“Sach Jo Aap Jaanana Chahte Hain”.India News

(24 Hrs. Hindi News Channel)Targeted Towards

The Hindi Speaking Population Across The World

A Brief About The Group

Piccadilly group has diversified interests in various fields, which includes Hospitality, Sugar Industries, Real Estate, Distillation and Media.

Piccadilly Agro Industries Limited:-Piccadilly Industries has two sugar units situated in the Northern Region of Punjab and Haryana with a joint

capacity of 10,000 tones crushed per day. The company has been in this business for the last 25 years. Piccadilly Hotels Private Limited:-Piccadilly Hotel is 40 year old company with 6 existing hotel properties in India. Piccadilly Hotel has

recently entered into Management Agreement for 7 hotels with Hilton Hotels in India. The Hilton New Delhi is slated for launch in November 2009.

Piccadilly Real Estate:-The real estate business was established 30 years ago. Piccadilly Group is in Multiple Real Estate

Projects, developing various Townships, Commercial Buildings, Multiplexes, IT Parks. These projects are spread all across the country.

Piccadilly Distilleries:- Indri Distillery (Haryana) - manufacturing unit of Rectified Spirit (RS), Extra Neutral Alcohol (ENA) and

Ethanol with a bottling Capacity of 15,000 cases/ day of Country Liquor and Indian Made Foreign Liquor (IMFC). Patran Distillery (Punjab) – manufacturing unit of RS and ENA and with a bottling Capacity of 6000 cases/ day of country liquor.

An Introduction:

India News, a 24x7 Hindi News Channel, went on air in March 2008. In such a short span of time, India News has made its mark in the country on the strength of its content and widespread network of reporters and stringers. The channel stands firm on its motto, ”Sach Jo Aap Jaanana Chahte Hain”.

PROGRAMMING MIX:It provides Latest News, Exclusive Interviews, Events, Entertainment, Business, Sports, Life Style, Weather, Travel, Fashion Shows, Crime, Real Estate, Market, Politics & Public Concerning affairs and much more.  The Channel endeavors to present news and programmes what others can not even visualize.  With 11 Bureaus (Bhopal, Lucknow, Ranchi, Patna, Raipur, Chandigarh, Ahmedabad, Jaipur, Mumbai, Jabalpur and Indore) and more than 500 Reporters and 1500+ stringers across the country providing great strength to

the network.

MEDIA BOUQET:

With a Hindi weekly magazine India News and a daily Hindi newspaper Aaj Samaj, the Media House is already an established name in the Print and Broadcasting Industry. The Group has a Research India Organization having more than three dozen persons working to provide in-depth research and analysis on variety of subjects.

India News has an English News portal www.itvnews.tv. The 24 x 7 updated Site takes the user into the world of Latest News.  The website has an enriched archive, which provides the user with the Live Streaming Facility and Channel is also accessible on the website. 

It has State-of-the-Art studios at its Media House building in Delhi and Mumbai. It comprises of three virtual Croma studios capable of providing world class news and programs. 

INFRASTRUCTURE:

State-of-the-Art Studios

Why India News ?• INDIA NEWS available with almost every DTH platforms (including DD Direct)we are

available to approximately 12 Cr. viewers. In Cable segment we are available to approximately 11 Cr. viewers. Thus, on different platforms we are available to more than 23 Cr. viewers Approx.

• We are also available in “Northern America in IPTV format”. We are available to

approximately to 28 Cr. viewer not only in India but also in Middle East, Europe and South East Asia.

• In rural India we have a great edge because of availability on DD Direct over many competitive news channels. We being one of the only two News Channels available on DD Direct are keenly watched, pan-India.

.• PROVIDES latest news, exclusive interviews, and events covering the entire spectrum -

politics, public issues, business, market, sports, entertainment, lifestyle, fashion shows, real estate, crime and much more. the channel stands firm on its motto….Sach Jo Aap Jaanana Chahte Hain.

Brief About the Program:

Chalna hi zindgee hai...

• Duration - 22 minutes

• Objective - increasing awareness of

HIV-AIDS

Issues and content

Initiative of Naco for the prevention of disease. HIV/Aids prevention measures Blood donation camps, Care system, research, counselling and testing centres, awareness program in operation for dissemination massage about safety of sexual relationship, usage of condom, blood transfusion, precaution of pregnancy.

Format of show

• Half-an-hour show on Aids

(चलना� ही� जिंदगी�...) would be having in three segments

Segment I Duration:(10 minutes)

• Program will start with musical montage portraying theme of the program.

• Anchor will introduce the subject in accordance with the vision of national aids control organization.

• In this segment of program we take up a case study to portray, how life of aids affected person changed positively by the initiative and measure taken by naco. We treat this case study in features manner with emotional touch to wipe out the stigma and discrimination to HIV/Aids patent completely.

• In this segment we will also introduce the guest or aids patient as provided he is part of the episode guest.

• We may portray the life of affected person through reconstruction according to the need of particular episode.

• note: Introduction of program would change on episode basis according to theme of particular episode.

Segment II(Duration: 7 minutes)

• In this segment of the program we will do panel discussion with guest either personal of naco, experts, doctors, self help group, Non government organization’ representative working for the cause of aids.

• We may call guest in the studio as per his availability and consent.

• Note: Introduction of program would change on episode basis according to theme of particular episode.

Segment III(duration:3-5 minutes)

• 1. In segment we would focus on the latest available care facility and treatment to overcome aids to live normal life.

• 2. Through graphics and other audio-video means we would share the initiative of naco to support aids patient, ie. Blood donation camps, new research, counseling and testing centres, awareness program in operation to control aids from spreading, safety required for while sexual relationship, usage of condom, blood transfusion, precaution of pregnancy etc.)

• Note theme and treatment of program will change on episode basis as per requirement of issues taken up in the episode.

Program cost

• The cost as per the rates would be Rs. 2, 00,000 per episode per week but on the special case we have given you a leverage of 50% flat discount. The revised rate would be Rs.1, 00,000 per episode per week.

• And we will give you the same program on India News Haryana as an add-on, which would charge you a rate of Rs.50, 000 per episode per week.

Cost per episode Total No. of week in a year Total Cost

100,000 52 5,200,000

50,000 52 2,600,000

Total Amount (INR) 7,800,000

Value additions

• In the order of Brand visibility message and awareness to the masses we would like to give you value additions as free of cost.

• Scrolls.• Sponsorship• Bugs. Etc.

Note: During the deal period

RegardsKartikeya SharmaManaging Director