Having users download your app

IS JUST THE FIRST STEP...

Only 25% use an App after their installation

Mobile users download50 apps on average but only use a quarter of them.

Re-engageInactive Users

Optimize yourROI

Recover Abandoned Checkout

… make them come back thanks to BackInApp

Your App users are your best prospects

In Figures

Engagement ROIClics-Through-Rates

Months of R&D

+25% x8x412+

DRIVE-TO-STORE

& COUPONING

BACKINAPP advantages

100% APP RETARGETING

Access a large inventory of app usersprofiles

DSP 100% Mobile App

Plug & PlaySolution

Segment Mobile Tracking

Connect with 100% Mobile App AdExchanges

Many retargeting possibilities via RTB

Retargeting Mobile Expertises

Optimize Campaigns via our Algorithm

Big Data : X millions of treatments

Fraud DetectionSolution

Link Dispatcher Technology

Customizedmessages

Compatibility withTracking Solutions in the market

PLUG & PLAYSolution

Cookies do not work on Mobile

Real Time Segmentation

Automated Segments

Keep ownership of your Mobile Data

Big Data

Advertisors Trading Desk DSP AdExchanges SSP Publishers

Agency buys real time

impressions for

advertisors accounts

on the Adexchanges

Plateform enabling to

submit bids in real time

and to the good price on

the AdEx for each

impression suggested

regarding data

Automated market

places where the

supply and demand

meet in real time

Plateform selling

publishers inventory in

real-time and referring to

each display putting

forward the best offer

A full service offer

100% Mobile App

Many

AVAILABLE scenarios

What could you achieve with

Re-active users :

Inactive

With no action afterX days

Regarding a specificbehavior

With abandonedshopping cart

Based on theirbrowsing history

Engage with each App Users

Encourage your users to come back Increase their lifecycleTurn them into Loyal Users !

Re-engage your App users !

« Deep Linking »By default, this is not done!

Design URL Schemes in amount

Redirect users in the right place inside the APP

Open a landing page through the App

Home Deep linking

Inactive after X days

Wake Dormant Users after X days of InactivityTarget churned usersAutomate your follow-ups

Reactive your inactive users !

Specific Behavior

Optimize your Data Segment your app usersDeliver personalized messages

Optimize your ROI

Abandoned Shopping Carts

Improve conversion ratesBetter performances4 to 8 times stronger ROI

Recover abandoned checkout

Specific Navigation Data

Retarget your app users based on their actions Make them come back to the right spot!

Redirect your app user towards the right place inside the App

Old version of an App

Discover our new App

VISITE

APP WEATHERRedirect your app users towards the latest updated App

Retarget your old app version users Make your inactive users come backUpdate your App without risks

Communicate in real time

Burger

For instance: Display a relevant campaign in real time as they pass by a store

100% App

100% Plug & Play

100 % ROI

You stay safeguardian of your datas !

Why BackInApp ?