ERIC BERGER

National Media Kit 2021

Digital & Social Media

P. 2

About us

p. 4 Vision Statement

p. 5 The ML Crew

p. 6 Mother Nature

p. 7 Demographics

Print

p. 10 Mountain Life Annual

p. 11 Mountain Life Coast Mountains

p. 12 Mountain Life Blue Mountains

p. 13 Vie en montagne

p. 14 Value Added

p. 15 Print Rates

p. 17 Social Media Reach

p. 18 Social Media Options

p. 20 Digital Ads

p. 21 Newsletter

p. 22 Branded Content

p. 23 Contests

TIPClick on a lin

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Mountain Life exists to connect people from all walks of life to the magic of the mountains.

DUNCAN SADAVA

P. 4 P. 4

Our goal for 2021 is to continue to grow our outdoor community through authentic storytelling and stunning photography. We’re as committed as ever about making

connections that spread ripples throughout the world.

We proudly support and showcase hundreds of writers, photographers, athletes, artists and advertisers. LIVE IT UP with us!

Vision Statement

2018

P. 5

GLEN HARRIS Publisher & Founder

JON BURAK Publisher & Co-Founder

TODD LAWSON Publisher & Photo Editor

AMÉLIE LÉGARÉ Art Director, Designer

& Production Manager

FEET BANKS Editor, MLCM

NED MORGAN Editor, MLBM

LESLIE ANTHONY Editor, MLA

The ML Crew

SUSAN BUTLER Copy Editor, MLCM

DIANE LANGLOIS Translator, VEM

KRISTA CURRIE Financial Controller

P. 5

ALAIN DENIS Photo Editor, VEM

STEPH MARTINEK Sales, MLBM

BOBBY KOVEN Sales, MLBM

PAT WELLS Publisher, VEM

MIKESTRIMAS Sales, MLBM

SARAH BULFORD Director, Social Media

KEVIN CRAWFORD Web Developer

P. 6

Our Commitment to Mother Nature

To offset the carbon impact of the paper products we use, Mountain Life has planted more than 9,300 trees in British Columbia, Ontario & Brazil, which equates to 10 years worth of all the

magazines we’ve ever printed. Knowing we’re actively contributing to the life and vitality of the local environment gives our team a renewed sense of why we do what we do.

We’ve recently joined forces with PrintReleaf, a patented software platform that empowers businesses to sustain and grow our global forestry system—one print job at a time. All of our

publications are proudly printed in Canada.

imprimé au canadaprinted in canada

TODD LAWSON

http://www.printreleaf.comhttp://www.onepercentfortheplanet.orghttp://www.fsc.org

P. 7

PE + NS + NL + NB

3.6%

BC

34.7%AB

10.6%

SK

2.9%

MB

2.8%

ON

29.5%

QC

14.8%

YT + NT + NU

2.5%

TK

47%

68%

53%

44%

Average amount our readers plan to spend on winter equipment in the next 18 months

cad $2,550

Age

28% are 36-44 yrs old24% are 27-35 yrs old21% are 45-54 yrs old16% are 55+ yrs old11% are 19-26 yrs old

Numbers of times/week our readers take part in outdoor activity/adventure

5.3 summer 4.5 winter

Owns a home

Plans on purchasing

QUICK STATS

Combined data based on 2017 & 2019 digital analytics surveys

Average HHI cad $102K

Demographics

WHAT ARE YOUR FAVOURITE SUMMER SPORTS/OUTDOOR ACTIVITIES?

Hiking

Canoe/kayak/SUP

Camping/roadtripping

Mountain biking/cycling

73.8%

70.7%

65.7%

40.8%

Boating/sailing

Fishing

Trail running

Rock climbing

30.4%

26.7%

20.2%

13.2%

WHAT ARE YOUR FAVOURITE WINTER SPORTS/OUTDOOR ACTIVITIES?

In-bounds skiing

Snowshoeing

XC skiing/nordic

Trail running/hiking

42.8%

41.7%

31%

30.2%

Backcountry skiing/touring

In-bounds snowboarding

Pond hockey

Backcountry snowboarding

21.8%

20.6%

20%

9.3%

Print

THE HOME BASE FOR OUR CONNECTIONS TO TAKE PLACE

BEN HAGGAR

Vie en Montagne Quebec 12,000 copies per issue.

Published twice a year.

p. 13

ML Blue Mountains Ontario 12,000 copies per issue.

Published four times a year.

p. 12

Mountain Life Annual Canada-wide 9,000 copies per issue.

Published every November.

p. 10

ML Coast Mountains British Columbia 12,000 copies per issue.

Published three times a year.

p. 11

P. 9

Overview

Our mission is to craft stories that stand the test of time. In seven short years, Mountain Life Annual has become a well-respected voice in the outdoor media world. Elegantly designed and well-thought-out, MLA’s package of premium, targeted print and international digital media helps us showcase your brand to millions of people annually. Your brand’s presence in Mountain Life Annual involves premium visibility in a fully-integrated print, digital and social media platform that runs on all cylinders, all the time — from November 1, 2021 to October 31, 2022.

We focus most of our efforts on getting MLA into the right hands with curated, targeted distribution. MLA is delivered from coast to coast throughout Canada, utilizing strategic partnerships and niche events that puts our publication into an elite demographic of readers. Here is how we distribute 9,000 copies of the magazine.

PRINT DISTRIBUTION

2,000 Fairmont Hotels (Jasper, Banff, Lake Louse & Whistler)

1,500 Air Canada Maple Leaf Lounges

1,000 Six Private Ski Clubs in Ontario

1,500 Banff Mountain Film & Book Festival

1,000 95 Chapters/Indigo stores across Canada

1,500 Subscriptions, Outdoor Retailer, SIA and other industry events

500 Vancouver International Mountain Film Fest

Mountain Life AnnualDISTRIBUTION

PRINT DISTRIBUTIONDEADLINES

Ad Booking: Sept. 25 Artwork: Oct. 4 Street Date: Nov. 15

P. 10

P. 11

Published three times a year, Mountain Life Coast Mountains is an award-winning magazine with diversity as its central theme. With one of the best, FREE distribution programs in the industry, MLCM targets the 3 million + summer and winter visitors to the #1 Ski Resort in North America.

With a focus on Vancouver, Squamish and Whistler, our free, targeted circulation enables us to reach an industry-best 99% pick-up rate. Here is how we distribute 12,000 copies of the magazine.

PRINT DISTRIBUTION

5,000 High Traffic Locations (Sea to Sky)

3,000 Outdoor Retail Locations

2,500 Canada Post Mail-Out (North & West Vancouver)

1,000 Hotel Lobbies and Cafés

500 Subscriptions and Professional Offices

Mountain Life Coast Mountains

DISTRIBUTION

DEADLINES

Issue Ad Booking Artwork Street Date

Late Winter Jan. 2 Jan. 10 Feb.1

Summer May 2 May 10 June 1

Early Winter Oct. 2 Oct. 10 Nov. 1

P. 11

MLCM annual circulation 36,000

MLCM total readership 260,000

MLCM pick-up rate 99%

P. 12

Since its inception in 2003, Mountain Life Blue Mountains has been promoting the world-class playground of the Blue Mountains, which boasts the best skiing and boarding in Ontario, all within easy reach of Toronto. In Canada, Blue Mountain Resort is second only to Whistler Blackcomb in annual visits.

We have partnered with PrintReleaf, a reforestation program that enables ML to choose a forest to plant the same amount of trees that were used to print our magazine.

PRINT DISTRIBUTION

4,250 Outdoor Retail Locations

2,250 Private Ski Clubs

2,000 Hotel Rooms

2,000 High Traffic Locations

750 Tradeshows and Events

750 Professional Offices

Mountain Life Blue Mountains

DISTRIBUTION

DEADLINES

Issue Ad Booking Artwork Street Date

Spring March 5 March 15 April 5

Summer June 5 June 15 July 5

Fall Sept. 5 Sept. 15 Oct. 5

Winter Dec. 5 Dec. 15 Jan. 5

We are proudly showcased at premier shops and high-traffic areas in Collingwood, Thornbury, Barrie, Creemore, Owen Sound and the Bruce Peninsula.

Here is how we distribute 12,000 copies of the magazine.

MLBM annual circulation 48,000

MLBM total readership 348,000

MLBM pick-up rate 99%

P. 13

In Vie en montagne, the newest addition to the big ML family, expertly curated bilingual content speaks to both Quebecers and tourists. With a special focus on photography, Vie en montagne showcases the characters, adventures and issues in the Quebec outdoors, inspiring people from all walks of life to create stories of their own.

We have partnered with PrintReleaf, a reforestation program that enables ML to choose a forest to plant the same amount of trees that were used to print our magazine.

PRINT DISTRIBUTION

4,250 Outdoor Retail Locations

2,250 Cafés & Restaurants

2,000 Hotel Rooms

2,000 High Traffic Locations

750 Tradeshows and Events

750 Professional Offices

DISTRIBUTION

DEADLINES

Issue Ad Booking Artwork Street Date

Summer May 3 May 14 June 10

Winter Oct. 12 Oct. 23 Dec. 3

Vie en montagne is distributed in over 300 hotels, shops, professional offices and high-traffic areas throughout the province, with a focus on the Eastern Townships, the Laurentians and Quebec City. Here is how we distribute 12,000 copies of the magazine.

Vie en montagne

VEM Annual circulation 24,000

VEM Total readership 180,000

VEM Pick-up rate 99%

P. 14

Going above and beyond

With each insertion in MLCM, MLBM and Vie en montagne, you can receive a free inclusion in our valued ‘Local Picks’ gear guide section. This print placement ensures more foot traffic through the doors of your local retailers, and shines the spotlight on your product.

*Local picks also appear on social media for extra buzz.

Value Added

P. 15

Print Rates

MASON MASHON

ML Coast MountainsML Blue MountainsVie en montagne

Single Insertion Cost

Multiple Insertions Cost (per issue)

Double Page Spread $4,740 $4,325

Outside Back Cover $3,825 $3,450

Inside Front Cover $3,650 $3,280

Inside Back Cover $3,525 $3,170

Page 3 $3,400 $3,150

Full Page $3,100 $2,780

Half Page $1,730 $1,550

Quarter Page $930 $830

Mountain Life Annual Cost

Inside Front Cover Spread $13,600

Inside Back Cover Spread $12,900

Double Page Spread $10,800

Full Page $7,000

Digital & Social Media

REACHING MILLIONS OF READERS EVERY YEAR

BEN HAGGAR

P. 17

Facebook Instagram Twitter

Mountain Life 26,780+ 19,200+ 4,737

Ski Journal 13,000 53,900 623

Ski Television (S-Media) 10,000 5,056 N/A

The Snowboarder’s Journal 25,000 43,300 N/A

Mountain Culture Group 9,800 7,864 1,879

Ski Canada 3,800 2,669 8,778

Forecast Ski Magazine 2,900 15,500 1,363

Social Media Reach

WORLDWIDE1. Canada

2. United States

3. Australia

4. United Kingdom

5. Mexico

top5

566,045POST ENGAGEMENT

987,684TOTAL REACH

ANNUAL FACEBOOK STATS

(JAN. 1, 2020 - DEC. 31, 2020)

When we post to social, our followers engage.

113,052POST ENGAGEMENT

709,932TOTAL REACH

ANNUAL INSTAGRAM STATS

(JAN. 1, 2020 - DEC. 31, 2020)

499,987TOTAL PAGEVIEWS

1,513,785TOTAL IMPRESSIONS

ANNUAL WEBSITE STATS

(JAN. 1, 2020 - DEC. 31, 2020)

NICHOLAS SPOONER

Package 1 Package 2 Package 3 Package 4

1 in-feed post: Instagram & Facebook

3 Stories

Analytics 2 weeks after posting

1 post boost $100/5 days

2 in-feed post: Instagram & Facebook

6 Stories (2 weeks)

Analytics 2 weeks after posting

2 post boost $100/5 days

1 week takeover (5 in-feed posts): Instagram & Facebook

3 Stories daily x 5 days

5 Post boosts $100/5 days

Analytics 2 weeks after posting

Content creation bundle of 10 images & 1 video

10 in-feed posts over one month: Instagram & Facebook

3 Stories daily x 10 days

$1,500 $3,000 $5,000 $10,000

Social Media Options

Increase exposure, engage with more customers

and have fun doing it.

Digital Ads

P. 19

Ad Slot Placement Creative sizes required

1x 2x*

728 x 90 Leaderboard

728 x 90 1456 x 180

320 x 50 Mobile Leaderboard

320 x 50 640 x 100

300 x 250 Medium Rectangle

300 x 250 600 x 500

Instructions required• Start Date/Time

• End Date/Time

• Click-through URL

• Any other special requests, e.g. creative rotations

600 x 100 Newsletter

600 x 100 1200 x 200

Instructions required• Click-through URL

$30 CPM

$30 CPM

The best way to get eyeballs looking at your brand.

With full analytics and post-campaign reporting, gain valuable insight into how your ads are performing.

Cost: $30 CPM

What’s included in your CPM?

• ability to change flights when you want

• optimization of ads to increase CTR

• full campaign reporting including CTR and analytics We offer site takeovers and wraparounds too! Please ask your rep for rates.

Newsletter

THE FRONT RANGE OUR BI-MONTHLY NEWSLETTER

Every two weeks, we send our curated content to our 19,000+ targeted subscribers. Inside these digital pages we offer banner placements, links to your custom content or contest, as well as extended online gear reviews and more. Let us deliver your news!

P. 20

Reach our targeted audience with frequent, curated content.

We offer two ways to do that.

1. 600 x 100 Banner ads Cost: $350 CAD per newsletter 2. Branded Content within newsletter Cost: $1,000 CAD per newsletter (see next page for specifics) Current Subscribers: 19,117

P. 21

OPTION 1Cost: $1,700 Details: All content includes posting to mountainlifemedia.ca, geo-targeted and amplified Facebook boosting + social media blasts. Estimated reach: 25,000+

OPTION 2 Cost: $2,250 Details: All content includes posting to mountainlifemedia.ca, geo-targeted and amplified Facebook boosting + social media blasts. Estimated reach: 50,000+

OPTION 3 Cost: $3,150 Details: All content includes posting to mountainlifemedia.ca, geo-targeted and amplified Facebook boosting + social media blasts. Estimated reach: 75,000+

Branded Content

Let us create credible content for your brand. All content pieces are researched and written by our editors, and delivered to our audience via our digital and social platforms. Our editors will work with you to plan and strategize custom content that drives traffic to your site, and creates awareness for your brand initiatives.

How do we achieve Total Reach?

• Targeted Facebook Posts

• Boosted amplification

• Website Traffic

• Banner Impressions

• Social Media Engagement

** Note: FB ‘handshakes’ are

available if you choose to

increase your boost from within.

** With 3 or more pieces of

branded content, we create a

custom landing page,

CASE STUDY

Tourism Quebec IMPRESSIONS 745,066

IMPRESSIONS PURCHASED 626,900

POST REACTIONS 4,800

COMMENTS 92

POST SHARES 113

LINK CLICKS 3,865

https://www.mountainlifemedia.ca/2018/12/one-range-fits-all-quebecs-laurentian-mountains-offer-no-limitations/https://www.mountainlifemedia.ca/2018/12/one-range-fits-all-quebecs-laurentian-mountains-offer-no-limitations/

P. 22

A turn-key solution to premium consumer engagement. Our digital team will create, design and activate a visually-impressive, user-friendly contest using your brand’s logo, visuals and message.

The contest landing page will contain the entry form, plus on-brand CTA to send users to your website—as well as social sharing buttons to extend the reach of the contest.

Contest Benefits:

• Exceptional interaction within our audience.

• Great reach and positive ROI.

• Opt-in email addresses for your marketing team are a key item here.

CASE STUDY

Leatherman TIMEFRAME 30 Days

ENTRIES 1,723

FACEBOOK REACH 54,512

IMPRESSIONS 97,994

POST CLICKS 2,272

POST INTERACTIONS 312

Contests

“Honestly I’m always amazed by the results of these contests with Mountain Life. You have a

great reach and customer base! Very pleased with the partnership.” –Nathan Benson, Burton

Option 1 Option 2

Cost $1,500 $3,000

Estimated Reach 30,000+ 65,000+

JIMMY MARTINELLO

We’re thankful for the opportunity to work with you this year.