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June 11, 2009

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Mobile Penetration Statistics

By mobile penetration, Lithuania is at 3rd place in Europe:

1. Montenegro – 185,51%

2. Luxemburg– 164%

3. Lithuania – 148%

4. Italy– 146,1%

Source: Admobi.it 2009

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Why advertising in mobile internet mobile?

Advertising reaches you

anytimebecause

mobile phone is always beside

Advertising is well

noticeablebecause of low amount

of ads

Mobile advertising is

accepted

very personally by

users

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Examination of behaviours of consumers across mobile, online and offline media.

The new data reveals that users of mobile media are more responsive toadvertising than users of the Internet across the various TGI measures of adresponsiveness.

Accounting for almost one quarter of the British population, they are alsomore likely to agree that they are tempted to buy products they’ve seenadvertised – 27 percent more likely than the average British adult.

Adults 15+ profile %

Mobile Media profile %

Internet profile %

Mobile % more likely than internet

Agree: I’m tempted to buy products I’ve seen advertised

26 33 28 18

Source: TGI M:Metrics 2008 – Base: All GB adults (aged 15+)

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Advertising is 1st or 2nd most influencing factor when choosing…

Adults 15+ profile %

Mobile Media profile %

Internet profile %

Mobile % more likely than internet

Bank/Building Society Current Account

5.4 8.1 5.3 53%

Bank/Building Society savings accounts

4.5 6.4 4.5 42%

Credit/debit cards 2.7 3.6 2.6 38%

TV set 4.3 6.3 4.1 54%

Most recent car 2.6 3.8 2.7 41%

Supermarket for main shop 5.9 8.6 5.5 56%

Source: TGI M:Metrics 2008 – Base: All GB adults (aged 15+)

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The new breeds of sms

• Alert: An opt-in SMS message that provides urgent, relevant information to a mobile subscriber (e.g. Fraud Alert from your bank).

• Marketing: An opt-in SMS message that provides subscribers with a call to action for exclusive marketing deals, specials, or promotions. (e.g. Sweepstakes).

• Update: An opt-in SMS message that provides convenient and timely—but not urgent—information to on-the-go subscribers (e.g. Daily News Headline).

The ExactTarget Field Guide to SMS will help you determine whichclassification each type of text message belongs to*:

* All SMS messages must include an process that is similar to what some marketers call a―double opt-in.‖ With SMS, subscribers are required to opt-in, then confirm their opt-in using their mobile handsets.

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SMS Advertising Audience and Response RatesThree-month average ending February 2008 and February 2009Mobile Subscribers in EU5 (U.K., France, Germany, Italy and Spain)Source: comScore M:Metrics

Received SMS Advert (000’s) % Responded to SMS Advert

Feb-08 Feb-09 % Change Feb-08 Feb-09 Point Change

Downloads for mobile phone 40,792 35,915 -12.0% 4.4% 3.9% -0.6

News or information 25,929 22,122 -14.7% 2.8% 3.2% 0.4

Mobile phone or plan 32,222 31,574 -2.0% 4.6% 4.7% 0.1

Entertainment 12,644 11,230 -11.2% 4.3% 5.1% 0.7

Total Mobile + Media Sectors

111,587 100,841 -9.6% 4.1% 4.1% 0

Clothing/Fashion 3,982 5,503 38.2% 5.8% 6.4% 0.6

Restaurants 1,037 1,424 37.3% 11.6% 15.5% 3.9

Cars 4,407 3,731 -15.4% 11.2% 7.9% -3.3

Food 1,413 2,162 53.0% 9.2% 12.6% 3.4

Financial services 8,963 9,956 11.1% 3.7% 4.7% 1.0

Consumer electronics 3,957 4,647 17.4% 6.3% 6.7% 0.4

Travel 5,779 6,602 14.2% 4.9% 5.8% 0.9

Total Non-Mobile or Media Sectors

29,539 34,024 15.2% 6.2% 6.8% 0.5

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Benefits of SMS Newsletters

• Cost effectiveContacting your clients by phone or by post costs a lot of time and money. Interacting with your customers via SMS lowers the total communication cost significantly.

• FastSMS is sent in real time and read immediately after receiving. This is perfect to communicate urgent and important information (appointments, crisis alerts, delivery info,…)

• High ImpactMore than 98% of all SMS messages are opened and read. For e-mails this is below 40%.

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• Large reachIn Belgium, 102% of the population has a mobile phone. That means that a lot of people even have 2. There's no other communication device that is so wide spread.

• PersonalThe GSM is regarded as a very personal device. When a company contacts a client by SMS, that client will see this as a personal service.

• InteractiveYou can give your clients the option to send you a reply or feedback.

• ModernEveryone uses letters and e-mail. Be original and surprise your customers with a SMS. It will give your company a modern and technologically advanced profile.

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Cos’è ?

Just go to www.movylo.com

TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL M-SITE

Create mobile contests in seconds and send SMS to yourcontacts to make them join in.

http://www.youtube.com/watch?v=U_yHbNMPX3UCheck the video:

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Cos’è ?

Just go to www.movylo.com

Create and manage your SMS & e-mail newsletters and sendthem to your audience. You can program your mobilemarketing campaign simply and in few minutes.

The SMS newsletters contain a link to mobile landing pages.

You will be able to import and export mailing lists through .xlsfiles.

http://www.youtube.com/watch?v=GLp2LFnhUV8Check the video:

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Cos’è ?

Just go to www.movylo.com

TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL M-SITE

MOVYLO is a mobile CMS that allows you to create and topublish, in few minutes, your mobile site suitable with allmobile phones

http://www.youtube.com/watch?v=DupEq6cdVksCheck the video: