Mobile Advertising Channel B2B - businessAD · 3 The relevance of mobile advertising is increasing. The market contributed a net revenue of EUR 134 million in 2014. A positive growth

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Mobile Advertising Channel B2B

Stand: 04/2018

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Developments and Trends in the German Mobile Advertising Market

• The mobile use situation is increasing and will spur themobile advertising market in the coming years. 65% ofthe german population are using smartphones.

• Smartphone usage has tripled within four years.

• Financial websites show a high number of mobile phoneaccesses. B2B portals have still low usage by mobiledevices with 10%.

Source: BITKOM Press Conference 2015

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The relevance of mobile advertising is increasing. The market contributed a net revenue of EUR 134 million in 2014. A positive growth of

53 % is given for 2015.

Source: BVDW 2016 (MAC Mobile Report) Source: Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVDW) e.V.: OVK-Meldung /Information about the German market in million EUR / Retrospective adjustment of coverage / Status of January 2015

2013 2014 2015

88 mil. €

134 mil. €

Mobile Display Advertising

204 mil. €

Developments and Trends in the German Mobile Advertising Market

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Channel Business & Finance

Channel SME - Mittelstand

businessAD | Channel Mobile with approx. 7 mil. mobile PIs

5*Estimation

businessAD helps you to measure the effectiveness of your advertising campaign and offersconclusive information regarding to:• Your brand and its awareness• Advertising recall, perception and degree of activation of your campaign• Your relevant target group

Details and further information• Research is conducted in cooperation with a renowned research institue• The test design with its test- and control-group guarantees valid results• Representative results through a survey of 200 users*• After completing the survey you will get the results evaluated and documented

Booking• Is possible from a campaign-size of 1 million AIs• Campaign period: min. 2 weeks• Costs of the study: on request• Lead time: from 2 up to 3 weeks

Measure your Advertising Success on Mobile Devices

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Mobile Advertising Formats

MMA 6:1 MMA 4:1MMA 2:1300 x 50 px / 60 kb

300 x 75 px / 60 kb

300 x 150 px / 60 kb

Mobile Expandable Ad Standard mobile banner (6:1 MMA / MMA 4:1) expands at the start or during the mobile application to the size of 320 x 320-360 x 300 px or 300 px (MMA 1:1). This form of mobile expandable banners is available on all mobile optimized pages (MEW), but not in apps.

Mobile Sticky AdStandard mobile banner (300x50px, 300x75px, 320x50) stay on the top-position even when the user scrolls through the website (above/below the navigation).

*The exact positions of the advertising formats possibly vary according to the advertising portal

Medium Rectangle

(CAD)

300 x 250 px / 60 kb

High Impact Ad

320 x 320 px / 60 kb

Halfpage Ad300 x 600 px / 60 kb

Interstitial300 x 400 px / 90 kb

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Client: Cisco

Campaign: Brand Q3 2014

Duration:April - July 2015

Advertising materials: Mobile Banner MEW (4:1) and iPad App Prestitial

Examples of our campaigns on Smartphones and Tablets

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Attention-seeking iPad- and iPhone-campaigns

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Client: Schroders

Duration: September 2014

Advertising materials: Mobile Prestitial and iPad App Prestitial

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Client: Datev

Campaign: Herbst Image

Duration: Oktober- November 2014

Advertising material: Prestitial on theboerse-frankfurt APP


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Client: Red Bull

Campaign: Cartoon Display

Duration: March 2015

Advertising materials: MEW: InterstitialApp: Prestitial

Mobile Campaigns | Red Bull

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Client: Volkswagen

Campaign: Professional Class Golf

Duration:March – June 2015

Advertising material: Mobile Banner (2:1)

Mobile Campaigns | Volkswagen

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Client: Hewlett Packard

Campaign: PPS printing LES Q3

Duration:May 2015

Advertising material: Interstitial

Mobile Campaigns | Hewlett Packard

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Client: NRW.Bank

Campaign: IMAGE 2015

Duration:September 2015

Advertising material: Mobile Medium Rectangle

Mobile Campaigns | NRW.Bank

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Client: Deutsche Messe

Campaign: Cebit

Duration: January – March 2015

Advertising material: Interstitial

Mobile Campaigns | Deutsche Messe

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Please note

Android App / MEW: FC possible

MEW: Sticky formats are possible

Expandable formats are not possible within theApp but on the MEW, MEW: Interstitial bookablewith FC 1/30 min

Traffic iPhone App

Start Calls (dfp): 38.200

Ad Impressions (dfp): 390.000

Unique Mobile Users (AGOF): 50.000

Traffic Android App



Unique User (dfp): 14.100

Prestitial on iOS and Android

Standard MMA6:1, 4:1, 2:1

on iOS and Androidon the MEW

also the formats: 300 x 250 px 320 x 50 px

Video Prestitialwith backgroundpicture

(in case of WLAN Targeting Autoplay)

Traffic MEW

Page Impressions (dfp): 382.200

FC 1/ 30 min



The only mobile service with real time quotes of the German stock exchange

Channel Business & Finance| boerse-frankfurt.de | iPhone App | Android App | MEW

320 x 320

300 x 168

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Prestitial / Video Prestital768 x 1024 px vertical and

1024 x 768 px horizontal

Delivery of both formats is necessary

boerse-frankfurt.de | iPad App

Traffic iPad App




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Traffic Responsive Design


FC 1 / 30 min (dfp): 179.000


Channel Business & Finance | rolandtichy.de | Responsive Design

Advertising formats

Interstitial 300 x 400 px (Onlybookable with FC 1 / 30 Min)

Rollover 640 x 960 px

Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px

Rectangle / Halfpage Ad

300 x 250 px / 300 x 600 px

Expandable formats possible,

FC possible

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Channel Business & Finance | boerse-online.de | Responsive Design | iPhone & Android App

Advertising formats

Interstitial (with Reminder)


Integrated banners

MMA 6:1

MMA 4:1

Only on responsive design:

High Impact Ad

Halfpage Ad

Medium Rectangle

MMA 2:1

Expandable formats on request

Traffic Responsive


FC 1 / 30 min (dfp): 163.608


Traffic App


FC 1 / 30 min (dfp): 187.842


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Advertising formats

Interstitial 300 x 400 px (onlybookable with FC 1/30 min) (on t3n only bookable with FC 1/day)


Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

320 x 50 px (t3n)

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

Channel SME - Mittelstand | Segment IT | Responsive Designs

Traffic

Page Impressions (IVW): 1.948.203


FC 1 / day (dfp): 554.800


Unique Mobile User (AGOF): 260.000

Traffic


FC 1 / 30 min (dfp): 23.600


Traffic


FC 1 / 30 min (dfp): 64.500


Traffic

Page Impressions (dfp) : 71.100

FC 1 / 30 min (dfp): 48.400


Traffic


FC 1 / 30 min (dfp): 120.100


Traffic


FC 1/30 min (dfp): 7.497


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Channel SME - Mittelstand | Segment IT | Responsive Designs

Traffic


FC 1 / 30 min (dfp): 21.000

Unique User(dfp): 15.600

Traffic


FC 1 / 30 min (dfp): 3.900


Traffic MEW

Page Impressions (dfp): on request

Unique User (dfp): on request

Advertising formats

Interstitial 300 x 400 px (Onlybookable with FC 1 / 30 min)


Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

320 x 50 px (t3n)

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px

Expandable Formate possible,

FC possible

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Channel SME - Mittelstand | Segment Medicine & Health| MEWs, Responsive Design & Apps

Advertising formats

Ärzteblatt:

Integrated banners

MMA 6:1

MMA 4:1

MMA 3:1

Mobile High Impact Ad

+ MMA 2:1 (only on Ärztezeitung)

Mobile Rectangle

300 x 250 px, except on Apps

Expandable formats andInterstitial not possible.

Traffic iPhone App



Traffic mobil optimierte Seite



Traffic Android App



Traffic



iPhone APP MEW Android APP

Responsive Design

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Channel SME - Mittelstand | Segment Craft | Responsive Designs

Traffic


FC 1 / 30 min (dfp): 48.400


Traffic


FC 1 / 30 min (dfp): 6.500


Traffic


FC 1 / 30 min (dfp): 3.600


Traffic

Page Impressions: 2.100


Advertising formats

Interstitial 300 x 400 px (onlybookable with FC 1 / 30 min)


Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

Traffic



Traffic


Unique User (dfp): 732

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Channel SME - Mittelstand | Segment Agriculture | MEWs & Responsive Designs

Traffic


FC 1 / 30 min (dfp): 111.300


Responsive DesignResponsive Design

Traffic

Page Impressions (dfp): 1.000.000

FC 1 / 30 min (dfp): Auf Anfrage


MEW

Traffic


FC 1 / 30 min (dfp): 6.500


Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

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Channel SME - Mittelstand | Segment Finance Law Tax | MEWs & Responsive Designs

Traffic


FC 1 / 30 min (dfp): 269.500


Traffic

Page Impressions (IVW):2.315.700


FC 1 / 30 min (dfp): 478.800


Traffic


FC 1 / 30 min (dfp): 64.500


Traffic



Traffic



Traffic



Responsive DesignResponsive Design

Responsive Design Responsive Design Responsive Design

MEW

Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

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Channel SME - Mittelstand | Segment Hotel & Hospitality | Responsive Designs

Traffic



Traffic


FC 1 / 30 min (dfp): 10.200


Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible (except AHGZ)

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Channel SME - Mittelstand | Segment HR | MEWs & Responsive Designs

Advertising formats

Interstitial 300 x 400 px (onlybookable with FC 1 / 30 min) (on t3n only with FC 1 / day)

(on AHGZ not possible)


Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1 (except AHGZ)

320 x 50 px (t3n)

High Impact AD

320 x 320 px


300 x 250 px, except Apps

300 x 600 px, except Apps

Expandable formats possible (on AHGZ not possible), FC possible

Traffic



FC 1 / day (dfp): 554.800



Traffic


FC 1 / 30 min (dfp): 269.500


Traffic



Traffic



Traffic


FC 1 / 30 min (dfp): 64.500


Traffic


FC 1 / 30 min (dfp): 21.000


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Channel SME - Mittelstand | Segment HR | Responsive Design

Traffic


FC 1 / 30 min (dfp): 1.300

Unique User(dfp): 500

Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

Traffic

Page Impressions (dfp):

On request

Traffic



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Channel SME - Mittelstand | Segment Industry | Responsive Designs

Traffic


FC 1/30 min (dfp): 214.900


Traffic


FC 1 / 30 min (dfp): 200.000


Traffic

Page Impressions: 4.800

FC 1 / 30 min (dfp): 3.600


Traffic


Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

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Channel SME - Mittelstand | Segment Logistics | Responsive Designs

Traffic



Traffic


FC 1 / 30 min (dfp): 48.400


Traffic


FC 1 / 30 min (dfp): 10.200


Traffic


FC 1/30 min (dfp): 214.900


Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

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Channel SME - Mittelstand | Segment Energy & Environment | MEWs & Responsive Designs

Traffic

Page Impressions(IVW):2.315.700


FC 1 / 30 min (dfp): 478.800


MEW

Traffic


Responsive Design

Traffic

Page Impressions (dfp): 1.000.000

FC 1 / 30 min (dfp): Auf Anfrage


MEW

Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

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Advertising formats

Interstitial 300 x 400 px (onlybookable with FC 1 / 30 min) & Rollover 640 x 960 px(LTO and Betriebs-B.)

Integrated banners

MMA 6:1

MMA 4:1

MMA 3:1

MMA 2:1, Mobile High Impact Ad / Rectangle / Halfpage Ad possible (except Deutsches Ärzteblatt)


FC on LTO, Betriebs-B. andfinanzwelt possible

Channel SME - Mittelstand | Segment Free Professions| MEWs, Apps & Responsive Designs

Traffic


FC 1 / 30 min (dfp): 269.500


Traffic



Traffic MEW



Traffic iPhone App



Traffic Android App



Traffic mobil optimierte Seite



Traffic



Responsive Design

MEW & APPs

MEW

Responsive Design Responsive Design

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Channel SME - Mittelstand | Segment Start-Ups | MEWs & Responsive Designs

Traffic



FC 1 / day (dfp): 554.800



Traffic


FC 1 / 30 min (dfp): 120.100


Traffic


FC 1 / 30 min (dfp): 48.400


Traffic


FC 1 / 30 min (dfp): 3.900


Traffic


FC 1 / 30 min (dfp): 21.000


Traffic


FC 1 / 30 min (dfp): 38.500


Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

320 x 50 px (t3n)

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

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Channel SME - Mittelstand | Segment Large Enterprises | Responsive Designs

Traffic


FC 1 / 30 min (dfp): 48.400


Traffic


FC 1/30 min (dfp): 9.800


Traffic



Traffic


FC 1/30 min (dfp): 220.000


Traffic



Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

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Channel SME - Mittelstand | Segment Large Enterprises | MEWs Responsive Designs

Traffic


FC 1 / 30 min (dfp): 3.900


Traffic


FC 1 / 30 min (dfp): 10.200


Traffic


FC 1/30 min (dfp): 30.200


Advertising formats



Integrated banners

MMA 6:1

MMA 4:1

MMA 2:1

High Impact Ad

320 x 320 px


300 x 250 px / 300 x 600 px


FC possible

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Mobile Advertising | cash.ch

Advertising formats

Integrated bannersMMA 6:1

320 x 50 px

216 x 36 px

168 x 28 px

120 x 20 px

Textlink

max. 200 digits

Prestitial

Sponsoring

Traffic

Page Impressions: 1.800.500

MEWiPhone AppAndroid App

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Rates | Channel Mobile B2B | Responsive

Mobile Website Rotation Segment Rotation Channel Rotation

MMA 6:1 40 € 35 € 30 €

MMA 4:1 40 € 35 € 30 €

MMA 2:1 55 € 50 € 45 €

Mobile Medium Rectangle 90 € 85 € 80 €

Mobile Halfpage Ad 100 € 95 € 90 €

Mobile High Impact Ad / Premium Rectangle 100 € 95 € 90 €

Interstitial 110 € 105 € 100 €

Mobile Rollover 115 € 110 € 105 €

EXPANDABLE formats on request.All shown prices are excluding German vat and are discountable. All rates in CPM unless otherwise indicated. Expandables with a CPM-supplement of 25%

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iPhone Android iPad

Prestitial 90 € 90 € On request

MMA 6:1 25 € 25 € On request



App

Prestitial 90 €

MMA 6:1 25 €

MMA 4:1 25 €

Rates | Channel Mobile Business & Finance | App


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App

Prestitial 110 €

MMA 6:1 40 €

MMA 4:1 40 €

MMA 2:1 55 €

App

Prestitial On request

MMA 6:1 60 €

MMA 4:1 70 €

MMA 2:1 80 €

App

Prestitial 75 €

MMA 6:1 58 €

MMA 4:1 58 €

App

Prestitial On request

MMA 6:1 60 €

MMA 4:1 70 €

MMA 2:1 80 €

Rates | Channel Mobile Mittelstand | App


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Technical specificationshttp://www.businessad.de/downloads

Delivery of the advertising mediaThree working days before the placement of advertisements [email protected]

RedirectThird-Party-Advertising is possible

Targeting: Comprehensive possibilities for targeting:• Regional / national (A - Austria, CH - Switzerland )• Temporary• Browser-specific• Operating systems

Quality controlOptimized campaign monitoringTransparent Reporting

* Be granted in relation to cash / goods discounts.

Minimum booking volume1.000 € (net)

25% TCP-surcharge for Expandables10 % TCP-surcharge for Video-Ads

Volume Discounts *

From 20.000 € 3 %

From 50.000 € 5 %

From 75.000 € 10 %

From 100.000 € 12 %

From 200.000 € 14 %

Conditions and Specifications

Terms and Conditions

http://www.businessad.de/download/file/fid/1338

Business Advertising GmbHSales Office HamburgStresemannstraße 2922769 Hamburg

Tel.: +49-40-386579-20Fax: +49-40-386579-19

Business Advertising GmbHHeadquarterTersteegenstraße 3040474 Düsseldorf

Tel.: +49-211-179347-50Fax: +49-211-179347-57

E-Mail: [email protected]: www.businessad.de

For Further Information.

Documents

Mobile Advertising Channel B2B - businessAD · 3 The relevance of mobile advertising is increasing. The market contributed a net revenue of EUR 134 million in 2014. A positive growth