Mkt Plan Final Draft

8/8/2019 Mkt Plan Final Draft

1/32

Gibran Exclusive Photography Marketing Plan MKT 305 1

Executive Summary

Gibran Exclusive Photography is a small-medium enterprise in photography industry,

which is a new player in the industry that is owned by former INTI UC student Gibran

WicaksonoAtmo. Gibran was well known by his photography skill that people mentioned

that is equal with the professional photographer and has been recognized by Malaysian

photographer and also Indonesian. With his mission We are simple people whose one

and only mission is to create the most unique yet exclusive photographs possible, he is

trying to compete two major competitor that has been involving in the business for 29

years. As a new player in the industry, Gibran Exclusive Photography try to positions

them self as a fresh, young, and glamorous photography studio. By creating new concepts

of photography and with the help of organizing event and print ads as promotional tools,

Gibran Exclusive photography is trying to compete and gain big market share in photo

studio business in Yogyakarta. The new concepts of photography that Gibran Exclusive

Photography offers Gibran Exclusive Photography offers two new concepts of

photography that are new in the market. Beauty Shot and Modeling Photo are the new

concepts that they offer.can be an effective competitive big advantage for Gibran

Exclusive Photography to differentiate with other competitors.

Formatted: Left: 0.89", Right: 0.88"


2/32


1.0 Company Analysis

1.1 Background

Gibran Exclusive Photography is a small-medium enterprise in photography industry,

which is a new player in the industry that is owned by former INTI UC student Gibran

WicaksonoAtmo. They offer high quality of photograph, where they claim that they have

the best photos quality amongst their competitors. Since he was studying in INTI,

Gibran was well known by his photography skill that people mentioned that is equal with

the professional photographer and has been recognized by Malaysian photographer and

also Indonesian. His company is based in Jogjakarta, Indonesia. The company has

involved in the business since March 2009. He runs the business by himself as the

photographer and also other part of job such as, editing, marketing, and financial.

However, there are two main big competitors, which already involve in this industry for

29 years.

11.2 Mission

The mission of this organization is, We are simple people whose one and only mission

is to create the most unique yet exclusive photographs possible. This mission pictures

the organizations personality that we as a small-medium enterprise,try to give consumers

unique experience and the quality of luxury photo studio.

1.3 Vision

The vision of the organization is, The vision of Gibran Exclusive Photography is:

Formatted: Indent: Left: 0", First line:



3/32


"Experienced and Known Internationally, Gibran Brings You the Highest Photography

Definition!"

2.0 Market Analysis

2.1Market DefinitionExternal

2.1.2 Social

Yogyakarta has a population of 3.5 million inhabitants (October 2008) with population

density 1107 square kilometers (2008). The population of productive age group in 2008

as many as 1.7 million people with a work force of 860.000. The labor force includes the

employed population of 815.000 people and unemployment with 44 thousand

inhabitants. Unemployment rate noted to 5.17 per cent and Labor Force Participation

Rate was 64.41 percent.

Yogyakarta has a very strong Javanese culture and tradition, wherethe majority of the

governance is still run by the ancient kingdom, Keraton Yogyakarta, which still apply the

ancient rules and policies of ancient Java. Muslim rules and policies are also applied in

Yogyakarta. Moreover, a growing economy is estimated at 2.88%, slightly higher than

the growth in the second quarter 2009 (2.37%) but relatively lower than the third quarter -

2008 (6.59%). Sources of economic growth are consumption and

investment. Consumption growth is influenced by the improved purch asing power, which

is indicated by an increase in incentive payments, and transfer of funds from out of town

ahead of IdulFitri celebrations and holiday season (July and September).

Also, the student spending in Yogyakarta shows an enormous number US$ 33 million per

month. This give a positive contribution to the economic, especially in business of food,

Formatted: Indent: Left: 0.5"


4/32


beverages, lodging, transportation, communications, information technology, recreation,

and other retail businesses. In addition, Yogyakarta has a very strong Javanese culture

and tradition, where the majority of the governance is still run by the ancient kingdom,

Keraton Yogyakarta, which the ancient rules and policies of ancient Java are still used as

norms. Muslim rules and policies are also generally applied in Yogyakarta.

2.2 Market Segmentation

From 3,5 million people in Yogyakarta, we target the people in range of age between 15-

34, which has the biggest number of age groups with 1,4 million people or 40% from the

total inhabitants in 2010 (See app. 3). This range of age is categorized as Generation Y.

According to Hawkins, we know that Generation Y is characterized by a strong sense of

independence and autonomy and they like the ability to customize products to their

unique needs. These consumers are Internet savvy and use email, cell phones, and text

messaging to communicate (Hawkins, 2007). Generation Y is very suitable target for our

company and match the companys mission, which provides unique photography

experience. Also, it is supported by the increase of student spending in Yogyakarta that

will also benefit our business. By targeting Generation Y, we will conduct marketing

strategy that suits to their needs and wants, and also match their lifestyle.

2.3 Competition

In this business Gibran Exclusive Photography have two main competitors, which are

Alvin Fauzie Photo Studio and Calista Photo Studio. These competitors have involved in

the business for 29 years. Started from the small-medium business and now have grown

to be a big photo studio. We place these two photo studio as our main competitors

Formatted: Font: Times New Roman, 1pt




5/32


6/32


they offer almost the same service as our company. Both photo studios offer pre-wedding

and wedding photo, photo studio, family and graduation, and make over photo.

Their prices are very competitive. For wedding photo they set the price at range of US$

200-300 depends on the package.Moreover, Calista Photo Studio is located in a very

strategic place and near by our photo studio, which is surrounded by 2 big universities .

This will bring the competition tougher for us as we are a new player in the business.

3.0 Current Marketing Situation

3.1 Products and Service Review

The current product and services that we offer are almost the same with professional

photo studio:

1. Pre wedding photo

2. Wedding photo

3. Family photo

4. Company photo

5. Glamour photo

Formatted: Font: Times New Roman

Formatted: Normal, Indent: Left: 0.75"First line: 0.5"


7/32


We set the price lower than the competitors. For a comparison Alvin Fauzi Photo Studio

set the wedding photo price at US$ 250-300 with 3 different packages. However,we price

the wedding photo for US$ 200-250 with variety of package.

3.2 Distribution Review

Currently we only have one photo studio. The location is very strat egic, which is

surrounded by 2 big universities and in a busy place where people pass by often . Even

though our competitor also located near by our studio, it could be our advantages to

create awareness.

4.0 SWOT Analysis

Strength

y Cheaper price than competitors

y Have better photo quality

y More innovative

y Well known photographer

recognition

Weakness

y Poor brand awareness

y Small number of workers

Opportunities

y Purchasing power improvement

y High number of Generation Y

y Strategic place

Threat

y Store location is near by the

competitors

y Strong competitors

Formatted: Indent: Left: 0.5", First line

Formatted: Indent: Left: 0"

Formatted Table

Formatted: Bullets and Numbering

Formatted: Left, Space After: 0 pt,Bulleted + Level: 1 + Aligned at: 0.25" Indent at: 0.5"

Formatted: Font: Times New Roman,Underline





Formatted: Space After: 0 pt, BulletedLevel: 1 + Aligned at: 0.25" + Indent at0.5"




8/32


4.1 Strength

As our strength, we have cheaper prices than our main competitors. As a new player,

setting the price lower than other will be our strength to create awareness and

attractcustomers to come, and also to create preferences in customers mind.Moreover,

the well-known photographer Gibran will also be our competitive advantage. His photo

quality and international recognition will create a good perception in the consumers

mind. Also, we claim our company as a more innovative photo studio than the

competitors by creating new concept of photography.

4.2 Opportunities

The high number of Generation Y, which is our target market, will be a good

opportunities for us, thus we can reach high number of new customers. Also, the high

spending of student also can be a positive opportunity as now the students are more

consumptive, which will be easier for us to influence them to consume our products and

services.The location of the studio also will benefit us to attract customers. Surrounded

by two big universities and busy roads will raise awareness of our studio.

4.3 Weakness

Brand awareness is still our biggest weakness. One year involving in the industry is not

enough to compete with the old players who already 29 years in the industry. People are

not aware enough to change their preference from the two biggest photo studios to our

photo studio.Furthermore, lacks of employees also affect our productivity. Gibran as the

owner is doing multiple task of his job;photographing, editing, financing, and also


9/32


marketing. This will create a bad image and unprofessional of our studio and this will

result to the customers perception.

4.4 Threat

Even though our studio location is very strategic surrounded by 2 big universities, the

main competitor also located near by our studio. This will bring the competition tougher

as the customers preferences still on the competitors side. As mentioned before the

competitors have involved in this business for 29 years and they are still tough to

defeated by a new player. Therefore, we need to put a lot of effort in this marketing plan.

5.0 Goals

5.1 Financial Objective

Within 1 year Gibran Exclusive Photography will target to increase the sales by 15%.

5.2 Marketing Objective

Within 1 year Gibran Exclusive Photography will target to expand market share by 10%.

5.3 Innovation Objective

To give a new experience of photography to the customers, where the competitors do not

offer.


10/32


2.2 Internal

2.2.1 Companys Business Problem

Even though, Gibran Exclusive Photography claims that they have the best photo quality, but

they still find difficulties in creating brand awareness. Their main competitors have involved in

the industry for 29 years; however, Gibran Exclusive Photography has just joined the

competition for 1 year. Customers preferences are still in the top three photo studios in

Jogjakarta since they have built their brand image since long time ago. Although, Gibran

Exclusive Photography offers new services and concepts, which is not offered by the

competitors, they still find difficulties to compete with the 29-years-old-players in the business.

2.2.2 Company Specialization

Beauty shot and Modeling photo are new concepts in photography business in Jogjakarta.

Basically, beauty shot is only a standard close up photo, but Gibran Exclusive Photography

makes it so special by providing makeup artist and set a very good lightning, therefore the

quality of the photo will be excellent. Moreover, modeling photo is the specialty of Gibran

Exclusive Photography that gives you a photo shot with professional equipment, make up, and

lighting, which you usually see in the cover of magazines or billboards.

2.3 SWOT Analysis

Formatted: Font: Times New Roman, Fcolor: Auto




Formatted: Line spacing: Double


11/32


Strength

yCheaper price than competitors

yHave better photo quality

yMore innovative

Weakness

yPoor brand awareness

ySmall number of workers

Opportunities

yWell known photographer

recognition

yPurchasing power improvement

Threat

yStore location is near by the

competitors

yStrong competitors

Gibran Exclusive Photography Marketing Plan Draft 2

Irfan Handaru/I09002963

3.0 Marketing Objectives

Since Gibran Exclusive Photography is a new player in the industry, the marketing objective will

come up as follow:

During one year, Gibran Exclusive Photography targeting to get the customer awareness and aim

for 10 percents share of the photography market in Jogjakarta.

64.0 Marketing Strategy

Formatted Table





Formatted: Left, Line spacing: Double


12/32


13/32


professional equipment, make up, wardrobe, and lighting, which you usually see in the

cover of magazines or billboards.

Gibran Exclusive Photography offers two new concepts of photography that are new in

the market. Beauty Shot and Modeling Photo are the new concepts that th ey offer. This

can be an effective competitive big advantage for Gibran Exclusive Photography to

differentiate with other competitors.

64.3 Pricing Strategy

To be compared with other competitors, which already play in the industry for 29 years

Gibran Exclusive Photography will face difficulties to build their brand name and gain

market share. Based on the marketing objectives, our pricing objective is to gain

maximum market share. By setting the price 20% lower than the competitors, Gibran

Exclusive Photography will attract a lot of customers. This also emphasizing our

positioning that Gibran photo studio is glamorous and affordable.

64.4Marketing Communication StrategyMarketing Communication Strategy

To inform people about our photo studio and its services, and also to build our image, we

are going to reinforce the brand name and focus to the products differentiation and

competitive advantages. Since Gibran Exclusive Photography is a small-medium

enterprise, there must be limited budget for communication strategy. Broadcast

advertisements through Internet, advertisements,and organize events are selected to be

our communication channels. Firstly,tTo advertise usingviaFacebook and Twitterblog are

the most effective and efficient for Gibran Photography as they target Generation Y, who

areis Internet savvy. Sales promotion is also used to build our brand and awareness to the


14/32


market. Organizing events, such as modeling competition also can build huge awareness

to the market. Secondly, We will use print ad such as Posters, billboards, and flyers to be

spread to universities and busy road around our location to increase awareness.

Since we are a new player in the industry, we will put a lot of effort in promotion where

we will use advertising and publicity as our promotion tools. Since our target market is

Generation Y who is Internet savvy, firstly, we will use Facebook and Twitter as

broadcast media. By using Facebook we will inform the customers about our companys

information, put photos, contacts, promotion, and updates of every promotion and news

from our company.Also, Twitter will be used to spread brief information, updates, and

promotion to our customers.

6.5 Place

Gibran Exclusive Photography studio is placed in a strategic place, where it is surrounded

by 3 big universities. This can be our advantage to gain more customers, where our main

target market is Generation Y that university students are included. And we will fully

utilize this advantage to build our brand name and image.

6.6 Physical Evidence

In order to build the image of glamorous, Gibran Exclusive Photography will have our

own uniforms for the employees. Also, we will paint the studio with black and pink

color, and also decorate the studio with a lot of lights and mirror to visualize the

glamorous.

6.7 People

Some people say that the success of a business is dependent on the quality of the people

who work in the company.Gibran Wicaksono as the founder and photographer of the

Formatted: Indent: First line: 0.5"



15/32


studio was well known by his photography skill that people mentioned is equal with the

professional photographer and has been recognized by Malaysian and Indonesian

photographer. He has a big reputation when he was still a freelance photographer.

6.8 Packaging

Every photo will be packed in a black exclusive frame and put in the black exclusive bag

made of recycle carton. It is purposed to build glamorous image of the studio.

6.9 Process

The process of running the business is very simple and smart. Before coming to the

studio for photo taking, customers can make appointment for his or her photo shoot. This

can be done by making a phone call, sending email, or posting comment on Facebook

page wall of Gibran Exclusive Photography, or tweeting on Twitter informing us to book

for a photo shoot. This can avoid a long queue and also make the photo editing and

processing a lot faster and easier. Moreover, the customers can choose their photos to be

printed, sent to email, burned in CD, or saved in their own pendrive. This will bring ease

to the customers of how they want to keep their photos.

75.0 Specific Marketing ProgramsMarketing Mix Strategy

75.1 Product Line Tactics

We have 6 variations of services for different target markets:

The services that they offer are the same with professional photo studio, but they

have specialty and offer a concept, which is new in Jogjakarta such as:

1. Pre Wwedding photo

Formatted: Font: Times New Roman, NBold



16/32


This pre wedding photo is specially targeted to customers aged between 24-

34,who arein the age of marriage. Pre wedding photo also included in this

package, where we also provide video recording from the pre wedding photo

session until the wedding day.

2. Wedding photo

23. Family photo

Family photo is targeted to Full Nest 1 and Full Nest 2 who already have a family

and young children. This photo shoot will be set in our studio with glamorous

selectablebackground or in the customers house. This option depends on

customers preference.

34. Company photo

This package is targeted to companies or organizations who wants to create

documentations of their company activities.

45. Glamour photo

This package is targeted to customers aged between 15-25. The concept of this

photo shoot is to make over the model. There are several optional themes to

choose, which are angel, Cleopatra, army, marine, gothic, nurse, oriental, flower,

celebrity, etc.

And the new concept and specialty are:

1. Beauty Shot

Formatted: Normal, Left, Indent: Left:


Formatted: Left, Indent: Left: 1"





17/32


This is targeted to customers aged between 15-30. Basically, beauty shot is only a

standard close up photo, but Gibran Exclusive Photography makes it so special by

providing makeup artist and set a very good lightning, therefore the quality of the

photo will be excellent.

2. Modeling photo

The modeling photo is also targeted to the customers who are in the range of age

15-25. Moreover, modeling photo is the specialty of Gibran Exclusive

Photography that gives you a photo shot with professional equipment, make up,

and lighting, which you usually see in t he cover of magazines or billboards.

7.2 Pricing Tactics

We are going to penetrate the market and gain more market share by setting the price

20% lower than the competitors. Here are the lists of price of our services:

1. Wedding Photo

- Wedding studio

y US$24(4x photos, 4x 5R, make-up, costume)

y US$26 fast outdoor photo shooting

- Pre wedding

y US$ 100 (20x photos, 20x 4R, make-up, 1 exclusive album)

- Video documentation

y Starts formUS$200 per day

Formatted: List Paragraph, Bulleted +Level: 1 + Aligned at: 1.25" + Indent at1.5"



Formatted: List Paragraph, Indent: Left1.5"




18/32


y 2 video camera, 1 full day

2. Family Photo

- Package 1

y US$ 11

y 4x photos

y 4x Printed 4R

y 1x CD-ROM

y Bonus 1 printed 10R

- Package 2

y US$ 19

y 8x photos

y 8x Printed 4R

y 1x CD-ROM


- Package 3

y US$ 40

y 8x photos

y 8x printed 10R

y 1x CD-ROM

y

Bonus 1 printed canvas frame 16R

3. Company Photo

- Package 1






Formatted:Bullets and Numbering


19/32


y US$ 16

y 4x photos

y 4x Printed 4R

y 1x CD-ROM


- Package 2

y US$ 23

y 8x photos

y 8x Printed 4R

y 1x CD-ROM


4. Glamour Photo

- Package 1

y US$ 18

y 4x photos

y 4x Printed 4R

y 1x CD-ROM


y Make up, wardrobe

- Package 2

y US$ 24





Formatted: List Paragraph, Indent: Left1.5"



20/32


y 8x photos

y 8x Printed 4R

y 1x CD-ROM


y Make up, wardrobe

- Package 3

y US$ 30

y 8x photos

y 8x printed 10R

y 1x CD-ROM

y Bonus 1 printed canvas frame 16R

y Make up, wardrobe

5. Beauty Shot

- Package 1

y US$ 10

y 4x photos

y 4x Printed 4R

y 1x CD-ROM


y Make up

- Package 2

Formatted: Bulleted + Level: 1 + Aligneat: 1.25" + Indent at: 1.5"


Formatted: Normal, Indent: Left: 1"



21/32


y US$ 15

y 8x photos

y 8x Printed 4R

y 1x CD-ROM


y Make up

- Package 3

y US$ 20

y 8x photos

y 8x printed 10R

y 1x CD-ROM


y Make up

6. Modeling Photo

- Package 1

y US$ 15

y 4x photos

y 4x Printed 4R

y 1x CD-ROM


y Make up, wardrobe

- Package 2





22/32


y US$ 23

y 8x photos

y 8x Printed 4R

y 1x CD-ROM


y Make up, wardrobe

- Package 3

y US$ 31

y 8x photos

y 8x printed 10R

y 1x CD-ROM


y Make up, wardrobe

7.4 Publicity

In order to increase awareness of the photo studio, we are going to organize a

modelingevent, which finds young modeling talents from across Yogyakarta. This event

will be named Gibran Beauty Search and will take 1 week for the whole event . The

concept of this event is almost the same like Americas Next Top Model that search

modeling talent. This will be held in Gibran Exclusive Photography for the audition and

the final top 10 will be held in the mall.

After the audition, the event will consist of 3 parts elimination sections. As a start, the

total model of 10 will be competing on getting to the big 5. They will be tested on how

good they can pose in front of the camera according to the different themes that are given



Formatted: Normal, Indent: Left: 0.5"


23/32


to them. In five days, one will be eliminated each day in order to get the big 5.

Furthermore, on the 6 th day, 2 will be eliminated at once depending on how they can

conquer the challenge of posing in a catwalk. The final 2 will be ann ounced on the 7 th

day.

Sponsorships from local make-up brands, radio stations and local TV channels will be

used in order to get the event to be promoted to the targeted audience. By organizing such

event, it will help Gibran Exclusive Photography to promote their services and also to

gain more awareness from those who are interested on photography and digital imaging.

7.5 Advertising Program

Print ads will be used as a promotional tool to spread the word about Gibran Exclusive

Photography. Mediums such as billboard, posters and flyers will be distributed

locally.This advertising program will help Gibran Exclusive Photography to gain more

awareness and create a strong concept of brand image by designing a professional-

looking print ads layout (See appendix 1 and 2).


24/32


8.0 Budgeting

8.1 Budgeting Details for Event

Items Quantity Amount per Unit (US$) Total (US$)

Wardrobe 21 20 420

Venue 1 800 800

Crew 30 16 480

Total 1,700

8.2 Budgeting Details for Print Ads

Items Quantity Amount per Unit (US$) Total (US$)

Conceptual Fee 3 50 150

Papers 2,000 1 2,000

Printing Cost 2,000 5 10,000

Total 12,150

9.0 Controls

Gibran Exclusive Photography as always will conduct a well managed control plans for each

products that they have. Annual report will be held in the end of the year by the owner to review

year sales volume and revenue. This reports will gives feedback of the success of product

acceptance by the target market and how it competes with the competitor products.


25/32


10.0Conclusion

In conclusion, based on analysis and research conducted, Gibran Exclusive Photography will

conduct a marketing plan in order to increase their brand awareness and gain more market share

to compete with two major competitors that has involved in the industry for 29 years. By

creating new concepts of photography, setting lower package prices, and organizing event, we

expect to achieve our marketing goals in 1 year.

Beauty shot and Modeling photo are new concepts in photography business in

Jogjakarta. Basically, beauty shot is only a standard close up photo, but Gibran

Exclusive Photography makes it so special by providing makeup artist and set a ve ry

good lightning, therefore the quality of the photo will be excellent. Moreover,

modeling photo is the specialty of Gibran Exclusive Photography that gives you a

photo shot with professional equipment, make up, and lighting, which you usually

see in the cover of magazines or billboards.

5.2 Price

Our pricing method will be based on our pricing objective, which is to maximize the

market share. Therefore, the pricing method will be cost-plus pricing, where we will

set the price at the production cost plus a certain profit margin. By setting the price

lower than the competitors and set small profit margin, Gibran Exclusive

Photography will attract a lot of customers, thus we can push down the price and




26/32


compete with the senior players. By setting the price 20% lower than the

competitors, I am optimist that Gibran Exclusive Photography can attract many

customers.

5.3 Place

Gibran Exclusive Photography studio is placed in a strategic place, where it is surrounded

by 3 big universities. This can be our advantage to gain more customers, where our main

target market is Generation Y that university students are included. And we will fully utilize

this advantage to build our brand name and image.

11.0 References

y Hawkins. Mothersbaugh. Best. 2007. Consumer Behavior Building Marketing Strategy.

10th edition. New York: McGraw-Hill/Irwin.




27/32


y Hawkins, Del., Best, Roger., Coney, Kenneth. 2001. The American Society: Families

and Households, in Consumer Behavior Building Marketing Strategy . New York:

Irwin/McGraw: 199-202.

y 2010. (Online). Available: http://www.calista-photo.com/index.php. (July 26, 2010)

y 2010. (Online). Available: http://www.alvinfauzie.com/#goHome. (July 26, 2010)

y 2008. Al-Aswad, Fahrudin. [ekonomi-nasional] Yogyakarta, HariIni&Kemarin . (Online).

Available: http://www.mail-archive.com/ekonomi-

[email protected]/msg09214.html. (July 20, 2010)

y 2009. JumlahPendudukHasilProyeksi SUPAS 2005menurut

KelompokUmurdanJenisKelamindiProvinsi D.I. Yogyakarta.

SitusResmiBadanPusatStatistikProvinsi D.I Yogyakarta. (accessed July 21, 2010 from

BadanPusatStatistik database)

y 2010. BelanjaMahasiswa DIY Capai Rp300 Miliar per Bulan. (Online). Available:

http://bisnisukm.com/belanja-mahasiswa-diy-capai-rp300-miliar-per-bulan.html. (July

23, 2010)

12.0 Appendixes5.4 Promotion


28/32


Facebook, blog, and organizing event will be our main promotional tools to build brand

awareness. However, we will also use printed ads, such as posters, flyers, and billboards to

create awareness around the photo studio. Advertising via radio will also be done.

5.5 Physical Evidence

In order to build the image of glamorous, Gibran Exclusive Photography will have our own

uniforms for the employees. Also, we will paint the studio with black and pink color, and

also decorate the studio with a lot of lights and mirror to visualize the glamorous.

12.1 Appendix 1




29/32


12.2 Appendix 2


30/32


12.3 appendix 3


31/32


5.6 People

Some people say that the success of a business is dependent on the quality of the

people who work in the company.Gibran Wicaksono as the founder and

photographer of the studio was well known by his photography skill that people

mentioned is equal with the professional photographer and has been recognized by

Malaysian and Indonesian photographer. He has a big reputation when he was still a

freelance photographer.

5.7 Packaging

Every photo will be packed in a black exclusive frame and put in the black exclusive

bag made of recycle carton. It is purposed to build glamorous image of the studio.


32/32


5.8 Process

The process of running the business is very simple and smart. Before coming to the

studio for photo taking, customers can make appointment for his or her photo shoot.

This can be done by making a phone call, sending email, or posting comment on

Facebook page wall of Gibran Exclusive Photography. This can avoid a long queue

and also make the photo editing and processing a lot faster and easier. Moreover,

the customers can choose their photos to be printed, sent to email, burned in CD, or

saved in their own pendrive. This will bring ease to the customers of how they want

to keep their photos.

Documents

Mkt Plan Final Draft