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Second Draft!
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GoogleBui Thuy Hanh
Chong Kairu
Lee Longfu
Low Tee Tong
Tay Zi Kun, Lewis
I’m feeling lucky!
Agenda
Timeline - Our short history
Business Model - Bring in the money!
Success Factors - What makes us tick?
Challenges - Obstacles to cross.
Competitors Analysis - Our rivals!
TimelineOur short timeline.
Google timeline: 1995 - 2011
1995
1998
Larry Page and Sergrey Brin founded Google *Googol = 1, 000…..000 (100 zeros)
Google beta first introduced!
The first Google doodle ever.
Page Rank algorithm introduced.
• Link popularity: a page is ranked higher if there are more links to it.• A number Google assigns to a page to represent the overall link popularity of that page (from 0 to 10).
Google: PR = 9Facebook: PR = 9Twitter: PR = 10
Before 2000
Google ran without advertisements.
Oct. 2000
Google AdWords invented. Google started to bring in advertisements among search results.
Text-based advertisements
Cost-per-thousand pricing model. The advertisers are charged every 1,000 clicks.
Feb.2002
AdWords changed into pay-per-click basis model.
Feb. 2002
2003
AdWords changed into pay-per-click basis model.Advertisers bid on keyword targeting.
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AdSense introduced: advertisements appeared in specific websites.
A solution for publisher!
• Advertise relevant products.
• $$$ for the publisher!
AdSense
2005
2007
Site Targeting(an expansion of AdWords)allows advertisements appear in specific websites according to advertisers’ preferences.
Site Targeting
Google AdWords collaborated with Salesforce.com CRM (customer relation management technology).
+
Jun. 2007
2010
Apr. 2011
+Offers technology for
advertisers to allow clients to traffic, target, deliver, and report on their campaigns
(such as AdWords and AdSense).
Google boughtDouble Click.
Google createdGoogle Mobile Ads.
Google Website Optimiser
Help track effectiveness of advertisements.
Jul. 2011
AdWords Express for small and local business and local customers.
Done in 5 minute.Easy to set up.
When click, address is shown in Google Map.
Business ModelBring in the money!
Google’s Business Model
AdWords
AdSense
DoubleClick
Advertisers
Web Users
+
Other sites
Google shirts
AdWords
Keyword relevance
Historical CTR Bid auctions
Quality score
Cost-per-click Ad ranking
Concept
AdSense
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Concept
DoubleClick
DoubleClick Concept
Ad placement
Campaign analyzing
Combining Google's infrastructure with DoubleClick's knowledge of agencies and publishers
Success FactorsWhat makes us tick?
Success FactorsTrinity Cycle of Factors.
People(L to R): Sergey Brin, Eric Schmidt, Larry Page
Innovative Business Model
Branding
Success FactorsTrinity Cycle of Factors.
