. 13% (37) 36% (98) 46% (125) 5% (14) 274Ethnicity: Other 10% (19) 32% (66) 46% (94) 12% (25) 204All Christian 17% (168) 27% (268) 52% (516) 4% (40) 992All Non-Christian 14% (11) 38% (30) 47% (38) 1% (1) 80Atheist 10% (8) 26% (19) 59% (42) 5% (4) 72Agnostic/Nothing in particular 14% (146) 35% (375) 45% (481) 5% (55) 1057Religious Non-Protestant/Catholic 14% (14) 43% (45) 42% (44) 1% (1) 104Evangelical 18% (105) 31% (180) 46% (266) 4% (26) 577Non-Evangelical 15% (123) 29% (233) 52% (416) 4% (28) 799Community: Urban 18% (99) 32% (180) 46% (259) 5% (27) 566Community: Suburban 14% (146) 31% (314) 51% (515) 4% (43) 1017Community: Rural 14% (87) 32% (198) 49% (303) 5% (30) 618Employ: Private Sector 17% (115) 31% (214) 49% (336) 2% (15) 680Employ: Government 20% (29) 35% (51) 41% (60) 5% (7) 148Employ: Self-Employed 17% (29) 33% (57) 44% (76) 5% (9) 171Employ: Homemaker 23% (36) 31% (48) 42% (66) 4% (5) 155Employ: Student 12% (13) 35% (40) 48% (53) 5% (6) 112Employ: Retired 12% (61) 25% (123) 60% (303) 3% (15) 503Employ: Unemployed 13% (28) 33% (72) 46% (101) 9% (19) 220Employ: Other 10% (20) 41% (87) 39% (82) 11% (23) 212Military HH: Yes 13% (50) 30% (116) 54% (209) 4% (15) 389Military HH: No 16% (282) 32% (576) 48% (867) 5% (86) 1812RD/WT: Right Direction 18% (156) 29% (253) 50% (431) 4% (31) 870RD/WT: Wrong Track 13% (176) 33% (439) 49% (646) 5% (70) 1331



13

Table HR1_2



opinion Total N

Adults 15% (332) 31% (692) 49% (1077) 5% (100) 2201Trump Job Approve 18% (163) 28% (257) 51% (459) 3% (28) 907Trump Job Disapprove 14% (163) 34% (400) 48% (555) 4% (48) 1166Trump Job Strongly Approve 20% (100) 23% (116) 53% (262) 3% (17) 494Trump Job Somewhat Approve 15% (63) 34% (142) 48% (197) 3% (11) 413Trump Job Somewhat Disapprove 20% (55) 44% (121) 34% (93) 3% (9) 277Trump Job Strongly Disapprove 12% (108) 31% (279) 52% (462) 4% (39) 889Favorable of Trump 18% (165) 28% (249) 51% (460) 3% (27) 901Unfavorable of Trump 13% (153) 35% (408) 48% (553) 4% (46) 1161Very Favorable of Trump 22% (112) 24% (127) 51% (262) 3% (18) 518Somewhat Favorable of Trump 14% (53) 32% (122) 52% (199) 2% (9) 383Somewhat Unfavorable of Trump 15% (32) 48% (104) 34% (73) 3% (7) 217Very Unfavorable of Trump 13% (121) 32% (304) 51% (480) 4% (39) 944#1 Issue: Economy 14% (69) 33% (167) 48% (245) 5% (25) 506#1 Issue: Security 18% (82) 28% (126) 51% (229) 3% (13) 451#1 Issue: Health Care 15% (57) 32% (120) 47% (175) 6% (21) 374#1 Issue: Medicare / Social Security 16% (51) 28% (88) 52% (164) 4% (14) 317#1 Issue: Women’s Issues 14% (25) 33% (58) 48% (84) 5% (10) 177#1 Issue: Education 16% (21) 41% (53) 39% (50) 4% (5) 130#1 Issue: Energy 15% (18) 33% (39) 49% (58) 4% (4) 118#1 Issue: Other 7% (9) 32% (42) 55% (71) 6% (7) 1292018 House Vote: Democrat 13% (99) 33% (255) 51% (394) 4% (30) 7782018 House Vote: Republican 19% (131) 29% (201) 50% (349) 3% (18) 6992018 House Vote: Someone else 9% (8) 28% (23) 50% (41) 12% (10) 822016 Vote: Hillary Clinton 15% (102) 34% (230) 48% (322) 3% (18) 6722016 Vote: Donald Trump 18% (129) 28% (199) 51% (363) 2% (17) 7082016 Vote: Other 7% (10) 27% (40) 64% (93) 2% (4) 1472016 Vote: Didn’t Vote 14% (91) 33% (222) 44% (297) 9% (62) 672Voted in 2014: Yes 16% (215) 30% (397) 51% (686) 3% (39) 1336Voted in 2014: No 14% (117) 34% (295) 45% (391) 7% (62) 865


14




opinion Total N

Adults 15% (332) 31% (692) 49% (1077) 5% (100) 22012012 Vote: Barack Obama 15% (124) 34% (277) 48% (389) 2% (18) 8082012 Vote: Mitt Romney 16% (87) 24% (134) 57% (314) 3% (16) 5512012 Vote: Other 13% (9) 23% (16) 58% (40) 5% (4) 692012 Vote: Didn’t Vote 14% (109) 35% (265) 43% (332) 8% (62) 7684-Region: Northeast 14% (57) 36% (141) 47% (184) 3% (13) 3944-Region: Midwest 15% (70) 29% (133) 52% (239) 4% (20) 4624-Region: South 16% (136) 30% (245) 49% (405) 5% (39) 8254-Region: West 13% (69) 33% (173) 48% (250) 6% (29) 520Watch TV: Every day 20% (209) 33% (355) 44% (471) 4% (38) 1073Watch TV: Several times per week 12% (62) 34% (183) 52% (281) 2% (13) 540Watch TV: About once per week 16% (20) 36% (45) 45% (57) 4% (5) 127Watch TV: Several times per month 12% (11) 29% (28) 55% (53) 4% (4) 95Watch TV: About once per month 5% (4) 25% (17) 65% (45) 5% (4) 69Watch TV: Less often than once per month 5% (4) 20% (16) 58% (49) 17% (15) 84Watch TV: Never 10% (22) 22% (47) 57% (122) 10% (22) 213Watch Movies: Every day 22% (89) 33% (135) 40% (164) 5% (19) 407Watch Movies: Several times per week 13% (74) 35% (205) 49% (289) 3% (19) 587Watch Movies: About once per week 17% (64) 32% (118) 48% (179) 3% (11) 372Watch Movies: Several times per month 13% (31) 39% (93) 46% (109) 2% (5) 238Watch Movies: About once per month 14% (25) 21% (38) 58% (104) 6% (10) 177Watch Movies: Less often than once per month 13% (26) 26% (50) 56% (109) 5% (10) 195Watch Movies: Never 10% (23) 23% (52) 55% (123) 11% (26) 225Watch Sporting Events: Every day 28% (44) 28% (44) 41% (64) 3% (4) 156Watch Sporting Events: Several times per week 17% (52) 36% (110) 46% (142) 1% (3) 306Watch Sporting Events: About once per week 20% (48) 33% (81) 43% (106) 5% (12) 246Watch Sporting Events: Several times per month 12% (19) 34% (57) 51% (85) 2% (4) 164Watch Sporting Events: About once per month 16% (26) 36% (56) 44% (69) 5% (7) 158Watch Sporting Events: Less often than once per month 10% (36) 35% (122) 52% (179) 3% (9) 346Watch Sporting Events: Never 13% (107) 27% (223) 53% (433) 7% (62) 824



15

Table HR1_2



opinion Total N

Adults 15% (332) 31% (692) 49% (1077) 5% (100) 2201Cable TV: Currently subscribe 18% (191) 29% (301) 50% (523) 3% (29) 1044Cable TV: Subscribed in past 12% (89) 34% (249) 49% (358) 4% (29) 724Cable TV: Never subscribed 12% (52) 33% (143) 45% (195) 10% (43) 433Satellite TV: Currently subscribe 20% (99) 33% (163) 44% (221) 3% (14) 497Satellite TV: Subscribed in past 12% (73) 36% (217) 49% (292) 3% (17) 599Satellite TV: Never subscribed 14% (160) 28% (312) 51% (563) 6% (69) 1105Streaming Services: Currently subscribe 15% (203) 34% (443) 49% (647) 2% (27) 1320Streaming Services: Subscribed in past 16% (36) 35% (77) 40% (88) 8% (18) 219Streaming Services: Never subscribed 14% (93) 26% (171) 52% (342) 8% (55) 662Film: An avid fan 22% (181) 33% (276) 42% (346) 3% (26) 829Film: A casual fan 12% (131) 32% (363) 52% (583) 4% (44) 1121Film: Not a fan 8% (20) 21% (53) 59% (148) 12% (31) 251Television: An avid fan 23% (256) 35% (390) 40% (448) 3% (32) 1127Television: A casual fan 7% (67) 30% (279) 58% (537) 5% (45) 928Television: Not a fan 6% (9) 16% (23) 62% (91) 16% (23) 146Music: An avid fan 20% (218) 36% (395) 40% (447) 4% (45) 1106Music: A casual fan 11% (109) 29% (280) 56% (551) 4% (41) 982Music: Not a fan 4% (5) 14% (16) 69% (78) 13% (14) 113Fashion: An avid fan 35% (103) 33% (96) 27% (78) 6% (16) 293Fashion: A casual fan 15% (140) 38% (357) 43% (400) 4% (36) 933Fashion: Not a fan 9% (89) 24% (238) 61% (599) 5% (48) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


16


Table HR2_1: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Sex scenes

Demographic More common Less common About the sameDon’t know / No

opinion Total N




17

Table HR2_1



opinion Total N

Adults 66% (724) 7% (71) 19% (205) 8% (90) 1090Income: Under 50k 64% (403) 8% (53) 18% (113) 10% (62) 631Income: 50k-100k 70% (230) 4% (15) 20% (66) 5% (17) 328Income: 100k+ 69% (90) 3% (4) 20% (26) 8% (10) 131Ethnicity: White 67% (586) 7% (64) 18% (156) 8% (67) 873Ethnicity: Hispanic 60% (86) 14% (19) 19% (27) 7% (10) 143Ethnicity: Afr. Am. 67% (87) 3% (4) 20% (26) 10% (13) 129Ethnicity: Other 59% (51) 4% (4) 26% (23) 11% (10) 88All Christian 70% (343) 5% (26) 18% (88) 7% (34) 492Agnostic/Nothing in particular 65% (343) 7% (38) 19% (102) 9% (47) 530Religious Non-Protestant/Catholic 69% (36) 4% (2) 14% (7) 13% (7) 53Evangelical 77% (237) 4% (13) 13% (40) 5% (16) 307Non-Evangelical 67% (267) 7% (26) 18% (72) 8% (34) 398Community: Urban 63% (169) 6% (17) 19% (51) 12% (31) 268Community: Suburban 67% (326) 5% (25) 22% (104) 6% (28) 483Community: Rural 68% (229) 9% (30) 15% (50) 9% (30) 339Employ: Private Sector 66% (217) 6% (21) 23% (76) 5% (16) 330Employ: Government 71% (54) 3% (3) 14% (10) 12% (9) 77Employ: Self-Employed 73% (55) 6% (5) 10% (7) 12% (9) 76Employ: Homemaker 73% (64) 5% (4) 14% (13) 8% (7) 87Employ: Retired 73% (200) 4% (10) 15% (42) 8% (21) 272Employ: Unemployed 57% (60) 9% (9) 30% (31) 5% (5) 105Employ: Other 52% (53) 14% (14) 19% (20) 15% (16) 102Military HH: Yes 71% (122) 4% (8) 17% (29) 8% (14) 173Military HH: No 66% (602) 7% (64) 19% (176) 8% (75) 917RD/WT: Right Direction 66% (284) 8% (33) 17% (73) 10% (42) 432RD/WT: Wrong Track 67% (440) 6% (38) 20% (132) 7% (47) 658Trump Job Approve 70% (319) 6% (29) 17% (77) 7% (30) 455Trump Job Disapprove 65% (379) 6% (34) 21% (123) 8% (47) 583


18




opinion Total N

Adults 66% (724) 7% (71) 19% (205) 8% (90) 1090Trump Job Strongly Approve 73% (184) 5% (12) 16% (41) 6% (15) 252Trump Job Somewhat Approve 66% (135) 8% (17) 18% (36) 8% (16) 204Trump Job Somewhat Disapprove 66% (96) 13% (19) 17% (25) 4% (6) 147Trump Job Strongly Disapprove 65% (283) 4% (15) 22% (98) 9% (40) 436Favorable of Trump 68% (310) 7% (32) 17% (76) 8% (35) 453Unfavorable of Trump 66% (380) 6% (36) 21% (121) 7% (42) 579Very Favorable of Trump 71% (190) 5% (14) 17% (45) 6% (17) 266Somewhat Favorable of Trump 64% (120) 9% (18) 17% (31) 10% (18) 187Somewhat Unfavorable of Trump 64% (69) 10% (11) 19% (21) 8% (8) 108Very Unfavorable of Trump 66% (311) 5% (26) 21% (100) 7% (33) 470#1 Issue: Economy 64% (142) 9% (19) 19% (43) 8% (18) 222#1 Issue: Security 70% (155) 9% (21) 16% (35) 5% (11) 222#1 Issue: Health Care 64% (124) 5% (10) 21% (40) 9% (18) 192#1 Issue: Medicare / Social Security 68% (121) 3% (6) 19% (34) 9% (16) 177#1 Issue: Women’s Issues 70% (60) 5% (4) 16% (14) 9% (8) 85#1 Issue: Education 67% (51) 8% (6) 24% (18) 1% (1) 76#1 Issue: Energy 55% (33) 4% (2) 27% (16) 14% (8) 60#1 Issue: Other 69% (39) 4% (2) 11% (6) 16% (9) 572018 House Vote: Democrat 64% (253) 6% (25) 23% (89) 7% (29) 3962018 House Vote: Republican 71% (253) 6% (21) 17% (61) 6% (20) 3552016 Vote: Hillary Clinton 62% (212) 7% (25) 23% (80) 7% (25) 3412016 Vote: Donald Trump 74% (263) 7% (24) 14% (51) 5% (16) 3552016 Vote: Other 68% (54) 2% (2) 20% (16) 10% (8) 802016 Vote: Didn’t Vote 62% (193) 7% (21) 19% (58) 13% (41) 313Voted in 2014: Yes 68% (464) 7% (45) 19% (131) 6% (40) 679Voted in 2014: No 63% (260) 6% (26) 18% (74) 12% (50) 4102012 Vote: Barack Obama 64% (263) 7% (28) 22% (91) 7% (30) 4122012 Vote: Mitt Romney 75% (208) 6% (18) 15% (41) 4% (11) 2782012 Vote: Didn’t Vote 63% (228) 7% (25) 18% (65) 13% (46) 364



19

Table HR2_1



opinion Total N

Adults 66% (724) 7% (71) 19% (205) 8% (90) 10904-Region: Northeast 66% (130) 5% (10) 21% (42) 8% (15) 1974-Region: Midwest 66% (140) 5% (10) 22% (47) 7% (14) 2114-Region: South 68% (279) 9% (38) 14% (55) 9% (37) 4094-Region: West 64% (175) 5% (14) 22% (61) 9% (24) 273Watch TV: Every day 66% (360) 9% (48) 20% (108) 5% (26) 542Watch TV: Several times per week 69% (173) 6% (14) 19% (48) 6% (16) 252Watch TV: About once per week 76% (47) 2% (1) 20% (12) 2% (2) 63Watch TV: Never 58% (65) 2% (2) 17% (19) 23% (26) 112Watch Movies: Every day 73% (149) 11% (22) 12% (25) 4% (7) 203Watch Movies: Several times per week 68% (193) 7% (19) 21% (60) 4% (12) 284Watch Movies: About once per week 72% (138) 4% (8) 19% (37) 4% (8) 190Watch Movies: Several times per month 64% (69) 11% (11) 18% (19) 7% (8) 107Watch Movies: About once per month 63% (54) 6% (5) 22% (19) 9% (8) 87Watch Movies: Less often than once per month 58% (55) 3% (3) 20% (19) 19% (18) 95Watch Movies: Never 53% (65) 2% (3) 21% (26) 23% (29) 124Watch Sporting Events: Every day 61% (51) 18% (14) 15% (12) 6% (5) 83Watch Sporting Events: Several times per week 66% (92) 6% (8) 25% (35) 4% (5) 140Watch Sporting Events: About once per week 71% (77) 7% (7) 20% (22) 2% (2) 109Watch Sporting Events: Several times per month 74% (51) 4% (3) 16% (11) 7% (5) 70Watch Sporting Events: About once per month 74% (59) 4% (3) 16% (13) 6% (5) 81Watch Sporting Events: Less often than once per month 74% (122) 5% (8) 16% (27) 5% (8) 166Watch Sporting Events: Never 61% (270) 6% (27) 19% (85) 13% (60) 442Cable TV: Currently subscribe 67% (350) 7% (38) 20% (106) 6% (30) 523Cable TV: Subscribed in past 70% (254) 6% (20) 17% (61) 8% (28) 363Cable TV: Never subscribed 59% (120) 7% (13) 19% (38) 16% (32) 204Satellite TV: Currently subscribe 69% (171) 9% (21) 18% (45) 5% (12) 249Satellite TV: Subscribed in past 63% (185) 7% (22) 19% (57) 10% (30) 294Satellite TV: Never subscribed 67% (368) 5% (28) 19% (103) 9% (48) 546


20




opinion Total N

Adults 66% (724) 7% (71) 19% (205) 8% (90) 1090Streaming Services: Currently subscribe 71% (467) 7% (48) 18% (119) 4% (25) 659Streaming Services: Subscribed in past 67% (67) 8% (8) 17% (18) 8% (8) 101Streaming Services: Never subscribed 57% (190) 4% (15) 21% (69) 17% (57) 330Film: An avid fan 70% (277) 8% (33) 15% (61) 7% (27) 398Film: A casual fan 67% (377) 5% (27) 21% (116) 8% (43) 562Film: Not a fan 54% (70) 9% (11) 22% (29) 16% (20) 129Television: An avid fan 69% (386) 8% (46) 18% (100) 5% (28) 560Television: A casual fan 65% (294) 5% (24) 21% (93) 9% (41) 451Television: Not a fan 56% (44) 2% (2) 15% (12) 26% (21) 78Music: An avid fan 71% (396) 7% (40) 15% (82) 7% (37) 555Music: A casual fan 62% (295) 6% (27) 23% (111) 9% (42) 475Music: Not a fan 55% (33) 7% (4) 20% (12) 18% (11) 60Fashion: An avid fan 65% (96) 8% (11) 16% (24) 11% (17) 149Fashion: A casual fan 74% (329) 5% (23) 15% (67) 6% (27) 445Fashion: Not a fan 60% (299) 8% (37) 23% (114) 9% (46) 496Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



21

Table HR2_2

Table HR2_2: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Sex scenes between a man and woman


opinion Total N



22




opinion Total N




23

Table HR2_2



opinion Total N



24




opinion Total N




25

Table HR2_2



opinion Total N



26


Table HR2_3: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Romantic scenes between a man and a woman


opinion Total N




27

Table HR2_3



opinion Total N



28




opinion Total N




29

Table HR2_3



opinion Total N



30




opinion Total N




31

Table HR2_4

Table HR2_4: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Nudity


opinion Total N



32




opinion Total N




33

Table HR2_4



opinion Total N

Adults 61% (664) 8% (84) 21% (233) 10% (108) 1090Trump Job Strongly Approve 69% (175) 6% (15) 16% (40) 9% (23) 252Trump Job Somewhat Approve 62% (127) 9% (19) 19% (38) 10% (19) 204Trump Job Somewhat Disapprove 52% (76) 18% (27) 22% (32) 8% (12) 147Trump Job Strongly Disapprove 61% (264) 4% (17) 26% (111) 10% (44) 436Favorable of Trump 65% (293) 8% (35) 17% (78) 10% (47) 453Unfavorable of Trump 59% (340) 7% (42) 25% (147) 9% (49) 579Very Favorable of Trump 68% (180) 6% (17) 17% (44) 9% (25) 266Somewhat Favorable of Trump 60% (112) 10% (19) 18% (34) 12% (22) 187Somewhat Unfavorable of Trump 52% (56) 12% (13) 23% (25) 13% (14) 108Very Unfavorable of Trump 60% (284) 6% (29) 26% (122) 7% (35) 470#1 Issue: Economy 55% (122) 11% (24) 23% (50) 12% (26) 222#1 Issue: Security 67% (149) 9% (21) 17% (37) 7% (15) 222#1 Issue: Health Care 57% (109) 7% (13) 26% (50) 10% (20) 192#1 Issue: Medicare / Social Security 66% (117) 4% (8) 16% (29) 13% (23) 177#1 Issue: Women’s Issues 65% (56) 6% (5) 19% (16) 10% (8) 85#1 Issue: Education 64% (48) 13% (10) 21% (16) 1% (1) 76#1 Issue: Energy 47% (28) 5% (3) 36% (21) 12% (7) 60#1 Issue: Other 62% (35) — (0) 23% (13) 15% (8) 572018 House Vote: Democrat 56% (221) 8% (33) 27% (106) 9% (36) 3962018 House Vote: Republican 67% (237) 7% (24) 18% (65) 8% (28) 3552016 Vote: Hillary Clinton 56% (190) 8% (28) 27% (93) 9% (30) 3412016 Vote: Donald Trump 70% (248) 6% (22) 16% (58) 8% (27) 3552016 Vote: Other 65% (52) 4% (3) 20% (16) 11% (9) 802016 Vote: Didn’t Vote 56% (174) 10% (30) 21% (66) 14% (43) 313Voted in 2014: Yes 62% (423) 8% (53) 22% (149) 8% (55) 679Voted in 2014: No 59% (242) 7% (31) 20% (84) 13% (54) 4102012 Vote: Barack Obama 59% (242) 7% (29) 25% (103) 9% (38) 4122012 Vote: Mitt Romney 70% (195) 6% (17) 17% (48) 7% (18) 2782012 Vote: Didn’t Vote 57% (207) 10% (36) 20% (72) 13% (49) 364


34




opinion Total N




35

Table HR2_4



opinion Total N



36


Table HR2_5: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Profanity


opinion Total N




37

Table HR2_5



opinion Total N



38




opinion Total N




39

Table HR2_5



opinion Total N



40




opinion Total N




41

Table HR3_1

Table HR3_1: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Sex scenes

Demographic A lot Some Not too much Not at allDon’t know /no opinion Total N

Adults 18% (200) 21% (225) 21% (229) 35% (378) 5% (59) 1090Gender: Male 16% (82) 17% (87) 21% (107) 41% (204) 4% (21) 500Gender: Female 20% (118) 23% (138) 21% (122) 30% (174) 6% (38) 590Age: 18-29 18% (43) 14% (34) 23% (55) 35% (83) 10% (24) 240Age: 30-44 14% (36) 17% (43) 21% (55) 42% (108) 6% (15) 256Age: 45-54 20% (35) 22% (38) 19% (32) 38% (65) 2% (3) 173Age: 55-64 17% (34) 28% (56) 22% (44) 30% (60) 3% (6) 201Age: 65+ 23% (51) 24% (53) 19% (42) 28% (62) 5% (10) 220Generation Z: 18-22 14% (12) 13% (11) 31% (27) 28% (25) 13% (11) 87Millennial: Age 23-38 16% (49) 16% (48) 20% (63) 42% (129) 7% (21) 309Generation X: Age 39-54 19% (52) 20% (55) 19% (52) 38% (103) 4% (11) 273Boomers: Age 55-73 20% (72) 27% (95) 21% (73) 29% (104) 4% (13) 357PID: Dem (no lean) 9% (36) 21% (81) 23% (86) 42% (160) 5% (19) 382PID: Ind (no lean) 21% (81) 14% (57) 23% (90) 35% (137) 7% (29) 394PID: Rep (no lean) 26% (83) 28% (87) 17% (53) 26% (81) 3% (11) 314PID/Gender: DemMen 8% (14) 14% (23) 21% (35) 52% (86) 4% (7) 165PID/Gender: DemWomen 10% (22) 27% (58) 24% (51) 34% (74) 6% (12) 217PID/Gender: Ind Men 19% (39) 15% (30) 23% (47) 37% (75) 6% (11) 203PID/Gender: Ind Women 22% (42) 14% (27) 22% (42) 33% (63) 9% (18) 191PID/Gender: Rep Men 22% (29) 25% (33) 18% (24) 33% (43) 2% (3) 132PID/Gender: Rep Women 30% (54) 29% (53) 16% (29) 21% (38) 4% (8) 182Ideo: Liberal (1-3) 11% (33) 18% (55) 24% (71) 44% (133) 3% (10) 302Ideo: Moderate (4) 11% (29) 21% (53) 25% (63) 38% (97) 5% (12) 253Ideo: Conservative (5-7) 30% (113) 23% (85) 16% (59) 27% (99) 5% (17) 373Educ: < College 18% (133) 19% (142) 22% (163) 33% (245) 7% (49) 732Educ: Bachelors degree 18% (43) 25% (57) 16% (38) 38% (88) 3% (7) 232Educ: Post-grad 19% (24) 21% (26) 22% (28) 37% (46) 2% (2) 125


42




Adults 18% (200) 21% (225) 21% (229) 35% (378) 5% (59) 1090Income: Under 50k 18% (113) 19% (117) 21% (134) 36% (227) 6% (40) 631Income: 50k-100k 22% (72) 22% (71) 20% (64) 32% (104) 5% (17) 328Income: 100k+ 11% (15) 27% (36) 24% (31) 36% (47) 2% (2) 131Ethnicity: White 19% (162) 22% (189) 21% (184) 34% (296) 5% (43) 873Ethnicity: Hispanic 23% (32) 17% (24) 24% (34) 33% (47) 4% (5) 143Ethnicity: Afr. Am. 18% (24) 18% (24) 18% (24) 37% (48) 8% (10) 129Ethnicity: Other 16% (14) 14% (12) 24% (21) 40% (35) 7% (6) 88All Christian 24% (118) 23% (113) 19% (91) 30% (148) 5% (22) 492Agnostic/Nothing in particular 14% (77) 19% (103) 22% (115) 38% (202) 6% (33) 530Religious Non-Protestant/Catholic 23% (12) 19% (10) 27% (14) 29% (15) 2% (1) 53Evangelical 34% (105) 22% (67) 17% (51) 22% (68) 5% (15) 307Non-Evangelical 13% (51) 25% (101) 21% (82) 37% (148) 4% (16) 398Community: Urban 17% (47) 18% (47) 20% (53) 40% (106) 5% (14) 268Community: Suburban 16% (76) 20% (97) 21% (100) 39% (187) 5% (23) 483Community: Rural 23% (77) 24% (81) 22% (76) 25% (85) 6% (21) 339Employ: Private Sector 17% (56) 18% (60) 25% (83) 36% (118) 4% (13) 330Employ: Government 24% (19) 20% (16) 17% (13) 29% (22) 9% (7) 77Employ: Self-Employed 9% (7) 31% (23) 17% (13) 39% (30) 4% (3) 76Employ: Homemaker 25% (22) 25% (22) 15% (13) 29% (25) 6% (6) 87Employ: Retired 21% (58) 25% (69) 19% (51) 31% (84) 4% (10) 272Employ: Unemployed 16% (17) 17% (17) 17% (17) 47% (49) 4% (4) 105Employ: Other 17% (18) 14% (14) 22% (23) 33% (34) 13% (14) 102Military HH: Yes 16% (28) 26% (44) 18% (32) 34% (59) 5% (9) 173Military HH: No 19% (171) 20% (180) 21% (197) 35% (319) 5% (49) 917RD/WT: Right Direction 24% (102) 21% (91) 18% (76) 30% (131) 7% (31) 432RD/WT: Wrong Track 15% (97) 20% (133) 23% (153) 38% (247) 4% (27) 658Trump Job Approve 28% (126) 22% (101) 18% (80) 28% (127) 4% (20) 455Trump Job Disapprove 12% (68) 20% (114) 24% (142) 40% (233) 4% (26) 583



43

Table HR3_1



Adults 18% (200) 21% (225) 21% (229) 35% (378) 5% (59) 1090Trump Job Strongly Approve 31% (79) 22% (55) 17% (42) 26% (64) 5% (11) 252Trump Job Somewhat Approve 23% (47) 23% (46) 19% (38) 31% (63) 4% (9) 204Trump Job Somewhat Disapprove 17% (25) 18% (27) 31% (45) 30% (43) 4% (6) 147Trump Job Strongly Disapprove 10% (43) 20% (87) 22% (97) 43% (190) 4% (20) 436Favorable of Trump 28% (125) 23% (106) 17% (75) 28% (126) 5% (20) 453Unfavorable of Trump 11% (65) 19% (112) 25% (145) 40% (233) 4% (24) 579Very Favorable of Trump 30% (81) 22% (58) 19% (50) 26% (69) 3% (9) 266Somewhat Favorable of Trump 24% (45) 26% (48) 14% (26) 31% (57) 6% (11) 187Somewhat Unfavorable of Trump 13% (14) 14% (15) 26% (28) 40% (44) 6% (7) 108Very Unfavorable of Trump 11% (51) 21% (98) 25% (116) 40% (189) 4% (17) 470#1 Issue: Economy 14% (31) 14% (32) 25% (56) 39% (87) 7% (16) 222#1 Issue: Security 27% (60) 27% (59) 20% (44) 23% (51) 4% (8) 222#1 Issue: Health Care 21% (40) 21% (41) 17% (34) 34% (65) 6% (12) 192#1 Issue: Medicare / Social Security 18% (31) 24% (43) 20% (36) 32% (56) 6% (11) 177#1 Issue: Women’s Issues 13% (11) 18% (16) 21% (18) 43% (36) 5% (4) 85#1 Issue: Education 14% (11) 18% (13) 23% (18) 43% (32) 2% (1) 76#1 Issue: Energy 9% (5) 8% (5) 33% (20) 48% (28) 2% (1) 60#1 Issue: Other 18% (10) 28% (16) 6% (3) 38% (22) 10% (6) 572018 House Vote: Democrat 11% (45) 20% (79) 21% (84) 44% (174) 3% (14) 3962018 House Vote: Republican 28% (100) 26% (92) 18% (64) 24% (86) 4% (13) 3552016 Vote: Hillary Clinton 12% (42) 21% (73) 21% (71) 42% (143) 4% (12) 3412016 Vote: Donald Trump 26% (93) 24% (86) 20% (71) 26% (91) 4% (14) 3552016 Vote: Other 15% (12) 18% (15) 17% (13) 43% (35) 7% (6) 802016 Vote: Didn’t Vote 17% (53) 16% (51) 24% (74) 35% (109) 9% (27) 313Voted in 2014: Yes 20% (137) 22% (148) 20% (134) 35% (239) 3% (21) 679Voted in 2014: No 15% (62) 19% (77) 23% (95) 34% (139) 9% (37) 4102012 Vote: Barack Obama 12% (50) 20% (83) 22% (89) 43% (176) 3% (13) 4122012 Vote: Mitt Romney 32% (89) 25% (71) 16% (44) 24% (66) 3% (9) 2782012 Vote: Didn’t Vote 16% (59) 17% (64) 23% (85) 34% (123) 9% (34) 364


44




Adults 18% (200) 21% (225) 21% (229) 35% (378) 5% (59) 10904-Region: Northeast 13% (25) 20% (40) 17% (34) 46% (90) 4% (7) 1974-Region: Midwest 16% (34) 22% (47) 28% (59) 31% (65) 3% (7) 2114-Region: South 21% (84) 18% (73) 20% (84) 35% (144) 6% (24) 4094-Region: West 21% (56) 23% (64) 19% (53) 29% (80) 7% (20) 273Watch TV: Every day 15% (82) 20% (110) 22% (120) 39% (209) 4% (21) 542Watch TV: Several times per week 17% (42) 22% (56) 19% (48) 38% (96) 4% (11) 252Watch TV: About once per week 26% (16) 12% (7) 31% (19) 30% (19) 1% (1) 63Watch TV: Never 25% (28) 21% (24) 16% (17) 25% (29) 13% (15) 112Watch Movies: Every day 19% (38) 16% (32) 21% (42) 39% (79) 6% (11) 203Watch Movies: Several times per week 18% (52) 23% (66) 19% (55) 37% (104) 2% (7) 284Watch Movies: About once per week 17% (32) 20% (39) 23% (45) 38% (73) 1% (2) 190Watch Movies: Several times per month 24% (26) 23% (25) 19% (21) 30% (32) 3% (3) 107Watch Movies: About once per month 11% (10) 21% (18) 25% (22) 37% (32) 6% (6) 87Watch Movies: Less often than once per month 17% (16) 23% (22) 24% (23) 26% (25) 9% (9) 95Watch Movies: Never 21% (26) 18% (22) 17% (21) 27% (34) 17% (21) 124Watch Sporting Events: Every day 35% (29) 18% (15) 13% (11) 33% (27) 1% (1) 83Watch Sporting Events: Several times per week 15% (22) 27% (38) 18% (26) 38% (53) 2% (2) 140Watch Sporting Events: About once per week 18% (20) 22% (24) 23% (25) 35% (38) 2% (2) 109Watch Sporting Events: Several times per month 17% (12) 25% (17) 21% (14) 31% (21) 7% (5) 70Watch Sporting Events: About once per month 12% (10) 16% (13) 24% (20) 44% (36) 4% (3) 81Watch Sporting Events: Less often than once per month 12% (21) 26% (43) 29% (48) 28% (46) 5% (8) 166Watch Sporting Events: Never 20% (87) 17% (75) 19% (85) 35% (157) 9% (38) 442Cable TV: Currently subscribe 17% (89) 23% (121) 21% (109) 37% (196) 2% (9) 523Cable TV: Subscribed in past 16% (60) 22% (79) 21% (78) 34% (124) 6% (22) 363Cable TV: Never subscribed 25% (51) 12% (25) 21% (42) 29% (59) 13% (27) 204Satellite TV: Currently subscribe 23% (58) 27% (68) 23% (58) 24% (59) 3% (7) 249Satellite TV: Subscribed in past 12% (35) 19% (55) 20% (60) 43% (127) 6% (16) 294Satellite TV: Never subscribed 20% (107) 19% (102) 20% (111) 35% (192) 7% (36) 546



45

Table HR3_1



Adults 18% (200) 21% (225) 21% (229) 35% (378) 5% (59) 1090Streaming Services: Currently subscribe 17% (109) 21% (141) 20% (135) 39% (259) 2% (15) 659Streaming Services: Subscribed in past 15% (15) 16% (16) 26% (26) 34% (34) 9% (10) 101Streaming Services: Never subscribed 23% (75) 20% (67) 21% (68) 26% (86) 10% (34) 330Film: An avid fan 18% (72) 20% (78) 21% (84) 37% (149) 4% (15) 398Film: A casual fan 16% (90) 22% (126) 22% (124) 35% (196) 5% (26) 562Film: Not a fan 29% (38) 15% (20) 16% (20) 26% (33) 14% (18) 129Television: An avid fan 18% (103) 19% (109) 23% (128) 35% (198) 4% (22) 560Television: A casual fan 15% (70) 23% (103) 21% (94) 36% (160) 5% (25) 451Television: Not a fan 35% (27) 16% (13) 9% (7) 25% (20) 15% (11) 78Music: An avid fan 19% (108) 20% (112) 21% (117) 36% (201) 3% (17) 555Music: A casual fan 16% (76) 22% (103) 22% (105) 34% (159) 7% (31) 475Music: Not a fan 26% (15) 15% (9) 12% (7) 30% (18) 17% (10) 60Fashion: An avid fan 26% (38) 18% (27) 14% (21) 33% (49) 10% (14) 149Fashion: A casual fan 16% (71) 22% (99) 27% (122) 30% (132) 5% (20) 445Fashion: Not a fan 18% (90) 20% (99) 17% (85) 40% (197) 5% (24) 496Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


46


Table HR3_2: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Sex scenes between a man and woman





47

Table HR3_2





48







49

Table HR3_2





50







51

Table HR3_3

Table HR3_3: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Romantic scenes between a man and a woman




52







53

Table HR3_3





54







55

Table HR3_3





56


Table HR3_4: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Nudity





57

Table HR3_4





58







59

Table HR3_4





60







61

Table HR3_5

Table HR3_5: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Profanity




62







63

Table HR3_5





64







65

Table HR3_5





66


Table HR4_1: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Sex scenes

DemographicMore likely to

watch Less likely to watch No impactDon’t know / No

opinion Total N




67

Table HR4_1




opinion Total N



68





opinion Total N




69

Table HR4_1




opinion Total N



70





opinion Total N




71

Table HR4_2

Table HR4_2: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Sex scenes between a man and woman



opinion Total N



72





opinion Total N




73

Table HR4_2




opinion Total N



74





opinion Total N




75

Table HR4_2




opinion Total N



76


Table HR4_3: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Romantic scenes between a man and a woman



opinion Total N




77

Table HR4_3




opinion Total N



78





opinion Total N




79

Table HR4_3




opinion Total N



80





opinion Total N




81

Table HR4_4

Table HR4_4: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Nudity



opinion Total N



82





opinion Total N




83

Table HR4_4




opinion Total N



84





opinion Total N




85

Table HR4_4




opinion Total N



86


Table HR4_5: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Profanity



opinion Total N




87

Table HR4_5




opinion Total N



88





opinion Total N




89

Table HR4_5




opinion Total N



90





opinion Total N




91

Table HR5_1

Table HR5_1: How comfortable would you be watching a reality TV show if the following were shown?Sex scenes

DemographicVery

comfortableSomewhatcomfortable

Not verycomfortable

Notcomfortable at

allDon’t know /No opinion Total N



92



DemographicVery


Not verycomfortable

Notcomfortable at





93

Table HR5_1


DemographicVery


Not verycomfortable

Notcomfortable at




94



DemographicVery


Not verycomfortable

Notcomfortable at





95

Table HR5_1


DemographicVery


Not verycomfortable

Notcomfortable at




96


Table HR5_2: How comfortable would you be watching a reality TV show if the following were shown?Sex scenes between a man and woman

DemographicVery


Not verycomfortable

Notcomfortable at





97

Table HR5_2


DemographicVery


Not verycomfortable

Notcomfortable at




98



DemographicVery


Not verycomfortable

Notcomfortable at





99

Table HR5_2


DemographicVery


Not verycomfortable

Notcomfortable at




100



DemographicVery


Not verycomfortable

Notcomfortable at





101

Table HR5_3

Table HR5_3: How comfortable would you be watching a reality TV show if the following were shown?Romantic scenes between a man and a woman

DemographicVery


Not verycomfortable

Notcomfortable at




102



DemographicVery


Not verycomfortable

Notcomfortable at





103

Table HR5_3


DemographicVery


Not verycomfortable

Notcomfortable at




104



DemographicVery


Not verycomfortable

Notcomfortable at





105

Table HR5_3


DemographicVery


Not verycomfortable

Notcomfortable at




106


Table HR5_4: How comfortable would you be watching a reality TV show if the following were shown?Nudity

DemographicVery


Not verycomfortable

Notcomfortable at





107

Table HR5_4


DemographicVery


Not verycomfortable

Notcomfortable at




108



DemographicVery


Not verycomfortable

Notcomfortable at





109

Table HR5_4


DemographicVery


Not verycomfortable

Notcomfortable at




110



DemographicVery


Not verycomfortable

Notcomfortable at





111

Table HR5_5

Table HR5_5: How comfortable would you be watching a reality TV show if the following were shown?Profanity

DemographicVery


Not verycomfortable

Notcomfortable at




112



DemographicVery


Not verycomfortable

Notcomfortable at





113

Table HR5_5


DemographicVery


Not verycomfortable

Notcomfortable at




114



DemographicVery


Not verycomfortable

Notcomfortable at





115

Table HR5_5


DemographicVery


Not verycomfortable

Notcomfortable at




116


Table HR6_1: Would you be more or less likely to watch a reality dating show based on the following?The star(s) of the show has had many sexual partners

DemographicMuch more

likely to watch

Somewhatmore likely to

watchSomewhat lesslikely to watch

Much less likelyto watch No impact Total N




117

Table HR6_1



likely to watch






118




likely to watch







119

Table HR6_1



likely to watch




Adults 6% (65) 5% (57) 10% (111) 28% (307) 50% (550) 10904-Region: Northeast 6% (11) 5% (9) 10% (20) 33% (65) 47% (92) 1974-Region: Midwest 5% (11) 5% (12) 6% (14) 27% (58) 55% (117) 2114-Region: South 6% (26) 6% (24) 13% (52) 27% (110) 48% (197) 4094-Region: West 6% (16) 5% (12) 9% (25) 28% (75) 53% (144) 273Watch TV: Every day 8% (41) 5% (27) 11% (59) 23% (127) 53% (287) 542Watch TV: Several times per week 6% (15) 7% (17) 11% (27) 29% (73) 47% (119) 252Watch TV: About once per week 1% (1) 12% (7) 14% (9) 25% (16) 49% (30) 63Watch TV: Never 4% (4) 1% (1) 4% (5) 42% (47) 49% (55) 112Watch Movies: Every day 19% (39) 8% (16) 9% (18) 13% (27) 51% (104) 203Watch Movies: Several times per week 4% (13) 6% (17) 16% (46) 27% (77) 46% (132) 284Watch Movies: About once per week 1% (2) 9% (17) 8% (14) 28% (53) 54% (103) 190Watch Movies: Several times per month 5% (5) — (0) 12% (13) 30% (32) 52% (56) 107Watch Movies: About once per month — (0) 4% (4) 12% (10) 31% (27) 53% (46) 87Watch Movies: Less often than once per month 3% (3) 2% (2) 6% (6) 39% (36) 51% (48) 95Watch Movies: Never 2% (3) 2% (2) 3% (4) 43% (54) 50% (62) 124Watch Sporting Events: Every day 29% (24) 4% (3) 16% (13) 14% (12) 37% (31) 83Watch Sporting Events: Several times per week 7% (10) 8% (11) 18% (26) 23% (32) 44% (62) 140Watch Sporting Events: About once per week 5% (6) 7% (8) 11% (12) 26% (29) 51% (55) 109Watch Sporting Events: Several times per month — (0) 8% (5) 9% (6) 30% (21) 53% (37) 70Watch Sporting Events: About once per month 4% (3) 7% (6) 12% (10) 34% (27) 43% (35) 81Watch Sporting Events: Less often than once per month 3% (5) 6% (11) 5% (8) 29% (48) 57% (94) 166Watch Sporting Events: Never 4% (17) 3% (14) 8% (36) 31% (139) 53% (236) 442Cable TV: Currently subscribe 7% (38) 6% (31) 11% (57) 27% (143) 49% (254) 523Cable TV: Subscribed in past 4% (14) 5% (18) 11% (39) 31% (113) 49% (180) 363Cable TV: Never subscribed 6% (13) 4% (9) 7% (15) 25% (51) 57% (116) 204Satellite TV: Currently subscribe 12% (30) 6% (15) 14% (34) 26% (65) 42% (104) 249Satellite TV: Subscribed in past 6% (17) 4% (13) 10% (30) 26% (78) 53% (157) 294Satellite TV: Never subscribed 3% (18) 5% (29) 8% (46) 30% (164) 53% (289) 546


120




likely to watch




Adults 6% (65) 5% (57) 10% (111) 28% (307) 50% (550) 1090Streaming Services: Currently subscribe 7% (47) 6% (38) 11% (70) 26% (169) 51% (336) 659Streaming Services: Subscribed in past 5% (5) 12% (12) 14% (14) 21% (21) 49% (49) 101Streaming Services: Never subscribed 4% (13) 2% (7) 8% (27) 36% (118) 50% (166) 330Film: An avid fan 10% (41) 7% (26) 12% (48) 22% (86) 50% (198) 398Film: A casual fan 4% (20) 4% (25) 10% (57) 31% (175) 51% (285) 562Film: Not a fan 3% (4) 5% (6) 4% (6) 36% (46) 52% (67) 129Television: An avid fan 7% (39) 7% (37) 13% (72) 25% (141) 49% (272) 560Television: A casual fan 4% (18) 5% (20) 8% (36) 30% (136) 54% (242) 451Television: Not a fan 10% (8) — (0) 4% (3) 39% (31) 47% (37) 78Music: An avid fan 9% (49) 7% (40) 13% (70) 24% (132) 48% (265) 555Music: A casual fan 3% (14) 3% (16) 8% (39) 32% (153) 53% (253) 475Music: Not a fan 3% (2) 3% (2) 4% (2) 36% (22) 54% (32) 60Fashion: An avid fan 21% (31) 7% (11) 13% (19) 15% (22) 44% (65) 149Fashion: A casual fan 5% (21) 8% (37) 12% (52) 29% (131) 46% (204) 445Fashion: Not a fan 2% (12) 2% (9) 8% (40) 31% (154) 57% (281) 496Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



121

Table HR6_2

Table HR6_2: Would you be more or less likely to watch a reality dating show based on the following?The male star of the show has more than one sexual partner on the show


likely to watch






122




likely to watch







123

Table HR6_2



likely to watch






124




likely to watch




Adults 6% (62) 7% (72) 10% (104) 30% (331) 48% (520) 10904-Region: Northeast 4% (8) 6% (13) 8% (17) 35% (68) 47% (91) 1974-Region: Midwest 6% (12) 6% (13) 10% (20) 27% (57) 52% (109) 2114-Region: South 6% (26) 7% (29) 12% (47) 31% (127) 44% (179) 4094-Region: West 6% (16) 6% (17) 7% (20) 29% (79) 52% (141) 273Watch TV: Every day 7% (39) 7% (39) 9% (51) 26% (142) 50% (271) 542Watch TV: Several times per week 6% (16) 8% (20) 11% (27) 32% (80) 43% (109) 252Watch TV: About once per week 3% (2) 12% (7) 13% (8) 30% (18) 42% (26) 63Watch TV: Never 3% (3) 1% (1) 4% (5) 42% (47) 50% (56) 112Watch Movies: Every day 18% (36) 8% (17) 9% (19) 15% (30) 50% (101) 203Watch Movies: Several times per week 5% (14) 7% (21) 12% (35) 32% (90) 44% (125) 284Watch Movies: About once per week 2% (5) 12% (22) 9% (17) 33% (62) 44% (84) 190Watch Movies: Several times per month 2% (2) 4% (4) 14% (15) 29% (32) 51% (55) 107Watch Movies: About once per month — (0) 4% (4) 11% (9) 34% (30) 51% (44) 87Watch Movies: Less often than once per month 2% (1) 4% (4) 5% (5) 39% (37) 51% (48) 95Watch Movies: Never 3% (4) 1% (1) 4% (5) 41% (50) 51% (64) 124Watch Sporting Events: Every day 25% (20) 13% (11) 2% (2) 17% (14) 43% (35) 83Watch Sporting Events: Several times per week 5% (7) 11% (15) 16% (22) 26% (36) 43% (60) 140Watch Sporting Events: About once per week 9% (10) 6% (7) 14% (16) 30% (32) 41% (44) 109Watch Sporting Events: Several times per month 4% (3) 1% (1) 10% (7) 31% (22) 53% (37) 70Watch Sporting Events: About once per month 5% (4) 7% (5) 13% (10) 35% (28) 41% (33) 81Watch Sporting Events: Less often than once per month 3% (5) 7% (11) 6% (11) 33% (55) 51% (84) 166Watch Sporting Events: Never 3% (13) 5% (21) 8% (37) 32% (144) 51% (227) 442Cable TV: Currently subscribe 7% (35) 6% (34) 11% (55) 30% (154) 47% (244) 523Cable TV: Subscribed in past 4% (16) 7% (26) 9% (34) 33% (120) 46% (167) 363Cable TV: Never subscribed 5% (11) 6% (12) 8% (15) 28% (57) 53% (109) 204Satellite TV: Currently subscribe 12% (29) 7% (18) 13% (32) 27% (66) 42% (104) 249Satellite TV: Subscribed in past 4% (11) 7% (22) 10% (31) 30% (88) 49% (143) 294Satellite TV: Never subscribed 4% (23) 6% (32) 8% (42) 32% (177) 50% (273) 546



125

Table HR6_2



likely to watch




Adults 6% (62) 7% (72) 10% (104) 30% (331) 48% (520) 1090Streaming Services: Currently subscribe 7% (47) 7% (48) 10% (68) 28% (187) 47% (309) 659Streaming Services: Subscribed in past 5% (5) 11% (11) 12% (12) 28% (28) 44% (44) 101Streaming Services: Never subscribed 3% (10) 4% (13) 7% (25) 35% (117) 51% (167) 330Film: An avid fan 10% (42) 8% (31) 11% (43) 26% (103) 45% (179) 398Film: A casual fan 3% (17) 6% (35) 10% (54) 33% (184) 48% (273) 562Film: Not a fan 3% (3) 5% (6) 6% (7) 34% (44) 53% (69) 129Television: An avid fan 7% (37) 8% (46) 10% (55) 29% (161) 47% (261) 560Television: A casual fan 4% (18) 6% (25) 10% (44) 31% (140) 50% (225) 451Television: Not a fan 9% (7) — (0) 7% (6) 39% (31) 44% (35) 78Music: An avid fan 9% (49) 9% (51) 10% (58) 27% (151) 44% (247) 555Music: A casual fan 2% (10) 4% (19) 9% (43) 34% (162) 51% (240) 475Music: Not a fan 6% (4) 3% (2) 6% (4) 31% (18) 55% (33) 60Fashion: An avid fan 19% (28) 11% (16) 12% (18) 18% (27) 40% (60) 149Fashion: A casual fan 4% (19) 9% (41) 12% (53) 33% (146) 42% (186) 445Fashion: Not a fan 3% (15) 3% (15) 7% (33) 32% (158) 55% (274) 496Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


126


Table HR6_3: Would you be more or less likely to watch a reality dating show based on the following?The male star of the show is a virgin


likely to watch







127

Table HR6_3



likely to watch






128




likely to watch







129

Table HR6_3



likely to watch






130




likely to watch







131

Table HR7_1



opinion Total N



132




opinion Total N

Adults 66% (735) 4% (47) 20% (221) 10% (108) 1111Income: Under 50k 67% (434) 4% (27) 19% (121) 11% (70) 652Income: 50k-100k 65% (221) 6% (19) 21% (72) 7% (25) 337Income: 100k+ 66% (80) — (1) 23% (28) 10% (13) 122Ethnicity: White 69% (586) 3% (26) 19% (157) 9% (81) 849Ethnicity: Hispanic 62% (128) 8% (17) 21% (44) 8% (17) 207Ethnicity: Afr. Am. 63% (92) 10% (15) 22% (32) 5% (7) 145Ethnicity: Other 50% (58) 6% (7) 27% (31) 18% (21) 117All Christian 69% (347) 4% (21) 19% (93) 8% (39) 500Agnostic/Nothing in particular 64% (338) 4% (21) 20% (106) 12% (62) 527Religious Non-Protestant/Catholic 60% (31) 8% (4) 21% (11) 11% (5) 52Evangelical 78% (211) 3% (9) 12% (33) 7% (18) 271Non-Evangelical 68% (274) 5% (21) 18% (70) 9% (35) 401Community: Urban 62% (184) 5% (16) 27% (80) 6% (18) 297Community: Suburban 67% (361) 5% (26) 16% (88) 11% (60) 534Community: Rural 68% (191) 2% (5) 19% (53) 11% (30) 279Employ: Private Sector 67% (234) 4% (14) 22% (76) 7% (25) 350Employ: Government 66% (47) 3% (2) 26% (18) 5% (4) 71Employ: Self-Employed 61% (58) 3% (3) 18% (17) 17% (17) 95Employ: Homemaker 76% (51) 1% (1) 14% (10) 9% (6) 68Employ: Student 56% (40) 6% (4) 28% (20) 9% (6) 71Employ: Retired 72% (166) 2% (5) 15% (35) 11% (25) 232Employ: Unemployed 56% (65) 10% (11) 22% (26) 12% (14) 115Employ: Other 68% (74) 5% (5) 17% (19) 11% (12) 110Military HH: Yes 68% (146) 3% (7) 20% (44) 9% (20) 216Military HH: No 66% (589) 5% (40) 20% (177) 10% (88) 895RD/WT: Right Direction 68% (300) 3% (15) 19% (82) 10% (42) 438RD/WT: Wrong Track 65% (436) 5% (32) 21% (139) 10% (66) 673Trump Job Approve 74% (333) 3% (12) 15% (67) 9% (39) 452Trump Job Disapprove 63% (369) 5% (32) 23% (136) 8% (45) 583



133

Table HR7_1



opinion Total N



134




opinion Total N




135

Table HR7_1



opinion Total N

Adults 66% (735) 4% (47) 20% (221) 10% (108) 1111Streaming Services: Currently subscribe 69% (455) 4% (26) 22% (142) 6% (38) 661Streaming Services: Subscribed in past 67% (79) 7% (8) 20% (24) 6% (7) 118Streaming Services: Never subscribed 61% (201) 4% (13) 16% (54) 19% (63) 332Film: An avid fan 71% (305) 6% (24) 19% (83) 4% (19) 431Film: A casual fan 65% (363) 4% (22) 20% (112) 11% (62) 558Film: Not a fan 55% (67) 1% (1) 22% (26) 22% (27) 122Television: An avid fan 70% (395) 3% (19) 19% (110) 7% (42) 567Television: A casual fan 62% (297) 5% (24) 22% (105) 11% (51) 476Television: Not a fan 64% (43) 6% (4) 8% (6) 22% (15) 68Music: An avid fan 68% (375) 5% (26) 20% (111) 7% (39) 550Music: A casual fan 66% (333) 4% (21) 20% (99) 11% (54) 507Music: Not a fan 51% (27) — (0) 21% (11) 29% (15) 54Fashion: An avid fan 70% (101) 4% (5) 19% (27) 7% (11) 145Fashion: A casual fan 70% (341) 4% (21) 18% (88) 8% (37) 488Fashion: Not a fan 61% (293) 4% (20) 22% (106) 13% (60) 479Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


136


Table HR7_2: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Sex scenes between two women


opinion Total N




137

Table HR7_2



opinion Total N

Adults 63% (700) 7% (74) 14% (150) 17% (187) 1111Income: Under 50k 62% (404) 8% (51) 13% (83) 17% (114) 652Income: 50k-100k 65% (221) 6% (21) 15% (51) 13% (45) 337Income: 100k+ 61% (74) 2% (2) 14% (17) 24% (29) 122Ethnicity: White 66% (558) 6% (47) 11% (96) 18% (149) 849Ethnicity: Hispanic 59% (121) 12% (25) 14% (29) 15% (31) 207Ethnicity: Afr. Am. 62% (90) 10% (15) 20% (29) 8% (12) 145Ethnicity: Other 45% (52) 11% (13) 22% (25) 23% (26) 117All Christian 66% (331) 6% (30) 12% (61) 16% (79) 500Agnostic/Nothing in particular 61% (320) 6% (34) 15% (79) 18% (94) 527Religious Non-Protestant/Catholic 46% (24) 12% (6) 21% (11) 21% (11) 52Evangelical 71% (192) 6% (17) 11% (29) 12% (33) 271Non-Evangelical 66% (263) 6% (24) 11% (44) 17% (70) 401Community: Urban 59% (176) 8% (24) 18% (53) 15% (45) 297Community: Suburban 62% (331) 7% (37) 14% (77) 17% (89) 534Community: Rural 69% (193) 5% (13) 7% (20) 19% (53) 279Employ: Private Sector 66% (231) 6% (21) 15% (53) 13% (45) 350Employ: Government 59% (42) 11% (8) 14% (10) 15% (11) 71Employ: Self-Employed 62% (59) 5% (4) 11% (10) 22% (21) 95Employ: Homemaker 63% (42) 8% (5) 16% (11) 13% (9) 68Employ: Student 56% (40) 2% (1) 24% (17) 18% (13) 71Employ: Retired 70% (162) 2% (5) 8% (18) 20% (47) 232Employ: Unemployed 50% (58) 15% (17) 14% (17) 21% (24) 115Employ: Other 60% (66) 11% (12) 13% (14) 16% (18) 110Military HH: Yes 66% (144) 9% (19) 6% (14) 18% (40) 216Military HH: No 62% (556) 6% (56) 15% (136) 16% (147) 895RD/WT: Right Direction 65% (284) 6% (28) 12% (52) 17% (74) 438RD/WT: Wrong Track 62% (416) 7% (46) 15% (98) 17% (113) 673Trump Job Approve 71% (323) 5% (22) 9% (42) 14% (65) 452Trump Job Disapprove 59% (342) 8% (47) 17% (100) 16% (93) 583


138




opinion Total N




139

Table HR7_2



opinion Total N



140




opinion Total N




141

Table HR7_3

Table HR7_3: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Sex scenes between two men


opinion Total N



142




opinion Total N




143

Table HR7_3



opinion Total N



144




opinion Total N




145

Table HR7_3



opinion Total N



146


Table HR7_4: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Romantic scenes between two women


opinion Total N




147

Table HR7_4



opinion Total N



148




opinion Total N

Adults 69% (768) 6% (67) 11% (127) 13% (149) 1111Trump Job Strongly Approve 74% (179) 2% (6) 11% (27) 13% (30) 242Trump Job Somewhat Approve 77% (160) 6% (13) 9% (18) 8% (18) 209Trump Job Somewhat Disapprove 71% (92) 12% (16) 8% (10) 9% (12) 130Trump Job Strongly Disapprove 66% (299) 6% (27) 15% (66) 13% (61) 453Favorable of Trump 77% (343) 4% (18) 9% (41) 10% (46) 448Unfavorable of Trump 69% (399) 7% (43) 12% (70) 12% (70) 582Very Favorable of Trump 75% (188) 3% (7) 10% (26) 12% (31) 251Somewhat Favorable of Trump 79% (156) 5% (10) 8% (15) 8% (16) 197Somewhat Unfavorable of Trump 61% (66) 14% (15) 10% (11) 15% (16) 108Very Unfavorable of Trump 70% (333) 6% (28) 12% (59) 11% (54) 474#1 Issue: Economy 70% (200) 6% (17) 10% (28) 14% (40) 284#1 Issue: Security 73% (166) 5% (11) 10% (23) 13% (29) 229#1 Issue: Health Care 70% (126) 5% (9) 11% (21) 14% (26) 182#1 Issue: Medicare / Social Security 67% (94) 6% (8) 10% (13) 18% (25) 141#1 Issue: Women’s Issues 64% (59) 13% (12) 16% (15) 6% (6) 91#1 Issue: Education 78% (42) 7% (4) 12% (6) 4% (2) 54#1 Issue: Energy 47% (28) 12% (7) 25% (15) 16% (9) 59#1 Issue: Other 74% (53) — (0) 8% (6) 17% (12) 722018 House Vote: Democrat 69% (264) 5% (20) 13% (48) 13% (50) 3822018 House Vote: Republican 74% (255) 3% (11) 10% (35) 12% (43) 3442016 Vote: Hillary Clinton 68% (224) 8% (25) 14% (47) 11% (35) 3312016 Vote: Donald Trump 75% (263) 3% (12) 9% (33) 13% (45) 3532016 Vote: Other 57% (38) 4% (3) 25% (16) 14% (10) 672016 Vote: Didn’t Vote 67% (241) 8% (28) 9% (31) 16% (59) 359Voted in 2014: Yes 72% (472) 4% (29) 11% (70) 13% (86) 657Voted in 2014: No 65% (296) 8% (38) 12% (57) 14% (63) 4542012 Vote: Barack Obama 69% (275) 6% (25) 14% (54) 11% (43) 3962012 Vote: Mitt Romney 76% (207) 2% (5) 9% (24) 13% (37) 2722012 Vote: Didn’t Vote 65% (262) 9% (37) 11% (46) 15% (59) 404



149

Table HR7_4



opinion Total N



150




opinion Total N




151

Table HR7_5

Table HR7_5: Now thinking about the kinds of things you see on TV, would you say the following are more or less common on TV today than theywere ve years ago, or about the same?Romantic scenes between two men


opinion Total N



152




opinion Total N




153

Table HR7_5



opinion Total N



154




opinion Total N




155

Table HR7_5



opinion Total N



156




opinion Total N




157

Table HR7_6



opinion Total N



158




opinion Total N




159

Table HR7_6



opinion Total N

Adults 63% (699) 6% (63) 21% (229) 11% (120) 11114-Region: Northeast 60% (119) 7% (13) 22% (44) 11% (21) 1974-Region: Midwest 67% (168) 5% (13) 13% (32) 15% (38) 2514-Region: South 65% (271) 6% (27) 20% (83) 8% (35) 4164-Region: West 57% (141) 4% (11) 28% (70) 10% (25) 247Watch TV: Every day 68% (363) 5% (26) 20% (104) 7% (38) 531Watch TV: Several times per week 59% (169) 9% (27) 24% (70) 8% (23) 288Watch TV: About once per week 64% (41) 5% (3) 15% (10) 16% (10) 65Watch TV: Never 56% (56) — (0) 19% (19) 25% (25) 101Watch Movies: Every day 68% (138) 6% (11) 23% (47) 4% (7) 204Watch Movies: Several times per week 66% (201) 9% (28) 19% (58) 5% (16) 303Watch Movies: About once per week 70% (128) 5% (9) 15% (27) 10% (18) 182Watch Movies: Several times per month 66% (86) 2% (3) 23% (30) 9% (12) 131Watch Movies: About once per month 52% (47) 6% (6) 24% (22) 18% (17) 91Watch Movies: Less often than once per month 47% (47) 6% (6) 26% (26) 22% (22) 100Watch Movies: Never 51% (51) 1% (1) 21% (21) 27% (27) 101Watch Sporting Events: Every day 61% (45) 11% (8) 23% (17) 5% (4) 73Watch Sporting Events: Several times per week 59% (98) 10% (16) 19% (32) 12% (20) 166Watch Sporting Events: About once per week 63% (87) 5% (7) 24% (34) 8% (10) 137Watch Sporting Events: Several times per month 58% (55) 6% (5) 28% (26) 8% (8) 95Watch Sporting Events: About once per month 74% (57) 3% (2) 16% (13) 8% (6) 78Watch Sporting Events: Less often than once per month 65% (118) 5% (8) 20% (36) 10% (19) 180Watch Sporting Events: Never 63% (240) 4% (17) 19% (72) 14% (53) 382Cable TV: Currently subscribe 67% (351) 6% (31) 18% (93) 9% (47) 521Cable TV: Subscribed in past 61% (218) 4% (15) 24% (88) 11% (39) 361Cable TV: Never subscribed 56% (130) 8% (17) 21% (49) 15% (34) 229Satellite TV: Currently subscribe 58% (145) 6% (16) 23% (57) 12% (30) 248Satellite TV: Subscribed in past 65% (197) 6% (19) 19% (59) 10% (29) 305Satellite TV: Never subscribed 64% (357) 5% (28) 20% (113) 11% (61) 558


160




opinion Total N




161

Table HR7_7



opinion Total N



162




opinion Total N




163

Table HR7_7



opinion Total N



164




opinion Total N

Adults 71% (784) 3% (37) 17% (188) 9% (103) 11114-Region: Northeast 64% (126) 2% (3) 22% (43) 13% (25) 1974-Region: Midwest 70% (175) 3% (8) 14% (35) 13% (33) 2514-Region: South 75% (311) 4% (17) 14% (58) 7% (30) 4164-Region: West 69% (171) 4% (10) 21% (52) 6% (14) 247Watch TV: Every day 75% (396) 3% (17) 16% (84) 6% (33) 531Watch TV: Several times per week 67% (194) 5% (13) 21% (60) 7% (21) 288Watch TV: About once per week 67% (43) 6% (4) 13% (9) 14% (9) 65Watch TV: Never 66% (67) — (0) 15% (15) 18% (19) 101Watch Movies: Every day 74% (151) 7% (14) 15% (30) 5% (9) 204Watch Movies: Several times per week 72% (218) 3% (10) 18% (53) 7% (22) 303Watch Movies: About once per week 75% (136) 1% (2) 16% (28) 9% (16) 182Watch Movies: Several times per month 72% (95) 5% (7) 16% (21) 7% (9) 131Watch Movies: About once per month 63% (57) 4% (3) 20% (18) 14% (13) 91Watch Movies: Less often than once per month 66% (66) 2% (2) 18% (18) 15% (15) 100Watch Movies: Never 61% (61) — (0) 19% (20) 20% (20) 101Watch Sporting Events: Every day 69% (51) 11% (8) 15% (11) 5% (4) 73Watch Sporting Events: Several times per week 69% (114) 3% (5) 16% (27) 12% (20) 166Watch Sporting Events: About once per week 69% (94) 8% (11) 17% (24) 6% (8) 137Watch Sporting Events: Several times per month 67% (63) 1% (1) 23% (22) 9% (9) 95Watch Sporting Events: About once per month 82% (63) 2% (2) 11% (8) 5% (4) 78Watch Sporting Events: Less often than once per month 74% (134) 1% (2) 17% (30) 8% (14) 180Watch Sporting Events: Never 69% (263) 2% (9) 17% (66) 12% (44) 382Cable TV: Currently subscribe 72% (375) 4% (20) 17% (88) 7% (38) 521Cable TV: Subscribed in past 69% (250) 4% (14) 19% (68) 8% (28) 361Cable TV: Never subscribed 69% (158) 2% (4) 14% (31) 16% (36) 229Satellite TV: Currently subscribe 66% (163) 6% (15) 16% (40) 12% (30) 248Satellite TV: Subscribed in past 76% (230) 4% (12) 14% (42) 7% (20) 305Satellite TV: Never subscribed 70% (391) 2% (10) 19% (105) 9% (53) 558



165

Table HR7_7



opinion Total N



166







167

Table HR8_1



Adults 17% (190) 18% (196) 22% (249) 37% (412) 6% (63) 1111Income: Under 50k 20% (128) 14% (88) 22% (145) 39% (252) 6% (39) 652Income: 50k-100k 16% (53) 25% (84) 21% (69) 34% (116) 4% (15) 337Income: 100k+ 7% (9) 20% (25) 29% (35) 36% (44) 7% (9) 122Ethnicity: White 18% (149) 18% (156) 23% (193) 36% (307) 5% (44) 849Ethnicity: Hispanic 14% (29) 12% (25) 17% (35) 51% (106) 6% (13) 207Ethnicity: Afr. Am. 20% (30) 14% (21) 23% (34) 37% (54) 5% (8) 145Ethnicity: Other 10% (11) 17% (20) 19% (22) 45% (52) 9% (11) 117All Christian 21% (103) 21% (103) 22% (112) 32% (161) 4% (20) 500Agnostic/Nothing in particular 15% (80) 16% (84) 23% (119) 39% (205) 7% (39) 527Religious Non-Protestant/Catholic 23% (12) 13% (7) 18% (9) 34% (18) 12% (6) 52Evangelical 38% (103) 22% (59) 19% (51) 18% (50) 3% (7) 271Non-Evangelical 12% (48) 20% (79) 26% (105) 39% (155) 3% (13) 401Community: Urban 13% (39) 17% (50) 24% (73) 41% (121) 5% (15) 297Community: Suburban 17% (93) 17% (91) 20% (106) 39% (207) 7% (38) 534Community: Rural 21% (59) 20% (55) 25% (71) 30% (84) 4% (10) 279Employ: Private Sector 13% (45) 25% (87) 23% (80) 36% (125) 4% (13) 350Employ: Government 14% (10) 11% (8) 19% (13) 52% (37) 5% (4) 71Employ: Self-Employed 13% (13) 17% (17) 19% (18) 39% (38) 11% (10) 95Employ: Homemaker 37% (25) 10% (7) 17% (12) 33% (22) 3% (2) 68Employ: Student 14% (10) 12% (8) 13% (9) 53% (38) 8% (6) 71Employ: Retired 23% (52) 18% (42) 29% (68) 26% (61) 4% (9) 232Employ: Unemployed 12% (13) 15% (17) 18% (21) 44% (51) 12% (13) 115Employ: Other 20% (22) 11% (12) 25% (28) 38% (41) 6% (7) 110Military HH: Yes 16% (35) 20% (43) 26% (57) 33% (71) 5% (11) 216Military HH: No 17% (155) 17% (153) 22% (193) 38% (341) 6% (52) 895RD/WT: Right Direction 21% (93) 20% (86) 25% (109) 29% (128) 5% (24) 438RD/WT: Wrong Track 15% (98) 16% (110) 21% (141) 42% (285) 6% (39) 673Trump Job Approve 23% (104) 21% (95) 25% (112) 26% (119) 5% (21) 452Trump Job Disapprove 12% (71) 17% (96) 23% (133) 44% (257) 4% (26) 583


168







169

Table HR8_1





170







171

Table HR8_2

Table HR8_2: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Sex scenes between two women




172







173

Table HR8_2





174







175

Table HR8_2





176


Table HR8_3: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Sex scenes between two men





177

Table HR8_3





178







179

Table HR8_3





180







181

Table HR8_4

Table HR8_4: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Romantic scenes between two women




182







183

Table HR8_4





184







185

Table HR8_4





186


Table HR8_5: Do the following scenarios on TV shows bother you, personally, a lot, some, not too much, or not at all?Romantic scenes between two men





187

Table HR8_5





188







189

Table HR8_5





190







191

Table HR8_6





192







193

Table HR8_6





194







195

Table HR8_6





196







197

Table HR8_7





198







199

Table HR8_7





200







201

Table HR9_1




opinion Total N



202





opinion Total N




203

Table HR9_1




opinion Total N



204





opinion Total N




205

Table HR9_1




opinion Total N



206


Table HR9_2: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Sex scenes between two women



opinion Total N




207

Table HR9_2




opinion Total N



208





opinion Total N




209

Table HR9_2




opinion Total N



210





opinion Total N




211

Table HR9_3

Table HR9_3: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Sex scenes between two men



opinion Total N



212





opinion Total N




213

Table HR9_3




opinion Total N



214





opinion Total N




215

Table HR9_3




opinion Total N



216


Table HR9_4: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Romantic scenes between two women



opinion Total N




217

Table HR9_4




opinion Total N



218





opinion Total N




219

Table HR9_4




opinion Total N



220





opinion Total N




221

Table HR9_5

Table HR9_5: Do the following scenarios on reality TV shows make you more or less likely to watch, or do they not have an impact?Romantic scenes between two men



opinion Total N



222





opinion Total N




223

Table HR9_5




opinion Total N



224





opinion Total N




225

Table HR9_5




opinion Total N



226





opinion Total N




227

Table HR9_6




opinion Total N



228





opinion Total N




229

Table HR9_6




opinion Total N



230





opinion Total N




231

Table HR9_7




opinion Total N



232





opinion Total N




233

Table HR9_7




opinion Total N



234





opinion Total N




235

Table HR9_7




opinion Total N



236



DemographicVery


Not verycomfortable

Notcomfortable at





237

Table HR10_1


DemographicVery


Not verycomfortable

Notcomfortable at




238



DemographicVery


Not verycomfortable

Notcomfortable at





239

Table HR10_1


DemographicVery


Not verycomfortable

Notcomfortable at




240



DemographicVery


Not verycomfortable

Notcomfortable at





241

Table HR10_2

Table HR10_2: How comfortable would you be watching a reality TV show if the following were shown?Sex scenes between two women

DemographicVery


Not verycomfortable

Notcomfortable at




242



DemographicVery


Not verycomfortable

Notcomfortable at





243

Table HR10_2


DemographicVery


Not verycomfortable

Notcomfortable at




244



DemographicVery


Not verycomfortable

Notcomfortable at





245

Table HR10_2


DemographicVery


Not verycomfortable

Notcomfortable at




246


Table HR10_3: How comfortable would you be watching a reality TV show if the following were shown?Sex scenes between two men

DemographicVery


Not verycomfortable

Notcomfortable at





247

Table HR10_3


DemographicVery


Not verycomfortable

Notcomfortable at




248



DemographicVery


Not verycomfortable

Notcomfortable at





249

Table HR10_3


DemographicVery


Not verycomfortable

Notcomfortable at




250



DemographicVery


Not verycomfortable

Notcomfortable at





251

Table HR10_4

Table HR10_4: How comfortable would you be watching a reality TV show if the following were shown?Romantic scenes between two women

DemographicVery


Not verycomfortable

Notcomfortable at




252



DemographicVery


Not verycomfortable

Notcomfortable at





253

Table HR10_4


DemographicVery


Not verycomfortable

Notcomfortable at




254



DemographicVery


Not verycomfortable

Notcomfortable at





255

Table HR10_4


DemographicVery


Not verycomfortable

Notcomfortable at




256


Table HR10_5: How comfortable would you be watching a reality TV show if the following were shown?Romantic scenes between two men

DemographicVery


Not verycomfortable

Notcomfortable at





257

Table HR10_5


DemographicVery


Not verycomfortable

Notcomfortable at




258



DemographicVery


Not verycomfortable

Notcomfortable at





259

Table HR10_5


DemographicVery


Not verycomfortable

Notcomfortable at




260



DemographicVery


Not verycomfortable

Notcomfortable at





261

Table HR10_6


DemographicVery


Not verycomfortable

Notcomfortable at




262



DemographicVery


Not verycomfortable

Notcomfortable at





263

Table HR10_6


DemographicVery


Not verycomfortable

Notcomfortable at




264



DemographicVery


Not verycomfortable

Notcomfortable at





265

Table HR10_6


DemographicVery


Not verycomfortable

Notcomfortable at




266



DemographicVery


Not verycomfortable

Notcomfortable at





267

Table HR10_7


DemographicVery


Not verycomfortable

Notcomfortable at




268



DemographicVery


Not verycomfortable

Notcomfortable at





269

Table HR10_7


DemographicVery


Not verycomfortable

Notcomfortable at




270



DemographicVery


Not verycomfortable

Notcomfortable at





271

Table HR11_1



likely to watch






272




likely to watch







273

Table HR11_1



likely to watch




Adults 6% (64) 6% (67) 10% (106) 22% (249) 56% (625) 1111Trump Job Strongly Approve 5% (11) 4% (9) 12% (29) 36% (88) 43% (104) 242Trump Job Somewhat Approve 5% (10) 5% (11) 10% (22) 27% (56) 53% (111) 209Trump Job Somewhat Disapprove 4% (5) 16% (21) 12% (16) 14% (18) 54% (70) 130Trump Job Strongly Disapprove 8% (36) 5% (24) 7% (34) 16% (70) 64% (289) 453Favorable of Trump 5% (21) 6% (26) 12% (53) 32% (142) 46% (206) 448Unfavorable of Trump 6% (37) 6% (37) 8% (49) 16% (93) 63% (366) 582Very Favorable of Trump 4% (10) 4% (10) 13% (33) 35% (88) 44% (111) 251Somewhat Favorable of Trump 6% (11) 8% (16) 10% (20) 28% (55) 48% (95) 197Somewhat Unfavorable of Trump 7% (8) 11% (11) 15% (17) 16% (17) 51% (55) 108Very Unfavorable of Trump 6% (29) 5% (25) 7% (33) 16% (76) 66% (311) 474#1 Issue: Economy 5% (14) 8% (22) 8% (23) 23% (65) 56% (160) 284#1 Issue: Security 7% (17) 2% (4) 13% (30) 30% (69) 47% (108) 229#1 Issue: Health Care 5% (9) 6% (11) 8% (14) 17% (31) 64% (116) 182#1 Issue: Medicare / Social Security 3% (4) 5% (8) 9% (12) 30% (42) 53% (74) 141#1 Issue: Women’s Issues 5% (4) 12% (11) 5% (5) 11% (10) 68% (62) 91#1 Issue: Education 4% (2) 2% (1) 22% (12) 17% (9) 55% (29) 54#1 Issue: Energy 4% (2) 17% (10) 8% (5) 12% (7) 59% (35) 59#1 Issue: Other 14% (10) — (0) 9% (6) 21% (15) 56% (40) 722018 House Vote: Democrat 6% (23) 7% (25) 8% (29) 16% (59) 64% (246) 3822018 House Vote: Republican 5% (18) 5% (16) 10% (35) 34% (118) 46% (157) 3442016 Vote: Hillary Clinton 7% (23) 8% (26) 6% (20) 15% (49) 64% (213) 3312016 Vote: Donald Trump 4% (15) 3% (11) 12% (41) 34% (121) 47% (166) 3532016 Vote: Other 5% (3) 7% (5) 7% (5) 23% (15) 58% (39) 672016 Vote: Didn’t Vote 6% (23) 7% (26) 11% (40) 18% (64) 57% (206) 359Voted in 2014: Yes 5% (34) 4% (29) 9% (58) 27% (175) 55% (361) 657Voted in 2014: No 7% (30) 8% (38) 11% (49) 16% (74) 58% (264) 4542012 Vote: Barack Obama 7% (28) 5% (18) 8% (32) 18% (72) 62% (246) 3962012 Vote: Mitt Romney 4% (12) 3% (9) 11% (30) 38% (102) 44% (120) 2722012 Vote: Didn’t Vote 6% (24) 10% (40) 10% (42) 15% (61) 59% (236) 404


274




likely to watch




Adults 6% (64) 6% (67) 10% (106) 22% (249) 56% (625) 11114-Region: Northeast 6% (12) 7% (13) 9% (17) 16% (31) 63% (124) 1974-Region: Midwest 5% (12) 4% (10) 13% (33) 21% (52) 57% (144) 2514-Region: South 5% (20) 6% (24) 8% (34) 31% (128) 51% (210) 4164-Region: West 8% (19) 8% (20) 9% (22) 15% (38) 60% (147) 247Watch TV: Every day 6% (29) 5% (28) 9% (46) 25% (132) 56% (296) 531Watch TV: Several times per week 4% (13) 7% (21) 8% (22) 14% (41) 66% (191) 288Watch TV: About once per week 4% (2) 9% (6) 17% (11) 20% (13) 50% (32) 65Watch TV: Never 9% (10) — (0) 10% (10) 33% (33) 48% (48) 101Watch Movies: Every day 8% (16) 8% (16) 12% (24) 23% (47) 49% (101) 204Watch Movies: Several times per week 6% (19) 11% (33) 6% (19) 21% (62) 56% (170) 303Watch Movies: About once per week 4% (6) 3% (5) 10% (19) 26% (47) 57% (104) 182Watch Movies: Several times per month 2% (3) 1% (1) 14% (18) 22% (29) 61% (80) 131Watch Movies: About once per month 4% (4) 5% (4) 7% (6) 19% (17) 65% (59) 91Watch Movies: Less often than once per month 10% (11) 4% (4) 11% (12) 19% (19) 55% (55) 100Watch Movies: Never 5% (5) 2% (2) 9% (9) 28% (28) 56% (56) 101Watch Sporting Events: Every day 8% (6) 9% (6) 12% (8) 25% (18) 47% (34) 73Watch Sporting Events: Several times per week 6% (10) 6% (9) 9% (15) 17% (28) 63% (104) 166Watch Sporting Events: About once per week 5% (6) 5% (7) 12% (16) 17% (23) 62% (85) 137Watch Sporting Events: Several times per month 7% (6) 16% (15) 2% (2) 15% (15) 60% (57) 95Watch Sporting Events: About once per month 11% (8) 7% (5) 7% (6) 26% (20) 50% (38) 78Watch Sporting Events: Less often than once per month 3% (5) 5% (9) 7% (12) 22% (40) 63% (114) 180Watch Sporting Events: Never 6% (22) 4% (15) 13% (48) 27% (105) 50% (193) 382Cable TV: Currently subscribe 5% (24) 6% (30) 11% (55) 21% (109) 58% (302) 521Cable TV: Subscribed in past 8% (27) 3% (13) 8% (29) 24% (87) 57% (205) 361Cable TV: Never subscribed 6% (13) 10% (24) 9% (22) 23% (53) 52% (118) 229Satellite TV: Currently subscribe 4% (11) 6% (16) 10% (25) 24% (61) 55% (136) 248Satellite TV: Subscribed in past 6% (18) 5% (14) 11% (33) 23% (70) 56% (170) 305Satellite TV: Never subscribed 6% (35) 7% (37) 9% (49) 21% (119) 57% (318) 558



275

Table HR11_1



likely to watch




Adults 6% (64) 6% (67) 10% (106) 22% (249) 56% (625) 1111Streaming Services: Currently subscribe 5% (36) 6% (39) 9% (62) 21% (137) 59% (387) 661Streaming Services: Subscribed in past 15% (18) 9% (11) 12% (14) 15% (18) 49% (58) 118Streaming Services: Never subscribed 3% (10) 5% (17) 9% (31) 28% (94) 54% (180) 332Film: An avid fan 10% (42) 9% (38) 9% (37) 16% (70) 57% (244) 431Film: A casual fan 3% (15) 5% (28) 12% (64) 25% (141) 56% (311) 558Film: Not a fan 6% (8) 1% (1) 4% (5) 32% (38) 57% (70) 122Television: An avid fan 7% (40) 6% (33) 10% (56) 21% (121) 56% (318) 567Television: A casual fan 3% (15) 7% (31) 10% (46) 22% (103) 59% (280) 476Television: Not a fan 13% (9) 3% (2) 7% (5) 38% (26) 39% (27) 68Music: An avid fan 7% (38) 8% (43) 9% (49) 17% (95) 59% (326) 550Music: A casual fan 4% (21) 5% (24) 10% (53) 27% (137) 54% (273) 507Music: Not a fan 11% (6) — (0) 7% (4) 33% (17) 50% (27) 54Fashion: An avid fan 13% (19) 8% (11) 12% (17) 18% (26) 50% (72) 145Fashion: A casual fan 3% (15) 8% (39) 11% (52) 22% (108) 56% (274) 488Fashion: Not a fan 6% (31) 3% (17) 8% (38) 24% (115) 58% (278) 479Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


276


Table HR11_2: Would you be more or less likely to watch a reality dating show based on the following?The female star of the show had more than one sexual partner


likely to watch







277

Table HR11_2



likely to watch




Adults 6% (68) 6% (68) 9% (103) 21% (230) 58% (642) 1111Income: Under 50k 7% (43) 6% (39) 10% (64) 23% (147) 55% (360) 652Income: 50k-100k 5% (15) 8% (28) 9% (32) 18% (61) 60% (201) 337Income: 100k+ 8% (10) 1% (1) 6% (8) 18% (22) 67% (81) 122Ethnicity: White 5% (41) 4% (36) 9% (73) 22% (190) 60% (509) 849Ethnicity: Hispanic 7% (14) 10% (21) 9% (19) 14% (28) 60% (124) 207Ethnicity: Afr. Am. 13% (19) 15% (21) 9% (12) 18% (26) 46% (67) 145Ethnicity: Other 7% (8) 9% (11) 15% (17) 12% (14) 57% (66) 117All Christian 6% (30) 5% (25) 11% (53) 28% (139) 51% (253) 500Agnostic/Nothing in particular 5% (29) 7% (38) 9% (48) 17% (88) 62% (325) 527Religious Non-Protestant/Catholic 11% (6) 7% (4) 6% (3) 14% (7) 62% (32) 52Evangelical 7% (20) 6% (17) 12% (33) 39% (105) 35% (96) 271Non-Evangelical 5% (18) 5% (19) 10% (41) 17% (70) 63% (252) 401Community: Urban 9% (27) 9% (26) 6% (18) 17% (51) 59% (175) 297Community: Suburban 6% (32) 6% (30) 9% (46) 20% (108) 60% (318) 534Community: Rural 3% (9) 4% (12) 14% (39) 26% (71) 53% (148) 279Employ: Private Sector 6% (22) 8% (29) 11% (38) 17% (60) 57% (200) 350Employ: Government 14% (10) 4% (3) 7% (5) 18% (13) 57% (40) 71Employ: Self-Employed 5% (5) 5% (4) 10% (10) 14% (14) 65% (62) 95Employ: Homemaker — (0) 8% (5) 14% (9) 24% (16) 54% (37) 68Employ: Student 2% (2) 4% (3) 8% (6) 11% (8) 74% (53) 71Employ: Retired 4% (10) 2% (5) 8% (18) 34% (78) 52% (120) 232Employ: Unemployed 9% (10) 8% (9) 5% (5) 14% (16) 65% (75) 115Employ: Other 8% (9) 8% (9) 11% (12) 23% (25) 50% (55) 110Military HH: Yes 4% (10) 3% (7) 9% (19) 26% (56) 57% (124) 216Military HH: No 7% (59) 7% (60) 9% (84) 20% (175) 58% (517) 895RD/WT: Right Direction 5% (21) 4% (19) 12% (52) 26% (113) 53% (233) 438RD/WT: Wrong Track 7% (48) 7% (49) 8% (51) 17% (117) 61% (408) 673Trump Job Approve 5% (23) 4% (20) 13% (58) 28% (128) 49% (223) 452Trump Job Disapprove 8% (45) 8% (45) 7% (42) 14% (83) 63% (367) 583


278




likely to watch







279

Table HR11_2



likely to watch






280




likely to watch




Adults 6% (68) 6% (68) 9% (103) 21% (230) 58% (642) 1111Streaming Services: Currently subscribe 6% (41) 6% (41) 9% (63) 18% (121) 60% (396) 661Streaming Services: Subscribed in past 16% (18) 9% (11) 14% (16) 13% (15) 49% (58) 118Streaming Services: Never subscribed 3% (9) 5% (17) 7% (24) 28% (94) 57% (188) 332Film: An avid fan 10% (45) 8% (36) 8% (36) 15% (66) 58% (248) 431Film: A casual fan 3% (17) 6% (31) 11% (62) 23% (127) 57% (321) 558Film: Not a fan 5% (7) 1% (1) 4% (4) 30% (37) 60% (73) 122Television: An avid fan 8% (44) 6% (33) 10% (59) 19% (109) 57% (322) 567Television: A casual fan 3% (16) 6% (29) 8% (40) 21% (98) 61% (293) 476Television: Not a fan 12% (8) 8% (5) 7% (5) 34% (23) 39% (27) 68Music: An avid fan 8% (44) 7% (36) 10% (53) 15% (84) 60% (333) 550Music: A casual fan 4% (19) 6% (32) 9% (45) 26% (130) 55% (281) 507Music: Not a fan 9% (5) — (0) 9% (5) 29% (16) 52% (28) 54Fashion: An avid fan 13% (19) 6% (9) 13% (19) 16% (23) 52% (75) 145Fashion: A casual fan 4% (20) 7% (35) 10% (51) 18% (90) 60% (292) 488Fashion: Not a fan 6% (30) 5% (24) 7% (34) 24% (117) 57% (275) 479Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



281

Table HR11_3

Table HR11_3: Would you be more or less likely to watch a reality dating show based on the following?The female star of the show is a virgin


likely to watch






282




likely to watch







283

Table HR11_3



likely to watch






284




likely to watch







285

Table HR11_3



likely to watch






286

Morning ConsultTable HRdem1_1

Table HRdem1_1: How often do you watch or stream the following?TV shows

DemographicWatch TV:Every day

Watch TV:Severaltimes perweek

Watch TV:About onceper week

Watch TV:Severaltimes permonth

Watch TV:About onceper month

Watch TV:Less oftenthan onceper month

Watch TV:Never Total N

Adults 49%(1073) 25% (540) 6% (127) 4% (95) 3% (69) 4% (84) 10% (213) 2201Gender: Male 47% (495) 26% (272) 6% (68) 4% (43) 4% (39) 4% (44) 9% (101) 1062Gender: Female 51% (578) 24% (268) 5% (59) 5% (52) 3% (30) 4% (40) 10% (112) 1139Age: 18-29 47% (221) 28% (131) 6% (26) 6% (26) 6% (26) 3% (13) 5% (23) 467Age: 30-44 46% (252) 33% (178) 7% (37) 3% (17) 3% (18) 3% (18) 5% (27) 546Age: 45-54 52% (187) 22% (78) 6% (22) 5% (16) 3% (9) 4% (15) 9% (31) 359Age: 55-64 47% (184) 21% (81) 7% (27) 5% (18) 2% (7) 6% (24) 13% (52) 392Age: 65+ 53% (230) 17% (73) 3% (15) 4% (17) 2% (9) 3% (14) 18% (79) 436Generation Z: 18-22 40% (79) 30% (58) 5% (9) 9% (17) 11% (21) 3% (5) 3% (6) 195Millennial: Age 23-38 50% (309) 30% (188) 7% (43) 3% (17) 3% (18) 3% (17) 4% (27) 619Generation X: Age 39-54 49% (271) 25% (140) 6% (34) 5% (26) 3% (15) 4% (23) 9% (49) 558Boomers: Age 55-73 50% (357) 20% (142) 5% (37) 4% (29) 2% (13) 5% (34) 15% (106) 718PID: Dem (no lean) 54% (415) 22% (173) 5% (42) 4% (28) 3% (22) 3% (27) 8% (65) 772PID: Ind (no lean) 44% (336) 27% (211) 6% (47) 5% (42) 4% (31) 4% (34) 9% (71) 772PID: Rep (no lean) 49% (321) 24% (156) 6% (38) 4% (25) 3% (17) 4% (24) 12% (76) 657PID/Gender: DemMen 49% (166) 24% (80) 5% (16) 5% (15) 4% (14) 4% (12) 10% (34) 337PID/Gender: DemWomen 57% (249) 21% (93) 6% (26) 3% (13) 2% (8) 3% (15) 7% (31) 435PID/Gender: Ind Men 43% (182) 28% (116) 8% (33) 4% (18) 5% (19) 4% (19) 8% (36) 422PID/Gender: Ind Women 44% (155) 27% (95) 4% (15) 7% (24) 3% (11) 4% (15) 10% (36) 350PID/Gender: Rep Men 49% (147) 25% (76) 6% (19) 3% (10) 2% (7) 4% (13) 10% (32) 303PID/Gender: Rep Women 49% (174) 23% (80) 5% (19) 4% (16) 3% (10) 3% (10) 13% (45) 354Ideo: Liberal (1-3) 53% (314) 27% (159) 6% (35) 4% (25) 3% (16) 3% (18) 5% (29) 597Ideo: Moderate (4) 49% (250) 25% (129) 6% (30) 3% (16) 3% (15) 4% (20) 9% (46) 507Ideo: Conservative (5-7) 45% (341) 25% (188) 6% (48) 4% (31) 3% (20) 4% (28) 13% (95) 751



287

Table HRdem1_1









Adults 49%(1073) 25% (540) 6% (127) 4% (95) 3% (69) 4% (84) 10% (213) 2201Educ: < College 49% (736) 23% (353) 5% (81) 5% (71) 4% (57) 4% (59) 10% (156) 1513Educ: Bachelors degree 48% (215) 26% (115) 6% (28) 4% (18) 2% (8) 4% (19) 9% (41) 444Educ: Post-grad 50% (122) 30% (72) 7% (17) 3% (7) 2% (5) 2% (6) 6% (15) 244Income: Under 50k 50% (636) 21% (268) 5% (70) 5% (65) 3% (43) 4% (54) 11% (147) 1283Income: 50k-100k 46% (309) 32% (211) 5% (35) 3% (20) 3% (20) 4% (26) 7% (43) 665Income: 100k+ 50% (128) 24% (61) 9% (22) 4% (10) 2% (6) 2% (4) 9% (22) 253Ethnicity: White 50% (862) 24% (416) 5% (90) 4% (68) 3% (56) 3% (54) 10% (177) 1723Ethnicity: Hispanic 47% (165) 32% (112) 5% (16) 2% (8) 8% (27) 3% (12) 3% (10) 350Ethnicity: Afr. Am. 47% (130) 23% (64) 7% (19) 7% (18) 1% (4) 5% (15) 9% (24) 274Ethnicity: Other 39% (81) 29% (60) 9% (18) 4% (9) 5% (9) 8% (16) 5% (11) 204All Christian 50% (500) 22% (223) 5% (50) 5% (45) 3% (29) 4% (42) 10% (102) 992All Non-Christian 45% (36) 21% (17) 10% (8) 2% (2) 5% (4) 2% (2) 13% (11) 80Atheist 43% (31) 37% (27) 9% (6) 3% (2) — (0) 1% (1) 7% (5) 72Agnostic/Nothing in particular 48% (506) 26% (274) 6% (62) 4% (46) 3% (35) 4% (40) 9% (94) 1057Religious Non-Protestant/Catholic 45% (46) 21% (22) 9% (10) 3% (4) 6% (6) 3% (4) 12% (13) 104Evangelical 46% (267) 24% (137) 6% (37) 5% (28) 4% (22) 4% (23) 11% (63) 577Non-Evangelical 51% (408) 25% (197) 5% (41) 4% (30) 3% (20) 4% (29) 9% (75) 799Community: Urban 50% (284) 25% (139) 6% (37) 3% (15) 3% (15) 5% (27) 9% (49) 566Community: Suburban 47% (483) 26% (264) 6% (62) 5% (48) 4% (41) 3% (30) 9% (89) 1017Community: Rural 50% (307) 22% (137) 5% (28) 5% (31) 2% (13) 4% (27) 12% (74) 618Employ: Private Sector 49% (334) 27% (186) 8% (56) 3% (21) 3% (22) 4% (29) 5% (32) 680Employ: Government 56% (83) 25% (36) 7% (10) 2% (3) 3% (4) — (1) 7% (11) 148Employ: Self-Employed 37% (64) 33% (56) 6% (10) 6% (10) 2% (4) 5% (8) 11% (19) 171Employ: Homemaker 53% (82) 28% (44) 5% (9) 2% (3) 2% (3) 3% (5) 7% (11) 155Employ: Student 48% (54) 26% (29) 7% (8) 9% (10) 8% (8) 1% (1) 2% (3) 112Employ: Retired 53% (266) 16% (79) 4% (19) 4% (20) 2% (11) 3% (17) 18% (91) 503Employ: Unemployed 46% (102) 26% (57) 4% (9) 6% (13) 4% (8) 7% (15) 8% (17) 220Employ: Other 42% (89) 26% (54) 3% (7) 7% (16) 4% (9) 4% (8) 14% (29) 212


288










Adults 49%(1073) 25% (540) 6% (127) 4% (95) 3% (69) 4% (84) 10% (213) 2201Military HH: Yes 55% (216) 21% (82) 5% (18) 4% (14) 3% (10) 3% (13) 10% (37) 389Military HH: No 47% (857) 25% (458) 6% (109) 4% (81) 3% (59) 4% (71) 10% (175) 1812RD/WT: Right Direction 47% (412) 25% (217) 5% (47) 4% (39) 3% (22) 3% (27) 12% (106) 870RD/WT: Wrong Track 50% (661) 24% (323) 6% (80) 4% (56) 4% (47) 4% (57) 8% (106) 1331Trump Job Approve 47% (425) 24% (216) 6% (53) 4% (37) 3% (24) 4% (34) 13% (118) 907Trump Job Disapprove 51% (599) 25% (295) 6% (69) 4% (48) 3% (32) 4% (44) 7% (80) 1166Trump Job Strongly Approve 47% (232) 22% (111) 6% (28) 4% (19) 3% (13) 4% (21) 14% (70) 494Trump Job Somewhat Approve 47% (192) 25% (105) 6% (25) 5% (19) 3% (12) 3% (12) 12% (48) 413Trump Job Somewhat Disapprove 42% (116) 32% (90) 11% (31) 4% (10) 2% (7) 4% (12) 4% (12) 277Trump Job Strongly Disapprove 54% (483) 23% (206) 4% (38) 4% (38) 3% (25) 4% (32) 8% (68) 889Favorable of Trump 47% (420) 24% (214) 6% (51) 4% (39) 3% (25) 4% (34) 13% (119) 901Unfavorable of Trump 52% (598) 25% (295) 6% (67) 4% (45) 3% (37) 4% (44) 6% (74) 1161Very Favorable of Trump 47% (244) 22% (114) 5% (28) 4% (20) 2% (12) 5% (24) 15% (76) 518Somewhat Favorable of Trump 46% (176) 26% (100) 6% (23) 5% (19) 3% (13) 3% (10) 11% (43) 383Somewhat Unfavorable of Trump 44% (95) 33% (72) 6% (12) 5% (11) 2% (4) 4% (9) 6% (13) 217Very Unfavorable of Trump 53% (503) 24% (222) 6% (55) 4% (34) 4% (34) 4% (35) 7% (62) 944#1 Issue: Economy 47% (236) 29% (144) 5% (27) 5% (24) 3% (17) 4% (20) 8% (38) 506#1 Issue: Security 47% (213) 22% (101) 7% (29) 4% (18) 4% (17) 3% (12) 14% (61) 451#1 Issue: Health Care 49% (182) 27% (100) 5% (18) 4% (15) 2% (9) 5% (20) 8% (30) 374#1 Issue: Medicare / Social Security 53% (170) 19% (59) 4% (13) 4% (13) 2% (6) 4% (14) 14% (43) 317#1 Issue: Women’s Issues 51% (90) 29% (52) 4% (7) 4% (7) 3% (5) 4% (8) 5% (9) 177#1 Issue: Education 51% (66) 23% (29) 9% (12) 8% (10) 7% (9) 1% (1) 1% (2) 130#1 Issue: Energy 50% (59) 22% (26) 11% (14) 5% (5) 1% (1) 4% (5) 7% (8) 118#1 Issue: Other 45% (58) 23% (29) 5% (6) 3% (4) 3% (4) 3% (4) 17% (21) 1292018 House Vote: Democrat 52% (408) 24% (185) 5% (41) 4% (32) 3% (20) 4% (33) 8% (59) 7782018 House Vote: Republican 48% (336) 25% (172) 6% (40) 4% (26) 3% (22) 4% (25) 11% (78) 6992018 House Vote: Someone else 33% (27) 23% (19) 9% (7) 4% (4) 3% (2) 10% (8) 18% (15) 82



289

Table HRdem1_1









Adults 49%(1073) 25% (540) 6% (127) 4% (95) 3% (69) 4% (84) 10% (213) 22012016 Vote: Hillary Clinton 53% (355) 24% (159) 6% (38) 3% (23) 2% (15) 4% (28) 8% (54) 6722016 Vote: Donald Trump 47% (336) 24% (167) 6% (39) 4% (27) 3% (20) 4% (31) 12% (88) 7082016 Vote: Other 44% (64) 30% (44) 5% (8) 6% (8) 4% (5) 2% (3) 9% (13) 1472016 Vote: Didn’t Vote 47% (318) 25% (168) 6% (41) 6% (37) 4% (29) 3% (22) 8% (56) 672Voted in 2014: Yes 50% (663) 24% (320) 6% (75) 4% (48) 2% (30) 5% (60) 11% (141) 1336Voted in 2014: No 47% (410) 25% (220) 6% (53) 5% (47) 5% (40) 3% (24) 8% (71) 8652012 Vote: Barack Obama 51% (410) 26% (206) 5% (41) 4% (31) 1% (12) 4% (31) 9% (76) 8082012 Vote: Mitt Romney 49% (270) 22% (124) 6% (34) 3% (16) 3% (16) 4% (23) 12% (67) 5512012 Vote: Other 33% (23) 24% (16) 10% (7) 9% (6) 5% (4) 6% (4) 13% (9) 692012 Vote: Didn’t Vote 48% (367) 25% (193) 6% (45) 5% (41) 5% (37) 3% (25) 8% (58) 7684-Region: Northeast 53% (208) 25% (98) 5% (21) 4% (18) 2% (6) 3% (11) 8% (31) 3944-Region: Midwest 46% (213) 24% (109) 7% (31) 5% (23) 2% (10) 5% (24) 12% (53) 4624-Region: South 49% (404) 24% (196) 5% (44) 5% (42) 4% (31) 4% (29) 9% (78) 8254-Region: West 48% (249) 26% (136) 6% (31) 2% (13) 4% (22) 4% (19) 10% (50) 520Watch TV: Every day 100%(1073) — (0) — (0) — (0) — (0) — (0) — (0) 1073Watch TV: Several times per week — (0) 100% (540) — (0) — (0) — (0) — (0) — (0) 540Watch TV: About once per week — (0) — (0) 100% (127) — (0) — (0) — (0) — (0) 127Watch TV: Several times per month — (0) — (0) — (0) 100% (95) — (0) — (0) — (0) 95Watch TV: About once per month — (0) — (0) — (0) — (0) 100% (69) — (0) — (0) 69Watch TV: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (84) — (0) 84Watch TV: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (213) 213Watch Movies: Every day 83% (339) 10% (40) 1% (4) 1% (6) 2% (9) — (1) 2% (9) 407Watch Movies: Several times per week 50% (297) 38% (225) 4% (26) 2% (14) 2% (9) 2% (10) 1% (7) 587Watch Movies: About once per week 45% (167) 33% (124) 12% (44) 3% (12) 3% (10) 2% (6) 2% (9) 372Watch Movies: Several times per month 41% (99) 27% (64) 8% (20) 15% (36) 2% (6) 3% (8) 2% (6) 238Watch Movies: About once per month 38% (67) 20% (36) 8% (13) 10% (17) 13% (24) 9% (16) 3% (5) 177Watch Movies: Less often than once per month 37% (72) 19% (37) 7% (13) 4% (7) 4% (8) 20% (39) 9% (18) 195Watch Movies: Never 14% (32) 7% (15) 3% (6) 2% (4) 1% (3) 2% (5) 71% (159) 225


290










Adults 49%(1073) 25% (540) 6% (127) 4% (95) 3% (69) 4% (84) 10% (213) 2201Watch Sporting Events: Every day 75% (117) 15% (23) 2% (4) 3% (5) 2% (3) — (0) 3% (4) 156Watch Sporting Events: Several times per week 57% (174) 36% (109) 4% (11) 2% (7) — (1) 1% (3) — (1) 306Watch Sporting Events: About once per week 55% (136) 28% (70) 12% (29) — (0) 3% (7) 2% (4) — (0) 246Watch Sporting Events: Several times per month 54% (88) 24% (40) 4% (6) 12% (19) 4% (7) 1% (2) 1% (1) 164Watch Sporting Events: About once per month 49% (77) 23% (36) 8% (13) 3% (5) 9% (14) 3% (5) 5% (7) 158Watch Sporting Events: Less often than once per month 51% (177) 23% (79) 6% (22) 5% (18) 4% (14) 7% (25) 3% (11) 346Watch Sporting Events: Never 37% (303) 22% (183) 5% (42) 5% (40) 3% (23) 5% (45) 23% (188) 824Cable TV: Currently subscribe 54% (564) 22% (235) 6% (62) 4% (42) 2% (25) 2% (23) 9% (93) 1044Cable TV: Subscribed in past 47% (341) 28% (202) 5% (38) 5% (33) 3% (24) 4% (31) 8% (56) 724Cable TV: Never subscribed 39% (168) 24% (104) 6% (27) 5% (20) 5% (20) 7% (30) 15% (64) 433Satellite TV: Currently subscribe 51% (255) 27% (132) 3% (16) 5% (26) 3% (17) 3% (13) 8% (39) 497Satellite TV: Subscribed in past 48% (289) 26% (157) 6% (36) 6% (33) 3% (20) 3% (17) 8% (47) 599Satellite TV: Never subscribed 48% (529) 23% (251) 7% (75) 3% (36) 3% (33) 5% (54) 11% (127) 1105Streaming Services: Currently subscribe 53% (699) 29% (379) 6% (77) 4% (52) 3% (39) 2% (29) 3% (45) 1320Streaming Services: Subscribed in past 40% (88) 29% (63) 6% (13) 5% (11) 6% (13) 9% (19) 5% (12) 219Streaming Services: Never subscribed 43% (286) 15% (98) 6% (37) 5% (32) 3% (17) 5% (36) 23% (156) 662Film: An avid fan 59% (493) 23% (189) 5% (42) 3% (25) 2% (20) 2% (19) 5% (40) 829Film: A casual fan 44% (488) 26% (293) 7% (75) 5% (60) 3% (38) 4% (50) 10% (117) 1121Film: Not a fan 37% (92) 23% (58) 4% (10) 4% (10) 4% (11) 6% (15) 22% (55) 251Television: An avid fan 63% (708) 21% (234) 4% (50) 3% (31) 1% (15) 2% (18) 6% (70) 1127Television: A casual fan 37% (339) 31% (286) 7% (62) 6% (53) 4% (39) 5% (49) 11% (99) 928Television: Not a fan 17% (26) 14% (20) 10% (15) 7% (11) 10% (15) 12% (17) 29% (43) 146Music: An avid fan 55% (607) 25% (273) 6% (72) 3% (39) 2% (23) 3% (30) 6% (62) 1106Music: A casual fan 44% (429) 25% (242) 5% (49) 5% (51) 4% (41) 5% (47) 13% (123) 982Music: Not a fan 33% (37) 22% (25) 6% (6) 4% (5) 5% (5) 6% (7) 24% (27) 113Fashion: An avid fan 54% (160) 22% (65) 7% (20) 5% (14) 3% (10) 2% (5) 6% (19) 293Fashion: A casual fan 49% (460) 26% (244) 5% (49) 5% (45) 3% (29) 3% (32) 8% (74) 933Fashion: Not a fan 46% (453) 24% (231) 6% (58) 4% (36) 3% (30) 5% (47) 12% (120) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



291

Table HRdem1_2

Table HRdem1_2: How often do you watch or stream the following?Movies

Demographic

WatchMovies:Every day

WatchMovies:Severaltimes perweek

WatchMovies:

About onceper week

WatchMovies:Severaltimes permonth

WatchMovies:

About onceper month

WatchMovies: Lessoften thanonce permonth

WatchMovies:Never Total N

Adults 18% (407) 27% (587) 17% (372) 11% (238) 8% (177) 9% (195) 10% (225) 2201Gender: Male 19% (207) 28% (301) 16% (171) 11% (112) 7% (72) 9% (92) 10% (107) 1062Gender: Female 18% (200) 25% (286) 18% (201) 11% (126) 9% (106) 9% (103) 10% (117) 1139Age: 18-29 28% (128) 29% (134) 18% (82) 10% (47) 7% (31) 5% (22) 5% (22) 467Age: 30-44 22% (119) 30% (163) 17% (90) 13% (69) 9% (48) 6% (33) 5% (25) 546Age: 45-54 17% (61) 32% (115) 18% (63) 9% (34) 8% (28) 10% (34) 7% (24) 359Age: 55-64 13% (52) 20% (77) 17% (68) 12% (48) 8% (33) 13% (49) 17% (65) 392Age: 65+ 11% (47) 23% (99) 16% (68) 9% (41) 9% (37) 13% (57) 20% (88) 436Generation Z: 18-22 25% (48) 27% (53) 15% (30) 12% (24) 11% (22) 5% (10) 4% (8) 195Millennial: Age 23-38 28% (172) 29% (178) 17% (108) 11% (69) 6% (37) 5% (32) 4% (23) 619Generation X: Age 39-54 16% (88) 33% (181) 18% (98) 10% (57) 8% (47) 8% (46) 7% (40) 558Boomers: Age 55-73 12% (89) 22% (158) 17% (121) 11% (80) 8% (61) 13% (90) 17% (120) 718PID: Dem (no lean) 20% (153) 25% (195) 18% (142) 11% (84) 8% (63) 8% (62) 9% (72) 772PID: Ind (no lean) 21% (162) 28% (217) 15% (116) 10% (81) 9% (68) 9% (67) 8% (62) 772PID: Rep (no lean) 14% (92) 27% (176) 17% (113) 11% (73) 7% (46) 10% (66) 14% (90) 657PID/Gender: DemMen 20% (68) 27% (93) 16% (53) 10% (34) 8% (27) 8% (26) 11% (36) 337PID/Gender: DemWomen 20% (85) 24% (103) 20% (89) 12% (51) 8% (36) 8% (36) 8% (36) 435PID/Gender: Ind Men 22% (92) 30% (127) 15% (63) 11% (45) 7% (29) 9% (37) 7% (30) 422PID/Gender: Ind Women 20% (70) 26% (90) 15% (53) 10% (36) 11% (39) 8% (30) 9% (33) 350PID/Gender: Rep Men 16% (47) 27% (82) 18% (54) 11% (34) 5% (15) 9% (29) 14% (42) 303PID/Gender: Rep Women 13% (45) 26% (94) 17% (59) 11% (39) 9% (31) 11% (37) 14% (49) 354Ideo: Liberal (1-3) 18% (108) 27% (163) 18% (108) 13% (79) 8% (51) 9% (51) 6% (35) 597Ideo: Moderate (4) 18% (93) 28% (140) 17% (88) 10% (53) 9% (46) 9% (44) 9% (44) 507Ideo: Conservative (5-7) 14% (107) 27% (203) 16% (124) 11% (83) 7% (53) 10% (75) 14% (106) 751


292



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 18% (407) 27% (587) 17% (372) 11% (238) 8% (177) 9% (195) 10% (225) 2201Educ: < College 22% (336) 26% (393) 15% (227) 9% (140) 7% (113) 9% (136) 11% (167) 1513Educ: Bachelors degree 11% (50) 27% (120) 20% (88) 15% (67) 9% (41) 8% (35) 9% (42) 444Educ: Post-grad 9% (21) 30% (74) 23% (57) 13% (31) 9% (23) 10% (23) 6% (15) 244Income: Under 50k 24% (302) 24% (314) 15% (196) 9% (119) 8% (100) 9% (110) 11% (142) 1283Income: 50k-100k 12% (80) 32% (213) 17% (116) 12% (80) 9% (59) 10% (64) 8% (54) 665Income: 100k+ 10% (26) 24% (60) 23% (59) 16% (39) 8% (19) 9% (22) 11% (28) 253Ethnicity: White 16% (270) 27% (461) 17% (292) 11% (195) 9% (150) 9% (160) 11% (194) 1723Ethnicity: Hispanic 30% (105) 32% (110) 19% (67) 7% (24) 6% (20) 4% (14) 3% (9) 350Ethnicity: Afr. Am. 34% (92) 23% (64) 14% (39) 11% (30) 3% (7) 8% (23) 7% (20) 274Ethnicity: Other 22% (45) 31% (62) 20% (40) 7% (14) 10% (20) 6% (12) 5% (11) 204All Christian 14% (139) 27% (266) 17% (168) 11% (113) 9% (88) 10% (100) 12% (118) 992All Non-Christian 14% (11) 29% (23) 13% (10) 9% (7) 11% (8) 14% (11) 11% (9) 80Atheist 17% (12) 20% (14) 28% (20) 11% (8) 11% (8) 5% (3) 9% (6) 72Agnostic/Nothing in particular 23% (245) 27% (284) 16% (174) 10% (110) 7% (73) 8% (80) 9% (91) 1057Religious Non-Protestant/Catholic 12% (12) 36% (38) 12% (13) 9% (10) 9% (9) 14% (14) 8% (9) 104Evangelical 21% (119) 27% (153) 15% (84) 10% (60) 7% (38) 9% (54) 12% (69) 577Non-Evangelical 14% (115) 27% (216) 19% (152) 11% (89) 8% (66) 10% (78) 10% (83) 799Community: Urban 22% (122) 26% (149) 17% (97) 11% (61) 6% (35) 10% (59) 7% (42) 566Community: Suburban 16% (165) 27% (270) 19% (191) 11% (110) 9% (93) 8% (80) 11% (108) 1017Community: Rural 19% (119) 27% (167) 14% (84) 11% (67) 8% (49) 9% (56) 12% (75) 618



293

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 18% (407) 27% (587) 17% (372) 11% (238) 8% (177) 9% (195) 10% (225) 2201Employ: Private Sector 15% (101) 29% (194) 20% (136) 12% (84) 10% (65) 9% (60) 6% (39) 680Employ: Government 21% (32) 31% (46) 11% (17) 11% (16) 7% (11) 9% (14) 9% (13) 148Employ: Self-Employed 19% (32) 29% (49) 19% (32) 12% (20) 5% (8) 8% (13) 10% (17) 171Employ: Homemaker 18% (27) 26% (40) 21% (33) 16% (24) 5% (7) 7% (12) 7% (11) 155Employ: Student 26% (29) 25% (28) 20% (23) 11% (13) 7% (7) 7% (8) 3% (3) 112Employ: Retired 14% (71) 24% (119) 14% (70) 9% (45) 7% (35) 11% (57) 21% (107) 503Employ: Unemployed 24% (53) 28% (61) 15% (34) 10% (21) 10% (23) 7% (16) 6% (13) 220Employ: Other 29% (62) 24% (51) 13% (28) 7% (15) 10% (21) 7% (15) 10% (21) 212Military HH: Yes 20% (77) 23% (89) 19% (73) 13% (50) 6% (23) 9% (37) 10% (40) 389Military HH: No 18% (330) 27% (498) 17% (299) 10% (188) 9% (154) 9% (158) 10% (184) 1812RD/WT: Right Direction 18% (155) 27% (234) 16% (135) 10% (88) 8% (67) 8% (70) 14% (120) 870RD/WT: Wrong Track 19% (251) 27% (353) 18% (236) 11% (150) 8% (110) 9% (125) 8% (104) 1331Trump Job Approve 16% (148) 27% (241) 16% (149) 11% (97) 8% (71) 9% (83) 13% (119) 907Trump Job Disapprove 19% (226) 27% (319) 17% (203) 11% (131) 8% (89) 9% (105) 8% (93) 1166Trump Job Strongly Approve 18% (90) 24% (119) 16% (80) 11% (53) 6% (30) 11% (52) 14% (70) 494Trump Job Somewhat Approve 14% (58) 30% (122) 17% (68) 11% (44) 10% (41) 8% (31) 12% (49) 413Trump Job Somewhat Disapprove 17% (48) 34% (94) 18% (50) 12% (34) 6% (18) 7% (19) 5% (14) 277Trump Job Strongly Disapprove 20% (178) 25% (225) 17% (153) 11% (97) 8% (71) 10% (86) 9% (79) 889Favorable of Trump 17% (149) 27% (243) 16% (146) 11% (97) 7% (65) 9% (80) 13% (121) 901Unfavorable of Trump 19% (223) 27% (317) 18% (213) 12% (134) 8% (93) 8% (98) 7% (84) 1161Very Favorable of Trump 18% (94) 25% (131) 16% (81) 10% (52) 6% (31) 10% (53) 15% (76) 518Somewhat Favorable of Trump 14% (55) 29% (111) 17% (65) 12% (46) 9% (33) 7% (27) 12% (45) 383Somewhat Unfavorable of Trump 16% (35) 29% (62) 20% (42) 12% (27) 8% (18) 10% (22) 5% (10) 217Very Unfavorable of Trump 20% (187) 27% (255) 18% (171) 11% (107) 8% (75) 8% (76) 8% (74) 944


294



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 18% (407) 27% (587) 17% (372) 11% (238) 8% (177) 9% (195) 10% (225) 2201#1 Issue: Economy 19% (95) 25% (129) 19% (95) 13% (66) 9% (48) 6% (32) 8% (43) 506#1 Issue: Security 19% (84) 26% (117) 15% (66) 10% (44) 7% (33) 11% (48) 13% (59) 451#1 Issue: Health Care 19% (72) 31% (115) 17% (63) 10% (37) 8% (30) 7% (27) 8% (29) 374#1 Issue: Medicare / Social Security 15% (49) 23% (74) 15% (48) 8% (27) 8% (26) 13% (43) 16% (51) 317#1 Issue: Women’s Issues 17% (29) 25% (44) 23% (41) 14% (24) 9% (16) 5% (9) 7% (13) 177#1 Issue: Education 26% (33) 38% (50) 13% (17) 10% (12) 6% (7) 6% (7) 2% (2) 130#1 Issue: Energy 19% (23) 25% (30) 23% (27) 12% (14) 6% (7) 9% (10) 6% (8) 118#1 Issue: Other 17% (22) 22% (28) 12% (15) 11% (14) 10% (12) 14% (19) 15% (19) 1292018 House Vote: Democrat 20% (152) 26% (200) 18% (138) 12% (90) 8% (61) 9% (72) 8% (65) 7782018 House Vote: Republican 14% (95) 27% (190) 17% (117) 11% (77) 7% (52) 11% (74) 14% (95) 6992018 House Vote: Someone else 25% (21) 22% (18) 12% (10) 11% (9) 7% (6) 7% (6) 15% (13) 822016 Vote: Hillary Clinton 19% (125) 24% (165) 17% (116) 13% (86) 9% (58) 9% (64) 9% (58) 6722016 Vote: Donald Trump 14% (99) 26% (185) 17% (124) 11% (75) 7% (51) 10% (71) 15% (103) 7082016 Vote: Other 11% (16) 33% (49) 17% (25) 9% (14) 9% (13) 11% (17) 9% (13) 1472016 Vote: Didn’t Vote 25% (167) 28% (188) 16% (107) 9% (63) 8% (54) 7% (44) 7% (49) 672Voted in 2014: Yes 16% (207) 26% (345) 18% (234) 11% (152) 8% (105) 10% (135) 12% (157) 1336Voted in 2014: No 23% (200) 28% (242) 16% (138) 10% (86) 8% (73) 7% (60) 8% (67) 8652012 Vote: Barack Obama 17% (137) 26% (210) 18% (142) 13% (104) 8% (61) 9% (76) 10% (78) 8082012 Vote: Mitt Romney 11% (62) 27% (151) 17% (96) 10% (58) 7% (40) 11% (63) 15% (81) 5512012 Vote: Other 14% (10) 12% (9) 18% (12) 11% (7) 17% (12) 13% (9) 14% (10) 692012 Vote: Didn’t Vote 26% (198) 28% (218) 15% (118) 9% (70) 8% (65) 6% (46) 7% (54) 7684-Region: Northeast 15% (59) 28% (111) 19% (74) 10% (40) 8% (33) 8% (33) 11% (44) 3944-Region: Midwest 19% (87) 22% (103) 19% (89) 12% (57) 8% (35) 8% (39) 11% (53) 4624-Region: South 20% (167) 28% (230) 14% (113) 12% (100) 8% (67) 8% (66) 10% (82) 8254-Region: West 18% (94) 28% (144) 19% (96) 8% (42) 8% (42) 11% (56) 9% (45) 520



295

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 18% (407) 27% (587) 17% (372) 11% (238) 8% (177) 9% (195) 10% (225) 2201Watch TV: Every day 32% (339) 28% (297) 16% (167) 9% (99) 6% (67) 7% (72) 3% (32) 1073Watch TV: Several times per week 7% (40) 42% (225) 23% (124) 12% (64) 7% (36) 7% (37) 3% (15) 540Watch TV: About once per week 3% (4) 21% (26) 35% (44) 16% (20) 11% (13) 10% (13) 5% (6) 127Watch TV: Several times per month 6% (6) 15% (14) 12% (12) 38% (36) 18% (17) 7% (7) 4% (4) 95Watch TV: About once per month 13% (9) 13% (9) 14% (10) 8% (6) 35% (24) 12% (8) 5% (3) 69Watch TV: Less often than once per month 1% (1) 11% (10) 7% (6) 9% (8) 18% (16) 47% (39) 6% (5) 84Watch TV: Never 4% (9) 3% (7) 4% (9) 3% (6) 2% (5) 8% (18) 75% (159) 213Watch Movies: Every day 100% (407) — (0) — (0) — (0) — (0) — (0) — (0) 407Watch Movies: Several times per week — (0) 100% (587) — (0) — (0) — (0) — (0) — (0) 587Watch Movies: About once per week — (0) — (0) 100% (372) — (0) — (0) — (0) — (0) 372Watch Movies: Several times per month — (0) — (0) — (0) 100% (238) — (0) — (0) — (0) 238Watch Movies: About once per month — (0) — (0) — (0) — (0) 100% (177) — (0) — (0) 177Watch Movies: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (195) — (0) 195Watch Movies: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (225) 225Watch Sporting Events: Every day 44% (68) 24% (37) 11% (17) 10% (15) 5% (8) 4% (6) 3% (4) 156Watch Sporting Events: Several times per week 15% (46) 43% (132) 18% (56) 10% (29) 5% (16) 5% (14) 4% (13) 306Watch Sporting Events: About once per week 21% (52) 30% (75) 23% (57) 6% (15) 8% (19) 9% (22) 3% (7) 246Watch Sporting Events: Several times per month 12% (19) 27% (44) 18% (29) 26% (42) 7% (11) 7% (11) 4% (7) 164Watch Sporting Events: About once per month 21% (34) 28% (44) 15% (23) 11% (18) 17% (27) 8% (12) 1% (1) 158Watch Sporting Events: Less often than once per month 18% (63) 25% (88) 17% (60) 12% (43) 10% (36) 15% (50) 2% (6) 346Watch Sporting Events: Never 15% (125) 20% (167) 16% (130) 9% (76) 7% (61) 10% (80) 22% (185) 824Cable TV: Currently subscribe 18% (193) 27% (283) 19% (194) 10% (101) 7% (77) 9% (90) 10% (106) 1044Cable TV: Subscribed in past 19% (136) 27% (198) 18% (131) 12% (88) 9% (67) 7% (51) 7% (53) 724Cable TV: Never subscribed 18% (78) 24% (106) 11% (47) 11% (49) 8% (33) 13% (54) 15% (66) 433Satellite TV: Currently subscribe 19% (97) 27% (134) 16% (78) 13% (63) 7% (36) 10% (49) 9% (43) 497Satellite TV: Subscribed in past 19% (113) 30% (177) 17% (103) 12% (70) 10% (63) 6% (38) 6% (35) 599Satellite TV: Never subscribed 18% (197) 25% (277) 17% (191) 10% (105) 7% (79) 10% (108) 13% (147) 1105


296



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 18% (407) 27% (587) 17% (372) 11% (238) 8% (177) 9% (195) 10% (225) 2201Streaming Services: Currently subscribe 23% (300) 32% (423) 19% (247) 12% (154) 7% (95) 6% (73) 2% (28) 1320Streaming Services: Subscribed in past 20% (43) 26% (58) 16% (36) 10% (21) 14% (32) 12% (26) 2% (3) 219Streaming Services: Never subscribed 10% (63) 16% (106) 13% (89) 10% (64) 8% (50) 15% (96) 29% (193) 662Film: An avid fan 33% (271) 33% (276) 13% (110) 8% (70) 3% (26) 5% (39) 4% (37) 829Film: A casual fan 10% (113) 26% (290) 21% (235) 13% (146) 11% (119) 10% (115) 9% (102) 1121Film: Not a fan 9% (22) 9% (22) 11% (27) 9% (22) 13% (32) 16% (41) 34% (85) 251Television: An avid fan 23% (258) 30% (335) 16% (182) 10% (115) 6% (68) 7% (84) 8% (85) 1127Television: A casual fan 14% (128) 26% (237) 19% (174) 12% (112) 10% (89) 9% (87) 11% (102) 928Television: Not a fan 15% (21) 11% (16) 11% (16) 8% (12) 14% (20) 17% (25) 26% (38) 146Music: An avid fan 26% (284) 29% (323) 17% (184) 9% (95) 7% (77) 7% (79) 6% (64) 1106Music: A casual fan 12% (119) 25% (245) 18% (177) 13% (128) 9% (86) 10% (102) 13% (125) 982Music: Not a fan 4% (4) 17% (19) 9% (11) 13% (15) 13% (14) 12% (14) 32% (36) 113Fashion: An avid fan 32% (93) 26% (76) 13% (39) 11% (31) 5% (16) 7% (20) 6% (18) 293Fashion: A casual fan 19% (181) 27% (248) 18% (169) 11% (102) 8% (78) 9% (79) 8% (77) 933Fashion: Not a fan 14% (132) 27% (263) 17% (164) 11% (105) 9% (84) 10% (96) 13% (130) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



297

Table HRdem1_3

Table HRdem1_3: How often do you watch or stream the following?Sporting events

Demographic

WatchSportingEvents:Every day

WatchSportingEvents:Severaltimes perweek

WatchSportingEvents:

About onceper week

WatchSportingEvents:Severaltimes permonth


About onceper month

WatchSporting

Events: Lessoften thanonce permonth

WatchSportingEvents:Never Total N

Adults 7% (156) 14% (306) 11% (246) 7% (164) 7% (158) 16% (346) 37% (824) 2201Gender: Male 12% (129) 20% (207) 14% (147) 7% (78) 8% (80) 13% (136) 27% (285) 1062Gender: Female 2% (26) 9% (99) 9% (99) 8% (86) 7% (78) 18% (210) 47% (539) 1139Age: 18-29 10% (47) 12% (56) 11% (52) 6% (28) 8% (40) 15% (68) 38% (175) 467Age: 30-44 7% (41) 15% (80) 12% (66) 10% (55) 8% (41) 16% (88) 32% (176) 546Age: 45-54 5% (18) 14% (51) 10% (37) 7% (25) 7% (26) 15% (55) 41% (147) 359Age: 55-64 5% (20) 14% (54) 12% (48) 6% (22) 6% (22) 17% (68) 40% (158) 392Age: 65+ 7% (30) 15% (66) 10% (43) 8% (33) 7% (30) 15% (68) 38% (167) 436Generation Z: 18-22 10% (20) 10% (19) 11% (22) 7% (14) 6% (13) 19% (37) 36% (70) 195Millennial: Age 23-38 8% (48) 14% (89) 12% (77) 8% (52) 9% (58) 14% (86) 34% (209) 619Generation X: Age 39-54 7% (38) 14% (79) 10% (56) 8% (42) 6% (36) 16% (87) 39% (219) 558Boomers: Age 55-73 6% (43) 14% (100) 11% (82) 6% (44) 5% (39) 17% (123) 40% (287) 718PID: Dem (no lean) 7% (51) 14% (107) 11% (82) 8% (60) 8% (61) 18% (140) 35% (271) 772PID: Ind (no lean) 8% (59) 13% (97) 11% (87) 8% (64) 6% (46) 15% (114) 39% (304) 772PID: Rep (no lean) 7% (45) 15% (101) 12% (77) 6% (41) 8% (51) 14% (93) 38% (249) 657PID/Gender: DemMen 11% (35) 19% (65) 14% (46) 9% (31) 8% (27) 12% (42) 27% (91) 337PID/Gender: DemWomen 4% (16) 10% (42) 8% (36) 6% (28) 8% (34) 22% (98) 41% (180) 435PID/Gender: Ind Men 13% (55) 17% (73) 12% (49) 7% (31) 7% (29) 13% (57) 30% (128) 422PID/Gender: Ind Women 1% (4) 7% (24) 11% (39) 9% (33) 5% (17) 16% (57) 50% (176) 350PID/Gender: Rep Men 13% (39) 23% (69) 17% (52) 5% (15) 8% (24) 12% (37) 22% (67) 303PID/Gender: Rep Women 2% (6) 9% (32) 7% (25) 7% (25) 8% (27) 16% (56) 52% (182) 354Ideo: Liberal (1-3) 7% (42) 14% (81) 11% (67) 10% (58) 8% (50) 18% (108) 32% (189) 597Ideo: Moderate (4) 7% (35) 15% (74) 12% (59) 6% (32) 6% (28) 18% (91) 37% (187) 507Ideo: Conservative (5-7) 8% (59) 16% (120) 11% (82) 7% (50) 7% (56) 12% (92) 39% (292) 751


298



Demographic




About onceper week



About onceper month

WatchSporting



Adults 7% (156) 14% (306) 11% (246) 7% (164) 7% (158) 16% (346) 37% (824) 2201Educ: < College 7% (105) 12% (182) 11% (159) 8% (116) 6% (96) 15% (227) 41% (627) 1513Educ: Bachelors degree 7% (32) 17% (73) 13% (56) 7% (32) 8% (38) 18% (78) 30% (135) 444Educ: Post-grad 8% (19) 21% (51) 13% (31) 7% (16) 10% (25) 17% (41) 25% (61) 244Income: Under 50k 7% (90) 10% (134) 9% (120) 7% (86) 6% (83) 17% (212) 43% (557) 1283Income: 50k-100k 7% (47) 18% (118) 14% (93) 9% (63) 9% (59) 14% (90) 29% (196) 665Income: 100k+ 7% (18) 22% (55) 13% (33) 6% (15) 7% (17) 17% (44) 28% (71) 253Ethnicity: White 7% (118) 15% (253) 11% (187) 7% (115) 7% (115) 16% (269) 39% (665) 1723Ethnicity: Hispanic 10% (36) 16% (56) 18% (62) 8% (28) 7% (25) 11% (38) 30% (104) 350Ethnicity: Afr. Am. 11% (30) 10% (27) 8% (22) 11% (31) 8% (22) 16% (45) 36% (97) 274Ethnicity: Other 4% (8) 13% (26) 18% (37) 9% (18) 10% (21) 16% (32) 31% (62) 204All Christian 8% (83) 15% (152) 13% (126) 9% (85) 7% (73) 15% (149) 33% (324) 992All Non-Christian 10% (8) 19% (15) 6% (5) 12% (9) 10% (8) 14% (11) 29% (23) 80Atheist 5% (4) 12% (9) 6% (4) 3% (2) 10% (7) 22% (16) 42% (31) 72Agnostic/Nothing in particular 6% (61) 12% (130) 10% (111) 6% (68) 7% (70) 16% (170) 42% (447) 1057Religious Non-Protestant/Catholic 13% (14) 16% (17) 5% (5) 10% (10) 8% (8) 17% (17) 32% (33) 104Evangelical 9% (51) 12% (67) 11% (61) 6% (32) 8% (48) 15% (88) 40% (230) 577Non-Evangelical 7% (54) 15% (123) 12% (100) 10% (80) 6% (51) 15% (116) 34% (275) 799Community: Urban 8% (47) 15% (85) 13% (71) 6% (36) 8% (43) 15% (86) 35% (198) 566Community: Suburban 7% (74) 15% (149) 12% (124) 8% (84) 8% (80) 14% (143) 36% (364) 1017Community: Rural 6% (35) 12% (72) 8% (51) 7% (44) 6% (35) 19% (118) 42% (262) 618



299

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 7% (156) 14% (306) 11% (246) 7% (164) 7% (158) 16% (346) 37% (824) 2201Employ: Private Sector 9% (60) 15% (99) 12% (82) 8% (55) 8% (53) 16% (110) 32% (220) 680Employ: Government 10% (14) 18% (26) 11% (16) 9% (13) 10% (14) 18% (27) 25% (36) 148Employ: Self-Employed 11% (18) 16% (27) 15% (25) 7% (11) 7% (11) 14% (23) 32% (55) 171Employ: Homemaker 2% (3) 8% (13) 12% (19) 11% (16) 6% (10) 16% (25) 45% (70) 155Employ: Student 6% (7) 13% (15) 6% (6) 6% (7) 8% (9) 20% (23) 40% (45) 112Employ: Retired 6% (32) 15% (73) 10% (51) 6% (32) 6% (32) 14% (72) 42% (211) 503Employ: Unemployed 5% (12) 11% (24) 12% (27) 7% (16) 4% (10) 16% (36) 44% (96) 220Employ: Other 5% (10) 14% (29) 10% (20) 6% (13) 9% (19) 14% (30) 43% (91) 212Military HH: Yes 7% (26) 16% (63) 16% (62) 6% (25) 7% (27) 18% (68) 31% (119) 389Military HH: No 7% (130) 13% (244) 10% (184) 8% (140) 7% (131) 15% (278) 39% (705) 1812RD/WT: Right Direction 9% (77) 15% (132) 10% (90) 8% (73) 6% (54) 14% (119) 37% (326) 870RD/WT: Wrong Track 6% (79) 13% (174) 12% (157) 7% (92) 8% (104) 17% (227) 37% (499) 1331Trump Job Approve 8% (73) 15% (140) 11% (98) 8% (70) 7% (65) 12% (113) 38% (349) 907Trump Job Disapprove 7% (81) 13% (157) 12% (138) 7% (85) 7% (85) 18% (215) 35% (405) 1166Trump Job Strongly Approve 7% (37) 16% (77) 9% (47) 8% (40) 7% (33) 12% (59) 41% (201) 494Trump Job Somewhat Approve 9% (36) 15% (63) 12% (51) 7% (30) 8% (32) 13% (54) 36% (148) 413Trump Job Somewhat Disapprove 12% (34) 12% (32) 15% (43) 6% (17) 7% (19) 17% (47) 31% (85) 277Trump Job Strongly Disapprove 5% (47) 14% (125) 11% (96) 8% (68) 7% (66) 19% (168) 36% (320) 889Favorable of Trump 8% (73) 15% (138) 10% (88) 8% (69) 7% (63) 13% (117) 39% (353) 901Unfavorable of Trump 7% (80) 13% (156) 12% (141) 8% (91) 8% (89) 18% (209) 34% (394) 1161Very Favorable of Trump 7% (37) 15% (80) 8% (43) 8% (42) 6% (33) 12% (65) 42% (218) 518Somewhat Favorable of Trump 9% (36) 15% (57) 12% (45) 7% (27) 8% (30) 14% (52) 35% (135) 383Somewhat Unfavorable of Trump 10% (21) 13% (29) 13% (28) 8% (17) 8% (17) 18% (40) 30% (65) 217Very Unfavorable of Trump 6% (59) 13% (127) 12% (113) 8% (74) 8% (72) 18% (169) 35% (328) 944


300



Demographic




About onceper week



About onceper month

WatchSporting



Adults 7% (156) 14% (306) 11% (246) 7% (164) 7% (158) 16% (346) 37% (824) 2201#1 Issue: Economy 8% (39) 17% (87) 11% (55) 8% (41) 9% (47) 14% (71) 33% (165) 506#1 Issue: Security 7% (29) 18% (81) 11% (50) 8% (36) 7% (32) 13% (61) 36% (162) 451#1 Issue: Health Care 8% (29) 13% (47) 13% (50) 5% (17) 8% (29) 15% (57) 38% (144) 374#1 Issue: Medicare / Social Security 7% (24) 12% (38) 7% (23) 6% (20) 3% (10) 17% (53) 47% (149) 317#1 Issue: Women’s Issues 4% (6) 10% (17) 7% (12) 14% (25) 7% (12) 20% (35) 39% (69) 177#1 Issue: Education 9% (11) 13% (17) 17% (22) 8% (10) 5% (6) 15% (20) 33% (43) 130#1 Issue: Energy 9% (11) 8% (10) 9% (10) 8% (9) 12% (14) 17% (20) 37% (44) 118#1 Issue: Other 4% (5) 7% (9) 18% (24) 5% (6) 6% (7) 22% (29) 38% (49) 1292018 House Vote: Democrat 8% (61) 16% (123) 11% (86) 8% (60) 7% (57) 17% (132) 33% (258) 7782018 House Vote: Republican 7% (52) 16% (112) 12% (87) 8% (59) 7% (51) 14% (96) 35% (243) 6992018 House Vote: Someone else 4% (3) 8% (7) 14% (12) 6% (5) 9% (8) 12% (10) 46% (38) 822016 Vote: Hillary Clinton 8% (52) 14% (97) 11% (76) 8% (52) 7% (47) 16% (109) 36% (239) 6722016 Vote: Donald Trump 8% (57) 16% (111) 11% (77) 7% (49) 7% (52) 14% (96) 37% (265) 7082016 Vote: Other 3% (4) 14% (20) 16% (23) 11% (16) 6% (9) 17% (25) 34% (50) 1472016 Vote: Didn’t Vote 6% (42) 12% (78) 10% (70) 7% (47) 8% (51) 17% (115) 40% (269) 672Voted in 2014: Yes 8% (108) 15% (205) 11% (150) 8% (105) 7% (99) 15% (201) 35% (468) 1336Voted in 2014: No 5% (48) 12% (101) 11% (96) 7% (60) 7% (59) 17% (145) 41% (356) 8652012 Vote: Barack Obama 7% (57) 15% (121) 10% (81) 8% (63) 7% (57) 16% (131) 37% (297) 8082012 Vote: Mitt Romney 9% (50) 16% (89) 11% (61) 7% (37) 7% (41) 14% (75) 36% (197) 5512012 Vote: Other 4% (2) 12% (8) 7% (4) 10% (7) 9% (6) 25% (17) 35% (24) 692012 Vote: Didn’t Vote 6% (45) 11% (87) 13% (97) 8% (58) 7% (54) 16% (123) 39% (303) 7684-Region: Northeast 8% (30) 17% (69) 11% (43) 11% (44) 6% (23) 13% (50) 34% (135) 3944-Region: Midwest 5% (22) 13% (61) 10% (48) 7% (32) 7% (34) 15% (70) 42% (195) 4624-Region: South 9% (71) 13% (104) 12% (100) 7% (58) 7% (57) 15% (125) 38% (309) 8254-Region: West 6% (32) 14% (72) 11% (55) 6% (31) 8% (43) 19% (101) 36% (185) 520



301

Table HRdem1_3


Demographic




About onceper week



About onceper month

WatchSporting



Adults 7% (156) 14% (306) 11% (246) 7% (164) 7% (158) 16% (346) 37% (824) 2201Watch TV: Every day 11% (117) 16% (174) 13% (136) 8% (88) 7% (77) 16% (177) 28% (303) 1073Watch TV: Several times per week 4% (23) 20% (109) 13% (70) 7% (40) 7% (36) 15% (79) 34% (183) 540Watch TV: About once per week 3% (4) 9% (11) 23% (29) 5% (6) 10% (13) 17% (22) 33% (42) 127Watch TV: Several times per month 6% (5) 7% (7) — (0) 20% (19) 5% (5) 19% (18) 42% (40) 95Watch TV: About once per month 4% (3) 1% (1) 11% (7) 10% (7) 20% (14) 20% (14) 34% (23) 69Watch TV: Less often than once per month — (0) 3% (3) 5% (4) 3% (2) 6% (5) 30% (25) 53% (45) 84Watch TV: Never 2% (4) — (1) — (0) 1% (1) 3% (7) 5% (11) 89% (188) 213Watch Movies: Every day 17% (68) 11% (46) 13% (52) 5% (19) 8% (34) 15% (63) 31% (125) 407Watch Movies: Several times per week 6% (37) 23% (132) 13% (75) 8% (44) 7% (44) 15% (88) 28% (167) 587Watch Movies: About once per week 5% (17) 15% (56) 15% (57) 8% (29) 6% (23) 16% (60) 35% (130) 372Watch Movies: Several times per month 6% (15) 12% (29) 6% (15) 18% (42) 7% (18) 18% (43) 32% (76) 238Watch Movies: About once per month 4% (8) 9% (16) 11% (19) 6% (11) 15% (27) 20% (36) 34% (61) 177Watch Movies: Less often than once per month 3% (6) 7% (14) 11% (22) 6% (11) 6% (12) 26% (50) 41% (80) 195Watch Movies: Never 2% (4) 6% (13) 3% (7) 3% (7) 1% (1) 3% (6) 82% (185) 225Watch Sporting Events: Every day 100% (156) — (0) — (0) — (0) — (0) — (0) — (0) 156Watch Sporting Events: Several times per week — (0) 100% (306) — (0) — (0) — (0) — (0) — (0) 306Watch Sporting Events: About once per week — (0) — (0) 100% (246) — (0) — (0) — (0) — (0) 246Watch Sporting Events: Several times per month — (0) — (0) — (0) 100% (164) — (0) — (0) — (0) 164Watch Sporting Events: About once per month — (0) — (0) — (0) — (0) 100% (158) — (0) — (0) 158Watch Sporting Events: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (346) — (0) 346Watch Sporting Events: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (824) 824Cable TV: Currently subscribe 10% (108) 18% (186) 12% (127) 7% (77) 7% (74) 14% (149) 31% (324) 1044Cable TV: Subscribed in past 5% (39) 11% (82) 12% (83) 8% (56) 9% (62) 17% (127) 38% (276) 724Cable TV: Never subscribed 2% (10) 9% (38) 8% (36) 7% (32) 5% (23) 16% (70) 52% (225) 433


302



Demographic




About onceper week



About onceper month

WatchSporting



Adults 7% (156) 14% (306) 11% (246) 7% (164) 7% (158) 16% (346) 37% (824) 2201Satellite TV: Currently subscribe 11% (54) 16% (80) 11% (56) 10% (50) 7% (35) 14% (70) 31% (153) 497Satellite TV: Subscribed in past 7% (42) 14% (86) 12% (72) 7% (44) 8% (49) 15% (93) 36% (213) 599Satellite TV: Never subscribed 5% (59) 13% (141) 11% (119) 6% (71) 7% (74) 17% (183) 41% (458) 1105Streaming Services: Currently subscribe 8% (107) 13% (173) 12% (155) 8% (99) 8% (102) 18% (237) 34% (447) 1320Streaming Services: Subscribed in past 4% (9) 22% (47) 14% (30) 6% (13) 8% (19) 11% (24) 35% (77) 219Streaming Services: Never subscribed 6% (39) 13% (86) 9% (61) 8% (51) 6% (38) 13% (86) 45% (300) 662Film: An avid fan 9% (79) 15% (126) 12% (97) 9% (73) 8% (64) 16% (136) 31% (254) 829Film: A casual fan 6% (67) 14% (153) 11% (123) 7% (78) 7% (81) 17% (188) 38% (431) 1121Film: Not a fan 4% (10) 11% (27) 11% (26) 6% (14) 5% (13) 9% (22) 55% (139) 251Television: An avid fan 9% (104) 14% (159) 11% (129) 9% (96) 7% (82) 15% (165) 35% (391) 1127Television: A casual fan 5% (45) 15% (144) 11% (106) 7% (62) 7% (64) 17% (160) 37% (347) 928Television: Not a fan 5% (7) 3% (4) 8% (11) 4% (6) 8% (12) 14% (21) 59% (86) 146Music: An avid fan 9% (99) 14% (154) 12% (136) 9% (96) 7% (75) 14% (158) 35% (388) 1106Music: A casual fan 6% (54) 14% (140) 10% (101) 6% (63) 8% (79) 18% (178) 37% (368) 982Music: Not a fan 2% (3) 11% (13) 8% (9) 5% (5) 4% (5) 9% (10) 60% (68) 113Fashion: An avid fan 13% (39) 8% (25) 13% (37) 8% (23) 9% (26) 14% (40) 36% (104) 293Fashion: A casual fan 6% (52) 15% (140) 11% (103) 9% (80) 7% (63) 18% (165) 35% (329) 933Fashion: Not a fan 7% (65) 15% (142) 11% (106) 6% (61) 7% (69) 14% (141) 40% (391) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



303

Table HRdem2_1

Table HRdem2_1: Do you, or anyone in your household, subscribe to the following?Cable television

DemographicCable TV: Currently

subscribeCable TV: Subscribed

in pastCable TV: Never

subscribed Total N

Adults 47% (1044) 33% (724) 20% (433) 2201Gender: Male 50% (527) 32% (340) 18% (195) 1062Gender: Female 45% (516) 34% (384) 21% (238) 1139Age: 18-29 42% (196) 32% (149) 26% (123) 467Age: 30-44 38% (208) 41% (221) 21% (117) 546Age: 45-54 53% (189) 30% (106) 18% (63) 359Age: 55-64 48% (189) 34% (135) 17% (68) 392Age: 65+ 60% (262) 26% (113) 14% (62) 436Generation Z: 18-22 36% (70) 36% (69) 29% (56) 195Millennial: Age 23-38 41% (255) 34% (213) 24% (151) 619Generation X: Age 39-54 48% (269) 35% (194) 17% (95) 558Boomers: Age 55-73 54% (385) 32% (227) 15% (106) 718PID: Dem (no lean) 54% (417) 29% (220) 17% (135) 772PID: Ind (no lean) 40% (312) 36% (277) 24% (183) 772PID: Rep (no lean) 48% (314) 35% (227) 18% (115) 657PID/Gender: DemMen 56% (190) 24% (83) 19% (65) 337PID/Gender: DemWomen 52% (228) 32% (138) 16% (70) 435PID/Gender: Ind Men 43% (180) 37% (157) 20% (85) 422PID/Gender: Ind Women 38% (132) 34% (120) 28% (98) 350PID/Gender: Rep Men 52% (158) 33% (100) 15% (45) 303PID/Gender: Rep Women 44% (156) 36% (127) 20% (70) 354Ideo: Liberal (1-3) 47% (278) 34% (205) 19% (113) 597Ideo: Moderate (4) 54% (275) 31% (156) 15% (76) 507Ideo: Conservative (5-7) 47% (350) 35% (260) 19% (140) 751Educ: < College 46% (703) 32% (490) 21% (320) 1513Educ: Bachelors degree 50% (223) 34% (149) 16% (72) 444Educ: Post-grad 48% (118) 35% (85) 17% (41) 244


304






subscribed Total N

Adults 47% (1044) 33% (724) 20% (433) 2201Income: Under 50k 43% (558) 33% (426) 23% (299) 1283Income: 50k-100k 50% (336) 34% (223) 16% (107) 665Income: 100k+ 59% (150) 30% (75) 11% (28) 253Ethnicity: White 48% (819) 33% (577) 19% (326) 1723Ethnicity: Hispanic 44% (153) 31% (110) 25% (87) 350Ethnicity: Afr. Am. 52% (143) 28% (76) 20% (55) 274Ethnicity: Other 40% (81) 35% (71) 26% (52) 204All Christian 50% (493) 31% (310) 19% (189) 992All Non-Christian 60% (48) 25% (20) 15% (12) 80Atheist 41% (30) 34% (25) 24% (18) 72Agnostic/Nothing in particular 45% (473) 35% (369) 20% (215) 1057Religious Non-Protestant/Catholic 50% (52) 29% (31) 21% (22) 104Evangelical 45% (259) 37% (212) 18% (106) 577Non-Evangelical 52% (419) 29% (232) 19% (148) 799Community: Urban 54% (303) 29% (163) 18% (99) 566Community: Suburban 51% (520) 33% (335) 16% (162) 1017Community: Rural 36% (221) 36% (225) 28% (172) 618Employ: Private Sector 49% (335) 34% (231) 17% (113) 680Employ: Government 50% (73) 31% (46) 19% (28) 148Employ: Self-Employed 44% (75) 38% (65) 18% (32) 171Employ: Homemaker 40% (62) 36% (55) 24% (37) 155Employ: Student 44% (49) 34% (38) 22% (25) 112Employ: Retired 57% (286) 29% (146) 14% (72) 503Employ: Unemployed 35% (78) 35% (77) 30% (65) 220Employ: Other 40% (86) 31% (65) 29% (61) 212Military HH: Yes 49% (192) 35% (136) 16% (62) 389Military HH: No 47% (852) 32% (589) 20% (371) 1812RD/WT: Right Direction 48% (421) 33% (287) 19% (162) 870RD/WT: Wrong Track 47% (623) 33% (437) 20% (271) 1331



305

Table HRdem2_1





subscribed Total N

Adults 47% (1044) 33% (724) 20% (433) 2201Trump Job Approve 47% (425) 35% (314) 18% (167) 907Trump Job Disapprove 49% (574) 32% (372) 19% (220) 1166Trump Job Strongly Approve 47% (231) 34% (168) 19% (95) 494Trump Job Somewhat Approve 47% (194) 35% (146) 17% (72) 413Trump Job Somewhat Disapprove 48% (132) 33% (92) 19% (53) 277Trump Job Strongly Disapprove 50% (442) 32% (280) 19% (167) 889Favorable of Trump 48% (432) 33% (297) 19% (172) 901Unfavorable of Trump 48% (561) 33% (379) 19% (220) 1161Very Favorable of Trump 47% (242) 32% (168) 21% (108) 518Somewhat Favorable of Trump 49% (190) 34% (130) 17% (64) 383Somewhat Unfavorable of Trump 43% (93) 39% (84) 18% (39) 217Very Unfavorable of Trump 50% (468) 31% (295) 19% (181) 944#1 Issue: Economy 47% (237) 34% (170) 20% (100) 506#1 Issue: Security 53% (237) 31% (139) 17% (75) 451#1 Issue: Health Care 45% (170) 36% (134) 19% (70) 374#1 Issue: Medicare / Social Security 53% (168) 31% (97) 16% (52) 317#1 Issue: Women’s Issues 37% (65) 34% (60) 30% (52) 177#1 Issue: Education 52% (67) 29% (38) 19% (24) 130#1 Issue: Energy 41% (48) 28% (33) 31% (37) 118#1 Issue: Other 40% (52) 41% (53) 18% (23) 1292018 House Vote: Democrat 55% (431) 28% (220) 16% (127) 7782018 House Vote: Republican 48% (334) 36% (251) 16% (114) 6992018 House Vote: Someone else 27% (23) 42% (35) 30% (25) 822016 Vote: Hillary Clinton 53% (359) 31% (210) 15% (102) 6722016 Vote: Donald Trump 49% (343) 35% (248) 16% (116) 7082016 Vote: Other 41% (59) 37% (54) 22% (33) 1472016 Vote: Didn’t Vote 42% (281) 31% (211) 27% (179) 672Voted in 2014: Yes 51% (675) 32% (427) 17% (234) 1336Voted in 2014: No 43% (368) 34% (297) 23% (200) 865


306






subscribed Total N

Adults 47% (1044) 33% (724) 20% (433) 22012012 Vote: Barack Obama 53% (427) 32% (255) 16% (126) 8082012 Vote: Mitt Romney 47% (261) 35% (192) 18% (98) 5512012 Vote: Other 46% (31) 37% (25) 17% (12) 692012 Vote: Didn’t Vote 42% (321) 33% (252) 25% (195) 7684-Region: Northeast 63% (249) 22% (86) 15% (59) 3944-Region: Midwest 42% (194) 36% (165) 22% (104) 4624-Region: South 48% (396) 34% (277) 18% (152) 8254-Region: West 39% (205) 38% (197) 23% (119) 520Watch TV: Every day 53% (564) 32% (341) 16% (168) 1073Watch TV: Several times per week 43% (235) 37% (202) 19% (104) 540Watch TV: About once per week 49% (62) 30% (38) 21% (27) 127Watch TV: Several times per month 45% (42) 34% (33) 21% (20) 95Watch TV: About once per month 37% (25) 34% (24) 29% (20) 69Watch TV: Less often than once per month 28% (23) 37% (31) 35% (30) 84Watch TV: Never 44% (93) 26% (56) 30% (64) 213Watch Movies: Every day 47% (193) 33% (136) 19% (78) 407Watch Movies: Several times per week 48% (283) 34% (198) 18% (106) 587Watch Movies: About once per week 52% (194) 35% (131) 13% (47) 372Watch Movies: Several times per month 42% (101) 37% (88) 21% (49) 238Watch Movies: About once per month 44% (77) 38% (67) 19% (33) 177Watch Movies: Less often than once per month 46% (90) 26% (51) 28% (54) 195Watch Movies: Never 47% (106) 24% (53) 29% (66) 225Watch Sporting Events: Every day 69% (108) 25% (39) 6% (10) 156Watch Sporting Events: Several times per week 61% (186) 27% (82) 12% (38) 306Watch Sporting Events: About once per week 51% (127) 34% (83) 15% (36) 246Watch Sporting Events: Several times per month 47% (77) 34% (56) 19% (32) 164Watch Sporting Events: About once per month 46% (74) 39% (62) 15% (23) 158Watch Sporting Events: Less often than once per month 43% (149) 37% (127) 20% (70) 346Watch Sporting Events: Never 39% (324) 33% (276) 27% (225) 824



307

Table HRdem2_1





subscribed Total N

Adults 47% (1044) 33% (724) 20% (433) 2201Cable TV: Currently subscribe 100% (1044) — (0) — (0) 1044Cable TV: Subscribed in past — (0) 100% (724) — (0) 724Cable TV: Never subscribed — (0) — (0) 100% (433) 433Satellite TV: Currently subscribe 24% (119) 46% (227) 30% (151) 497Satellite TV: Subscribed in past 45% (272) 50% (297) 5% (30) 599Satellite TV: Never subscribed 59% (653) 18% (200) 23% (253) 1105Streaming Services: Currently subscribe 45% (590) 39% (512) 17% (218) 1320Streaming Services: Subscribed in past 41% (91) 40% (87) 19% (41) 219Streaming Services: Never subscribed 55% (363) 19% (125) 26% (174) 662Film: An avid fan 49% (405) 30% (248) 21% (176) 829Film: A casual fan 48% (539) 36% (398) 16% (184) 1121Film: Not a fan 40% (100) 31% (78) 29% (73) 251Television: An avid fan 53% (597) 30% (334) 17% (196) 1127Television: A casual fan 44% (406) 37% (343) 19% (180) 928Television: Not a fan 28% (41) 32% (47) 39% (58) 146Music: An avid fan 47% (524) 33% (367) 19% (214) 1106Music: A casual fan 49% (479) 33% (321) 19% (182) 982Music: Not a fan 36% (41) 31% (36) 32% (37) 113Fashion: An avid fan 56% (165) 22% (66) 21% (62) 293Fashion: A casual fan 48% (444) 35% (323) 18% (167) 933Fashion: Not a fan 45% (435) 34% (336) 21% (204) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


308


Table HRdem2_2: Do you, or anyone in your household, subscribe to the following?Satellite television

DemographicSatellite TV: Currently

subscribeSatellite TV:

Subscribed in pastSatellite TV: Never

subscribed Total N




309

Table HRdem2_2





subscribed Total N



310






subscribed Total N




311

Table HRdem2_2





subscribed Total N



312






subscribed Total N

Adults 23% (497) 27% (599) 50% (1105) 2201Cable TV: Currently subscribe 11% (119) 26% (272) 63% (653) 1044Cable TV: Subscribed in past 31% (227) 41% (297) 28% (200) 724Cable TV: Never subscribed 35% (151) 7% (30) 58% (253) 433Satellite TV: Currently subscribe 100% (497) — (0) — (0) 497Satellite TV: Subscribed in past — (0) 100% (599) — (0) 599Satellite TV: Never subscribed — (0) — (0) 100% (1105) 1105Streaming Services: Currently subscribe 22% (297) 32% (417) 46% (607) 1320Streaming Services: Subscribed in past 23% (50) 35% (77) 42% (92) 219Streaming Services: Never subscribed 23% (151) 16% (105) 61% (406) 662Film: An avid fan 22% (185) 26% (216) 52% (429) 829Film: A casual fan 23% (253) 30% (337) 47% (531) 1121Film: Not a fan 24% (60) 19% (47) 58% (145) 251Television: An avid fan 25% (278) 26% (288) 50% (561) 1127Television: A casual fan 20% (190) 30% (278) 50% (459) 928Television: Not a fan 20% (29) 22% (33) 58% (85) 146Music: An avid fan 22% (247) 27% (300) 50% (558) 1106Music: A casual fan 24% (231) 28% (271) 49% (480) 982Music: Not a fan 17% (19) 24% (28) 59% (66) 113Fashion: An avid fan 25% (72) 24% (71) 51% (151) 293Fashion: A casual fan 22% (207) 29% (269) 49% (457) 933Fashion: Not a fan 22% (218) 27% (259) 51% (498) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



313

Table HRdem2_3

Table HRdem2_3: Do you, or anyone in your household, subscribe to the following?Streaming service(s)

DemographicStreaming Services:Currently subscribe

Streaming Services:Subscribed in past

Streaming Services:Never subscribed Total N



314









315

Table HRdem2_3







316









317

Table HRdem2_3





Adults 60% (1320) 10% (219) 30% (662) 2201Cable TV: Currently subscribe 57% (590) 9% (91) 35% (363) 1044Cable TV: Subscribed in past 71% (512) 12% (87) 17% (125) 724Cable TV: Never subscribed 50% (218) 9% (41) 40% (174) 433Satellite TV: Currently subscribe 60% (297) 10% (50) 30% (151) 497Satellite TV: Subscribed in past 70% (417) 13% (77) 18% (105) 599Satellite TV: Never subscribed 55% (607) 8% (92) 37% (406) 1105Streaming Services: Currently subscribe 100% (1320) — (0) — (0) 1320Streaming Services: Subscribed in past — (0) 100% (219) — (0) 219Streaming Services: Never subscribed — (0) — (0) 100% (662) 662Film: An avid fan 71% (586) 9% (75) 20% (168) 829Film: A casual fan 58% (652) 11% (121) 31% (347) 1121Film: Not a fan 33% (83) 9% (22) 58% (147) 251Television: An avid fan 62% (699) 9% (105) 29% (323) 1127Television: A casual fan 59% (548) 11% (102) 30% (277) 928Television: Not a fan 50% (73) 8% (11) 42% (62) 146Music: An avid fan 68% (747) 10% (114) 22% (244) 1106Music: A casual fan 54% (533) 10% (101) 36% (349) 982Music: Not a fan 35% (40) 4% (4) 61% (69) 113Fashion: An avid fan 60% (176) 11% (32) 29% (86) 293Fashion: A casual fan 62% (582) 12% (113) 26% (238) 933Fashion: Not a fan 58% (563) 8% (74) 35% (338) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


318


Table HRdem3_1: In general, what kind of fan do you consider yourself of the following?Film

Demographic Film: An avid fan Film: A casual fan Film: Not a fan Total N




319

Table HRdem3_1



Adults 38% (829) 51% (1121) 11% (251) 2201Income: Under 50k 39% (496) 49% (626) 13% (161) 1283Income: 50k-100k 39% (256) 51% (340) 10% (68) 665Income: 100k+ 30% (77) 61% (155) 9% (22) 253Ethnicity: White 37% (630) 52% (897) 11% (196) 1723Ethnicity: Hispanic 54% (188) 38% (133) 8% (29) 350Ethnicity: Afr. Am. 45% (124) 45% (124) 10% (26) 274Ethnicity: Other 37% (75) 49% (100) 14% (29) 204All Christian 33% (332) 55% (542) 12% (117) 992All Non-Christian 36% (29) 57% (45) 7% (6) 80Atheist 48% (35) 42% (30) 10% (7) 72Agnostic/Nothing in particular 41% (433) 48% (503) 11% (121) 1057Religious Non-Protestant/Catholic 34% (36) 59% (61) 7% (7) 104Evangelical 33% (189) 54% (312) 13% (76) 577Non-Evangelical 38% (303) 53% (420) 10% (76) 799Community: Urban 46% (259) 44% (247) 11% (60) 566Community: Suburban 38% (384) 52% (525) 11% (109) 1017Community: Rural 30% (186) 56% (349) 13% (83) 618Employ: Private Sector 41% (276) 51% (346) 9% (58) 680Employ: Government 42% (62) 48% (71) 10% (14) 148Employ: Self-Employed 40% (68) 54% (92) 7% (11) 171Employ: Homemaker 43% (66) 48% (74) 10% (15) 155Employ: Student 45% (50) 48% (54) 8% (9) 112Employ: Retired 27% (138) 55% (276) 18% (89) 503Employ: Unemployed 41% (90) 45% (100) 14% (30) 220Employ: Other 37% (79) 51% (108) 12% (26) 212Military HH: Yes 31% (120) 56% (216) 14% (53) 389Military HH: No 39% (709) 50% (904) 11% (199) 1812RD/WT: Right Direction 34% (293) 53% (463) 13% (115) 870RD/WT: Wrong Track 40% (536) 49% (658) 10% (137) 1331Trump Job Approve 31% (285) 55% (495) 14% (126) 907Trump Job Disapprove 43% (499) 48% (565) 9% (101) 1166


320




Adults 38% (829) 51% (1121) 11% (251) 2201Trump Job Strongly Approve 32% (159) 52% (256) 16% (79) 494Trump Job Somewhat Approve 31% (127) 58% (240) 11% (47) 413Trump Job Somewhat Disapprove 43% (119) 48% (133) 9% (25) 277Trump Job Strongly Disapprove 43% (381) 49% (432) 9% (76) 889Favorable of Trump 32% (287) 55% (495) 13% (119) 901Unfavorable of Trump 43% (504) 48% (556) 9% (101) 1161Very Favorable of Trump 32% (168) 53% (274) 15% (76) 518Somewhat Favorable of Trump 31% (119) 58% (221) 11% (43) 383Somewhat Unfavorable of Trump 36% (79) 52% (114) 11% (24) 217Very Unfavorable of Trump 45% (425) 47% (442) 8% (77) 944#1 Issue: Economy 37% (189) 52% (262) 11% (54) 506#1 Issue: Security 35% (159) 52% (233) 13% (60) 451#1 Issue: Health Care 41% (152) 47% (176) 12% (46) 374#1 Issue: Medicare / Social Security 29% (91) 57% (180) 15% (46) 317#1 Issue: Women’s Issues 45% (79) 44% (78) 11% (20) 177#1 Issue: Education 45% (58) 50% (64) 6% (7) 130#1 Issue: Energy 52% (62) 46% (54) 2% (2) 118#1 Issue: Other 31% (40) 57% (73) 12% (15) 1292018 House Vote: Democrat 40% (309) 53% (409) 8% (60) 7782018 House Vote: Republican 30% (211) 56% (391) 14% (96) 6992018 House Vote: Someone else 32% (26) 43% (35) 25% (21) 822016 Vote: Hillary Clinton 42% (280) 51% (342) 7% (50) 6722016 Vote: Donald Trump 29% (206) 56% (394) 15% (107) 7082016 Vote: Other 38% (55) 52% (76) 10% (15) 1472016 Vote: Didn’t Vote 43% (287) 46% (307) 12% (77) 672Voted in 2014: Yes 35% (466) 53% (712) 12% (158) 1336Voted in 2014: No 42% (363) 47% (408) 11% (93) 8652012 Vote: Barack Obama 39% (318) 52% (424) 8% (66) 8082012 Vote: Mitt Romney 28% (152) 55% (304) 17% (95) 5512012 Vote: Other 29% (20) 60% (41) 12% (8) 692012 Vote: Didn’t Vote 44% (339) 45% (348) 11% (81) 768



321

Table HRdem3_1



Adults 38% (829) 51% (1121) 11% (251) 22014-Region: Northeast 40% (156) 51% (201) 9% (37) 3944-Region: Midwest 36% (169) 52% (240) 12% (54) 4624-Region: South 38% (313) 50% (411) 12% (100) 8254-Region: West 37% (191) 52% (269) 12% (60) 520Watch TV: Every day 46% (493) 45% (488) 9% (92) 1073Watch TV: Several times per week 35% (189) 54% (293) 11% (58) 540Watch TV: About once per week 33% (42) 59% (75) 8% (10) 127Watch TV: Several times per month 27% (25) 63% (60) 10% (10) 95Watch TV: About once per month 30% (20) 55% (38) 16% (11) 69Watch TV: Less often than once per month 22% (19) 59% (50) 18% (15) 84Watch TV: Never 19% (40) 55% (117) 26% (55) 213Watch Movies: Every day 67% (271) 28% (113) 5% (22) 407Watch Movies: Several times per week 47% (276) 49% (290) 4% (22) 587Watch Movies: About once per week 30% (110) 63% (235) 7% (27) 372Watch Movies: Several times per month 29% (70) 61% (146) 9% (22) 238Watch Movies: About once per month 15% (26) 67% (119) 18% (32) 177Watch Movies: Less often than once per month 20% (39) 59% (115) 21% (41) 195Watch Movies: Never 16% (37) 46% (102) 38% (85) 225Watch Sporting Events: Every day 51% (79) 43% (67) 7% (10) 156Watch Sporting Events: Several times per week 41% (126) 50% (153) 9% (27) 306Watch Sporting Events: About once per week 39% (97) 50% (123) 11% (26) 246Watch Sporting Events: Several times per month 44% (73) 47% (78) 9% (14) 164Watch Sporting Events: About once per month 40% (64) 51% (81) 8% (13) 158Watch Sporting Events: Less often than once per month 39% (136) 54% (188) 6% (22) 346Watch Sporting Events: Never 31% (254) 52% (431) 17% (139) 824Cable TV: Currently subscribe 39% (405) 52% (539) 10% (100) 1044Cable TV: Subscribed in past 34% (248) 55% (398) 11% (78) 724Cable TV: Never subscribed 41% (176) 42% (184) 17% (73) 433Satellite TV: Currently subscribe 37% (185) 51% (253) 12% (60) 497Satellite TV: Subscribed in past 36% (216) 56% (337) 8% (47) 599Satellite TV: Never subscribed 39% (429) 48% (531) 13% (145) 1105


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Adults 38% (829) 51% (1121) 11% (251) 2201Streaming Services: Currently subscribe 44% (586) 49% (652) 6% (83) 1320Streaming Services: Subscribed in past 34% (75) 55% (121) 10% (22) 219Streaming Services: Never subscribed 25% (168) 52% (347) 22% (147) 662Film: An avid fan 100% (829) — (0) — (0) 829Film: A casual fan — (0) 100% (1121) — (0) 1121Film: Not a fan — (0) — (0) 100% (251) 251Television: An avid fan 57% (639) 37% (416) 6% (72) 1127Television: A casual fan 18% (170) 70% (650) 12% (108) 928Television: Not a fan 13% (20) 38% (55) 49% (72) 146Music: An avid fan 56% (615) 39% (429) 6% (62) 1106Music: A casual fan 21% (205) 67% (656) 12% (121) 982Music: Not a fan 8% (9) 32% (36) 60% (68) 113Fashion: An avid fan 64% (188) 31% (91) 5% (14) 293Fashion: A casual fan 37% (347) 57% (529) 6% (57) 933Fashion: Not a fan 30% (295) 51% (500) 18% (180) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



323

Table HRdem3_2

Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television

Demographic Television: An avid fan Television: A casual fan Television: Not a fan Total N



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Table HRdem3_2





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327

Table HRdem3_2



Adults 51% (1127) 42% (928) 7% (146) 2201Streaming Services: Currently subscribe 53% (699) 42% (548) 6% (73) 1320Streaming Services: Subscribed in past 48% (105) 47% (102) 5% (11) 219Streaming Services: Never subscribed 49% (323) 42% (277) 9% (62) 662Film: An avid fan 77% (639) 21% (170) 2% (20) 829Film: A casual fan 37% (416) 58% (650) 5% (55) 1121Film: Not a fan 29% (72) 43% (108) 29% (72) 251Television: An avid fan 100% (1127) — (0) — (0) 1127Television: A casual fan — (0) 100% (928) — (0) 928Television: Not a fan — (0) — (0) 100% (146) 146Music: An avid fan 65% (713) 31% (344) 4% (48) 1106Music: A casual fan 39% (380) 56% (547) 6% (55) 982Music: Not a fan 29% (33) 33% (37) 38% (43) 113Fashion: An avid fan 73% (215) 23% (68) 3% (10) 293Fashion: A casual fan 54% (504) 43% (398) 3% (31) 933Fashion: Not a fan 42% (407) 47% (462) 11% (105) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HRdem3_3: In general, what kind of fan do you consider yourself of the following?Music

Demographic Music: An avid fan Music: A casual fan Music: Not a fan Total N




329

Table HRdem3_3



Adults 50% (1106) 45% (982) 5% (113) 2201Income: Under 50k 54% (687) 41% (528) 5% (67) 1283Income: 50k-100k 48% (323) 47% (313) 4% (30) 665Income: 100k+ 38% (96) 56% (141) 6% (16) 253Ethnicity: White 47% (815) 47% (809) 6% (98) 1723Ethnicity: Hispanic 64% (224) 35% (122) 1% (3) 350Ethnicity: Afr. Am. 62% (171) 35% (95) 3% (8) 274Ethnicity: Other 58% (119) 38% (78) 4% (7) 204All Christian 44% (437) 50% (498) 6% (57) 992All Non-Christian 52% (42) 42% (33) 6% (5) 80Atheist 56% (41) 44% (32) — (0) 72Agnostic/Nothing in particular 55% (586) 40% (420) 5% (51) 1057Religious Non-Protestant/Catholic 51% (53) 43% (45) 6% (6) 104Evangelical 50% (288) 42% (245) 8% (44) 577Non-Evangelical 49% (394) 47% (379) 3% (26) 799Community: Urban 56% (319) 40% (226) 3% (20) 566Community: Suburban 48% (491) 47% (476) 5% (50) 1017Community: Rural 48% (295) 45% (280) 7% (43) 618Employ: Private Sector 51% (349) 45% (307) 4% (24) 680Employ: Government 57% (84) 39% (57) 5% (7) 148Employ: Self-Employed 60% (103) 36% (62) 4% (6) 171Employ: Homemaker 52% (81) 43% (67) 5% (7) 155Employ: Student 68% (75) 32% (36) — (0) 112Employ: Retired 34% (170) 56% (283) 10% (50) 503Employ: Unemployed 56% (123) 39% (86) 5% (11) 220Employ: Other 57% (121) 40% (84) 3% (7) 212Military HH: Yes 38% (149) 56% (217) 6% (24) 389Military HH: No 53% (957) 42% (765) 5% (90) 1812RD/WT: Right Direction 47% (409) 46% (403) 7% (58) 870RD/WT: Wrong Track 52% (697) 43% (579) 4% (55) 1331Trump Job Approve 47% (423) 47% (424) 7% (59) 907Trump Job Disapprove 52% (612) 44% (511) 4% (43) 1166


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Adults 50% (1106) 45% (982) 5% (113) 2201Trump Job Strongly Approve 44% (216) 50% (247) 6% (31) 494Trump Job Somewhat Approve 50% (207) 43% (177) 7% (28) 413Trump Job Somewhat Disapprove 49% (135) 49% (135) 2% (7) 277Trump Job Strongly Disapprove 54% (477) 42% (376) 4% (36) 889Favorable of Trump 46% (416) 47% (427) 7% (59) 901Unfavorable of Trump 53% (610) 44% (509) 4% (41) 1161Very Favorable of Trump 45% (233) 48% (251) 7% (34) 518Somewhat Favorable of Trump 48% (182) 46% (176) 6% (25) 383Somewhat Unfavorable of Trump 49% (107) 48% (103) 3% (7) 217Very Unfavorable of Trump 53% (503) 43% (406) 4% (34) 944#1 Issue: Economy 53% (268) 43% (216) 4% (22) 506#1 Issue: Security 43% (194) 49% (223) 8% (34) 451#1 Issue: Health Care 56% (210) 39% (147) 5% (17) 374#1 Issue: Medicare / Social Security 36% (115) 56% (177) 8% (25) 317#1 Issue: Women’s Issues 63% (110) 33% (58) 5% (8) 177#1 Issue: Education 64% (83) 36% (46) — (0) 130#1 Issue: Energy 48% (57) 51% (60) 1% (1) 118#1 Issue: Other 52% (67) 43% (55) 5% (7) 1292018 House Vote: Democrat 49% (385) 46% (360) 4% (33) 7782018 House Vote: Republican 45% (311) 48% (335) 7% (52) 6992018 House Vote: Someone else 57% (47) 37% (30) 6% (5) 822016 Vote: Hillary Clinton 50% (337) 46% (306) 4% (29) 6722016 Vote: Donald Trump 46% (328) 46% (329) 7% (51) 7082016 Vote: Other 45% (66) 52% (77) 3% (4) 1472016 Vote: Didn’t Vote 56% (374) 40% (268) 4% (30) 672Voted in 2014: Yes 46% (619) 48% (642) 6% (76) 1336Voted in 2014: No 56% (487) 39% (340) 4% (38) 8652012 Vote: Barack Obama 49% (395) 47% (379) 4% (34) 8082012 Vote: Mitt Romney 41% (226) 51% (280) 8% (45) 5512012 Vote: Other 44% (30) 52% (36) 4% (2) 692012 Vote: Didn’t Vote 59% (454) 37% (282) 4% (33) 768



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Table HRdem3_3





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Adults 50% (1106) 45% (982) 5% (113) 2201Streaming Services: Currently subscribe 57% (747) 40% (533) 3% (40) 1320Streaming Services: Subscribed in past 52% (114) 46% (101) 2% (4) 219Streaming Services: Never subscribed 37% (244) 53% (349) 10% (69) 662Film: An avid fan 74% (615) 25% (205) 1% (9) 829Film: A casual fan 38% (429) 59% (656) 3% (36) 1121Film: Not a fan 25% (62) 48% (121) 27% (68) 251Television: An avid fan 63% (713) 34% (380) 3% (33) 1127Television: A casual fan 37% (344) 59% (547) 4% (37) 928Television: Not a fan 33% (48) 38% (55) 29% (43) 146Music: An avid fan 100% (1106) — (0) — (0) 1106Music: A casual fan — (0) 100% (982) — (0) 982Music: Not a fan — (0) — (0) 100% (113) 113Fashion: An avid fan 84% (245) 15% (44) 2% (5) 293Fashion: A casual fan 55% (513) 43% (400) 2% (20) 933Fashion: Not a fan 36% (347) 55% (539) 9% (89) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



333

Table HRdem3_4

Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion

Demographic Fashion: An avid fan Fashion: A casual fan Fashion: Not a fan Total N



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Table HRdem3_4





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337

Table HRdem3_4



Adults 13% (293) 42% (933) 44% (975) 2201Streaming Services: Currently subscribe 13% (176) 44% (582) 43% (563) 1320Streaming Services: Subscribed in past 15% (32) 52% (113) 34% (74) 219Streaming Services: Never subscribed 13% (86) 36% (238) 51% (338) 662Film: An avid fan 23% (188) 42% (347) 36% (295) 829Film: A casual fan 8% (91) 47% (529) 45% (500) 1121Film: Not a fan 6% (14) 23% (57) 72% (180) 251Television: An avid fan 19% (215) 45% (504) 36% (407) 1127Television: A casual fan 7% (68) 43% (398) 50% (462) 928Television: Not a fan 7% (10) 21% (31) 72% (105) 146Music: An avid fan 22% (245) 46% (513) 31% (347) 1106Music: A casual fan 4% (44) 41% (400) 55% (539) 982Music: Not a fan 4% (5) 18% (20) 78% (89) 113Fashion: An avid fan 100% (293) — (0) — (0) 293Fashion: A casual fan — (0) 100% (933) — (0) 933Fashion: Not a fan — (0) — (0) 100% (975) 975Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


Morning ConsultRespondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 2201 100%

xdemGender Gender: Male 1062 48%Gender: Female 1139 52%

N 2201

age5 Age: 18-29 467 21%Age: 30-44 546 25%Age: 45-54 359 16%Age: 55-64 392 18%Age: 65+ 436 20%

N 2201

demAgeGeneration Generation Z: 18-22 195 9%Millennial: Age 23-38 619 28%

Generation X: Age 39-54 558 25%Boomers: Age 55-73 718 33%

N 2090

xpid3 PID: Dem (no lean) 772 35%PID: Ind (no lean) 772 35%PID: Rep (no lean) 657 30%

N 2201

xpidGender PID/Gender: DemMen 337 15%PID/Gender: DemWomen 435 20%

PID/Gender: Ind Men 422 19%PID/Gender: Ind Women 350 16%

PID/Gender: Rep Men 303 14%PID/Gender: Rep Women 354 16%

N 2201

xdemIdeo3 Ideo: Liberal (1-3) 597 27%Ideo: Moderate (4) 507 23%

Ideo: Conservative (5-7) 751 34%N 1854

xeduc3 Educ: < College 1513 69%Educ: Bachelors degree 444 20%

Educ: Post-grad 244 11%N 2201


338

National Tracking Poll #190718, July, 2019Respondent Demographics Summary


xdemInc3 Income: Under 50k 1283 58%Income: 50k-100k 665 30%

Income: 100k+ 253 11%N 2201

xdemWhite Ethnicity: White 1723 78%

xdemHispBin Ethnicity: Hispanic 350 16%

demBlackBin Ethnicity: Afr. Am. 274 12%

demRaceOther Ethnicity: Other 204 9%

xdemReligion All Christian 992 45%All Non-Christian 80 4%

Atheist 72 3%Agnostic/Nothing in particular 1057 48%

N 2201

xdemReligOther Religious Non-Protestant/Catholic 104 5%

xdemEvang Evangelical 577 26%Non-Evangelical 799 36%

N 1376

xdemUsr Community: Urban 566 26%Community: Suburban 1017 46%

Community: Rural 618 28%N 2201

xdemEmploy Employ: Private Sector 680 31%Employ: Government 148 7%

Employ: Self-Employed 171 8%Employ: Homemaker 155 7%

Employ: Student 112 5%Employ: Retired 503 23%

Employ: Unemployed 220 10%Employ: Other 212 10%

N 2201

xdemMilHH1 Military HH: Yes 389 18%Military HH: No 1812 82%

N 2201

xnr1 RD/WT: Right Direction 870 40%RD/WT: Wrong Track 1331 60%

N 2201


339



Trump_Approve Trump Job Approve 907 41%Trump Job Disapprove 1166 53%

N 2072

Trump_Approve2 Trump Job Strongly Approve 494 22%Trump Job Somewhat Approve 413 19%

Trump Job Somewhat Disapprove 277 13%Trump Job Strongly Disapprove 889 40%

N 2072

Trump_Fav Favorable of Trump 901 41%Unfavorable of Trump 1161 53%

N 2062

Trump_Fav_FULL Very Favorable of Trump 518 24%Somewhat Favorable of Trump 383 17%

Somewhat Unfavorable of Trump 217 10%Very Unfavorable of Trump 944 43%

N 2062

xnr3 #1 Issue: Economy 506 23%#1 Issue: Security 451 20%

#1 Issue: Health Care 374 17%#1 Issue: Medicare / Social Security 317 14%

#1 Issue: Women’s Issues 177 8%#1 Issue: Education 130 6%

#1 Issue: Energy 118 5%#1 Issue: Other 129 6%

N 2201

xsubVote18O 2018 House Vote: Democrat 778 35%2018 House Vote: Republican 699 32%

2018 House Vote: Someone else 82 4%N 1559

xsubVote16O 2016 Vote: Hillary Clinton 672 31%2016 Vote: Donald Trump 708 32%

2016 Vote: Other 147 7%2016 Vote: Didn’t Vote 672 31%

N 2198

xsubVote14O Voted in 2014: Yes 1336 61%Voted in 2014: No 865 39%

N 2201


340

National Tracking Poll #190718, July, 2019Respondent Demographics Summary


xsubVote12O 2012 Vote: Barack Obama 808 37%2012 Vote: Mitt Romney 551 25%

2012 Vote: Other 69 3%2012 Vote: Didn’t Vote 768 35%

N 2195

xreg4 4-Region: Northeast 394 18%4-Region: Midwest 462 21%

4-Region: South 825 37%4-Region: West 520 24%

N 2201

HRdem1_1 Watch TV: Every day 1073 49%Watch TV: Several times per week 540 25%Watch TV: About once per week 127 6%

Watch TV: Several times per month 95 4%Watch TV: About once per month 69 3%

Watch TV: Less often than once per month 84 4%Watch TV: Never 213 10%

N 2201

HRdem1_2 Watch Movies: Every day 407 18%Watch Movies: Several times per week 587 27%Watch Movies: About once per week 372 17%

Watch Movies: Several times per month 238 11%Watch Movies: About once per month 177 8%

Watch Movies: Less often than once per month 195 9%Watch Movies: Never 225 10%

N 2201

HRdem1_3 Watch Sporting Events: Every day 156 7%Watch Sporting Events: Several times per week 306 14%Watch Sporting Events: About once per week 246 11%

Watch Sporting Events: Several times per month 164 7%Watch Sporting Events: About once per month 158 7%

Watch Sporting Events: Less often than once permonth

346 16%

Watch Sporting Events: Never 824 37%N 2201

HRdem2_1 Cable TV: Currently subscribe 1044 47%Cable TV: Subscribed in past 724 33%Cable TV: Never subscribed 433 20%

N 2201


341



HRdem2_2 Satellite TV: Currently subscribe 497 23%Satellite TV: Subscribed in past 599 27%Satellite TV: Never subscribed 1105 50%

N 2201

HRdem2_3 Streaming Services: Currently subscribe 1320 60%Streaming Services: Subscribed in past 219 10%Streaming Services: Never subscribed 662 30%

N 2201

HRdem3_1 Film: An avid fan 829 38%Film: A casual fan 1121 51%

Film: Not a fan 251 11%N 2201

HRdem3_2 Television: An avid fan 1127 51%Television: A casual fan 928 42%

Television: Not a fan 146 7%N 2201

HRdem3_3 Music: An avid fan 1106 50%Music: A casual fan 982 45%

Music: Not a fan 113 5%N 2201

HRdem3_4 Fashion: An avid fan 293 13%Fashion: A casual fan 933 42%

Fashion: Not a fan 975 44%N 2201

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-stratification weights applied.

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National Tracking Poll #190718, July, 2019 343

Documents

NationalTrackingPoll#190718 July11-12,2019 … · 2020. 5. 1. · NationalTrackingPoll#190718 July11-12,2019 CrosstabulationResults Methodology: ThispollwasconductedbetweenJuly11-July12,2019amonganationalsampleof2201Adults