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YOU negotiate every day, to be a better negotiator, Learn Negotiation Today.
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John Baumann President/Owner
502.262.3300
LearnNegotiationToday.com
LEARN NEGOTIATION TODAYFifteen Steps to more effective negotiation
Learn Negotiation Today
Part I - Preparation
STEP ONE• Distinguish between what your realistic
wants are .. and what you “must have” • Deal breakers, core requirements, essential terms
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Learn Negotiation Today
Part I - PreparationSTEP TWO• Decide on what you will accept – walk away• BATNA (Best Alternative to Negotiated Agreement)• Avoids impulsive, heat of the moment, regrets• Subjective – individual importance of the
deal to each party
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Learn Negotiation Today
Part I - Preparation
STEP THREE• Prepare for all contingencies: • Basics – research, facts, reasoning,
responses to questions• Anticipation/awareness - get into their “shoes”• Focus on what each of the individual player’s
interests are
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Learn Negotiation Today
Part II - NegotiationSTEP FOUR• Don’t short circuit the warming up –
“get to know” you process.• Share your interests – mutual acquaintances –
places been to – sports• If all else fails – “the weather”
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Learn Negotiation Today
Part II - Negotiation
STEP FIVE
Ask lots of questions (partner to listen) –
carefully wordedQuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
Learn Negotiation Today
Part II - Negotiation
STEP SIX• Be aware: Listen to what is said –
what is not being said • Don’t get distracted thinking about what
you are going to say. Uncover their true “interest.”
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are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Learn Negotiation Today
Part II - NegotiationSTEP SEVEN• Typically, it is to your advantage to convince the other side to make the first proposal.• Unreasonable – express disbelief -
politely notify of intention to walk.• Unbelievably Good –
blandly acknowledge and restate the offer.
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Learn Negotiation Today
Part II - NegotiationSTEP EIGHT
DECIDE ON A STRATEGY
• Review your preparation - decide on your approach
- Get them to bid against themselves
- Postpone response – Who benefits over time?
- Identify obvious weaknesses in your case
yourself before they do
- Get to the decision maker –
eliminate buffers/mouthpieces
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Learn Negotiation TodayPart II – Negotiation
- Consider ignoring an unrealistic portion of their proposal.
- Be comfortable just saying “no”
- Split the baby to a desired result – Be the splitter (math)
- Back into your response/opening position –
Chess moves
- Avoid insulting or unjustified position,
BUT be ready to be aggressive, “test the waters.”
Learn Negotiation Today
Part II – Negotiation
STEP NINE• When it is in your best interest, clearly and firmly
state your response/opening proposal without explanation or reasons.
• Be NEITHER bashful, wishy-washy, uncertain NOR arrogant, irritating, condescending.
Learn Negotiation Today
Part II - Negotiation
STEP TEN
• Be more comfortable with silence than
the other side:
• Don’t fill the void, keep eye contact
Learn Negotiation Today
Part II - Negotiation
STEP ELEVEN
You must dance - don’t attempt to
short circuit the process QuickTime™ and aTIFF (Uncompressed) decompressor
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Learn Negotiation Today
Part II - Negotiation
STEP TWELVE
Find a creative win-win –focus on “interests”
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Learn Negotiation Today
Part III - Closure
STEP THIRTEEN• ABCD – Always Be Closing Daintily • If we agree on this,…?
Resolve this issue,…?
Clear this hurdle…?
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Learn Negotiation TodayPart III - Closure
STEP FOURTEEN
Always obtain total buy-in to final settlement - ownership
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Learn Negotiation Today
Part III - Closure
STEP FIFTEEN
Recognize the down side of “too good a deal” – why?
John Baumann President/Owner
502.262.3300
LearnNegotiationToday.com