Money and Power

(pg 102)

Learning Goals• Today I will learn Marx’s labour theory of value

and alienation.

• Today I will learn about Marx’s critique on the social structure of Capitalism

• Today I will learn about the benefits and disadvantages of automation in the work place.

• Today I will learn about Gramsci’s thoughts on cultural hegemony and the control they have on societal norms.

Survey: Who has what, how many, and How?

Think – Pair Share in groups of 3-5 people (3-5 mins) each

In 3 minutes discuss the pros and cons of these products.

• How did you feel about the workers? Are they happy?• How do you feel about your Apple product?• How skillful do you think the worker needs to be?• What kind of pay do you think the worker receives?• Using Melvin Seeman’s social classification (pg. 82), do

you think the workers feel powerless, meaningless, normless, and isolated, and estranged with their work?

Apple’s Work – A Dream

Western Presentation (3-5 minute Discussion)

Eastern Presentation (3-5 min Discussion)

• Working for Apple – The Dream Product, the Dream Job

• http://youtu.be/EcHpgsTg458

• Working for Apple – The Dream is for the few. Dreaming at work.

• http://youtu.be/kSvT02q4h40

• http://youtu.be/MKnx2JWfNSM

Karl Marx (1818-1883)

Philosopher, Sociologist, Historian

Karl Marx’s theories on social structure of Capitalism classifies three structures:

1. Bourgeoisie 2. Petty Bourgeoisie3. Proletariat

• The bourgeoisie were the rich who owned property and corporations. Leaders and highly influential in society.

• Petty Bourgeoisie middle class. (can be owners of small businesses/shops)They are highly skilled laborers, craftsmen.

• Proletariat the primary working class with little or no education. They provide labor for money, they could have specific skills in work.

Labor Theory of Value & Alienation• Marx criticized Capitalism • Work should have a social context, meaning,

purpose, and relatedness.• The product’s value was set by the bourgeoisie.• Arbitrarily determining the value, does not reflect

and appreciate the skills of workers. • While the proletariat are producing product/labor,

they are powerless in purchasing or accessing these very same products. It is because the bourgeoisie set the price too costly.

Survey: Who Works, Where, and How

much?• Who determines your pay?• Have you ever negotiated your pay?• What experiences did you have when you applied

for the job?• If you had more (or a lot ) of experiences in the

industry/field of you are currently working at, do you think you would have been paid a lot more?

Do you think these Jobs are paid fairly?

Job security?• Outsourcing to other countries• Automation/Robotics• Full-time or Part-Time • Watch 8:18- 12:07 http://youtu.be/4UUuMWqA8eE?t=8m18s

• Contract and Project oriented jobs

In summary, the bourgeoisie are making a lot of money by paying workers less, by hiring fewer people, by replacing people with machines.

AutomationWhile you watch these videos, consider pros and cons. We will discuss them in the small groups. How do you feel about your future?Can you think of other industries that will be affected by this kind of automation?

• Mercedes Benz

• http://youtu.be/QHPIdEh-zlI

• Optional News of Automated vehicles

• http://youtu.be/t3HdqeZMNco

Antonio Gramsci’s Cultural Hegemony

• Gramsci agreed with Marx’s criticism of Capitalism and so he challenged the ruling class.

• He explained the bourgeoisies have and maintain their power by convincing society that their ideas and norms are the best and most needed by society.

• Consider this clip and consider their mannerism and message about their product.

http://youtu.be/wZkZb9I-g3s• When society is convinced by the standards of

bourgeoisies, Gramsci calls this state as a cultural hegemony. (when social norms accept the norms of the bourgeoisies).