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AskMe Productswww.askme.com.my
ASKME – Our Proud HistorySubsidiary of ASTRO Malaysia, invested in www.askme.com - India, that launched similar platforms like www.askme.com, www.askmebazaar.com, www.askmegroceries.com , www.askmepay.com, www.yellowpages.co.in WE are the largest in B2C and B2B, E-Commerce, Online Groceries and E-Wallet.
Presence in India and Malaysia. Expanding to Kuwait, Dubai, Indonesia, Vietnam, Sri lanka and Africa
Over 2800 Categories of B2B and 700 B2C in the only Integrated platform in Malaysia
Over 20,000 Clients More than Half million verified SMEs in the platformOver 6 Million Business Searches in a monthThousands of business enquiries for Gold, Silver and Basic Listers
Users demographics
Average Users : 2.6 Million / monthAverage Searches : 6.2 Million / month
1%
16%
56%
7%
3%
17%
Smartphone App(Android / iOS)
Responsive website
WeChat Official Account
>900,000 downloads
>2 mil active searches
>1.5milactive users
>60,000followers
Reach out to more than 2.6 M+ potential customers monthly
Our Channels
How we work for you?We will fills-up the DIGITAL GAPS, between you and your Customer:
C O N N E C T SP O T E N T I A L C U S T O M E R
Y O U R
Avg. Users : 2.6 Million / monthAvg. Searches : 6.2 Million / month
The tools
Custom MicrositeA dedicated webpage allowing you to
showcase various aspects of your business.
.
Nationwide CoverageEnjoy the benefits of nationwide
visibility and boost your business to ensure higher
yields.
Listing KeywordsMembers enjoy an enhanced
listing Keywords.
SEO by ExpertsImprove your business page's SEO rank with the help of our
panel of SEO experts.
Additional LeadsAll privileged members get additional leads resulting in
better sales conversion.
Dedicated Blog PostBusiness centric, SEO-enriched blog posts written to underline
the USP and benefits.
Testimonials ShowcaseShowcase Multimedia/text
testimonials on personalized page to boost your business.
*Source from www.askme.com.my
The products
MAPL (Multiple AskMe Premium Listing)
MAPL Allows Multiple outlets / Location to
be listed via AskMe apps.
Benefits Increase exposure Enable user to identify merchants
multiple locations Navigation access Branch contacts Unlimited pictures / videos One call button Review Business enquiries through email Sharing access through social
media
MULTI ASKME Premium Listing (MAPL)
MULTI Outlet (For customer that have and want to list in more than 1 Outlet/Franchise/Branches) to increase Brand Exposure
Searching Point @ Outlet B
**search radius subject to your area of search (eg: above rad.2km:2km)
•B
•A •C
•D
Search Result Shown:*Outlet A*Outlet CSearching Point @ Bangsar SouthSearch Result Shown:*Outlet A*Outlet C *Outlet BSearching Point @ Outlet D
Search Result Shown:*Outlet A
AskMe Location Based Advertising
www.askme.com.my
Enabling O2O ServicesIn Southeast Asia
Reach & engage theconnected consumer with location intelligence & mobile engagement automation
Who Are We
Private & Confidential
We are an Offline2Online/LS/Deal/Ad network platform that helps brands, advertisers and retailers reach and engage customers using geo-behavioural intelligence and
mobile engagement automation.
We own and operate the largest beacon network in Southeast Asia that aims to optimise digital ad spend.
We can reach& engageyour nextcustomer
https://www.youtube.com/watch?v=NkKeFm5FhhU
What We Do
Private & Confidential
We help retailers reach and engage
their customers with our cloud platform. It has various tools
to help them manage and market
their business to consumers within
our network
Digitize Offline Retail
OptimiseMobile Ads
Geo-BehaviouralIntelligence
MonetiseMobile Apps
We help brands and retailers optimise their online spend using retargeting
technology that uses our macro and micro location network to deliver better ads to
the right users.
We collect and process geo-
behavioural data that builds user profiles
within our ecosystem that advertisers and
market research companies can use
Building the Southeast Asian O2O Retail and Advertising Ecosystem
Media Landscape
Private & Confidential
The growth in digital ad spend and a rapid shift towards mobile advertising.
Digital MobileTraditional
Television, Radio, Newspaper, Outdoor
Display, Social Media, Video, Programmatic
Location based, Push, Performance, Retargeting
So what’s next for retail advertising?Being able to seize the consumers’ mobile moment whether online or offline
We help you answer the multi billion dollar question. Is my ad spend driving customers into my store?
Seizing the Mobile Moment
Private & Confidential
Bringing online capabilities to the offline world with the ability to reach the consumer through their journey
Geo-behavioural Intelligence = Location & Intent
Private & Confidential
Macro Location Movement Insights
Micro LocationIntent & PurchaseInsights
Identifying real time movement patterns and purchase intent behaviour is key to reaching consumers when they have the intent to purchase, at the right time and place.
This is the key to help deliver measurable results for offline retail in a mobile first world
Mobile Apps & Ad Networks
Mobile Engagement
Automation & Retargeting
Dropping the “offline” cookie
on devices
Your Ad Here
Use Cases
Private & Confidential
Instant MobileVouchers
Instant mobile vouchers are pushed out via the app network using beacons during relevant times i.e off peak hours, flash sales, etc.
OfflineRetargeting
FootfallRewards
Dwell Time Actions
PersonalisedOffers
Real Time Recommendations
Apps within the beacon network collect data on user physical location visits and merchants and brands are able to retarget those visitors with campaigns.
Custom loyalty campaigns based on footfall tracking can be conducted to drive repeat visits and higher spend without linking it to the transaction.
Merchants and brands can create custom campaigns based on dwell time within their stores such as product targeting, time based promotions etc.
Users can be targeted with personalised offers that will be delivered based on behaviour, preferences, location and other criterias.
Users can be pushed recommendations based on their movement behaviour within stores which can be linked to paid campaigns by brands.
Why invest in Geo-Intelligence now?
Private & Confidential
Average click through rate for
geo-location apps
messages/ads
Consumers that open
retail related push
notifications
Growing potential
market size of location
intelligenceSource: GeoMarketing.com
Case Study
Private & Confidential
RM 3,604
Users Viewed (Impressions)156,32
4 TOTAL SALES REVENUE
2,865 Users Opened (Clicks)
390 Users Redeemed (Conversion)
~14% conversion ratio
Campaign DescriptionThe Body Shop Malaysia ran a location based campaign in Kuala Lumpur with successful results. The campaign ran within ASKME’s App Network that offers vouchers for redemption.
Users were triggered push notification messages when they were close to the mall and then again when they were close to the outlet indoors.
Data is Everything
Private & Confidential
Data is at the heart of everything on the ASKME platform. We build anonymous but meaningful consumer profiles across our entire network and
ecosystem
The ability to combine these data sources and run machine learning algorithms opens up the world of real time marketing automation and predictive analytics
Location Data
Demographic, Device & App Data
Behavioural Data
Transactional Data
• Geolocation via GPS or Mobile Network• Beacon Network• WiFi
• Gender• Age Group• Country
• Language• Apps Installed• OS Version/Device
Model
• Preferences• Interests• Intent
• Products• Categories• Brands
• POS data• Loyalty
program• E-commerce
• Redemptions• Usage Activity
The ASKME Platform
Private & Confidential
We aim to make location intelligence and advertising easy to use, more effective and more affordable using
our simple mobile engagement platform, geo-behavioural intelligence and an app based ad network.Geo-Behavioural Engine App based Ad Network
Geo-fence and beacon triggered content based on proximity,
preferences, interests, behaviour and intent data
Mobile Engagement Platform
A network of messaging, news, games and lifestyle apps that use
geo-behavioural data to improve ad conversions
Publishers and retailers can use a simple cloud tool to create
personalised campaigns, run loyalty programs and more
30,000+Beacons Installed
across Kuala Lumpur and Jakarta
100,000+Beacons To Be Installed
Regionally by end of 2016
Regional Beacon Network
Private & Confidential
App Network
Private & Confidential
We currently have over 20 apps integrated or in the process of integrating with our platform. We aim to be the largest Mobile Ad Publisher in South East Asia
3,000,000+Current Active Users
Through app publishers on our Platform
100,000,000+Active Users on our Platform
by end of 2017
App Network
Private & Confidential
15,500,000users
Samsung Galaxy Life
Manis Citro
RHB Now
550,000users
250,000users
10,000,000users
20,000users
1,000,000users
Beely Groupon
We aim to reach a collective user base of 100M app users by 2017, making our beacon ad network one of the most effective proximity marketing channels in South East Asia
500,000users
We are growing our consumer reach by opening our platform to third party app publishers.App publishers are currently integrated or in the process of integrating with our network
Lazada
1,000,000users
AskMe
Segmentation
• Demographics, Interests, Preferences• App & Device• Behavioural• Location• Transactional• Social
Our advanced segmentation tool allows you to create segments of users using numerous filters based on criteria's and actions.
This allows context based targeting to ensure your message reaches the right person at the right place and time. You can also inject third party data sources and it will appear in our segmenting tool instantly.
Some of the filters
Private & Confidential
Campaign Manager
• Rich Push Notifications• Email• In-App Messaging• SMS• Social Media
Our campaign management tool allows marketers to create, manage and publish personalised campaigns to a variety of mobile channels.
Marketers are able to schedule, track conversions and target segments.
Channels
Private & Confidential
Customer Profiling
• Customer Lifetime Value• Activity Summary• Brand and Category Affinity• Communication Preferences• In-App Activity• In-Store Activity• Customer Engagement Timeline• Campaign Recommendations
Our customer profiling system sits at the heart of our entire platform. We have put all our focus into developing better ways to understand your customers better.
Our platform is compliant with PDPA and does not reveal any personal data without prior consent by the customer.
Private & Confidential
Customers
And more to Come…..
*Source from www.askme.com.my
