Start HereRelationships

2016 Media Kit

In surgical sales, the race most often goes to the relationship builders. Reps whose customers see them as honest, open, helpfuland kind. Reps who’ve persuaded customers that they are allies in the battle to provide the best care at the lowest possible cost.Help your sales team members get to that exalted place where sales are easier, smoother and bigger with 3 hard-working toolsfrom Outpatient Surgery.

Mind OpenersBefore relationship-building can start, your rep must gain permission to speak with the customer. And customers will only agreeto engage if they are familiar with your organization and what you do. Make busy facility leaders familiar, help them trust yourbrand, understand your products and feel warmly toward your company before your rep calls them by advertising in OutpatientSurgery’s outstanding printed and online content. Regular messaging in Outpatient Surgery makes decisionmakers far morelikely to understand what you offer, take calls from your sales team, include you in requests for proposal and visit your booth attrade shows. Our printed publication produces 3 times as much communication power as the next-best competitor. Ourelectronic messaging tools produce twice as many interactions as the next-best option.

Customer FindersBuilding meaningful relationships is very time-intensive, and for that reason, your salespeople have to pick their spots. Helpthem focus on the right people and give them help with forming a bond with our 2 information tools, Your Outpatient SurgerySales Assistant and the New Surgical Construction Bulletin. The first is an amazing database that tells which hospitals, surgerycenters and physicians are doing the most surgical volume by procedures and groups of procedures, shows where physiciansoperate, and also offers current contact, profiling and physician info that provides a huge headstart on sales homework. Thesecond tells where new facilities are opening and which facilities are doing significant remodeling.

Meeting MakerNothing builds relationships like in-person meetings. Enable your sales team to meet their very best prospects face-to-face,privately at OR Excellence 2016, our amazing annual meeting for surgical decisionmakers, at the Hyatt Regency Coconut Point,Bonita Springs, Florida. At our Big 10 One-to-One Reverse Trade Show event, your team will have meaningful, intimateconversations with very high-volume surgery facility leaders they would never have a chance to meet otherwise.

Want to know more? Call your Outpatient Surgery rep today and we’ll get started on helping you find more customers, form andstrengthen relationships and build sales to their rightful potential.

Best regards,

Stan Herrin, PublisherOutpatient Surgery Magazine

A Note from the Publisher

4

% of Universe Seeing an Ad by Publication2WITH PRINT ADVERTISING

The toughest part of developing a new sales relationship frequently isgetting past the customer’s natural defensive tendencies. The human brain isprogrammed to regard unknown people and propositions as threatening, nomatter how harmless they may be in reality. If you can’t get past this hurdle,you might never even get a chance to be heard.

That’s where advertising comes in. It subtly and inoffensively introducesconcepts and builds familiarity without turning customers off. It dissolvesnatural defenses and makes customers open to hearing value propositions.

Help customers see you and your salespeople as friends and notpotential threats with advertising in Outpatient Surgery.

Outpatient Surgery reaches 29,0081 surgical facility leaders, decisionmakersand others each month, plus another 50,000+2 pass-along readers. They read itso frequently and thoroughly that the ads within are seen by more than 3 timesthe number of buyers than ads in the next-best publication.2

Over 91% of our subscribers were qualified within the past 2 years1 and 86% have purchasing responsibilities or influence in their facilities.2 Ourcirculation is independently audited by BPA Worldwide every year so that youcan be sure your message is reaching the decisionmakers you want.

Effective advertising creates familiarity and warmth, and fosters the belief that your products or services can help the reader. It’s the first step to building a healthy, mutually beneficial sales relationship.

Scan the QR code for a free presentationon the importance of using audited media!

www.buysafemedia.com/index.php?mode=training&page=presentation

11%

9%

7%

4%

6%

3%

1%

3%

39%

<1%

Outpatient Surgery

AORN Journal

OR Manager

Becker’s ASC Review

Infection Control Today

OR Today

Surgical Products

ASC Focus

Healthcare Purchasing News

The Ophthalmic ASC

0 5% 10% 15% 20% 25% 30% 35% 40%

1. BPA Worldwide June 2015 Brand Report2. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory SurgeryCenter Administrators & Medical Directors & Managers of Office Surgery Suites; June 2015,Preston/Rogers Associates

3. Publisher’s own data

Outpatient Surgery Magazine June 2015 Circulation1

Total Circulation

29,008

Licensed or Certified Ambulatory Surgery Centers13,758 (47.4%)Acute-Care Hospitals10,965 (37.8%)Offices with Surgery Suites2,927 (10.1%)Others Allied to the Field1,004 (3.5%)Ambulatory Anesthesia354 (1.2%)

OPEN CUSTOMERS’ MINDS...

Power up your direct mail efforts with OutpatientSurgery’s direct mail services. You’ll be much moreeffective at getting your message to the right personwith Outpatient Surgery’s Companion Program. It’s notjust more powerful, it is also economical forheavier pieces. Or use ourDirect Mail program tosend your piece to ouraudited circulation lists.Highly precise customsegmenting is available.Tests show that ourdatabase is as much as 50% more accurate than popularcommercially available lists.2

ONLINEBe part of your customers’ daily lives with Outpatient Surgery’s powerful

electronic communication tools.Our eNews Power Play sponsors get their messages seen by tens of

thousands of customers every day on our popular Tip of the Day, This Just In,Instapoll, Second Opinions and e-Weekly e-mail news services. And bannerads on www.outpatientsurgery.net, the most popular and widely readwebsite by surgical decisionmakers,2 reach 58,0351 average unique browsersper month.

Or let us guide your custom E-Blast into more than 47,0002 surgicalleaders’ inboxes, bypassing spam filters since the e-mails are coming fromus. We even re-blast your message to everyone who didn’t open it initially atno extra cost to you, resulting in an open rate of more than 13%!2

And don’t forget — every print ad in Outpatient Surgery generatesadditional exposures in our digital issues and Did You See This?onlinemarketplace at no additional charge to you! Scan the QR code below to take atour of DYST and imagine reaching thousands of additional decisionmakersshopping for products and solutions.2

www.outpatientsurgery.net/did-you-see-this

E-BLASTS“DID YOU SEE THIS?”DIGITAL MARKETPLACEeNEWS POWER PLAY

1. BPA Worldwide June 2015 Brand Report2. Publisher’s own data

...AND THROUGH DIRECTMAIL

WITH EFFECTIVE PRINT AND ONLINE ADVERTISING

COMPANIONPROGRAM

ANION

5

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PINPOINT YOUR BEST OPPORTUNITIES

What if you could peer into any U.S. Medicare-certified surgicalfacility or physician’s office and instantly know its proceduralvolumes by CPT code, the physicians operating there, key contactinformation, the number of ORs and more? How much moreeffective would that make your sales team? How much would salesincrease? Your Outpatient Surgery Sales Assistant offers that kindof power.

www.outpatientsurgery.net/advertising/sales-assistant/demo

Your Outpatient Surgery Sales AssistantHelping you court the best prospects for your business

• High sales efficiency – identify only the providers doingprocedures relevant to your business.

• Complete details – find all the facilities and surgeons in anystate, county, metro area or ZIP code, and then learn theirMedicare volume and estimated total volume bymore than 8,000 different procedure codes orspecialties. Get a fresh contact name, addressand phone number, and key profiling data about the facility. Know exactly wheresurgeons operate.

• Timely, audited contact information –updated regularly. Outpatient SurgeryMagazine exclusive! Scan the QR codebelow for a demonstration.

MARIESA BRIDGES, RNCampbell Surgery Center, Germantown, Tennessee

“I love your e-mails and updates. They keep me and my staff up-to-date on the latest developments.”

New Surgical Construction BulletinMake sure you spot opportunities first

Billions of dollars are up for grabs as physicians,hospitals and others prepare to build new surgicalfacilities or expand existing ones. Beat the competitionto the punch. The powerful New Surgical ConstructionBulletin alerts you daily about who’s building what.We’ll send customized e-mail alerts as soon as newprojects are posted and provide tracking tools andprivate communications that make reporting andaccountability a snap for account representatives andsales management. Contact us today to set up your freetrial! When you subscribe, you’ll also gain access to thecomplete online database of active projects. Scan the QR code below for a tour of the Bulletin.

• Comprehensive coverage – surgical constructionproject data from all 50 states.

• Efficiency – only surgical projects are included; no extraneous projects.

• Complete details – wherever possible, we include the project’s location, value, description and contact info.

• Timely information – our reporting team continously updates information in real time.

• Ease of use – simple point-and-click interface.

• Sales management – be sure every salesperson, independent rep or distributor isaddressing your common opportunities.

7

www.surgicalconstruction.com/tour

YOUR OUTPATIENT SURGERY SALES ASSISTANT

(Hospital, Surgery Center & Physician Databases)

Live Access1

(You access the data and search)All Specialties $21,974Single Specialty $16,302

Data Sets2

(We access the data & provide output)3 Searches (Any mix of the 3 databases) $6,9883 Searches (From a single database) $5,585Each additional search/data set (Single or mixed) $1,189

1. Live Access rate includes software licenses and CPT Codedescription royalties for five seats (simultaneous users).Additional seats are $169 each.

2. For orders of less than 6 searches, the group of codes in asingle search cannot be greater than the full set for a singlespecialty.

WITH OUR CUSTOMER-FINDING TOOLS

1 year NSCB subscription = $6,681

DEANNA BAKER, RN, BSLake Cumberland Surgery Center,

Somerset, Kentucky“I love getting your magazinedigitally, as well as the InstaPoll

and other e-mails.”

ROSE PARKES, RNSurgicenter of Palo Alto, Palo Alto, California

“I love your magazine and wait for it tocome in. The articles are short, to the pointand not boring. I teach a class for new OR nurses and use your magazine.”

8

where leaders meet, learn and grow together

Outpatient Surgery Magazine’s OR Excellence ConferenceHyatt Regency Coconut Point, Bonita Springs, FloridaOctober 11-14, 2016 | www.orexcellence.com

MEET NEW CUSTOMERSNothing jump-starts a relationship better than a warm personal introduction. We do exactly that forexhibitors and attendees at the warmest, most friendly meeting in surgery: OR Excellence. Join us inBonita Springs and you’ll meet high-level decisionmakers from some of the highest volume facilities inthe country, in the most personal, private and productive series of meetings you’ll have all year.

The meeting starts with the ORX Big 10One-to-One Summit*, a reverse tradeshow featuring the surgical leaders offacilities in the top 10% of surgicalvolume in the country. When youpurchase your block of 25 meetings,we’ll provide a unique schedule tailoredjust for you. You’ll meet individually andprivately for 5 minutes with each leaderso you can explain your product orservice, swap business cards and makeplans to have more substantivediscussions over meals or in the exhibithall. Buy additional blocks for an evenmore potent morning of high-levelengagements! Gaining access to evenone of these highly influentialdecisionmakers would take a salespersonweeks and potentially cost tens ofthousands of dollars. With ORX Big 10,you do it all in one morning, and we’lleven provide lunch for you and thesurgical leaders so you can continueyour discussions and networking!

“OR Excellence was without a doubt the best event I’veattended this year, and perhaps the best to date. It was wellthought-out, organized, successful and, most of all, fun. Thereverse trade show was excellent. I was able to meet withkey decisionmakers and many showed a great deal of

interest in our products. I would be very surprised if a fewof our leads don’t translate into new accounts. The tradeshow was fun and interactive, and I was able to show our

products in greater detail while pouring attendees a glass ofwine or a cocktail at the same time. ORX was absolutelyfantastic. We’ll definitely be attending again next year!”

JAMES WHITE, SALES MANAGER, I.C. MEDICAL, INC.

CAROLINE B. IVANOVSKI-HAUSER, CASCBergen-Passaic Cataract Surgery and Laser

Center, Fair Lawn, New Jersey“ORX is great, great, great! I tell everyone

they need to come to this meeting!”

James White, I.C. Medical connects with Valerie Brickell, RN, BSN, Centura Health-Penrose St. Francis Health Services during the ORX Big 10

Get the most out of your ORX experience by investing in an outstanding

sponsorship package. All sponsorsreceive: one 8’x10’ exhibit space, twoexhibitor attendees, one ORX Big 10 One-to-One block, wine and mixed

drinks for you to pour for attendees atyour booth at the opening night winetasting andThursday evening cocktailparty, recognition and a free ad in theprogram syllabus, conference signage,a free ad in the nationally distributed

publication Preview of OR Excellence and more.

Sponsorships start at just $5,900!

9

Become a Sponsor

Turning the tables. After the reverse tradeshow, exhibitors host a wine tasting for attendees.

where leaders meet, learn and grow together

STANDARD ORX PRICING(contact your rep for more details)

8' x 10' Booth: $2,996 per booth

Additional Attendees: $75 per person*

Sponsor Packages**:Beachcomber (Value Package) $5,900Sand Castle (High Visibility Package) $9,900Sea Star (Highest Visibility Package) $13,900

Additional ORX Big 10 Blocks: $1,200

** 1 attendee per 8’x’10 space included (2 for sponsors)** All sponsor packages include: 8'x10' exhibit, 1ORX Big 10meeting block, co-host of wine andcocktail events, print and digital ads.

After the ORX Big 10, continue the conversationsin the warmest, most fun and interactive exhibithall you’ve ever seen. At the wine tasting onWednesday evening and the cocktail party onThursday, you’ll get to connect with hundreds of ORX Big 10 and other ORX attendees as youpour drinks right at your booth! * You must be an OR Excellence sponsor to participate in the ORX Big 10 program.

LOU ANN WALDRON, RN, BSN, ONC, CNORSenior Product Lead, Accelero Health Partners

“Great vendors! Very well planned! I will come back to this conference!”

TIFFANY TSCHERNE, RN, MSNDirector Surgical Services,

Henry Ford Wyandotte Hospital, Wyandotte, Michigan

“I found 4 vendors that I have already sent onto my staff. We will be purchasing from themto help innovate our OR. Really exciting stuff.

The entire staff was fantastic!”

JANUARY FEBRUARY MARCH Ad Dates Insertion Orders: 12/14/15; Materials: 12/18/15 Insertion Orders: 1/11/16; Materials: 1/15/16 Insertion Orders: 2/14/16; Materials: 2/18/16

Special Distribution AAOS AORN

Featured Articles • 2016 Annual Salary Survey• Expert Q&A on Surgical Video• A Guide to Enzyme Cleaners• A Guide to Cataract Laser Systems• The New Rules of Drug Compounding • Technology that Helps With At-Risk AirwayPatients

• Thinking of Buying...Smoke Evacuators• Gear to Make Your ORs More Comfy• We Fought Pressure Ulcers—and Won• Lessons Learned from the DuodenoscopeOutbreak

• How Would You Handle These Real LifeEmergencies?

• Nothing Left Behind: Prevent Retained Objects

• Opportunities in Outpatient Trauma• How Video Laryngoscopes Work in Practice• Reader Survey on Post-Op Pain Management• We Revolutionized Our Surface Disinfection Practices• Pharmaceuticals that Make Ophthalmic Surgery Better

• Products that Reduce Radiation Exposure• A Guide to Orthopedic Power Tools• Thinking of Buying...A Hip Table• What’s Changed in GERD Treatment Reimbursement • 10 Tips for Cloud Computing Success• 5 Trends to Watch in ENT Technology• The Future of Arthroscopy• What’s New in Patient Safety Technology• How Clean are Your Instruments?

• How We Converted to Double Gloving• What’s New in Continuous Nerve Block Products• When Should You Use IV Anti-Inflammatories?• Reader Survey on Fluid Waste Management• A Guide to Covered Containers• Thinking of Buying...C-Arms• New Strategies for Preventing Cross-Contamination

• Are Your Patients Dehydrated?• Chronic Pain Injections: The UltrasoundAlternative?

• How the New Phaco Machines Perform inPractice

• How to Do an MH Simulation• A Guide to Warming Cabinets

Special Issues Manager’s Guide to Outpatient Total JointReplacement

AAOS/AORN Product and Services Showcase Manager’s Guide to Abdominal Surgery

Ad Dates Insertion Orders: 12/7/15; Materials: 12/11/15 Insertion Orders: 1/4/16; Materials: 1/8/16 Insertion Orders: 2/7/16; Materials: 2/11/16

Special Distribution AORN/AAOS/ASCA/ORX/ACS/ASA ASCA/ORX/ACS/ASA/AORN

Featured Articles • The Economics of Outpatient Total Joints • The Critical Art of Patient Selection• Strategies for Outstanding Post-Op Pain Control

• High-Tech Tables That Optimize Joint Access• Is Robotic-Assisted Surgery for You?• The Case for Going Repless• Smart Strategies for Home Recovery• 7 Ways to Fight Total Joint Infections• Equip Your Facility for Total Joints• Top Tips for Achieving Fair Reimbursement• Primer on Knee and Hip Implants

• Making the 23-Hour Colectomy Possible• New Technology for Less Surgery• 10 Tips for Safer Trendelenburg Positioning• The Economics of Percutaneous Laparoscopy• New Options in Resposable Instruments• Assessing Absorbable, Self-Gripping and Hybrid Mesh Options

• The Case for Image Enhancement in Abdominal Surgery

• What’s New in Electrosurgery Technology• How 3D Works in Practice• Port Closure Tools To Prevent Umbilical Hernia• New Options for Clearing Smoke, Fog and Debris

2016 Editorial Calendar

Showcases put yourmessage in front ofthousands of surgicalleaders for just pennies. A Showcase ad givesyou about 1/3 of a pageto show off yourproduct or service, and we do all theproduction work foryou! The Showcasesare packaged anddelivered with surgery’smost popular magazineand your ad alsoappears on our highlytrafficked website!

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February Showcase

10

APRIL MAY JUNEInsertion Orders: 3/15/16; Materials: 3/19/16 Insertion Orders: 4/11/16; Materials: 4/15/16 Insertion Orders: 5/9/16; Materials: 5/13/16

ASCRS ASCA

• 10 Products That Help Thoroughly Disinfect Endoscopes• Pre-Filled, Pre-Packaged: Safer, More Convenient Surgical Meds• The Science Behind Pre-Op Showers• 5 Trends to Watch in Post-Op Pain Management• Test-Driving the New ENT Nav Systems• Reader Survey: Safety Sharp Adoption Update• The Hidden Dangers of Surgical Smoke• Thinking of Buying...Pupillary Dilation Products• Products for Smoother IV Starts• 48 Hours with an Accreditation Surveyor• 5 Simple Things to Do to Grow Greener• Update on OR Storage Systems

• What I Saw at AAOS• Reader Survey on Surgical Video• 5 Trends to Watch in Anesthesia• Thinking of Buying...A Spine Table• Post-Op Pain Management: Best Practices for Bunionectomy

• New Ways to Diagnose and Treat Barrett’sEsophagus

• Update on Pre-Admissions Software• How to Build a Hybrid OR• How to Use Patient Financing inHigh Deductible Plans

• What’s New in Medication Safety Technology• Update on Cataract Outsourcing• What’s New in Hernia Repair?

• Thinking of Buying…Instrument Washers• Shopping the Latest Stretcher Tables and Stretcher Chairs

• SAGES Report: What’s New in MIS• Update on Non-Latex Surgical Gloves• Are Your Flexible Endoscopes Really Clean? • 10 Technologies for Safer Nerve Blocks• Reader Survey on Patient Safety• Operating Room Space Savers• 5 Trends to Watch in Infection Control• Understanding Bone Anchors• A Guide to Total Knee Systems• Set Up Your Facility to Treat Vein Disease• The Future of Sinus Surgery• The Ophthalmic OR of the Future

Manager’s Guide to Hot Technology PLUS:ASCRS/ASCA/APIC April Product and Services Showcase

Manager’s Guide to Infection Control Preview of OR Excellence PLUSJune “Double-Play” Product and Services Showcase

Insertion Orders: 3/8/16; Materials: 3/12/16 (for BOTH issues) Insertion Orders: 4/4/16; Materials: 4/8/16 Insertion Orders: 5/2/16; Materials: 5/6/16

ASCRS/ASCA/APIC/ASA/ORX/ACS/AAOS/AORN APIC/ORX/ACS/ASA/AORN/AAOS/ASCRS/ASCA

The Focused Factory Approach to Infection ControlUsing Lean Principles to Standardize:

• Skin Prepping, Including Hair Removaland Pre-Op Bathing

• Patient Warming• Sterilization and Sterilization Assurance• Decontamination• Barrier Protection• High-Level Disinfection• Surgical Scrubbing and Hand Hygiene• Surface Cleaning and Disinfection• Scrub Laundering• Antibiotic Prophylaxis• Wound Care• Air Handling

• Is It Time to Invest in Ultra Hi-Def Video?• Understanding Your Options in Whole RoomDisinfection

• Do These Colonoscopy Upgrades Improve PolypDetection Rates?

• Update on Minimally-Invasive GERDTreatments• Cost-Justifying Laser Cataract Systems• Customized Total Knee Tech: Does it Enhance Outcomes?• Articulated Instruments: What’s Their Future?• New Technology for Surgical Cancer Detection• 3D C-Arm Imaging: How Well Does It Work?• Update on Robotic Single Port Surgery• Computer-Assisted Propofol Sedation: Will It Catch On?• Perfusion Angiography: What’s Its Role?• What’s New in EMRs

Manager’s Guide to Hot TechnologyTWO SPECIAL ISSUES IN APRIL! TWO SPECIAL ISSUES IN JUNE!

Supplement to

P r o d u c t & S e r v i c e s

J u n e 2 0 1 5

SHOWCASEMore than 35 great products to help you run your facility better!

5/20/15 12:27 PM Page 1

Session PreviewsIf you like Outpatient Surgery Magazine, you'll love ORX.

Coming Oct. 14-16 to the Marriott San Antonio Rivercenter.

Supplement to

June 2015

Reserve your spot at

orexcellence.com

Total Joints Workshop

Moneyball In the OR

Make Your Facility A Trusted Brand

5/21/15 3:10 PM Page 1

June “Double-Play” Showcase

Preview ofOR Excellence

April ShowcaseSupplement to

A p r i l 2 0 1 5

P r o d u c t & S e r v i c e sSHOWCASEMore than 12 great products to help you run your facility better!

Your Ad Runs Again forFree in our July Issue!

PLUS

JULY AUGUST SEPTEMBERAd Dates Insertion Orders: 6/6/16; Materials: 6/10/16 Insertion Orders: 7/11/16; Materials: 7/15/16 Insertion Orders: 8/8/16; Materials: 8/12/16

Special Distribution Ad Study Issue ORX/ACS

Featured Articles • What I Saw at DDW• Reader Survey on Employee Safety• Thinking of Buying...Floor-Based Fluid WasteManagement Devices

• A Guide to Whole Room Disinfection Systems• The Expanding Role of Percutaneous AbdominalSurgery

• ASCRS Report: What’s New in Cataract Surgery• Safer Cutting and Sealing Technologies• New Tools for Fighting Biofilm• Best Practices in Immediate-Use SteamSterilization

• 5 Trends to Watch in Spine Surgery• The Compounding Disaster: What Happened• Could These Table Attachments Help You?

• Update on Low Temperature Sterilization• Technology for Smoother, Faster Colonoscopy• Help Your General Surgeons See Better• Technology to Prevent Retained Objects• Can You Pass This EMR Quiz?• Terminal Cleaning: Are You Doing it Properly?• Tools for Reprocessing Lumened Instruments• Reader Survey on Cataract Surgery• New Technology for Treating GERD• Thinking of Buying...Patient Warming Devices• Your New Options in Surgical Gowns• The Vaginal Mesh Disaster: What Happened?

• 8th Annual OR Excellence Awards- Patient Safety - Employee Safety- Pain Control - SSI Prevention- Patient Satisfaction - Environmental Stewardship- Financial Management

• Cost-Justifying a Video Laryngoscope• 5 Trends to Watch in Abdominal Surgery Technology• Reader Survey on High-Level Disinfection• Thinking of Buying...Anesthesia Machines• Do You Need 4K Video?• Have You Considered Patient-Specific Total Joints? • Products for Safer Cataract Surgery• Light, Bright Headlights Surgeons Can’t Wait to Wear

Special Issues Manager’s Guide To Anesthesia Manager’s Guide To Orthopedic Surgery ACS/ASA/ORX Product and Services Showcase

Ad Dates Insertion Orders: 5/30/16; Materials: 6/3/16 Insertion Orders: 7/5/16; Materials: 7/8/16 Insertion Orders: 8/1/16; Materials: 8/5/16

Special Distribution ORX/ACS/ASA/AORN/AAOS/ASCRS/ASCA ORX/ASA/AORN/AAOS/ASCA

Featured Articles• Update on Pain Pumps• Cost-Justifying Difficult Airway Tools• Patient Warming for Pain and InfectionPrevention

• Update on Drugs for Reducing Post-Op Pain• Technology for Safer, More Effective CNBs• Tools for Difficult IV Starts• Anesthesia Machines Your Providers Will Love• Understanding Your MH Treatment Options• Best Practices for PONV Prevention• Are You Getting the Most From Your Anesthesia Group?

• What’s New in Arthroscopy Fluid Management

• Advances in Arthroscopy Visualization• Positioning Technology that ImprovesOutcomes and Saves Money

• Is it Time for a Power Tool Update?• Safer, More Economical Tourniquets• Should You Add Robotic-Assisted Surgery?• Evidence-Based Multimodal Analgesia forOrtho Procedures

• Advances in Outpatient Trauma Care• Update on DVT Prevention Technology• How We Succeeded at Outpatient Total Joints• Fluid Waste Management for Arthroscopy• What’s New in Rotator Cuff Repair• What’s New in Unicondylar Knee Procedures

2016 Editorial Calendar

Supplement to

P r o d u c t & S e r v i c e s

S e p t e m b e r 2 0 1 5

SHOWCASEMore than 25 great products to help you run your facility better!

8/20/15 8:21 AM Page 1

September Showcase

12

September Special!Buy an ad in ourSeptember Showcase and get one for half-price in ourNovember Showcase!

OCTOBER NOVEMBER DECEMBER Insertion Orders: 9/12/16; Materials: 9/16/16 Insertion Orders: 10/10/16; Materials: 10/14/16 Insertion Orders: 11/7/16; Materials: 11/11/16

ASA

• The Future of Anesthesia• A Better Way to Manage Total Shoulder Post-Op Pain• The Economics of Reposable Instruments • A Guide to Surface Disinfection Products• What’s New in Therapeutic Ophthalmic Lasers• What’s New in Sinus Surgery• Thinking of Buying...Surgical Lights• Technology to Speed Up Your ReprocessingDepartment

• The New “Smart” Tourniquets—What You Need to Know

• Understanding Video Integration• Reader Survey on Difficult Airways• Same-Day Bilateral Cataract Surgery: Is It in Your Future?

• 5 Trends to Watch in GI Technology• Let’s Improve First-Stick Success• Reader Survey on Patient Prepping• Improving Your Arthroscopy Visualization• Secrets to Success with CNBs• The Future of Ophthalmic Surgery• How to Conduct a Glove Trial• The Future of Chronic Pain Management• Thinking of Buying...Automated Endoscope Reprocessors• Do You Need Vendor Credentialing?• Best Post-Op Pain Management Practices forHemorrhoidectomy

• 10 Creative Ways to Improve Hand Hygiene Compliance• 10 Ways to Bind Surgeons to Your Facility• Whole-Room Disinfection Helped Reduce Our SSI Rate

• ASA Report: What’s New in Anesthesia• What’s New in Employee Safety Technology• Thinking of Buying Video Monitors• How We Improved Our Instrument Cleaning Process• How to Handle Patients Who Want to Negotiate Price• The Science of Biologic Hernia Mesh• The Future of Spine Surgery• Does it Make Sense to do LASIK?• How Does Pre-Warming Affect Patient Satisfaction?• Reader Survey on EMRs• What Does Our ACO Future Look Like?• Update on Bariatric Care• 10 Ways to Cut OR Turnover Time• What’s New in Arthroscopy Pumps• Toward a Narcotic-Free Surgical Service

Manager’s Guide to Staff and Patient Safety November Product and Services Showcase

Insertion Orders: 9/5/16; Materials: 9/9/16 Insertion Orders: 10/3/16; Materials: 10/7/16

ORX/ASA/AORN/AAOS/ASCRS/ASCA/ACS

• Lessons Learned from Real-Life Hypothermia Cases• Can You Pass This Surgical Site Marking Quiz?• How Could These Sharps Injuries Have BeenPrevented?

• Products That Prevent Patient Positioning Mishaps• How We Improved Medication Labeling and Security• How to Make Your OR Floor Dry, Safe and Tripless• Update on Radiation Safety• The 10 Commandments of Electrosurgery Safety• Achieving No Objects Left Behind• Is Your MH Response Up to Speed?• Products That Make Time-Outs Easier and Better• The Indisputable Case for Smoke Evacuation• Tools and Techniques for Safe Patient Handling

Supplement to

P r o d u c t & S e r v i c e s

N o v e m b e r 2 0 1 5

SHOWCASE

More than 28 great products

run your facility better!to help you

10/21/15 12:33 PM Page 1

November Showcase

13

MARIA MANZARE, RN, BSN / TAMMY MATHEWSHeritage One Day Surgery,North Syracuse, New York

“Great magazine - our favorite! We love your Manager’s Guides too.

We read them cover to cover.”

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ADVERTISING RATES

Please contact your rep for a detailed custom proposal that fits your objectives and budget. 14

Print ad rates are for standard 4-colorads. There is a 20% discount forregulatory prescribing informationpages. Please contact your rep forpricing and availability of premium adpositions (back cover, etc.). GROSS/NET BRC Rate $2636/$2241 Tip-In Set-Up Charge $1987/$1689

*** All 1/6 page ads are run-of-book and do not include a “Did You See This?” entry.

*** Showcase Supplement Ratesare for standard 4-color ads.There are no discounts for black-and-white or 2-color ads. Oneshowcase ad is approximately 1/3 page and there are 3 perpage. A 2-page spread of 6 ads(or equivalents) is offered for theprice of 5 - you get 1 free! Or buy 3 in the same issue for afull page of showcases andreceive a 5% discount. Quotedrates are for run-of-supplement.Please contact your sales rep forpremium placement pricing.

*** eNews Power Play is anexclusive 1-week banner ad onall OSM email news andinformation services.

**** Top and Right Banners Adsare for 1-month blocks.

2016

15

IC Today2422$2.99

Surgical Products

922$9.59

OR Manager

3946$1.01

Evaluating the true cost of advertising is trickier than just comparing ad rates. What reallycounts is the number of eyes that will see your message. When it comes to delivering themost ad impressions, no publication is more effective, efficient and economical thanOutpatient Surgery Magazine.

There are 2 keys to analyzing your advertising options:Exposures, or impressions, occur each time a unique reader’s eyes land on your ad.

Evaluating exposures is more complicated than looking at a publication’s claimed circulationnumbers. To get an accurate picture, you have to assess the quality of the circulation list (is thepublication reaching qualified surgical decisionmakers?), and how frequently and thoroughlyrecipients actually read the publication.

Cost per Exposure (CPX) is the true cost you’re paying for an ad. It’s calculated by dividingthe cost of the ad by the number of exposures from qualified purchasers likely to see it.Seemingly low-priced ad pages can be extraordinarily expensive if the publication isn’tdelivered to the right decisionmakers or isn’t read by them even when delivered.

With a CPX starting at only 54 cents for a full page, Outpatient Surgery delivers nearly 3 times the exposures at about half the price of our best performing competitor. If you thinkof this in terms of a monthly ad plan, Outpatient Surgery delivers 150,000 exposures for theyear versus only 52,000. Consider also that these 150,000 impressions can be less than 20 cents each in a one-third page plan.

HP News

736$8.69

OR Today1454$1.49

Becker’s ASC Review

4151$0.96

Ophthalmic ASC245

$18.39

AORN

4316$1.05

HP OphthalmicphthASC Focus2004$1.25

BASC

OUTPATIENT SURGERY MAGAZINE

12,480 Exposures$0.54 Per Exposure

The sizes of the magazine covers on this page represent the number of exposures they provide an advertiser. The cost per exposure appears below each.1

rgical

1. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery Center Administrators & MedicalDirectors & Managers of Office Surgery Suites; June 2015, Preston/Rogers Associates and publisher’s analysis

Publication

ExposuresCost/Exposure

HP

THE LOW-COST

SurOR Sur

LEADER

16

2016 AD PREPARATION GUIDELINES

General Guidelines

Outpatient Surgery Magazine is Macintosh-based with a100% digital workflow. Any and all materials provided arepresumed to be correct and in accordance with statedrequirements. It is the advertiser’s and/or ad provider’sresponsibility to apply professional standards. Advertisersare wholly responsible for the quality of their materials and publisher will not be held responsible for printingcomplications that arise due to nonconforming materials.Notes▪ All ad work subject to additional production charges to bedetermined on an individual basis.

▪ Ask our staff for help with technical issues (610) 240-4918, ext 307.

Instructions for sending files via ftp:address: ftp.frycomm.comuser: osmpassword: pzjsee7r

Please use an FTP client, not a web browser, whenuploading your files.

Once the files have been uploaded, please e-mail Ethan Anderson at eanderson@outpatientsurgery.net. Include the file name and the date the file was uploaded.

Digital Media Accepted

All files must be converted to Hi-Res PDF files using Acrobat Distiller with a universal PPD. All images must be 300 dpi CMYK for color ads or 300 dpi grayscale for black-and-white ads. All images and fonts must be embedded in the file.

▪ Quark 2015 (or Quark 11) files must include all supportingmaterials, including Type-1/Postscript fonts and all imagesused to build the document.

▪ InDesign CS6 files must include all supporting materials,including Type-1/Postscript fonts and all images used to buildthe document.

▪ Illustrator CS6 EPS files. Convert all type to outlines andembed all (300 dpi CMYK/grayscale) images.

▪ PhotoShop CS6 300 dpi (flattened) TIF and/or EPS files.

FONTS: Only Postscript/Type-1 fonts are accepted (True Typecan cause technical problems). Please include both the screenand printer fonts. We cannot accept PC fonts.Send all materials to:Ethan Anderson, Art DirectorOutpatient Surgery Magazine255 Great Valley Parkway - Suite 100Malvern, PA 19355eanderson@outpatientsurgery.net

DISPLAY Regular Issues and Manager’s Guides

Full Page

Bleed 8.25" x 11.125"

Non-bleed 7" x 10"

Trim 8" x 10.875"

2/3 Page

Non-bleed 4.5” x 10”

Bleed 5.25" x 11.125"

1/2 Vertical

Bleed 4.125" x 11.125"

Non-bleed 3.375" x 10"

1/2 Horizontal

Bleed 8.25" x 5.563"

Non-bleed 7" x 4.875"

1/2 Island

Non-bleed4.5" x 7.5"

1/3 Island 1/3 Vertical

Non-bleed 2.25" x 10"

Bleed 2.875"

x 11.125"

1/6 Ad

Non-bleed 4.5" x 4.875"

Print Ad Dimensions*

Full Page Ad/Trim Size ...............................8"x10.875" Bleed — include .125" on all sides Safety — .375" for all live matter2/3 Vertical Bleed ...................................5.25"x11.125"* Non-Bleed ......................................4.5"x10" 1/2 Vertical Bleed..................................4.125"x11.125"* Non-Bleed ..................................3.375"x10"1/2 Horizontal Bleed ..................................8.25"x5.5625"* Non-Bleed....................................7"x4.875"1/2 Island Non-Bleed......................................4.5"x7.5"1/3 Vertical Bleed .................................2.875"x11.125"* Non-Bleed ....................................2.25"x10"1/3 Island Non-Bleed.................................4.5"x4.875"1/6 Column Non-Bleed...............................2.25"x4.875"

* Document size should be size of final ad. All bleed sizes include a .125" bleed on all four sides (1/2 Page Horizontal only includesbleed on left, right and bottom), and must include .375" safety for live matter. Magazine Trim Size is 8" x 10.875" and Live Matter is 7.25" x 10.125" for both Regular Issues AND Manager’s Guides.

Non-bleed 2.25" x

4.875"

17

Website (www.outpatientsurgery.net) and eNews Power PlaySizes:

Top Banners for Website AND Power Play: 378 pixels wide x 82 pixels high, total ad size should not exceed 30kb.

Right Side Banners for Website (not Power Play): 300 pixels wide x 250 pixels high, total ad size should not exceed 75kb.

Additional Specifications/Information:

▪ Images should be JPEG or GIF format at 72 pixels per inch and placed in the ad at 100%, no resizing please. We also accept animated GIFs.

▪ For the website only (NOT Power Play), we accept DoubleClick, JavaScript and IFRAME ads. Customers using these will provide their own click and view tracking (we will be unable to provide tracking).

▪ Flash (SWF) formatted banners are acceptable for website only, (Flash is NOT accepted for Power Play), please seewww.outpatientsurgery.net/advertising/ad-preparationguidelines for Action Script 2 and 3 programming guidelines.

▪ Please provide us with the destination URL for your ad.

▪ Send ad materials to: digitalmaterials@outpatientsurgery.net

E-Blast Technical Specs

Measurements and File Sizes: E-Blasts must be no wider than 700 pixels and thedownload size of the E-Blast (inclusive of HTML, content, images, etc.) should be no more than 75kb.

HTML Programming: Standard HTML and inline CSS code only. External files should notbe referenced (CSS, JS, etc.). JavaScript or other scripting languages cannot be used. Toavoid enacting spam filters, please maximize the text-to-image ratio of your e-mail. Theoptimal text-to-image ratio is 60/40 with around 500 characters (including spaces) of text.Outpatient Surgery cannot accept e-mails that are over 60% images.

Images: JPG/JPEG and GIF image formats only. Animated gifs are not recommended dueto lack of support in Outlook. Images must be hosted on a non-OutpatientSurgery.netwebsite and placed within the E-Blast at 100% without resizing.

Rich Media: Rich media (e.g. Flash animations, SWF files, video, etc.) cannot be included.

Tracking and Disclaimers: Outpatient Surgery will include a tracking image within the E-Blast to record openings. A small disclaimer that adheres to the CAN-SPAM Actrequirements will be included at the bottom of any E-Blast.

Additional Specifications/Information:

▪We recommend a maximum of 50 characters for the subject line.

▪ Please provide a plain text version of the E-Blast. This enables us to deliver your messageto those readers unable to receive HTML e-mails.

▪ Please include your physical address in the footer or bottom of the e-mail.

▪ HTML programming assistance and/or image hosting are available for additional fees.

▪ Send to: digitalmaterials@outpatientsurgery.net

For complete display, online and E-Blast specs and information, please scan here.

www.outpatientsurgery.net/advertising/

ONLINE Ad Specs E-BLAST Specs

www.outpatientsurgery.net

Right Side Banner300 pixels x 250 pixels

Top Banner378 pixels x 82 pixels

COLLEEN BECKER, MSN, RN, CCRNBarnes - Jewish Hospital,

St. Louis, Missouri“I love your magazine.

Everything is very relevant and practical.”

CHRISTINA MARSH, RN, BSN, CASC, CCRN, PHNAlaska Cardiovascular Surgery Center,

Anchorage, Alaska“Outpatient Surgery is awesome! It’s succinct, to the point, easy to

read, covers a wide variety of topicsand is very relevant.”

CELESTE MOORE, RN, BSNNorth Metro Surgery Center, Blaine, Minnesota

“I can’t wait to see your magazine in mymailbox! You cover whatever we’re

thinking about that week, and it covers allareas of the ASC. I love your productreviews; we have actually trialed andpurchased products I saw in there!”

FARIS ZUKEIKAT, MBA, CASCNorth Texas Surgery Center,

Dallas, Texas“Your magazine has raisedthe profile of the whole

outpatient surgery industry.”

‘‘ ’’

IRENE MONCRIEFF, RNPCC, Shuswap Lake Hospital,

Salmon Arm, Canada“I love Outpatient SurgeryMagazine, the articles are

excellent! I read it and then putit out for the staff to read.”

DeANN DAVIS, RN Surgical Care Center,

Painesville, Ohio“I love your magazine! You cover great topics. This is MY magazine!”

What our readers are saying....

Outpatient Surgery Magazine Is Printed on Recycled PaperOutpatient Surgery Magazine and its supplements are published using 30% post-consumer waste with partially recycled paper that is certified by the ForestStewardship Council. Using recycled paper reduces pressure to harvest treesfor papermaking and requires less water, compared to paper made from virginwood. Post-consumer recycled paper also diverts waste from landfills. FSCcertification ensures that the virgin trees used to make the paper come from well-managed forests and that the pulp providers, mills and printers meet theinternational organization’s standards.

COVER Design: Forbes Design; Photography: Andre Flewellen Photography; Models:Carol Anne Raffa and Chadwick Rawlings; Surgical facilities generouslyprovided by Claire Welliver of Main Line Surgery Center, Bala Cynwyd, PA.;Operating Room Photo: © Windslegend | Dreamstime.com

255 Great Valley ParkwaySuite 100Malvern, PA 19355

PHONE: (610) 240-4918FAX: (610) 240-4919