mountainmediabetter than good enough 2017/2018

Early Winter Big Fat Double Issue Alert: Special Ski Resort and Gear Guide Easily the most important magazine of the 2014–15 season, our Early Winter mega-magazine arrives complete with 184 pages of everything you need for the best ski season of your life. (Snowfall not included. Void where prohibited.) That’s right, we have all the gear, travel advice, tips, and insider knowledge you need for a better life—or at the least a few killer weekends of skiing and snowboarding.Also: Buying advice on helmets, boots, bindings, goggles, and more.Ad Close: September 15 // On Sale: October 2017

WinterWe Love Big Dumps A powder skier’s guide to North America’s best stashes—inbounds and out. If you don’t read this issue, you might think about posting the following on your Facebook page: “Sorry, I Missed It. I didn’t know the Lady Morgan zone at Deer Valley holds powder for days. I thought Revelstoke was in Quebec. Nobody told me about Loveland’s free snowcat tours. I couldn’t find the new hike-to terrain at Sugarloaf. The only powder I scored all year was on a donut.”Also: We send the Hanson Brothers on Whistler’s famed Spearhead Traverse. Wrap the knuckles in foil, boys. That’s hockey country.Ad Close: November 16 // On Sale: December 2017

Bonus Gallery Issue One of the prettiest and most inspiring publications we produce all year, the Gallery is a huge hit with subscribers and

newsstand shoppers. This reduced circulation offering is your chance to reach your customers while they’re still in the throes of their cold weather gravity addictions. Ad Close: February 1 // On Sale: February 2018

Spring Mountain Summer Gear Guide If you think our Spring 2013 was a hit, just wait for Spring 2014 edition. Get ready for an expanded Trail Running Test full of buying advice and fully independent reviews and critiques. More of a rider than a runner? The Mountain Gear Swami and his minions headed to Moab to test drive a corral full of 27.5-inch wheeled mountain bikes in the fading light of fall. Plus: Straight-up, Time Tested reviews of tents, packs, mountain bikes, fly rods, headlamps, sleeping bags, camp stoves, and the outerwear you need for mountain summer. Like new mountain gear? Want to make smarter buying decisions? You need a copy of our second annual Mega-Whoppah Gear Guide. Ad Close: April 14 // On Sale: May 2018

Summer Stay for the SummerHut, Hut, Hike. What’s better than a summer camping trip? Leaving the tent at home. From Maine to Colorado and beyond, we round up the best multisport hut trips. Plus: Fly fishing with the lowholers in British Columbia. And the single most aspirational summer gallery you’ll ever see. Ad Close: June 13 // On Sale: July 2018

2015/2016 Editorial Calendar

Skier, cyclist, trail runner, naturalist. We can attempt to identify the representative Mountain reader with one of those terms, but more likely than not, two or three might better describe that person. Backpacker, whitewater boater, snowboarder, angler, conservationist. The thing about labels is they’re constricting. Add in a few more tags like alpinist, informed citizen, advocate, and athlete, though, and you’re starting to get a feel for our people.

It might be helpful if you locate them in the landscape first. Easy enough. Mountain subscribers are the active individuals who recreate in and protect the mountains of North America. Mountains are the commonality. And Mountain gives voice to the people, places, and culture we all cherish. Marc Peruzzi, Editorial Director, Mountain

Who We Are

mountain

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Liquid Assets (excluding home) Average $1,079,000

Net Worth (includes home) Average $1,621,000

Own Multiple Residences 35%Audience 550,000Rate base 125,000

Readers-Per-Copy 4.4

Reader IndexRecreation/Outdoor 709

Men’s apparel 534Women’s apparel 662

Sources: Abacus 2012; RLR Assoc. 2012

DeadlinesEarly Winter:

Space 9/15 | On Sale: October

Winter:Space 11/16 | On Sale: December

Photo Annual Gallery Issue:Space 2/1 | On Sale: February

Spring:Space 4/14 | On Sale: May

Summer:Space 6/13 | On Sale: July

mtn contentReader Profile

Male 59% | Female 41%Median Age 43 | Median HHI $149,540

HHI $150,000+ 50% | HHI $250,000+ 17%

Available at Barnes & Noble nationwide!+ Eastern Mountain Sports, Whole Foods,

Pharmaca and more...

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Targeted DistributionEast 42% Central 24% West 34%Key MarketsNew YorkNew JerseyPhiladelphiaBostonWashington, D.C.AtlantaMiami

Key MarketsDallas/ Ft. WorthHoustonAustinDetroitChicagoMinn. /St. Paul

Key MarketsLos AngelesSan DiegoSan FranciscoSeattle

mountaindigital

A free weekly email newsletter that fills the void between issues. Logbook delivers original content in the Mountain voice, not regurgitated press releases. This is a multimedia and timely publication created by the same writers, editors, and photogra-phers that make Mountain magazine. Logbook features: breaking news, gear reviews, travel advice, videos, giveaways, advance weather forecasting, field reports, and more.

mountainlogbook 50,000+ subscribersSingle ad sponsorSponsored content spot

the new mountainonline.com

Highly Targeted audienceHigh Impact homepage site skinTraditional adsMedium Rectangle 300x250Leaderboard 728x90High Impact ads upon request

mountainnetworkour custom publications offer exclusive access

to targeted audiences

mountainmedia

Jamie Pentz President/Publisher 303.815.1088 jamie@mtnmedia.comRob Hudson VP/Sales 303.815.1083 rob@mtnmedia.com

›targeted AD buy, in one place

›880,000 circulation ›100% composition ›targeted national audience

Distribution:

Main Cities ›New York›Los Angeles›Houston›San Fransisco›Chicago

Mountain 125,000 circulation + iPad editionSquaw 100,000 circulation + iPad editionMountain Collective 100,000 circulation + iPad editionMammoth 100,000 circulation + iPad editionOut Living It 20,000 circulation + iPad edition

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EARLY SUMMER 2014

Time Tested: Hundreds of beauty items we can’t live without, eh. As in tents, bags, packs, sunglasses, paddleboards, knobby tires, glacier ropes, and bamboo steamers. The pen knife is yours to keep.

EARLY SUMMER 2014WE TEST THE YEAR’S BEST

GEAR!ENDURO MOUNTAIN BIKES FOR EVERYONE AND YOUR ULTIMATE GUIDE TO TRAIL RUNNING

the most breathable rain jacket for cyclists—ever Page 60

the best shoe we tested Page 75

symbiosis in a wheel set Page 86

65 liters of backpacking blissPage 82

elivish rope for you Samwise Page 86

a blade worthy of an expedition

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