Mobile  Conversion  optimized  Campaigns  for  weekend  mobile  promotion

Campaign  Strategy:

I  have  made  a  placement  and  target  audience  research  and  created  Mobile  search,  mobile  GDN  and  AdMobcampaigns   simultaneously.  

We  have  decreased  in  CPC  by  20%  for  mobile  search  Ads  with  mobile  bid  adjustment  and  customized  ad  texts  for  each  single  destination  which  is  involved  in  ticket  promotion.

Mobile  Conversion  optimized  Campaigns  for  weekend  mobile  promotion

Branded  Search  Campaign Destination  Seach Campaign AdMob Campaign  – Mobile  Intersitital mGDN Display  Campagin

Mobile  Conversion  optimized  Campaigns  for  weekend  mobile  promotion

Results:

ü 4,62% conversion rate in iOS campaigns

ü 3.53% conversion rate in Android campaigns

ü Over 40% of all online revenue obtained from mobile leads for the fist time.

Mobile  Conversion  optimized  Campaigns  for  weekend  mobile  promotion

Nurullah Örmeci

Digital Marketing Manager,Google Certified Partner

linkedin.com/in/nurullahoabout.me/nurullaho