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Mobile advertising, simplified.
BidMotion is a mobile advertising
technology company focused on
simplifying and optimizing customer
acquisition and engagement. The
mission of our mobile-first Marketing
Automation Platform is to promote the
right app to the most engaged audience
at the most opportune moment.
Connecting data points to users via
algorithms in BidMotion’s Artificial
Intelligence engine.
ABOUT BIDMOTION
Tablet Smartphone
DEVICES SUPPORTED
OPERATING SYSTEMS (OS) SUPPORTED
iOSAndroid
HOW DO WE DO IT?CONNECTING 100+ DATA POINTS TO USERS VIA ALGORITHMS IN BIDMOTION’S ARTIFICIAL INTELLIGENCE ENGINE
BIDMOTION’S ENGINEDATA POINTS USER
Wi-FiUser Feedbackdata & action
Light & uniqueads based
on user data
Age
OS
Devices
Gender
City
System Version
Carrier Network
Hypergeo-location
AD FORMATS SUPPORTED
Standard Banners Rich Media
STANDARD BANNERS
STANDARD BANNER AD SPECS
120x20168x28216x36300x50
600x100320x48640x96320x50
640x100300x250600x500120x600
240x1200468x60
936x120728x90
1456x1801024x768
1536x2048320x480640x960
1280x8001600x2560
5KB8KB
10KB15KB60KB20KB80KB20KB80KB40KB
160KB40KB
160KB20KB80KB40KB
160KB100KB200KB200KB200KB200KB200KB
ANDROID iOSDIMENSIONS MAX LOAD SIZE SMARTPHONE TABLET
STANDARD BANNER AD
Note: If standard banner does not render, a fail safe text ad will be implemented (See text ad spec)
iOS Android MobileWeb
In-app
AVAILABLE FORMATS
AVAILABILITY
PNG GIF JPG Animated GIF
A standard banner ad is
an ad unit that can be
either static or animated
and placed within a
publisher’s specified ad
content area around
their live mobile
content.
ANIMATED GIF
TEXT ADS
Item Specs
Frame rate 0.2 secs min, 5 secs max
Looping 3 loops max
Animation Max 15 secs
Item Specs
Characters 40 characters (Incl. spaces)
Logo 38x38px (PNG only)
RICH MEDIA
BidMotion accepts third
party ad tags from
various external vendors
for rich media ad
building.
RICH MEDIA AD SPECS
SUPPORTED RICH MEDIAAD FORMATS
• Expandable (1 piece ) • Click-to-Rich (2 piece) • Interstitial • Rich Banner • Full-page Flex Plus• IAB Mobile Rising Stars (puller, slider, filmstrip, full-page flex)• Video
iOS Android MobileWeb
In-appOPERATING SYSTEMS (OS)SUPPORTED
EXPANDABLE & CLICK-TO-RICH
CLICK-TO-RICH (2 PIECE)
A Click-to-Rich is similar to an expandable but
is built in 2 pieces. The initial state begins as
a banner, and when tapped the unit opens in
a web-view.
EXPANDABLE (1 PIECE)
An expandable ad starts as a banner in the
contracted state and expands into a larger
rich media ad where users can interact with
unique brand experiences. The expanded
state can retract to the initial banner state
when the user initiates the close button.
EXPANDABLE & CLICK-TO-RICH
** Pertinent content should not be visible in the upper right and left hand corner of the safe area (50x50 pixels).This is where the required MRAID close button will appear.
320x48320x50
300x250120x600300x250728x90
100KB100KB100KB100KB100KB100KB
320x416320x416320x416768x928768x928768x928
320x480320x480320x480
768x1024768x1024768x1024
200KB200KB200KB200KB200KB200KB
SmartphoneSmartphoneSmartphone
TabletTabletTablet
MAX INITIAL LOAD DEVICEDIMENSIONS BANNER WEIGHT SAFE AREA** EXPANDED SIZE
Expandable and Click-To-Reach Specs
320x480768x1024
320x416768x928
200KB200KB
SmartphoneTablet
MAX INITIAL LOAD DEVICEDIMENSIONS SAFE AREA
INTERSTITIAL
An interstitial ad is a full
screen advertisement,
which may be displayed
during launch, in
between content or
upon exit of an
application or mobile
web page.
Interstitial Specs
(encoded)H.264/ACC 2.2MB 24 FPS Up to 640x960
(aspect ratio: 16:9 or 4:3)Up to 30 secs
LENGTHFORMAT MAX FILE SIZE FPS RESOLUTION
Tap-to-Video unit
Displays an inline banner
ad that launches a full
screen* (landscape)
video when tapped.
VIDEO
* Full screen video view is available for both the mobile web and in-app. In certain OS SDK combination videos,full screen is not available, in which case video will play inline in the ad.
Video Specs
A rich banner is an
HTML 5 ad unit capable
of leveraging all rich
media capabilities.
RICH BANNER
320x48320x50
120x600*300x250*
728x90
200KB200KB200KB200KB200KB
SmartphoneSmartphone
TabletTabletTablet
DEVICEDIMENSIONS INITIAL DOWNLOAD
Rich Banner Specs
The Full-page Flex Plus
ad format enables ads to
adjust to changes in
device orientation, and
can also re-size and
re-position the creative
for optimal utilization of
screen display area.
FULL-PAGE FLEX PLUS
FULL-PAGE FLEX PLUS
320x4161024x672768x928
200KB200KB200KB
SmartphoneTabletTablet
DEVICESAFE AREA320x480
1024x768768x1024
DIMENSIONS MAX INITIAL LOAD
Full-Page Flex Plus Specs
IAB MOBILE RISING STARS
IAB Mobile Rising Stars Common Specs
1 PULL
2 SLIDER
3 FILMSTRIP
4 FULL-PAGE FLEX
IAB Mobile Rising Star Formats
ITEM FRAME RATE ANIMATION VIDEOSpecs 24 fps Maximum Max 15 sec Max 30 sec
IAB MOBILE RISING STARS: PULL
The Pull format enables
to vertically slide a
bottom or top banner
over the content being
consumed. It allows for
generating rich and
interactive experiences
with the user in
complete control. PULL
PULL PULL
IAB MOBILE RISING STARS: PULL
320x50320x48320x50
120x600300x250728x90
100KB100KB100KB100KB100KB100KB
320x250320x480320x480
768x1024768x1024768x1024
320x250320x416320x416768x928768x928768x928
40KB40KB40KB60KB60KB60KB
SmartphoneSmartphoneSmartphone
TabletTabletTablet
MAX INITIAL LOAD DEVICEDIMENSIONS BANNER WEIGHT EXPANDED SIZE SAFE AREA
Pull Specs
SLIDER
IAB MOBILE RISING STARS: SLIDER
The Slider format
enables the user to slide
a banner at the bottom
to reveal a full-page ad.
The user can also use
the slide motion to close
the ads.
SLIDER
SLIDER
IAB MOBILE RISING STARS: SLIDER
320x50320x48320x50
120x600300x250728x90
100KB100KB100KB100KB100KB100KB
320x250320x480320x480
768x1024768x1024768x1024
320x250320x416320x416768x928768x928768x928
40KB40KB40KB60KB60KB60KB
SmartphoneSmartphoneSmartphone
TabletTabletTablet
MAX INITIAL LOAD DEVICEDIMENSIONS BANNER WEIGHT EXPANDED SIZE SAFE AREA
Slider Specs
IAB MOBILE RISING STARS: FILMSTRIP
The IAB Mobile Filmstrip
is a scrollable,
multi-panel, horizontal or
vertical ad unit. It
empowers the user with
complete control over
how multiple frames of
content are consumed.
IAB MOBILE RISING STARS: FILMSTRIP
320x416 200KBINITIAL LOAD
320x480DIMENSIONS DEVICE
Filmstrip in-content Specs
320x50320x48320x50
120x600300x250728x90
100KB100KB100KB100KB100KB100KB
320x250320x480320x480
768x1024768x1024768x1024
320x250320x416320x416768x928768x928768x928
40KB40KB40KB60KB60KB60KB
SmartphoneSmartphoneSmartphone
TabletTabletTablet
MAX INITIAL LOAD DEVICEDIMENSIONS BANNER WEIGHT EXPANDED SIZE SAFE AREA
Filmstrip Specs
IAB MOBILE RISING STARS: FULL-PAGE FLEX
The Full-page Flex format
enables ads to smoothly
re-orient to change when
a user switches between
portrait and landscape
orientations.
IAB MOBILE RISING STARS: FULL-PAGE FLEX
320x320320x480600x600
480x480800x800
1024x1024
40KB40KB60KB
SmartphoneSmartphone
Tablet
FOREGROUND CREATIVE BACKGROUND CREATIVE MAX INITIAL LOAD DEVICE
Full-Page Flex Specs
Audiotap to play immediately
Videovideo play & pause
Locationuse user location
CTAexits, call, email, calendar
360 imagespannable images for
rotation & panoramas
Daypartingcreative o�er varying
by day or night
Twitterpost a tweet
Facebookpost a Facebook status
Animationcustom animation
POPULAR RICH MEDIA FEATURES
CAPABILITIES
**Note, certain capabilities only available on iOS
Custom AnimationInline AudioAudio on DemandInline VideoFull Screen VideoDrag and Drop
Fluid animation engine with high-performance sequencing and easingStream audio directly into the creativeStream audio when user sends a request for itStream video directly into the creativeStream video in full screen modeDrag UI to create puzzles, builders, and more
360°/Pannable ImagesShake and TiltImage GalleryAdd-to-Calendar
Product rotations and panoramasAccelerometer control for interactive experiences or simple gamesTactile galleries with thumbnail views, lightbox previews, and image downloadsAdd a meeting or event to the calendar
Smart Day PartingGoogle Map
Display a different image or message depending on the time of the dayEmbedded map to show locations
Location Use user location to find point of interest
FEATURE DESCRIPTION
CAPABILITIES (CONT’D)
**Note, certain capabilities only available on iOS
Facebook and TwitterInteractive GamesFlex OrientationTransparencySwipeAuto-play
Share or post to social mediaHidden objects, tile-matching, spot-the-difference, and other simulator gamesCreative adapts to change in device orientationControl image opacitySupports dragging gesturesAudio/ video starts as ad is rendered
Tap-to-playFlickCountdownData Capture
Click to play audio/ videoFast swipe and releaseTimer for eventsForm fill and support
Form SubmissionCall-to-action
Collect survey responsesInitiate a call, or send email, SMS/ text
Full Analytics User action analytics to enable optimization of ad creatives, delivering high engagement
FEATURE DESCRIPTION
Global Reach
The BidMotion team
includes members from
5 countries.
Our ads are distributed
on a global level ensuring
users are reached when
and where they are most
receptive. Users are
downloading over 2
million apps per month
in 120+ countries thanks
to BidMotion ads.
We have worked with
...and many more.
CASE STUDY: KING.COM
We have more than185 fun titles in over 200 countries and regions!
King,
creator of the famous
Candy Crush Saga, is a leading
social games company, developing
games for the web, for Facebook,
and for mobile (iOS, Android and
Windows Phone). BidMotion
manages massive User
Acquisition on several
different King titles.
Solution. King.com chose
BidMotion and their plan to
employ different video formats
as well as native and banner ads
in it’s global strategy in two
steps. A massive push on video
allowing to consolidate King’s
presence followed by an
increasing volume of banner
and native ads to acquire new
engaged users.
Objective. Acquire new users
across several massive
campaigns for famous titles
such as Candy Crush Soda
Saga, Farm Heroes Saga, Pet
Rescue Saga, Rise of Tyrants,
Paradise Bay and many more.
With a very big monthly budget
to manage, the campaigns
must generate a positive ROI
very quickly.
Outcome. With around 30k
daily new users across all King
campaigns, and a positive ROI
from the start, BidMotion has
seen continual success in
driving engaged user installs
for King mobile games.
w w w . b i d m o t i o n . c o m