1

Oddroad – Be Mobile

Solution Proposal

North America

Europe

APAC

Rest of World

0 2000 4000 6000 8000

2010

2011

2015

Million USDMobilitas

Significant projected increase in mobile advertising presents an opportunity to create new

monetization mechanisms.

Facts & Trends – Mobile Ad Revenue Projection

Stats and Facts

Mobilitas

Se-ries1

0

10

20

30

40

50

60

70

Active Users

Claimed user

Use

rs in

Mill

ions

Mar 09 Mar 10 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Source: IAMAI

Stats and Facts

Mobilitas

About 1 in 3 business travelers have posted reviews online of places they’ve been.

Others

42% check-in thru mobile

.Mobile usage during Travel

Stats and Facts

Mobilitas

Around 60% of travelers use mobile phone for their flights/hotel related information and 70% of them use mobile phone phone for Check-in hotels and flights.

Source: Think-insights with Google

Stats and Facts

Mobilitas

46% of Leisure and 68% of business travelers watch travel-related online videos & browse pictures. Among them, 68% are thinking about a trip and out of those 70% are choosing a destination.

Source: Think-insights with Google

Experiential Goals

Mobilitas

Quick accessLocalized/ Personalized

FriendsSharing / ActivitiesRecommendations

Find-abilityWish-list

Consumer Value Design

Usability

Seamless web experienceAnytime Anywhere

Playfulness Coolness

Experience

5 Stages of Travel

Dream

Plan

BookingExperience

Share

Mobilitas Source: Think-insights with Google

Find / Explore/ Friends

Phase 2

Mobilitas

Landing Page of Oddroad, gives users choice to select the

type of destination he loves to explore.

Just swipe left and right to see the types of

places

Pictorial representation is

interesting, engaging, quick to understand

and decide what user loves. Below count

shows how many place are to explore and

Oddroad explore

Mobilitas

Explore – Panorama exp

Mobilitas

Easy Parameters at second level or advance search after selection of

the type of places

Result Listing of selected options.

Second level – relevant parameters only

Finding Experience

Mobilitas

Focused Search with Featured

Places, opportunity for

ads as well.