M E D I A K I T

DUCKS UNLIMITED

[ D I G I T A L ]

DIGITAL

[ C O N N E C T E D ]

Our multi-platform brand provides digital marketing solutions to reach our unique audience anytime, anywhere.

RUN-OF-SITE

E-NEWSLETTERS

TIP-OF-THE-WEEK

SPONSORED CONTENT

SEASONAL SECTION SPONSORSHIPS

SOCIAL POSTS

APP INTEGRATION

SHARP-EYEIMAGES.COM

D I G I T A L[ O V E R V I E W ]

WWW.DUCKS.ORG

5.5MM+ average monthly page views

5.35pages per visit

E-MAIL

15%average open rates

20%average click through rates

SOCIAL

121K+ Twitter followers

652K+ Instagram followers

543K+ average monthly active users

700K+opt-in e-mail subscribers

1.1MM+ Facebook fans

APP

3MM+ sessions

35MM+ screen views

454K+downloads

Source: Critical Impact Google Analytics Aug. 2018 thru Jan. 2019

ROBUST, GROWING, AND RANKED #1 AMONG DUCK HUNTING SITES

D I G I T A L[ R U N - O F - S I T E ]

OVERVIEW

Ducks.org is the online authority for

waterfowl hunting and wetlands conservation

resources. The site delivers nearly 50 million

pageviews annually, and features the latest

duck hunting tips and tactics, waterfowl

migration reports, conservation news,

streaming videos, a member-submitted photo

gallery, and more — making it a leading

resource to the outdoor industry! Beyond

traditional ad placements, ducks.org offers

a variety of options for marketers to target

passionate, brand-loyal purchasers.

AD UNITS*

DESKTOP: 728x90 and 300x250

TABLET: 728x90 and 300x250

MOBILE: 300x250 and 320x50

728x90

300x250

DESKTOP

TABLET

MOBILE

* Additional sizes may be available upon request.

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

728x90

300x250

320x50

728x90

D I G I T A L[ M O N T H LY E - N E W S L E T T E R ]

OVERVIEWThe comprehensive monthly e-newsletter covers waterfowl hunting tips and tactics, habitat and hunting reports, national and regional news, conservation projects, wild game recipes, and more.

• 700K+ opt-in subscribers

SPONSORSHIP DETAILS• Sent first week of each month

• 100% SOV

• Sponsored Content within e-newsletter

(50-100 words, image and URL Link provided by client)

• 300x250 supplied ad unit

• URL link to preferred site

• Publisher supplied analytics

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

300x250

D I G I T A L[ W A T E R F O W L I N G P U L S E ]

SPONSORSHIP DETAILS• 100% SOV of individual email

• Article takeover for 1 month

• 300x250, 728x90, and 320x50 supplied ad units

• URL link to preferred site

• 700k+ opt in subscribers

• Open rate of approximately 25%

SOCIAL MEDIA INTEGRATION • Branded “brought to you by” treatment in

Facebook promotion

• Two Twitter mentions promoting content

300x250

728x90

OVERVIEWA bi-weekly themed email is designed for avid waterfowl hunters, providing updated information on duck and goose hunting tips, tactics, and gear. Sponsorship opportunity includes a corresponding article takeover for two weeks.

PULSE ARTICLE

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

SPONSORSHIP DETAILS:• 100% SOV in dedicated e-blast

• Distributed to 700k+ opt-in email subscribers

• Sponsorship recognition on dedicated webpage

• One month article takeover

• Deployed mid-August*

Supplied Ad Units:

300x250

728x90

320x50

D I G I T A L[ WATERFOWL POPULATION SURVEY E-BLAST ]

OVERVIEW The Waterfowl Population Survey is the most anticipated annual report for waterfowlers. Spring surveys provide the scientific basis

for many management programs across the continent, including hunting season dates and bag limits for hunters. Sponsorship includes a

corresponding article takeover for 1 month.

* Timing subject to release of report by USFWS.

300x250

LOGO

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

728x90

D I G I T A L[ T I P - O F - T H E - W E E K ]

T IP-OF-THE-WEEKSponsor four weekly tips per month to align your brand with Ducks Unlimited.

OVERVIEW• Homepage interstitial ad unit

• Tips created/approved by DU editors

SPONSORSHIP DETAILS • 100% SOV in interstitial ad

• 300x250 supplied ad unit

• URL link to preferred site

• “Brought to you by” logo treatment

• One tip per week – up to 4 per month

LOGO

300x250

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

D I G I T A L[ W F 3 6 0 S P O N S O R S H I P ]

SPONSORSHIP RECOGNITION• 2MM run of section display banners – guaranteed

• 300x250, 728x90, 320x50 supplied ad units

• Editorial coverage in New Gear section

• Sponsor logo recognition in WF360 section header

• Two full-page promotional ads in Ducks Unlimited magazine

• Sponsor Regognition in Monthly e-newsletters (September through January)

• Two dedicated e-blasts throughout the program.

• WF360 press release

OVERVIEW From September through January — peak waterfowling season — Ducks Unlimited

transforms the Hunting section of its website to WF360. The section is redesigned and

features our Migration Map, recipes, calling tips, migration alerts, decoy strategies, and much

more.728x90

SOCIAL MEDIA INTEGRATION • Three branded Facebook posts between September and January

• Multiple individual tweets/mentions and program wide

• Brand alignment within DU’s Social Media channels: Twitter and Instagram

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

728x90

D I G I T A L[ M I G R A T I O N M A P ]

OVERVIEWThe Waterfowl Migration Map is an

interactive application that allows visitors

across North America to report on

waterfowl concentrations and hunting

reports in their area. Additional reports

are submitted by DU biologists, wildlife

agencies, and other waterfowl experts.

The map has nearly 50 million views per season, providing you with maximum

reach of your target audience.

• AVAILABLE AD UNITS:

300x250

728x90

320x50

MIGRATION MAP & APP

Position your brand in the most popular section of ducks.org with this targeted opportunity.

728x90

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

300x250

D I G I T A L[ M I G R A T I O N A L E R T S ]

OVERVIEW• Covers four unique Flyways• 20K-30K opt-in subscribers per Flyway• 8-10 emails per month

SPONSORSHIP DETAILS• 100% SOV of each alert• One 300x250 banner ad in opt-in emails• Article take-over on content page• Each Alert is posted to DU’s high-traffic Migration Map

SOCIAL MEDIA INTEGRATION • All Migration Alerts receive social promotion• Geo-targeted Facebook posts• Twitter promotions

300x250

300x250

MIGRATION ALERTS

DU’s Migration Alert program is the most timely, credible source of waterfowl migration, hunting, and habitat information available online. Written by professional freelance contributors and DU staff, these reports provide the latest migration and hunting news from waterfowl biologists, refuge managers, and expert waterfowlers from across the United States. Delivered via email subscription, the Migration Alerts include a social media component that reaches a large segment of DU’s audience.

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

OVERVIEWThis exclusive opportunity allows you to publish your brand’s content on the Ducks Unlimited website. Promotion includes section homepage Ad takeover.

ARTICLE DETAILS• 600- to 800-word article (subject to editorial approval)

• Maximum of two hyperlinks within article

• One image/video

• DU editorial disclosure on article page

• Supplied Ad units: 300x250, 728x90, 320x50

• Promoted on Social Media

• Article takeover for 1 month

SOCIAL MEDIA INTEGRATION• One branded Facebook post

• Two Twitter mentions with branded content

D I G I T A L[ S P O N S O R E D C O N T E N T ]

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

728x90

D I G I T A L[ C U S T O M S O C I A L P R O G R A M S ]

OVERVIEWDU’s social media platforms offer a wide range of brand recognition and partnership opportunities. Contact your sales representative for more details on how to create a unique social media partnership specific to your brand.

Facebook• Co-branded sponsored posts with corresponding DU content• “Brought to you by” recognition• Boosted posts

Twitter• Co-branded sponsored posts with corresponding DU content• “Brought to you by” recognition

Instagram• Sponsored posts• Client-provided 1080x1080 image and copy• Subject to editorial approval• Instagram stories• Brand alignment

Al ign your brand with DU’s socia l media fans and fo l lowers through co-branded

FACEBOOK TWITTER

INSTAGRAM

Please contact your sales representative or visit www.ducks.org/mediakit for more information.

D I G I T A L[ A D V E R T I S I N G S P E C S ]

Desktop/Tablet Ad Units

DimensionsAccepted Filetypes

Additional Notes: See banner ad policy below

Maximum Size or Length

Loop/Time Download (if applicable) Border Rich Media Types Accepted

Audio Accepted Third Party Serving

In-Content Rectangle 300x250, *300x600 non-expandable (*300x600 is conditional/on approval basis, for desktops only.)

Leaderboard/Super Leaderboards, Anchors

*970x90 *970x66, *970x250, 728x90 (Pushdown/expandable 970x66 and 970x90 available for top leaderboard positions on desktop devices only. *970-width ads are not available in the Migration Map and Photo Gallery sections of Ducks.org. (See

additional information below)

HTML E-Mail Newsletter

DimensionsAccepted Filetypes

Additional Notes: See banner ad policy below

Maximum Size or Length

Loop/Time Download (if applicable) Border Rich Media Types Accepted

Audio Accepted Third Party Serving

Graphic plus clickthru URL

300x250 top or 728x90 anchor .jpg or .gif, or simple thirdparty redirects (no animation, no javascript, no IFRAMES).

100K

We recommend your ad include borders if it

has a white or light background.

No 3rd Party serving is not available for newsletters.

Mobile Ad Units DimensionsAccepted Filetypes

Additional Notes: See banner ad policy below

Maximum Size or Length

Loop/Time Download (if applicable) Border Rich Media Types Accepted

Audio Accepted Third Party Serving

Smartphone & APP Leaderboards and

Anchors320x50 (non-expandable) 50K

Smartphone Rectangle 300x250 (non-expandable) 100K

Tip of the Week DimensionsAccepted Filetypes

Additional Notes: See banner ad policy below

Maximum Size or Length

BANNER POLICY

Rectangle plus clickthru URL 300x250 (non-expandable)

Preferred format: best practice would be dependent on nature of the images in the

banner (photos vs line art, etc.), but we accept .png, .jpg, .gif, etc. 3rd Party 1x1 Tracking Pixel and Click Tracker can be

implemented but no image tags accepted.

100KIMPORTANT: THIRD

PARTY TAGS, BILLING AND LOGINS

Logo

POLITE RICH MEDIA, AUDIO BANNER POLICY &

PUSHDOWN BANNER INFORMATION

Copy

Headline: Words: 2-6

Character Count (with spaces): 20-25 characters recommended; maximun 28 Body Copy:

Words: 45-65, 1-2 paragraphs Character Count (with spaces): 250-325 recommended; Maximun

350Additional Information:

Avoid use of bullets or numbered lists as they reduce the word/character count due to formatting.

CHANGES, CANCELLATIONS &

REJECTION OF CREATIVE

Preferred format: transparent PNG-24. Other format options: transparent PNG-8 or transparent .gif. Please note that the

logo will appear against a WHITE, rectangular background. If a transparent logo cannot be provided for any reason, then we'd

ask to please supply logo against a white background.

Word Document

Audio, Expansion and Pushdown banners must be polite and user-initiated on mouse click. Expandable and pushdown banners must contain a clearly visible close/collapse element. Mute button required for all audio/video content in banners. Please note that Ducks Unlimited DFP ad tags are ASYNCHRONOUS and that pushdown creatives must be in compliance with friendly frames to function properly on this website. For more, please refer to IAB Best Practices for Rich Media in ASYNC environments PDF: http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf

For any campaign or ad unit whose performance and subsequent invoicing is dependent upon third-party data, it is required that a working reporting login be provided to enable us to access third-party performance throughout the campaign. The third-party login should be made available prior to, or by the day of, the campaign launch. Failure to provide a working login can result in the campaign being delayed or paused until one is received.

All Ducks Unlimited website banner placements may not at any point during the campaign have additional creative that extends beyond the designated banner area unless pre-approved and specified in the IO. This includes but is not limited to expandables, rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should spawn a new browser window when clicked upon.

All creative materials are requested to be received at least 7 business days prior to the launch of the campaign. If creative is delayed, we cannot guarantee the start date for late creative and reserve the right to extend the campaign end date by same number of days creative was delayed. All creative is subject to approval by publisher and reserves the right to reject any creative that does not follow our published specifications.

3rd Party Tags, .jpg, .png, .gif accepted. Rich media/HTML5 is only accepted if

provided via 3rd party ad tags. Expandable and pushdown ads permitted

only on TOP positions.

3 loops of animation or 30 seconds max. If ad contains

in-banner video, longer playtimes are acceptable

provided polite specifications are met.

100K Max. Framerate 18 fps

recommended, up to 24 fps accepted

for in-banner video.

3rd Party Tags, .jpg, .png, .gif accepted. Rich media/HTML5 is only accepted if

provided via 3rd party ad tags. Expandable ads NOT permitted on the

mobile site.

Yes - for the purposes of generating tags with pre-

embedded macros, please note that Ducks Unlimited uses DFP

asynchronous tags for adserving.

User Enabled Audio Streams

Only - see polite specifications

below.

HTML5/Rich Media are accepted if they otherwise meet

specifications, but are only accepted if

provided in the form of 3rd party ad tags.

Initial download 50k max; subsequent download

200K max for third-party hosted ads.

Yes - for the purposes of generating tags with pre-

embedded macros, please note that Ducks Unlimited uses DFP

asynchronous tags for adserving.

We recommend your ad include borders if it

has a white or light background.

We recommend your ad include borders if it

has a white or light background.

SUBMIT CREATIVE ASSETS TO: ZEINA ALWAFAIEmail: zalwafai@ducks.orgDue 7 days prior to campaign launch