Independent assurance by PricewaterhouseCoopers LLP UK

Print circulation

Readers per copy*

Print audience

Website audience

Gross audience

Super Users**(platform overlap)

Weekly Net Multi-Platform Audience

* RPC has been rounded to 2 decimal places for presentation purposes. The print audience figure uses the unadjusted RPC figure. ** Platform overlap is defined as the total duplication between print and website audiences Refer to www.marketingweek.co.uk/mpa for detailed MPA methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion.

MULTI-PLATFORM AUDIENCE CERTIFICATE

Certificate of average weekly Multi-Platform Audience covering 1 July 2012 to 30 June 2013 (50 issues distributed)

x = + = - =20,347 2.64 53,716 89,937 143,653 19,707 123,946

The Marketing Week Multi-Platform Audience (MPA) has been developed to demonstrate the reach and quality of Marketing Week’s print magazine and website audience. It has been subject to independent assurance by PricewaterhouseCoopers LLP UK.

The MPA is our best estimate of the de-duplicated number of people who, in an average week, consume Marketing Week content via our print magazine or by accessing our website www.marketingweek.co.uk.

Marketing Week is a multi-platform media brand for marketing professionals.

Independent assurance by PricewaterhouseCoopers LLP UK

All charts are based on the total weekly net multi-platform audience (123,946).Refer to www.marketingweek.co.uk/mpa for detailed MPA methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion.

MULTI-PLATFORM AUDIENCE CERTIFICATECertificate of average weekly Multi-Platform Audience covering 1 July 2012 to 30 June 2013 (50 issues distributed)

16.80%

Financ

ial/P

rofes

siona

l/

Busine

ss S

ervice

s

12.94%

FMCG/Man

ufactu

ring

& Con

struc

tion

1.84%

Automoti

ves

3.50%

Pharm

aceu

ticals

/Hea

lth

6.33%

Retail/W

holes

ale/

Distrib

ution

12.67%

Public

Sec

tor/E

duca

tion/U

tilitie

s/

Chariti

es/In

dustr

y Bod

ies

6.86%

Electro

nics/

Telec

ommun

icatio

ns &

IT

3.95%

Leisu

re & S

port/E

nterta

inmen

t

Gambli

ng &

Gam

ing

2.78%

Trans

port a

nd Tr

avel

6.42%

Other B

rand O

wner

4.58%

Media

Owners

11.99%

Agenc

y

6.54%

Consu

ltanc

ies

2.81%

Other

2.81%

74.09%

18.53%

Other

Brand Owner

Agency/Consultancy

4.58%Media Owner

5.24%

22.65%21.36% 50.76%Consultant/Freelance/Self employed

Executive/AssistantDirector Senior manager/manager

4.23%

MD/CEO/Chairman/CMO

45.37%

Marketing/Brand & Product

8.65%

Communications/PR & Media/Advertising & Sponsorship

9.43%

Account/Category/Campaign Management

1.16%0.84%

0.92%Sales/Trade Design/

Point of Purchase

Innovation & NPD 0.66%

Content

5.81%Direct Marketing/Data & CRM

9.33%

Other

7.56%Insight/Market Research

6.03%

Digital

Job function

Experience level

Organisation type

Industry sector

Independent assurance by PricewaterhouseCoopers LLP UK

All charts are based on the total weekly net multi-platform audience (123,946).Refer to www.marketingweek.co.uk/mpa for detailed MPA methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion.

Certificate of average weekly Multi-Platform Audience covering 1 July 2012 to 30 June 2013 (50 issues distributed)

£100,000 or less£100,001 - £500,000£500,001 - £1 million£1,000,001 - £10,000,000£10,000,001 - £50 millionMore than £50 millionDon't know - 6.44%Not applicable - 6.33%

27.91%

18.63%

12.58%

17.06%

6.81%

4.25%

Responsibility in marketing spend

45%

41%

38%

38%

37%

37%

36%

35%

35%

33%31%29%

28%

27%

27%

24%

24%

19%

18%

Advertising & Media

Social Media

Digital

Direct Marketing

PR & Communications

Brand Identity

Design

Promotional Marketing

Content Marketing

Event Management

Market Research & InsightMarketing Services

Analytics

Promotions and Incentives

Data

Sponsorship

Online Media Buyer/Planner

Reputation Management

User Experience/Usability

Ecommerce - 17%

Recruitment - 17%

Field & Experiential Marketing - 12%

Responsibility for marketing spendTotal annual marketing spend

MULTI-PLATFORM AUDIENCE CERTIFICATE

Independent assurance by PricewaterhouseCoopers LLP UK

All charts are based on the total weekly net multi-platform audience (123,946).Refer to www.marketingweek.co.uk/mpa for detailed MPA methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion.

Certificate of average weekly Multi-Platform Audience covering 1 July 2012 to 30 June 2013 (50 issues distributed)

Greater London32.26%

East Anglia4.85%

South East16.38%South West

7.46%

East Midlands6.47%

West Midlands6.18%

North West4.87%

Northern Ireland1.85%

Wales1.38%

Yorkshire and Humberside4.71%

North East1.81%

Scotland2.28%

Elsewhere in Europe6.81%

Rest of the world2.70%

Full time employees (%)

11.55%

16.76%

8.34%

14.09%

8.65%

9.99%

28.21%

2.41%

1 to 9 employees

10 to 49 employees

50 to 99 employees

100 to 249 employees

250 to 499 employees

500 to 999 employees

More than 999 employees

Not sure/Don't Know

Geographic location Number of full time employees

MULTI-PLATFORM AUDIENCE CERTIFICATE