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8/9/2019 National Media Kit 2015
1/7
weetavele.omMODIF
IED
11.14.14
WeeGetBoo.Written with affluent travelers
in mind, Where GuestBookis an annual,
museum-quality coffee-table book that delights
readers with a savvy, insiders view and a
modern, eye-catching look, and is distributed
exclusively in-room at more than 1,850 high-
end hotels. Featuring stunning photography,
insightful essays, exclusive celebrity interviews
and neighborhood profiles, Where GuestBook
introduces visitors to the essence of the city.
While the look is timeless, its also timely: The
books cutting-edge Dynamic Offersprogram
enables advertisers to update their message
24/7 on Wheretraveler.com.
*Source: 2008 Where GuestBookReadership Study, MMR (Monroe
Mendelsohn Research), Custom Media Research
Te tavele. Te otel get. In tei otel oom.At te oniege. Ot on te town. WeeGetBoogie tem togot tei tay an
along te way. We bing te igt. Te on. Tetate. Te lte. Te op. Te neigbooo.
Te at. Te fn. Te ity. Wee GetBoo.
In Evey Eition
FIrsT LOOk
A brief, visual overview of the city
and its top attractions. From must-see
landmarks to hidden local treasures,
this eclectic lineup showcases the areas
unique character.
FEATurEs
Gorgeous photography, thoughtful
articles, insightful essays and celebrity
interviews encapsulate the essence of thecity, engaging readers who know it well
and those who are experiencing it for the
first time.
NEIGhBOrhOOds
Covering the quintessential and the
colorful, these pages provide an overview
of the citys principal neighborhoods.
LIsTINGs
A well-edited roundup of the citys best
shopping, dining, entertainment, tours,
museums, attractions and more. Timely
sidebars and a comprehensive collection
of listings give readers the practical
information they need to make the most
of their time in the city.
Pblie ine 1937,
Wee GetBoo
i itibte exlively
in-oom at a elet
olletion of paleotel. Available in 34
itie togot te u.s.,
an in hong kong. Wee
GetBoo a an annal
otel oom ilation of
482,000 an an annal
eaeip of 56.7 million.*
WASHINGTON D.C.
8/9/2019 National Media Kit 2015
2/7
weetavele.omMODIF
IED
11.14.14
2015 WhErE GuEsTBOOkDemographic Prole
reae demogapi
Gene
Male 49.9%
Female 50.1%
Aveage Age 49.6Maital stat
Married 77.5%
Unmarried* 22.5%
*single, partnered, separated, widowed, divorced
Afflene MMr Inex
Average Household Income $238,000 151
Average Household Net Worth $1,441,000 N/A
Average Savings & Investment Portfolio $956,000 N/A
Eation an Employment MMr Inex
Graduated College+ 75.5% 135
Post-Graduate Study/Degree 46.7% 221
Professional/Managerial Employment 67.1% 123
reae Engagement 98.7% of readers obtain the book in-room
Readers spend an average of 42 minutes, in total,
enjoying Wee GetBoo. More than half of Where GuestBook readers
are repeat readers.
Readers refer to the book 3.1 times during their trip.
Readers take action as a direct result of reading
Where GuestBook.
*Source: 2008 Where GuestBook Readership Study,
MMR (Monroe Mendelsohn Research), Custom Media Research
SAN FRANCISCO
THE BAY AREA + WINE COUNTRY
wheretraveler.com
SF -GB_40800_c ov r_4LP. indd / / 4 : 5: 0P
Restingon66 acresnearWhiteRockLake,theDallasArboretum
isa serene,peacefulescapeintheheart ofthecity.It isa stapleofDallascultureandfeaturesgorgeousseasonalandyear-round
blooms and foliage,bubbling fountains,rotating exhibits and
dazzlinglandscapes. Morethan 900,000flower enthusiastsyearly
wanderthelush gardensandpartake inseasonalevents, festivalsand
concerts.Therearemorethanadozendifferentgardensinwhichto
purposefullygetlost, andeach onecarries itsown distinctflavor.
Dallas Arboretum,8525 Garland Rd.,214.515.6500,
www.dallasarboretum.org
DALGB_ 40500_FirstLook.indd 0 5/8/ 4 : 5: 4 P DALGB_40500_FirstLook.indd 5/8/4 :5: 6P
ORLANDO
ORLGB_40800_Cover.indd /30/4 :56:58P
8/9/2019 National Media Kit 2015
3/7
where magazine
weetavele.omMODIF
IED
11.14.14
Wee. hee an now.Where magazine is a
portable, monthly guidebook-style magazine
that readers take with them when they explore
the city. With upbeat covers, extensive maps
and information-rich content about where to
go and what to see detailed on every cover.
Where magazine is the must-have visitor guide
for both travelers and hotel concierges. Editedand published locally for each market, Where
magazines useful articles, timely sidebars
and comprehensive listings provide the most
complete guide to the citys top restaurants,
shops, shows, attractions, exhibits and tours.
In the U.S., Where magazine has a monthly
audience of 6.6 million visitorsthats more than
80 million readers every year.
Source: 2008 Where Magazine Reader Profile Study, MRI Market Solutions
Te viito expeiene: Tey op. Tey ine.Tey play. Tey pen. An tey o it ove an ove
again. Weemagaine eae tem evey ay.In tei otel oom. On te teet. In te ity.
Weenow wee tavele want to go.
FALLSTYLE
THE
FASHION
ISSUE
MONIQUELHUILLIERTalks Fashion
and Travel
FIND THE BESTOF THE CITYwheretraveler.com
CHIC AND
CLASSIC PIECES
THE NEW
TIFFANY T
LIQUID
ART HOUSE
B S W _ 4 0 0 0 _ C . i nd d 8 / 5/ 4 4 : 0 : 03 P
IN EVErY IssuE
hOT dATEsFrom Broadway showsto buzzing local festivals, our experteditors deliver the scoop on themonths most exciting events.
WhErE NOWTop local breweries. Hipneighborhood roundups. Interviewswith rising star chefs. This colorfulfront-of-book section gives you thelatest and greatest info on whats hotand happening around the city.
ThE WhErE GuIdEPacked withinformative listings and speciallyselected spotlights of restaurants,boutiques, museums and tours,the Guide is the heart of Wheremagazineand a must-read for
visitors looking for ideas on where toeat, drink, shop and play.
MAPsAccurate, up-to-date andvisually appealing, our maps providethe most direct, user-friendly routeto top sights, shops, restaurants andentertainment options all over the city.
MY cITYThe city as seen through theeyes of a local personality and a lookat that persons perfect day.
Pblie ine 1936,Wee magaine i
itibte at leaingotel, available in-oom,at te oniege an font
e, an at viitovene togot
te ity. Available in 45itie togot te wol25 in te u.s. an 20 in
canaa, Eope an AiaWee magaine a a
ilation of 1.9 millionevey mont, totaling 23.1
million pe yea.
FashioniconMoniqueLhuillier
isinspiredbyhersurroundingswherevershe
goes,whichaddsextracharmanddepthtoher
dramaticdesigns.WesatdownwithLhuillierat
thedebutofherfall2014collection;readonto
discoverwhatpiecessheconsiderskeyforthe
season,hertipsonpackinglightandwhatshe
doestoquicklyfeelathomeinanewdestination.
Jennifer McKee
wherenow
WHERE FASHI ON MONTH
The Sophisticated
Traveler
Ontheroad andontherunwaywith
MONIQUELHUILLIER
FIND MORE STYLEATWHERETRAVELER.COM
Dianevon
Furstenberg
73NewburySt.,
617.247.7300,
www.dvf.com
Flock
274ShawmutAve.,
617.391.0222,
www.flock
boston.com
Holiday
53CharlesSt.,
617.973.9730,
www.holiday
boutique.net
NeimanMarcus
5CopleyPlace,
617.536.3660,
www.neiman
marcus.com
StuartWeitzman
CopleyPlace,100
HuntingtonAve.,
617.266.8699,www.
stuartweitzman.com
Twilight
12FleetSt.,
617.523.8008,
www.twilight
boutique.com
S T Y L E L O C A T O R FALL FASHION FOR WOMEN IN BOSTON
Where do you findthe inspira-
tionforyourdesigns?
Idrawinspirationfromalotof dif-
ferentplaces.Myfav oritethingto
doistravel,andwhen Igoonthese
differenttrips,Ijustget soinspired,
whetheritsabeautifular tpiece
Imlookingat,people-watchingon
thestreetora beautifulfabricthatI
see.Theideasjuststa rt,andithap-
pens.Soitsusuallyfromtrave ling,
butalsojustliving.Imdrawnto
beautifulthings.
Whatwas the inspirationbehindthe fall2014collection?
Itwasthemysterioussideof Mo-
nique.Theseasonisvery dramatic,
ithasalotofdar kershadesmid-
night,blackandmetallics.Itsalso
sleeker.Itriedto keepthecollec-
tiondarkandmysterious,butI also
addedsomepopsofcolorinthe
fuchsiaandthelushpink.Infall,I
liketohavethecollectionbe alittle
moredramaticthanromantic.Ife el
thatwomenneedthat darkerside.
Alotofpeople knowyou for
bridal. Are you expandingthe
ready-to-wearcollection?
Istartedmycompany17ye arsago.
Thefirstsevenye ars,Iwasonlydo-
ingweddinggowns.Thosewere
ag r eat s t ar t fo r m e,b u t t hen I
wantedtodresswomenthrough-
outtheirlivesrather thanjuston
thatspecialday,whichishow the
ready-to-wearstarted. Now,Iwant
todressherearlier intheday,so
youseemoreseparate sandwhat
Icallhighdaylooksin thecollec-
tion.Itthengoesintoe veningand
galagownsatnight.Another new
thingformeisshoes;thisis my
secondseasondoingshoes.
Whatpieces ortrends do you
think are keyforfall?
Ithinkagreat laceshoebootieisa
mustinthewardrobe.I alsothinka
greatcocktaildresswitha greatfit
andabitofshimmeris keyforthe
wardrobe.Thefinalcomponentofmycollectionisthestate ment
gownsIloveseeingwomenput
inthateffortand transformforthat
oneeveningandmakeit memo-
rable,lettingthefantasy backin.
Whatis the mostimportant
piece orpieces to yourown
personalstyle?
Agreat-fittingcocktaildressis a
signatureofmine.Ifeel likeits
soversatile,ittakes youtoso
manydifferentplaces.Itr avela
lotandknowthesepieces servea
greatpurpose.
Howoftendo you travel?
Twiceamonth.
Whatare yourbesttraveltips?
Toover-packisjusta drag.Ialways
sayplanyourwardrobet wodays
beforeyouleaveand styleitout
withtheshoes,thebe lts,etc.,so
thatwayyoureve rywell-edited
anditdoesnttake upalotof
space.Ifyoureorganized, itmakes
travelingabreeze.
Whatis the firstthingyou do
whenyou arrive atyournew
destination?
Iliketounpackand geteverything
hung,andthenItake awalkand
seemysurroundingstheneigh-
borhood,checkoutwhatsort of
thingsthereareto dointhehotel.
Iliketodiscoverimmediately.
Howdo you make a hotelroom
feelmore like home?
Ibringmymusicwithme;that
makesmefeelat home.Ialsobring
afragrancewithme, whetheritbe
acandleorana irspray,soitsmells
likemeandmyenvironment. Ifits
alongstay,Iorder freshflowers
whichautomaticallymakesitfeel
morecozy.
Whatare you listeningto
rightnow?
Ilistentoalotof Pharrell.Ialsolis-
tentoColdplay.Iliketo dance,so
Ihavealotof dancemixesIlove
DavidGuetta,JustinTimberlake.
Whenyou travel, do you like the
aisle orwindowseat?
IfItravelwithsomebody, like
myhusband,Ilikethewindow
seat;butifItr avelalone,Ilikethe
aisle.Iliketobe independent
andnotcrossoveranybody and
botheranybody.
Whats yourfavorite
vacationspot?
Toomanytomention!ButI
havesomefavorites.Ilove going
toVeniceandeatingthe
deliciousfooditssobeautiful.
IalsolovegoingtoCapria nd
stayingatJ.K.Placehotel;it feels
likeyourownprivatebea ch
house.Wealsolovegoingto
Aspen,Colo.,whichisonlya
two-hourflightfromLosAnge-
leswereavery bigoutdoors
family,soweskialot inthe
winter;inthesummerwe liketo
bikeandhike.ButI couldgo
on.IalsoloveParis.
Whats one thingyou cantbe
withoutwhenyou travel?
MyiPhone,becauseIcan take
pictureswithit.Imalways
connectedifsomebodyneeds
me,Imveryacce ssible.Ihave
mymusic,mypicturesandit
justkeepsmeontrack .
The fall collectionfrom Monique
Lhuillier is moremysterious than
romantic andfeatures dramaticpairings of black
with pops offuchsia and pink.
www.wheretraveler.com
15
8/9/2019 National Media Kit 2015
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where magazine
weetavele.omMODIF
IED
11.14.14
2015 WhErEMAGAzINE
Demographic Prole
PHOTOC
REDITGOESHERE
10 WHERE CITY NAMEI MONTH YEAR
wherenowThe savvy travelers guide to top attractions, dining and more
Cant-Miss AttractionsThisyear,alleyes willbeon thegrandentrance
tothegarden, inspiredbythe paintingsand
mobilesofAlexanderSandyCalder. Three
oversizedframesencompasswhimsicaltopiaries,
sculptedtreesand suspendedelementsmade
offreshand driedflowers,grasses,stone, glass
andfabric.Abovethe colorfuldisplay,visitors
canwatchBANDALOOP,thehigh-energyverti-
caldanceteam.Over 1,000butterfliesalsotake
flightatTheButterfly Experience.Learnabout
rare,exoticspeciesof butterfliesandwhat type
ofgardensattract thematthisticketed exhibi-
tion.Formoreinformationand afullcalendarof
events,visittheflowershow.com
OUT+ABOUT
Art In BloomThePHSPhiladelphiaFlowerShow,
thenation'slargestandoldest
indoorflowershow,returnstothe
PennsylvaniaConventionCenter
March1-9.Thisyearstheme,
ARTiculture,isa fusionofart
andhorticulture.FromVanGoghs
sunflowerstoMonetswaterlilies,
naturesbeautyhasinspiredsome
oftheworldsbest masterpieces.
Now,floralandgardendesigners
takeinspirationfromartto trans-
formtheconventioncenterintoa
livingcanvas.
HI _ 0 00_ hereNo .indd 0 / / 6: 0:
reae demogapi
Gene
Male 40.7%
Female 59.3%
Aveage Age 49.3
Maital statMarried 56.2%
Unmarried* 43.8%
*single, partnered, separated, widowed, divorced
Afflene MMr InexAverage Household Income $134,400 200
Average Household Net Worth $855,000 N/A
Eation an Employment MMr InexGraduated College+ 72.4% 286Post-Graduate Study/Degree 31.5% 389Professional/Managerial Employment 65.5% 183
reae Engagement
77.6% of readers pick up their issue of Wee Magaine
in the hotel.
80.8% are repeat readers of Where Magazine.
Readers spend an average of 44.9 minutes, in total,
reading Where Magazine.
Visitors refer to the magazine 4.4 times during their trip.
Readers share the information with others: each issue
has 5.6 readers per copy.
Where Magazine is the primary source of visitor information
for 71.4% of readers.
Source: 2008 Where Magazine Reader Profile Study, MRI Market Solutions
DININGHOTSPOTS
MENSFASHION
CONCIERGECHOICE
WINNERS
Findthe bestof the citywheretraveler.com
GIADASGOALThe Food Networksuperstar hopes topave the way forfemale chefs onthe Strip
L V- _ 0 6 00 _ co e r . in d d 5 / 6 / : 5 :
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ANTHONY BOURDAIN ON HIPSTERS,
PLUS LOCAL BREWERIES AND MUCH MORE
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wheretraveler.com
HEADHEADSSubheads upperand lowercasegoes here subhed
SECONDARYCOVER
LINESHERE
SECONDARYCO
SECONDARYCOVER
LINESHERE
Caption 7 pt, Myriad Pro Semi-bold
NEW TECH ATTHE NEEDLE
OKTOBERFEST IN
LEAVENWORTH
SEATTLES BUSIEST
MURALIST
Findthe best
of the citywheretraveler.com
The Complete Travelers Magazine
+The regions art scene heats up
ON EXHIBIT
E A _ 0 0 0_ c o er . in d d / / : 6 : A
8/9/2019 National Media Kit 2015
5/7
weetavele.omMODIF
IED
11.14.14
WeeQiGiePacked with up-to-date
information on where to go and what to do in
the city, Where QuickGuide is tailor-made for
travelers on the go. Top restaurants? Got em.
Signature city attractions? No problem. Youll
find a well-edited selection of shopping, dining,
entertainment and sightseeing options, all
curated by our local editors. Timely editorial
coverage is complemented by detailed maps
and neighborhood overviews that help readers
navigate the city with ease. Trim-off coupons
from local businesses offer great value for
travelers who are exploring the city on a budget.
Wee
QiGieoffe an oveview ofte ity fo eae wit limite time. Tiany, ompat gie to te ity igligt
i pae wit infomation, pblie in aonvenient poet ie, an itibte
at a wie ange of otel, aipot an eyaea binee.
ARIZONA
LeRoy NeimanAmerican Fine Art, Inc.
Art+Culture Dining+Nightlife Shopping+Spas Sports+Recreation August-November2014
H _1 _ over.indd 1 1 : :
Feate higligt
cITY EssENTIALs
Pocket size and user-friendly, Where
QuickGuide offers a collection of city essentials
for travelers on the go. Must-see destinations
are organized by category and include top
restaurants, boutiques, attractions and more.
hELPFuL MAPs
Detailed maps highlight key neighborhoods
and major points of interest, helping travelers
navigate the city with ease.
TrIM-OFF cOuPONs
For travelers on a budget, Where QuickGuide
features valuable coupons for a wide range
of restaurants, shops, entertainment venues and
more.
ANNuAL cIrcuLATION OF 14.8 MILLION
From Seattle and Las Vegas to Charleston andOrlando, Where QuickGuide is distributed in
7 U.S. cities and has an annual circulation of
12.1 million.
Wee QiGieeitoial fo inlemt-ee attation,montly bet bet,top 10 lit, tom
itineaie in eletmaet an a gatefol
map loate on te iniefont ove.
Pblie in foteenu.s. maet,
Wee QiGie aan annal ilation
of 14.8 million.
QUICK GUIDE
8/9/2019 National Media Kit 2015
6/7
weetavele.omMODIF
IED
11.14.14
2015 WhErEMAPs
The Concierges Partner
WeeMapoffer the single best visual
overview of the city. A must-have for visitors
on the go and an essential resource for
hotel concierges. Accurate, up-to-date and
visually appealing, Where Maps provide
the most direct, user-friendly route to the
citys top sights, shops, restaurants and
entertainment options.
Where Maps include highly detailed
cartography showcasing major points of
interest, listings, color-coded shading and
complete public transportation information.
Published in 22 U.S. markets, Where Maps
have a total annual circulation of 12.8 million.
uNIQuE TO WhErEMAPs
The citys most informative visitor map
22 cities
Annual circulation of 12.8 million
Full-Size Rack Maps
8/9/2019 National Media Kit 2015
7/7
weetavele.omMODIF
IED
11.14.14
Te Weeigital pot ae te ompanion tool fo mat tavele.
Travel inspiration and planning starts with Weetavele.om. From trip ideas, itinerary planning tools and thousands of
editor-picked points of interest Wheretraveler is the resource for todays travel audience. Combined with our Wherecity guides,
eNewsletters, mobile app, and much more the Where brand is available to the traveler anytime, anywhere.
Wheretraveler delivers to a global audience of educated and passionate readers, a place where they can connect and become
engaged in their love for travel.
stay connete wit WeeTavele.
Wol Pemie Name in Tavel Pbliing
Tte Ban fo Moe Tan 246 Million Tavele
up-To-date reoe of 50,000-Pl Ting to do in Moe Tan 100 citie Wolwie
compeenive an cot Effetive Way To Pomote Yo Etabliment to a Bgeoning digital Aiene
Global an Loal rea Tog Montly an Weely eNewlette