Mkt 421 final exam

Marks: 81

MKT 421 FINAL EXAM

Question No: 1 (Marks: 1) - Please choose one When using the Internet as a distribution channel, the e-vendor must be concerned with avariety of issues. Which of the following would not among those issues?

Adaptation Local contact Promotion All of the given options

Question No: 2 ( Marks: 1 ) - Please choose one The unconscious use of the values, experiences, and knowledge of one's own cultureas a guide to decision making in a different culture is best described by which of the following?

Self-reference criterionCultural insensitivity Cultural elitism Ethnography

Question No: 3 ( Marks: 1 ) - Please choose one The Mobilink Limited Company strives to develop standardized marketing mixes for its products that will be generally applicable across national borders. The firm's philosophywould be best described as:

Multi-domestic market orientationEthnocentric marketing orientation Domestic market extension Global marketing orientation

Question No: 4 ( Marks: 1 ) - Please choose one If a company is transferring its goods and services to its customer, this transaction is based on:

Barter system Exchange TransformationRelationship

Question No: 5 ( Marks: 1 ) - Please choose one Which of the following concepts takes an "inside-out" view of the firm?

Selling concept Market offering Marketing concept Societal marketing concept

Question No: 6 ( Marks: 1 ) - Please choose one Which statement is a best description of pure marketing concept?

Product or services developed first and look for need later. Look for need first and developed product or services later.Set target market first then proceed further Start your marketing procedure from customer feed back

Question No: 7 ( Marks: 1 ) - P lease choose one

A contract in which an individual receives financial reimbursement against losses from the contractual company. Which one of the following is a best term for such contract?

Insurance Risk management Financial loss recovery Banking contract

Question No: 8 ( Marks: 1 ) - Please choose one According to the view of Michael Porter, firm fist develop product for domestic market later on lunch in international market. This view is consistent with which of the followingfactors?

Factor conditions Demand conditions Related & supporting industries Firm strategy, structure & rivalry

Question No: 9 ( Marks: 1 ) - Please choose one Historical data of a firm is sufficient to find which of the following information?

Trend in sales and profits Trend in sales only Trend in profits only Either trend in sales or profits

Question No: 10 ( Marks: 1 ) - P lease choose one Which one of the following products are NOT subject to price controls?

Pharmaceuticals Foods Gasoline All subject to price controls

Question No: 11 ( Marks: 1 ) - P lease choose one Indicate the concept given below that explains the human-made part of the humanenvironment .

Anthropology Sociology Personal relationsCulture

Question No: 12 ( Marks: 1 ) - P lease choose one The focus of physical environment is on which of the following variables?

Shipping distance National economics priority Balance of payment Focus on difference and similarity

Question No: 13 ( Marks: 1 ) - P lease choose one Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the followinginformation?

Personal Attitude DescriptiveExploratory

Question No: 14 ( Marks: 1 ) - P lease choose one Which of the following is considered a smart way to recover cost of research and development?

Foreign direct investmentLicensing Sharing ideas Franchising

Question No: 15 ( Marks: 1 ) - Please choose one Not a single firm is really the master in all the technologies in the world. Which of thefollowing tools a firm should adopt to overcome this weakness?

Cross licensing Negotiation tool Franchising Idea sharing

Question No: 1 ( Marks: 1 ) - Please choose oneFranchising in a business field is working on which of the following rule?

Management-oriented Production-oriented Workforce-oriented Market-oriented


An organization that wants to emphasize high quality will offer customers more than ___ enforced by the courts.

Performance levels Quality levels Implied warranties Quantity level


Mention the correct order in finding potential customer according to your marketing expertise.

Segmentation, dement measurement, targeting, positioning Dement measurement, segmentation, targeting, positioning Segmentation, targeting, positioning, dement measurement Dement measurement, targeting, segmentation, positioning

This step also involves identifying the potential buyers, demand measurement & forecasting, market Segmentation, market targeting & market positioning.


A marketer require information for multipurpose, which one is NOT fall in such kind ofinformation?

Competitor information Market potential Prescriptive information Imitation variable


Identify the system of account that record a nation s international financial transaction.

Balance of trade Balance of payment Balance of import Balance of export


An international marketer needs information about its competitor. Identify the nature of information required in this regard?

On continuous basis On sudden basis Once required Once updated information

The Competition: A firm needs information about its competition in international markets on a continuous basis to make appropriate decisions.


Kind of information like channels of distribution: their shape, functions, evolution &performance belongs to which broad category?

Marketing mix information Product related information Competitor information Advertising information


All of the following are the forms of export subsidies EXCEPT:

Tax breaks Products price support Cheaper resources Regulate foreign businesses

• Tax breaks • Direct payments to producers • Product price support • Cheaper resources (i.e. land, utilities)• Public services provided at lower cost


Hofstede s _____ dimension is the degree to which people in a country prefer, structured over unstructured situations.

Power distance Individualism Uncertainty avoidance Achievement

High uncertainty avoidance - structured organizational activities, more written rules, less risk taking bymanagers, lower labor turnover, less ambitious employees (Germany, Japan & Spain)


Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the followinginformation?

Personal Attitude Descriptive Exploratory

Exploratory research - is to gather preliminary information that will help define the problem andsuggest hypothesis


Identify the best way of sharing technology with other party through licensing?

Updating technology Making independent Sharing once Sharing twice

uestion No: 38 ( Marks: 1 ) - P lease choose one

Identify the concept in which marketers try to create distinct image or identity in theminds of their target customers/consumers?

Market targeting Market positioning Market segmentation Market repositioning


When customers/consumers may have too narrow image of any brand, is distinguish inwhich of the following way?

Under positioning Over positioning Confused positioning Doubtful positioning

– Under-positioning • Buyers have only a vague idea of the brand


Shopping goods are part of which type of category?

Consumer product Industrial product Individual product Augmented product

International product classification: • Consumer products – Convenience – Shopping – Specialty – Unsought

Question # 1 of 20 ( Start time: 04:13:08 PM ) Total Marks: 1Which of the following is the part of the marketing process? Select correct option:

Marketing strategy Favorable trade polices Market globalization drivers Common marketing regulations

Question # 2 of 20 ( Start time: 04:13:55 PM ) Total Marks: 1Which one of the following is an acronym of SWOT? Select correct option:

Strategy, working, opinion, tactical Strengths, weaknesses, opportunities, threats Strategy, work, openness, toughness Strategy, weakness, opinions, tactics

Question # 3 of 20 ( Start time: 04:14:20 PM ) Total Marks: 1 A cross-licensing agreement is a contract between two or more parties where each party grants rights to their intellectual property to the other parties UNLIKE: Select correct option:

Copyrights Trademarks PatentsLegal acts

Question # 4 of 20 ( Start time: 04:15:46 PM ) Total Marks: 1 Following are the forms of foreign direct investment EXECPT:Select correct option:

Management expertise Latest technologies CapitalLabor

Question # 5 of 20 ( Start time: 04:17:08 PM ) Total Marks: 1 Which of the following theory holds that a nation should produce & export those goods& services for which it is relatively more productive than other nations? Select correct option:

Theory of absolute advantage Theory of comparative advantage International product life-cycle theory None of the given options

Question # 6 of 20 ( Start time: 04:18:30 PM ) Total Marks: 1 A variety of information is needed for successfully operating in international market.Which of the following information is required under the category of competitive information? Select correct option:

Corporate Market shareFunctional strategies Ruling concerning taxes

Question # 7 of 20 ( Start time: 04:19:49 PM ) Total Marks: 1 Which of the following is NOT the part of the marketing process?Select correct option:

Situation analysis Marketing strategy Marketing mix decisions Marketing globalization drivers

Question # 8 of 20 ( Start time: 04:20:38 PM ) Total Marks: 1 A society's accepted basis for responding to external and internal events summarize in which of the following way? Select correct option:

Social agenda Culture Reference groups Cultivation possibility

Question # 9 of 20 ( Start time: 04:22:01 PM ) Total Marks: 1 Identify the concept in which customer will prefer those products which can satisfy the customer needs, wants and demands. Select correct option:

Societal Concept Production ConceptSelling concept Marketing Concept

Question # 10 of 20 ( Start time: 04:23:13 PM ) Total Marks: 1 A variety of information is needed for successfully operating in international market. Which of the following information is required under the category of marketing mix?Select correct option:

Interest rate Change product Balance of payments Ruling concerning taxes

Question # 11 of 20 ( Start time: 04:23:49 PM ) Total Marks: 1 A variety of information is needed for successfully operating in international market. Which of the following information is required under the category of general conditions?Select correct option:

Exchange rate Consumer behavior Balance of paymentTechnological environments

Question # 12 of 20 ( Start time: 04:24:28 PM ) Total Marks: 1 A resulting form of business in which combined firm of business shares the managementto control integrated business is known as: Select correct option:

Legal contract Joint ventureAcquisition Merger

Question # 13 of 20 ( Start time: 04:25:51 PM ) Total Marks: 1 A nonbonding agreement between parties to resolve disputes by asking a third party to mediate differences is called: Select correct option:

Arbitration LitigationConciliation Compromise

Question # 14 of 20 ( Start time: 04:27:17 PM ) Total Marks: 1 In order to be globally aware, which of the following factor/s is/are NOT acquired or developed by marketer: Select correct option:

Objectivity Tolerance of cultural differencesKnowledge of cultures and history Local awareness

Question # 15 of 20 ( Start time: 04:28:40 PM ) Total Marks: 1Which term use as a synonym of bill of exchange? Select correct option:

Sight draft Arrival draftDollar draft Date draft

Question # 16 of 20 ( Start time: 04:30:01 PM ) Total Marks: 1 Which one of the following products are NOT subject to price controls?Select correct option:

Pharmaceuticals FoodsGasolines All subject to price controls

Question # 17 of 20 ( Start time: 04:31:07 PM ) Total Marks: 1 The Theory of National Competitive Advantage was presented by which one of thefollowing scholars? Select correct option:

Recardo Adam Smith Paul Krugman Michael Porter

Question # 18 of 20 ( Start time: 04:32:14 PM ) Total Marks: 1 Which of the following trade theory explains that nations can increase their economic well-being by specializing production of goods which they can produce efficiently? Select correct option:


Question # 19 of 20 ( Start time: 04:33:20 PM ) Total Marks: 1 Which of the following best describe the international product life-cycle theory?Select correct option:

Extension of comparative advantage theory Explore the firm’s role in promoting exports and imports Explain the movement from absolute advantage to comparative advantageNone of the given options

Question # 20 of 20 ( Start time: 04:34:28 PM ) Total Marks: 1 Which of the following is a marketing philosophy which summarized by the phrase "agood product will sell itself"? Select correct option:

The Selling concept The Marketing concept The Production concept *The Production concept The Societal Marketing concept

Question # 1 of 20 ( Start time: 04:40:52 PM ) Total Marks: 1 A variety of information is needed for successfully operating in international market.Which of the following information is NOT required under the category of foreign exchange info? Select correct option:

Laws and regulations Availability of financeDividends in host countryAll of the given options

A variety of information is needed for successfully operating in international market. Which of the following information is required under the category of market potential?Select correct option:

Functional strategies Laws and regulations Technological environment None of the given options

Question # 3 of 20 ( Start time: 04:42:29 PM ) Total Marks: 1 A variety of information is needed for successfully operating in international market. Which of the following information is required under the category of foreign exchange info? Select correct option:

Dividends Availability of human Ruling concerning taxesNone of the given option

Question # 4 of 20 ( Start time: 04:43:27 PM ) Total Marks: 1 If an Indian businessman invest in a China as foreign direct investment due to good infrastructure, related industry, labor availability. Owing to which factor he is investing? Select correct option:

Production costs Logistics Availability of natural resources Access to key technologies

Question # 5 of 20 ( Start time: 04:44:54 PM ) Total Marks: 1 Identify the country that’s retail sale derived from franchising is one third?Select correct option:

Romania The USA Europe Asia

Question # 6 of 20 ( Start time: 04:46:20 PM ) Total Marks: 1 According to your best knowledge choose the most important and basic variable that involves in strategic alliances. Select correct option:

Written agreement Partner ProfitLoss

Question # 7 of 20 ( Start time: 04:47:46 PM ) Total Marks: 1 A contract in which an individual receives financial reimbursement against losses from the contractual company. Which one of the following is a best term for such contract? Select correct option:

Insurance Risk managementFinancial loss recovery Banking contract

Question # 8 of 20 ( Start time: 04:48:17 PM ) Total Marks: 1 Identify a resulting form of business in which a firm A is controlling all businessactivities and ending up the control of firm B to expand business? Select correct option:

Legal contract Joint ventureAcquisition Merger

Question # 9 of 20 ( Start time: 04:49:45 PM ) Total Marks: 1 Which one of the following is the major and the most appropriate reason of strategic alliance? Select correct option:

To expand business efficiently To increase partners To just engage in global businessTo expand sub offices

Question # 10 of 20 ( Start time: 04:51:16 PM ) Total Marks: 1 Which of the following is NOT one of the alternative concepts under which organizationsdesign and carry out their marketing strategies? Select correct option:

Distribution concept Marketing concept Product concept Production concept

Question # 11 of 20 ( Start time: 04:51:49 PM ) Total Marks: 1 The objectives of international marketing research are defined in which step?Select correct option:

First step Second step Third step Fourth step

Question # 12 of 20 ( Start time: 04:53:16 PM ) Total Marks: 1 Which of the following orientations holds that consumers will favor products that are available and highly affordable? Select correct option:

Product concept Marketing concept Production concept Selling concept

Question # 13 of 20 ( Start time: 04:54:43 PM ) Total Marks: 1 The historical data of a firm helps the marketer decision in which direction?Select correct option:

Clue for its future Clue for its past Clue for its presentClue for its near past

Question # 14 of 20 ( Start time: 04:56:01 PM ) Total Marks: 1 The nature of multi-segments (more than one segment if he/she select) that a marketerselects as a target market is: Select correct option:

Homogeneous Heterogeneous Both homogeneous and heterogeneous Either homogeneous or heterogeneous


Corporate Market shareFunctional strategies(doubted)Ruling concerning taxes

uestion # 20 of 20 ( Start time: 05:02:31 PM ) Total Marks: 1 Which one is the single factor that best indicates a person's social class?Select correct option:

Occupation Fashion Money Time

M kt 6 3 0 I nte r nat i onal M a r k etin g Q uiz 6/6 / 20 1 1

Question # 1 of 20 ( Start time: 04:08:19 PM ) Total Marks: 1 Indicate the concept given below that explains “the human-made part of the human environment”. Select correct option:

Sociology Personal relations Culture Anthropology

Question # 2 of 20 ( Start time: 04:09:41 PM ) Total Marks: 1 A variety of information is needed for successfully operating in international market. Which of the following information is required under the category of foreign exchange info? Select correct option:

Dividends Availability of human Ruling concerning taxes None of the given options

Question # 3 of 20 ( Start time: 04:11:10 PM ) Total Marks: 1 Identify the analysis that an international marketer uses to determine potential export in international market. Select correct option:

Two stage analysis Three stage analysis Four stage analysis Five stage analysis

Question # 4 of 20 ( Start time: 04:12:18 PM ) Total Marks: 1 Which of the following trade theory explains that nations can increase their economic well-being by specializing production of goods which they can produce efficiently? Select correct option:


Question # 5 of 20 ( Start time: 04:13:45 PM ) Total Marks: 1 A society's accepted basis for responding to external and internal events summarize in which of the following way? Select correct option:

Social agenda Culture Reference groups Cultivation possibility

Question # 6 of 20 ( Start time: 04:15:05 PM ) Total Marks: 1 Which of the following theory holds that a nation should produce & export those goods& services for which it is relatively more productive than other nations? Select correct option:


Question # 7 of 20 ( Start time: 04:15:52 PM ) Total Marks: 1 What is the second step in the report preparation and presentation process?Select correct option:

Data analysis Report preparation Interpretation and conclusions Oral presentation

Question # 8 of 20 ( Start time: 04:17:22 PM ) Total Marks: 1 Which of the following is NOT a deciding factor of international market evaluation?Select correct option:

Political risks Local competition Non-trade barriers All of the given options

Question # 9 of 20 ( Start time: 04:18:44 PM ) Total Marks: 1 Identify which of the following group of countries centrally planned communist runnations belong? Select correct option:

First world Second world Third world Fourth world

Question # 10 of 20 ( Start time: 04:19:35 PM ) Total Marks: 1 Heavy investment is required to do business in a current market, owing to which of the following factor? Select correct option:

Shorting product life cycle Increasing licensing agreement Increasing risks in licensing Cross licensing

Question # 11 of 20 ( Start time: 04:21:04 PM ) Total Marks: 1 Which of the following represent major internationalization motives for a firm?Select correct option:

Overproduction Non-tax benefits Information source None of the given options

Question # 12 of 20 ( Start time: 04:22:22 PM ) Total Marks: 1 Which of the following holds that the organization’s task is to determine the needs,wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors? Select correct option:

The Product concept The Marketing concept The Production concept The Societal Marketing concept

Question # 13 of 20 ( Start time: 04:23:41 PM ) Total Marks: 1 Mercantilism philosophy explains about import and export balance. Which one of the following is the consistent with this philosophy? Select correct option:

Export more goods Import more goods Imports equal to exports Imports greater than export

Question # 14 of 20 ( Start time: 04:24:47 PM ) Total Marks: 1 The Theory of National Competitive Advantage was forwarded in which of the followingyear? Select correct option:

1960 1970 1980 1990

Question # 15 of 20 ( Start time: 04:25:38 PM ) Total Marks: 1 Most cluster methods are heuristics, which are based on which of the following?Select correct option:

Algorithms Statistical reasoning Statistical procedures Theories

Question # 16 of 20 ( Start time: 04:27:08 PM ) Total Marks: 1 Choose the nature of product life cycle of luxury product where cost is less important.Select correct option:

Short product life cycle Long product life cycle Medium product life cycle Undefined product life cycle

Question # 17 of 20 ( Start time: 04:28:27 PM ) Total Marks: 1Which of the following is the part of the marketing process? Select correct option:

Marketing strategy Favorable trade polices Market globalization drivers Common marketing regulations

Question # 18 of 20 ( Start time: 04:29:10 PM ) Total Marks: 1Which of the human wants are backed by buying power? Select correct option:

Needs Wants Demands Exchange

Question # 19 of 20 ( Start time: 04:29:48 PM ) Total Marks: 1 A variety of information is needed for successfully operating in international market. Which of the following information is required under the category of market potential?Select correct option:

Demand estimate Consumer behavior Review of products All of the given options

Question # 20 of 20 ( Start time: 04:30:37 PM ) Total Marks: 1 A contract in which an individual receives financial reimbursement against losses from the contractual company. Which one of the following is a best term for such contract? Select correct option:

Insurance Risk management Financial loss recovery Banking contract

Question # 1 of 20 ( Start time: 10:53:38 PM ) Total Marks: 1 All of the arguments are against the Mercantilism philosophy EXCEPT: Select correct option:

Bullion reserves are in favor of nation

Wealthy citizen pay tax more

Many exporter loss subsidies Accumulation of gold is not real wealth

Question # 2 of 20 ( Start time: 10:54:58 PM ) Total Marks: 1 Which of the following mode of international business dispute resolution is nonbonding agreement between parties to resolve disputes by asking a third party to reconcile differences? Select correct option:

Litigation

Mediation

Compromise

Arbitration(doubted)

Question # 3 of 20 ( Start time: 10:56:29 PM ) Total Marks: 1Which one of the following is an acronym of SWOT? Select correct option:

Strategy, working, opinion, tactical

Strengths, weaknesses, opportunities, threats Strategy, work, openness, toughness

Strategy, weakness, opinions, tactics

Question # 4 of 20 ( Start time: 10:56:54 PM ) Total Marks: 1 Identify the exchange rate system in which exchange rates are allowed to move onlywithin limits. Select correct option:

Fixed Exchange Rate System

Flexible Exchange Rate System

Managed Exchange Rate System Moderate Exchange Rate System

Question # 5 of 20 ( Start time: 10:57:50 PM ) Total Marks: 1 Which of the following best describes the reactive marketing?Select correct option:

Simply selling

After sales calls to get feedback

Encourage customers to contact for queries Contact customers to seek input for future improvement in products

Question # 6 of 20 ( Start time: 10:58:40 PM ) Total Marks: 1 Which of the following treaties covered the way for effective a worldwide tariffagreement? Select correct option:

WTO GATT

NAFTA

NATO


Interest rate

Balance of payments

Ruling concerning taxes

Demand and profitability analysis


Corporate

Market share

Functional strategies

All of the given options


Laws

Add products Functional strategies

Expectations analysis

Question # 10 of 20 ( Start time: 11:01:14 PM ) Total Marks: 1 Identify which of the following group of countries centrally planned communist runnations belong? Select correct option:

First world

Second world

Third world

Fourth world

Question # 11 of 20 ( Start time: 11:01:38 PM ) Total Marks: 1 According to the theory of absolute advantage, a country can have certain advantagesover other countries, which of the following is the acquired advantage? Select correct option:

Climate conditions

Natural resources

Cheap labor-force

None of the given options

Question # 12 of 20 ( Start time: 11:03:01 PM ) Total Marks: 1 Which of the following is a disadvantage of pre-designed measurement questions?Select correct option:

Customized

Enhanced validity

Reduced project costs

Availability

Question # 13 of 20 ( Start time: 11:04:19 PM ) Total Marks: 1Which of the human wants are backed by buying power? Select correct option:

Needs

Wants

Demands Exchange

Question # 14 of 20 ( Start time: 11:04:47 PM ) Total Marks: 1 Which form of international commercial payment that involves one or more banks?Select correct option:

Bill of exchange

Letter of credit Sight draft

Date draft

Question # 15 of 20 ( Start time: 11:05:59 PM ) Total Marks: 1 Which of the following aspect allows trade of products & services between countriesregarding country similarity theory? Select correct option:

Same culture

Similar infrastructure

Same per-capita income

All of the given options

Question # 16 of 20 ( Start time: 11:06:35 PM ) Total Marks: 1 What is the second step in the report preparation and presentation process?Select correct option:

Data analysis

Report preparation

Interpretation and conclusions

Oral presentation(doubted)

Question # 17 of 20 ( Start time: 11:07:34 PM ) Total Marks: 1 The groups of countries that need time & technology rather than massive foreign aid tobuild modern developed economics belong to which one of the following world? Select correct option:

First world

Second world

Third world

Fourth world

Question # 18 of 20 ( Start time: 11:08:10 PM ) Total Marks: 1 If a nation uses tariffs, quotas, and non-tariff barriers to restrict trade so that domesticindustries can flourish, it may be differentiate as: Select correct option:

Embargoes

Boycotts

Protectionism Predatory pricing

Question # 19 of 20 ( Start time: 11:09:25 PM ) Total Marks: 1 The focus of physical environment is on which of the following variables?Select correct option:

Shipping distance (doubted) National economics priority

Balance of payment

Focus on differences and similarity

Question # 20 of 20 ( Start time: 11:10:17 PM ) Total Marks: 1 The need to compete for international market was made inevitable by the economic system employed by most nations is based upon: Select correct option:

Socialism

Mass production Communism

Barter

Business

Mkt 421 final exam