Myfitbrain Sales Presentation V 1 6

Reinforce Your Brand Recognition While Consumers Have Fun

Exercising Their Brains

A Unique Medium to Reach

Your Target Audiences

Copyright 2009 Myfitbrain

Free mental fitness portal designed to

keep the brain sharp

Accessible by anyone around the world

with an internet connection

Multiple exercises in each of seven

different cognitive categories

Consumers will spend 10 minutes in

each exercise before the system moves

them on to the next category

Users will be able to track their

improvement over time

How Consumers Use Myfitbrain


Brands and products are

incorporated into the game playing

Game pieces are a carrier for

brand visuals and messages

As consumers play the game, they

will continuously say the product

name over and over

How Advertising is Included


Short product description displayed as each

game piece is clicked

For the 10 minutes a person plays the game,

they will focus on interacting with the

displayed brands and products

Let’s take a game like Concentration

As a person turns over one tile, one

of your products will appear

Then they need to select another tile

to find that same product

If they do not find a match, then both

tiles turn back over

The player continues selecting more

tiles and displaying other products

Each tile will have your corporate

logo on it

Example of Play

Copyright 2009 myfitbrain

What Makes Myfitbrain Unique


Myfitbrain AARP Posit

Science

Lumosity iPhone Nintendo

DS

Paper &

Books

Cost None None $395 to

$890

$9.95/mo

$79.95/yr

$0.99/g

$199/c

$19.99/g

$129.99

Varies

Widely

Structured

PlayYes No Yes Yes No No No

Performance

HistoryYes No Yes Yes No No No

Number of

Games7-21 30+ 6-20 4-10 Many 6 Large

Maximizes

Brain GrowthYes No Yes Yes Some Some Some

Designed for

Baby-BoomersYes Yes Yes Yes No Some Some

Better ROI than banner ads or

clicks

Better cost-per-view than TV ads

Guaranteed customer interaction

with your products and brands

Focused on people who are

concerned about maximizing their

mental fitness – 40+ demographic

Customers will continually return to

maintain their mental sharpness

Global access to Myfitbrain

Sponsor’s Benefits


Featured products can be:

selected by demographics

made available on specific dates

easily switched

customized by region

Customize our games or develop

your own

Subtle repetitive interaction with

product images in a targeted

market

Sponsor’s Benefits


Curriculum of fun mental exercises

Exercises designed to maximize

different cognitive areas of the brain

No cost global access

Curriculum controls the order of exercises

played to maximize neural benefit received

Receive additional value from sponsors such as

coupons or special promotions

Track personal progress in each area

Consumer’s Benefits



Appendix

Worldwide revenue increased to $850 million in 2007

up from $250 million in 2005 (Sharpbrain)

U.S. brain fitness industry is forecast to exceed

$2 billion by 2015 (Sharpbrain)

In a Harris poll, 29% of all online adults are in the 50-64

year age bracket, over 47 MM people

Canadian government investing $20 MM R&D into brain

fitness technologies

Several brain games companies backed by venture

capital firms

Electronic Brain Game Market


Development by Kreeda Games India Pvt. Ltd

Website hosted by Amazon Cloud EC2

CEO Jim Hanekamp,

Prior President, InterchangeDigital software company

Prior CIO, Schawk, Inc.

Prior Senior Manager, Deloitte Consulting

Prior VP Consulting, The Revere Group

Who is Myfitbrain


Documents

Myfitbrain Sales Presentation V 1 6