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2017 MEDIA KIT
The National Business Review Media Kit 2017
Our purposeWe began because a group of committed journalists saw the need for private enterprise to have an independent voice.
We were created so businesses could make informed decisions after they had read the information they needed.We were created to be a beneficial tool to those doing business in New Zealand. We were created to be independent and to explain our expert analysis with integrity.
We were created to smarten business up, not dumb it down. And when we sit back and reflect on our 45 years of existence, we see that we have built a network of people committed to Intelligent Business: NBR, our readers and our advertisers.
Over 2,350 editions, we have battled for these qualities and now, when we reflect on who we are, we find we can boldly name ourselves “The Meeting Place of Intelligent Business.”
This is the place where our Member Subscribers, our advertisers and our journalists and expert commentators meet.
We are the one place in New Zealand’s media landscape where leaders of industry and innovative thinkers gather to discuss news, analysis and pick trends.
Our roleOur job is to provide expert content that is written with intelligence and integrity independently for the use of New Zealand’s business leaders and to champion as well as support “The Intelligent Business Network.”
NBR is NZ’s best business tool by a country mile. NBR very much has its finger right on the pulse of business, political, legal, economic and all associated issues as they happen. Not having access to this sort of intelligence puts one very much at a commercial disadvantage as business strategy is implemented and decisions are executed MARCUS BEVERIDGE PRINCIPAL QUEEN STREET CITY LAW
Ourstory
The National Business Review Media Kit 2017
Our advertisers When you advertise with the National Business Review you are not only aligning yourself with integrity, you are also supporting intelligent business. You are saying you appreciate top quality: the high-quality content, the high-quality subscribers and therefore the top quality of the very thing you have to offer.
When you advertise with NBR, you are not merely putting your brand before New Zealand’s leaders and influencers, you are saying – “We understand NBR: we are part of and we support Intelligent Business.”
Our Member SubscribersWe are proud that you subscribe to NBR, that you can use what we provide for your business and that our advertisers want to talk to you.
The way we look at it is, if you subscribe to NBR ONLINE or NBR Print, you are part of and support the Intelligent Business Network.
Our key messages NBR is a network of intelligent business in New Zealand. Our subscribers aren’t just readers, they are users. They may not even read every issue but, when they do, they find content that is invaluable for their business needs.
Accurate, balanced and well researched articles, particularly on controversial issues both business and political are often hard to find in other print media
RAY SCHOFIELDCHIEF EXECUTIVE BUSINESS MENTORS NZ
Our advertisers support intelligent business whist getting in front of the right people.
Our advertisers place a high value on quality versus quantity of readership.
Our Member Subscribers are intelligent and ambitious and have a higher level of engagement with us than they do with our mainstream media rivals. They don’t just read the NBR – they USE it.
our partners
The National Business Review Media Kit 2017
Read by an elite readership46% of NBR readers are in the top three occupations:
Business manager or executives Business proprietor / Self employed Professionals / Senior Government Official
40% of NBR readers have a household income in excess of $120,000 per year
8% of NBR readers have a household income in excess of $250,000 per year This is the highest proportion of readers with a household income of over120K / 250K per year of all national titles.
Read by people who have the power to decideThis is the highest proportion of readers who are decision makers at the workplace of all non-trader titles.
Read by people who are engaged with the content82% of NBR readers say NBR is relevant to them, their city and town
60% of NBR readers read NBR as part of their daily/weekly routine
72% of NBR readers say advertising in newspapers is less intrusive than advertising on TV or radio
Source: Nielsen CMI Q1 16 – Q4 16
Source: Nielsen CMI Q1 15 - Q4 15 - MASTER Base: AP 18+
44% of NBR readers are business
decision makers
It is important for me to stay up to date with the daily business issues and news and NBR does that perfectly for me. NBR is an important tool for my role as CEO of a networked organisation
ANDREW HAMILTONCHIEF EXECUTIVE OFFICER ICEHOUSE
our newspaper
15% make decisions of values over $100,000
The National Business Review Media Kit 2017 The National Business Review Media Kit 2017
Our newspaper
Run of Back Section Placements appear in the second half of the publication (effective April, 2017)
4 COLOUR Casual 2x 5x
Full Page (tabloid) $5,588 $5,308 $5,029
28 x 5 $4,615 $4,384 $4,153
20 x 6 (1/2 page) $3,956 $3,758 $3,560
37 x 3 (Sky Tower) $3,663 $3,480 $3,297
26 x 4 (Pony) $3,430 $3,258 $3,087
12 x 6 (1/3 page) $2,373 $2,254 $2,135
20 x 3 (1/4 page) $1,978 $1,879 $1,780
All other sizes $33 per column centimetre
MONO Casual 2x 5x
Full Page (tabloid) $3,474 $3,300 $3,126
28 x 5 $2,858 $2,715 $2,572
20 x 6 (1/2 page) $2,450 $2,327 $2,205
37 x 3 (Sky Tower) $2,331 $2,215 $2,098
26 x 4 (Pony) $2,123 $2,016 $1,910
12 x 6 (1/3 page) $1,468 $1,394 $1,321
20 x 3 (1/4 page) $1,225 $1,164 $1,102
Minimum Mono Ad Size: Quarter page. All other sizes $21 per column centimetre
PROPERTY SECTION Colour Mono
Col cm rate $41.20 $25.50
PREMIUM POSITIONS
Page 2 50% loading, maximum quarter page colour
Page 3 75% loading, minimum full page colour
Page 4 & 6 50% loading, minimum quarter page colour,
maximum half page colour
Pages 5 & 7 50% loading, minimum half page colour
Pages 8 & 10 30% loading, minimum quarter page colour,
maximum half page colour
Pages 9 & 11 40% loading, minimum third page colour
Other specified pages 30% loading
Shoeshine 50% loading, minimum size 10x6 colour;
maximum size12x6 colour.
Note: Shoeshine may not be on the outside back cover
Outside back cover 50% loading, minimum full page colour
38cm high x 6 columns wide = 380mm h x 260mm w
Full page
38x6
20cm high x 3 columns wide =200mm h x 128mm wQuarter page vertical
20x3
28cm high x 5 columns wide =280mm h x 216mm w
28x5
10cm high x 6 columns wide =100mm h x 260mm w
Quarter page horizontal
10x6
26cm high x 4 columns wide =260mm h x 172mm w
Pony
26x4
37cm high x 3 columns wide =370mm h x 128mm w
37x3
20cm high x 6 columns wide =200mm h x 260mm w
Half page
20x6
12cm high x 6 columns wide =120mm h x 260mm w
12x6
Ad sizes & specs Our newspaper is based on a 6 column grid. Each column width is 40mm, with a gutter of 4.24mm. When booking an ad with us, please specify the measurement you are after ie. 38x6, 20x6 etc.
DEADLINES Booking and material due: 3pm Friday the week before publication Cancellation deadline: All contracts are non-cancellable
AD FORMAT Please ensure your ad is in CMYK – no spot / pantone / RGB will be accepted
Please supply high resolution pdfs
240% INK RULE NBR follows a 240% ink limit due to the newsprint stock. Please ensure any colour combinations of CMYK or photos used do not exceed 240% in total. For more information on the 240% ink rule, contact our Advertising Coordinator & IP Subscription Manager: Emily Inglis, [email protected], +64 9 282 4491
NBR MECHANICALS Frequency: weekly, Friday, 48 weeks a year
Size: tabloid Stock: 70gsm high quality uncoated pages throughout the paper
Printing process: Web Offset Paper size: 41cm x 28cm wide Image area: 38cm x 26cm No bleed except through the gutter
For more ad sizes, please see your NBR Partnerships Executive
LOOSE INSERTS
POA
All rates quoted are exclusive of GST
The National Business Review Media Kit 2017
Internet activityThe average user visits our website twice a day with an average time on site of six minutes a day.
216,000 total weekly domestic page impressions
74,000 (NZ total) unique browsers per week
32% of people visiting nbr.co.nz used the internet to research investments, savings or shares in the past 4 weeks (The market average is 18%)
Source: Nielsen Market Intelligence
(Domestic Domain – February 2017)
Subcriber details23,000 email subscribers
350+ Corporate IP company subscriptions
75% of our content is behind the subsciber paywall
19 EDMs sent every week
Corporate IP subscriptions allow every employee in subscribing companies to access our paid online content, meaning we receive tens of thousands of additional visitors.
NBR Online is the first major online publication in New Zealand to introduce a subscriber paywall providing breaking business news and analysis.
We use the online version at Deloitte and find it a very valuable way of keeping up to date with New Zealand business news. It is widely available to our people MURRAY JACK CHAIRMAN DELOITTE
■ 27% of people visiting nbr.co.nz live in the Auckland region
■ 2% of people visiting nbr.co.nz live in the Wellington region
■ 28% of people visiting nbr.co.nz live in the Canterbury region
our website
Source: Nielsen Online Ratings – February 2017
National reach
The National Business Review Media Kit 2017 The National Business Review Media Kit 2017
■ Print placements appear in the second half of the publication. For premium placements, see your NBR Partnerships Executive
Terms & Conditions:■ Whole bundle must be used within 4 weeks of booking date■ Print and digital can be split but must be used sequentially. Example: 1/4 page
one week and EDM/Banner for following two weeks■ Bundles must be purchased in full and cannot be mixed■ No other rate discounts apply
Max file sizes
Web:Web big banner = 75kb
EDM alerts (Email/Newsletters):Premium banner = 30kbPremium text link: 30kb
Backup files
HTML:All code supplied must be SSL-compliant
All HTML files must have a backup HTML embedded in the code provided
Click-tag coding:on( release ){getURL( _root.clickTag, ‘_blank’ );}
Our website
PRODUCT DURATION CHANNEL IMPRESSIONS PRICE
EDM Blast 1 week EDM alerts 70,000 $2,750
Big Banner CPM basis* Web CPM basis $100 per CPM
Big Banner & EDM Combo 2 week Web & EDM alerts 200,000 $6000
* Minimum 25,000 impressions in a week
All prices exclude GST
NBR Online Products List (effective April, 2017)
EDM Blast EDM alerts inventory: Premium banners. EDM campaigns cannot start on a weekend or public holiday.
Big Banner Web inventory: Web big banner
Product descriptions
Web
Web big banner:760 pixels wide x 120 pixels high
Accepted formats: ■ GIF (.gif) ■ JPEG (.jpg) ■ PNG (.png)■ HTML (.html) - all code supplied with creative must be SSL-compliant
Technical specifications
EDM alerts (Email/Newsletters)
Premium banner:800 pixels wide x 240 pixels high
Accepted formats: Files must be static ■ GIF (.gif) ■ PNG (.png)■ JPEG (.jpg)
Bundle 1 Duration Impressions Cost
1/4 page 1 week$3,550
EDM 1 week 70,000
Bundle 2 Duration Impressions Cost
1/3 page 1 week$3,850
EDM 1 week 70,000
Bundle 3 Duration Impressions Cost
1/2 page 1 week$6,950
EDM 2 weeks 150,000
Bundle 4 Duration Impressions Cost
Full page 1 week$8,300
EDM 2 weeks 150,000
Bundle 5 Duration Impressions Cost
1/2 page 1 week$6,720
Big Banner 2 weeks 60,000
Bundle 6 Duration Impressions Cost
Full page 1 week$7,940
Big Banner 2 weeks 60,000
All prices exclude GST
Save through NBR Bundle Packs An NBR Bundle Pack offers a fantastic opportunity to reach our exceptional readership by leveraging both print and online channels.
Whether it is an integrated campaign combining print and digital running simultaneously, or a sequential campaign running over a number of weeks, an NBR Bundle Pack reaches approximately 70,000 readers per week at an economical rate.
CONTACT USSALIM KHAN Director of Strategic Partnerships Email: [email protected] Mob: +64 21 0220 8673
PIPPA JOHNSON Partnerships ExecutiveEmail: [email protected] DDI: +64 9 281 5237
GARY SLEEP Partnerships Executive Email: [email protected] DDI: +64 9 912 2725
CHRIS COOMERPartnerships ExecutiveEmail: [email protected] DDI: +64 9 280 4179
EMILY INGLISAdvertising Coordinator & IP Subscription Manager Email: [email protected] DDI: +64 9 282 4491
SALIM KHANTrans Tasman Advertising Email: [email protected] Mob: +61 4242 00749
When NBR first set up 45 years ago, there was nowhere business could go to read about business issues.
NBR’s arrival as a business news champion meant businesses of all kinds had found a home where they could talk through business issues, raise new ideas – and link up with each other.
We provided tools business people could use. That became an intelligent business network and we’re proud of it.
Whenever you open a copy of the National Business Review or any of our industry newsletters or click on NBR ONLINE, you’re re-entering the Intelligent Business Network.
ournetwork
NBR'sINTELLIGENTBUSINESSNETWORK
