INTRODUCTION TO GDS (GREEN DIGITAL SIGNAGE)

By Assoc. Prof. Nguyen Chan Hung

GTC - VIELINA (www.vielina.com)

Outline

• Digital Signage in the World

• The GREEN DIGITAL SIGNAGE Solution

– The Differences

– Benefits

• Conclusions

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Introduction to Digital Signage

• What is Digital Signage ?

– An advertisement method of delivering Digital Multimedia contents.

– Similar to a private TV station

– Classifications:

• Networked / Non-networked

• Non-Interactive / Interactive

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DS market today

• Digital signage is a fast growing video application with a 2009 estimated market size of $3.9 Billion and 1.1 Million displays sold. Analysts project unit sales and displays sold to double by 2012 or 2013 for a CAGR of 20%+.(Source: Digital Signage News 2013)

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Digital Signage in the World

• Benefit of DS:

– Promote brand name by using:

• State-of-the-art technology

• Modern Business model

– Increase direct sale

– Cross-selling

– Revenue from selling ads for providers

– Leasing screens / time slots

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THE “GREEN DIGITAL SIGNAGE” SOLUTION

The Differences

Benefits

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GREEN DIGITAL SIGNAGE

• An interactive Digital Signage that Make Difference

– State-of-the Art Technology

– High Interaction

– Flexible and Multi-purposed

– Green

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GDS system

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Overview on GDS solution

• GDS is An open platform to run interactive gesture-enabled applications

• It is NOT an ordinary application of fixed functionalities

• Allow user scripts triggered by events such as human detection, hand gesture, etc. – Run Video (HD, SD)

– Music

– Web,

– 3D Flash,

– VR, etc..

– OS commands

• An Ecosystem combining DS - Web – InternetTV – Mobile –Social Network

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The GDS-42S product

• Inspired by Smartphone design

• Natural User Interface (Gesture-based) + Mechatronics

• Allow double display : both horizontal and vertical layout !

• Auto-Sensing & Auto-Rotating

• Multi-Color LED decoration

• Energy saving (Green)

• No expensive vulnerable touch screen

• Allow interaction from multiple people

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The very 1st in Vietnam !

GDS mini

• Small-factor design = an A4 paper

• Easy to deploy:

– Wall/ Ceiling mounted

– Attached to back of TV Screen

• Support 2 screens (projector / LCD / LED / Plasma display)

• Energy saving

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Green Video Wall

• Customized for customers– Various forms (W*H): 3*1, 1*3, 2*2, 3*2, 2*3, 4*2, 2*4

• Same interaction capabilities as other GDS product family (gesture, full body tracking)

• Support Ultra HD (4K) resolution and beyond

• More cost-effective than foreign solution

• Green, intelligent energy saving

• Can remotely attract customers

• Promote brand

The Perfect combination of smart interaction and impressive Super High definition !

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XANH – GREEN

DIGITAL SIGNAGE

Some available applications

GDS is an OPEN platform to run various types of applications:

1. Virtual Reality

2. Interactive Gallery of Images and Video in the form of Slide 2D, with QR Code –for Smartphone access

3. Interactive 3D Image Gallery

4. GAME 3D (Car racing control by hand gesture)

5. Special 3D Effects

6. Electronic book (simulate paper book)

7. Etc.. (video clip)

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Extensions

• Integration with M-commerce (mobile sale application – virtual shopping) through QR Code

• Virtual fitting room – with Augmented reality digital mirror

• Impression Analysis (customer view per Advertisement content/time)

• Customer behavior analyzer

• Video Conferencing integration

• Surveillance integration

• 2D and 3D GAME

• Picture snapshot with artificial background

Unlimited creative applications and services on the GDS platform !

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GDS Service Center

• Server side application:

– Administrating multiple stations at multiple sites

– Unlimited Channels & Programs

– Scheduling up to minute precision

– Can integrate most popular media types

– Compatible with terminals on various OSes(Win, Linux, Android)

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SAMPLE USE-CASES

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1. Customers enter a Commercial Building

• GDS is placed at the main entrance

• When a customer enter:• GDS detects his direction and show afamous actor greeting him or her.• Then GDS shows a list of offers,services, sales off, etc• It can play a music track, music video,Ads and/or their combination

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1. Customers enter a Commercial Building

• Customers can selectitems on the screen…

• … and take informationwith him by usingSmartphone to scan QRcode on screen.

• .. then share it on Socialnetworks.

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2. Customers waiting at the queue

• GDS screens placed near the queue, showing:

– Hot Videos

– Funny clips

– Update information• News

• Market: Stock, exchange rates, gold prices

• Weathers

Improve customer satisfactions !

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3. Customer leaves

When he pass by the GDS, the GDSdetect his direction out.

GDS says goodbye and leave anunforgettable message !

• He can also vote for services, goods,foods, etc..… and link to social networks using hisown Smartphone

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Benefits

• Improve Customer’s Brand, make difference to competitors

• Increase the income

• Reduce man power

• Create conveniences for customers, virtually reduce waiting time in queue

• Link with mobile and social network Internet Marketing

• Additional revenue from Ads 12/8/2014 21

Other Use Cases

• DS for Schools, Universities

• Educational interactive GAMEs

• DS for restaurants, shops

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Conclusions

• Green Digital Signage is the very 1st Vietnamese Interactive DS Solution withstrong localization and customer supports

• It brings multiple benefits to customers and..

• It MAKE DIFFERENCES !

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GREEN DIGITAL SIGNAGE

Make a Green DifferenceContact:

LC TECH VIETNAM

+84 90 460 1980

+84 4 6687 1625

email@lctech.vn

www.lctech.vn