Mobility

Joshua SiowHead of Technologynatureye.com@gmail.com

• Mobile app concept & design• Analytic • ESB (API services)

Mobile App - Design

Focusing on,

• Define member personas • Understand & driving consumer behaviour• User experience & design the story• Analytics

Mobile Backen

d+

ESB

API Gateway

DATA AND CONTENT

ANALYTICS

NOTIFICATIONS

Apple Push Notification Service (APNS)

Google Cloud Messaging for Android (GCM)

|Architechture|

NavitaireLoyalty

Mobile Analytic

Data WH+ML

DatabaseStorage

Instance sign-up and auto sign-in to your mobile

Federate identities and provide secure access to resources

|Sign-up, Sign-in|

Login with H/P number

Collect, analyse, and visualize mobile app data

Build Data-Driven Decision Making solution • Retrospective• Inquisitive• And, predictive applications

|Mobile App Data

Analyse historical trends in the mobile app

Engagement & Monetization

Behaviour

Retention

|Analyze Mobile App Data - Retrospective

Discover untapped user behaviour

Insight of• Engagement & usage• Member• Place• transactions

|Analyze Mobile App Data - Inquisitive

Anticipate user behaviour

Personalized experiences for users

Find patterns in the app’s data for predictions

|Analyze Mobile App Data - Predictive

Train model

Evaluate & optimize

Retrieve predictions

App events

BIG Mobile App

Retrospective +

Inquisitive

Predictive analytics

Navitaire

Member

Predictions/recommendations

Data WH+ML

ESB – The Strategic Value of API

Today, a firm without application program interfaces (APIs) that allow software programs to interact with each other is like the internet without the World Wide Web.

There're over 15,000 APIs offered by firms today

Revenue through APIs• Expedia.com generates 90%• eBay.com generates 60%• Salesforce.com generates 50%

Uber’s API Affiliate Program Now Pays Developers in Cash

Bitcoin The Future Of API Monetization

Thank You