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MISSION STATEMENTOur MissionSmithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective.Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.
Our ReadersThe Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and a curiosity to know more.
Our WritersSmithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.
January/February (Closing: Nov 18; On Sale: Jan 5)
Ariel Sabar examines the latest research about the historical Jesus. Photo essay by Dan Winters on a Texas WWII vet. Adam Higginbotham uncovers unexploded American bombs in Germany from World War II. Alex Shoumatoff examines the environment of Borneo. David Tesinsky photo essay on Iranian youth. Dava Sobel writes about Galileo’s Astrolabe for National Treasure. John Donvan writes about the early history of autism (tentative). Jo Marchant uncovers newly discovered cave paintings in Indonesia. Ron Rosenbaum interviews Richard Dreyfuss about his role as Bernie Madoff. Adam Gollner discovers traditional Georgian wines.
March (Closing: Jan 11; On Sale: Feb 23)
Matt Shaer travels to Kyrgyzstan to track down snow leopards. Richard Grant looks at the history of Reconstruction in Jones County, pegged to the new movie Free State of Jones. Travel: Josh Hammer travels to the lost city of Cambodia. Possible: Hampton Sides on the history of leukemia. Phenomena includes Fast Forward.
April (Closing: Feb 10; On Sale: Mar 29)
Travel issue Evotourism package—places you can go to see evolution in action. Includes: the 150th anniversary of the Yale Peabody Museum and its connection to evolutionary history; the skeleton in Arizona’s Petrified Forest National Park that changed the thinking about a class of dinosaurs; the annual re-enactment of the Scopes Monkey Trial in Dayton, Tennessee. Also: Franz Lidz travels to Mt. Fuji--is it poised to erupt after 300 years? A photo essay captures animals in the Massai Mara. Patrick Symmes retraces the steps of W.H. Hudson in Argentina.
May: (Closing: Mar 10; On Sale: Apr 26)
Future issue David Noonan takes a look at the most comprehensive brain training regime ever developed. Toure profiles the most dangerous man on the internet: he posts open-source directions to print a 3-D gun. Phenomena includes Fast Forward.
June (Closing: Apr 13; On Sale: May 31)
Brian Mockenhaupt writes about a World War I battle in the mountains of Italy. Josh Hammer profiles a former Israeli commando who’s set his sights on poachers. Travel: And Matt Shaer uncovers ancient royal tombs in Mexico City.
July/August (Closing: May 18; On Sale: Jun 5)
Andrew Roberts argues that British officers did not betray their soldiers during the Battle of the Somme in World War I. Franz Lidz finds a gladiator school in Vienna. Travel: Tony Perrottet explores the New York City waterfront.
2016 SMITHSONIAN EDITORIAL CALENDAR
Edit Subject to Change 09/15
2016 GENERAL GROSS RATES
2016 RATES, DATES, AND SPECSRate base: 1.8 million
2016 CLOSING DATES
B&W 2 Color 4 Color
Page $108,900 $134,900 $159,600
Spread $217,900 $270,000 $319,200
2/3 Page $87,200 $108,000 $127,700
1/2 Page $65,300 $81,000 $95,900
1/3 Page $43,600 $54,000 $63,800
1/6 Page $21,800 $27,000 $31,900
BRC $54,500 $54,500 $54,500
Cover 2, Page 1 $359,100
Cover 3, Page $335,200
3rd Cover $175,600
4th Cover $199,500
No charge for Bleed
Issue Ad Material Supplied On Sale Tablet Edition Close Due Date Inserts Due* Newstand Live
January/February Nov 18 Nov 25 Dec 9 Jan 5 Jan 6
March Jan 11 Jan 18 Jan 27 Feb 23 Feb 18
April Feb 10 Feb 17 Mar 2 Mar 29 Mar 24
May Mar 10 Mar 17 Mar 30 Apr 26 Apr 21
June Apr 13 Apr 20 May 4 May 31 May 19
July/August May 18 May 25 Jun 8 Jul 5 Jun 30
September Jul 13 Jul 20 Aug 3 Aug 30 Aug 25
October Aug 10 Aug 17 Aug 31 Sep 27 Sep 22
November Sept 9 Sept 16 Sep 28 Oct 25 Oct 18
December Oct 10 Oct 17 Oct 26 Nov 22 Nov 15
Jan/Feb 2017 Nov 16 Nov 23 Dec 7 Jan 3 Dec 22
NOTE: Preprinted inserts should arrive at Quad on the due dates posted – there will be NO EXTENSIONS on these dates.
*Call Production for spoilage amount needed for supplied inserts.
ADVERTISING INFORMATION
• Image Safety: Any type or image beyond this measurement runs the risk of being cropped off in the binding process. No type should be less than 1/4” from the edge of the ads.
• Binding: Saddle wire. Page trim size: 7-7/8 x 10-1/2”. Bleed allowance: 1/8” on each side. Safety for bleed ads: 1/4” inside trim. Gutter safety: 3/32” Z (When a headline crosses over the gutter in a spread, a 3/32” total gap is necessary to read type correctly.) Page is three columns, each column 2 1/4” wide.
• Due to mechanical variations in the binding process, the magazine advises against crossing the gutter with letters or designs that demand near perfect alignment.
CONTACTSPRODUCTION: If you have any questions about AdShuttle or material specs, please call Production.
Penie Atherton-Hunt: [email protected], 202-633-5974 or Kate Balch: [email protected]. 202-633-5695
Fax: 202-633-6097
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No material prior to the November 2014 issue can be picked up.
MATERIAL SPECIFICATIONSElectronic advertising file delivery is now available via AdShuttle.Please navigate to: adshuttle.com to submit your press-ready PDFs.
ALL ELECTRONICALLY-DELIVERED ADS MUST BE SUBMITTED THROUGH ADSHUTTLE
1. Log on to www.adshuttle.com
2. Sign into or create your account
3. Click on “Ad Submission”
4. Select our magazine from the drop down menu
5. You will be guided through the delivery process
E-mailing files is not an acceptable method of delivery. • MEDIA: Media and proofs can still
be sent (UPS or FedEx only). USPS packages are automatically delayed and X-rayed. MAC-formatted media only. Please clearly label with issue, ad number and contact info.
• FILE FORMAT: PDF/X-1a:2001 Compliant or EPS files. Please generate
PDFs that are version 1.4 or later if possible. PDF version 1.3 may not render correctly when placed in our digital editions of the magazines.
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• TRANSPARENCY: All transparent objects must be flattened at a high resolution. Avoid placing transparent objects on top of text of other critical vector objects.
• PROOFS: Every ad must have one contract (SWOP) proof or you must sign the color waiver available on AdShuttle. Proofs should be sent to: Smithsonian Media Group Production Department Attn: Penie Atherton-Hunt, 600 Maryland Avenue S.W., Suite 6001, Washington, D.C. 20024
Ad Size (in inches) Non-Bleed Bleed Trims to Image Safety (live)
Spread 15 x 9-3/4 16 x 10-3/4 15-3/4 x 10-1/2 15-1/4 x 10
Page 7 x 9-3/4 8-1/8 x 10-3/4 7-7/8 x 10-1/2 7-3/8 x 10
Digest 4-5/8 x 7 5-3/8 x 7-5/8 5-1/8 x 7-3/8 4-5/8 x 6-3/4
2/3 Page (vertical) 4-5/8 x 9-3/4 5-3/8 x 10-3/4 5-1/8 x 10-1/2 4-5/8 x 10
1/2 Page Spread 15 x 4-3/4 16 x 5-3/8 15-3/4 x 5-1/8 15-1/4 x 4-5/8
1/2 Page (horizontal) 7 x 4-3/4 8-1/8 x 5-3/8 7-7/8 x 5-1/8 7-3/8 x 4-5/8
1/2 Page (vertical)* 3-1/4 x 9-3/4 4 x 10-3/4 3-3/4 x 10-1/2 3-1/4 x 10
1/3 Page (vertical) 2-1/4 x 9-3/4 3 x 10-3/4 2-3/4 x 10-1/2 2-1/4 x 10
1/3 Page (square) 4-5/8 Wide x 4-3/4 Tall — — —
1/6 Page (vertical) 2-1/4 x 4-3/4 — — —* Special ad sizes. Please confirm availability with your sales rep.
2016 DEMOGRAPHIC RATES
Circulation 4-Color Gross Under 45 650,000 $85,600
Over 55 1,050,000 $137,500
Business 550,000 $86,800
Platinum 525,000 $82,700
Gold 1,050,000 $137,500
Women 900,000 $117,800
Men 900,000 $117,800
READER PROFILERate Base: 1,800,000
AUDIENCE %COMP INDEXTotal Adults 6,374,000 100% 100Men 3,356,000 52.7% 109Women 3,018,000 47.3% 91 HOUSEHOLDINCOME HHI $75,000+ 3,314,000 52.0% 127HHI $100,000+ 2,407,000 37.8% 138HHI $150,000+ 1,282,000 20.1% 164HHI $250,000+ 349,000 5.5% 198Median HHI $78,499 Median HH Net Woth ($) $377,242
EDUCATION Any College 5,361,000 84.1% 145Graduated College+ 3,645,000 57.2% 197Post-Grad Degree 1,627,000 25.5% 245
AGE Age 45-64 2,575,000 40.4% 117Median Age 58
OCCUPATION/JOBSTATUS Prof/Managerial 2,033,000 31.9% 135Top Management 332,000 5.2% 134 INFLUENTIALS 1,197,000 18.8% 287
COUNTIES A or B Counties 4,751,000 74.5% 105C or D Counties 1,623,000 25.5% 89
REGIONS North East 1,220,000 19.1% 106South 2,170,000 34.0% 91Midwest 1,316,000 20.6% 96West 1,668,000 26.2% 115
HOME/MARITALSTATUS Married 3,740,000 58.7% 110Own Home 4,908,000 77.0% 115
06/15Source: Gfk MRI Spring 2015
2015 ONLINE EDITORIAL CALENDARBest Small Towns | April 2015
Atlas of Eating | April 2015
Destination for Cultural Traveler | April 2015
The Future is Here/Future of You | May 2015
Magna Carta | June 2015
Best Summer Festivals | June 2015
Historical Roadmarker Roadtrip | June 2015
American Enterprises | July 2015
Deciphering Language Special Report | July 2015
Beautiful Things | August 2015
Future of Private Space Flight | August 2015
Back to the Future II | September 2015
Raising Genuis (Kids/Prodigies) | September 2015
Food Innovation | October 2015
Today in History | October 2015
American Ingenuity Awards | November 2015
Smithsonian Gift Guide | November 2015
Year-End Lists | December 2015
5 million UNIQUE VISITORS
6,607,000 VISITS
16 million PAGEVIEWS
Source: comScore Multi-Platform July 2015
Smithsonian ranks #1:“MOST INTERESTING”
Smithsonian ranks in the top three for:
“MOST AUTHORITATIVE”“MOST INSPIRATIONAL”
“MOST TRUSTED”
Smithsonian ranks in the top five for:
“MOST FUN”“MOST FUTURE RELEVANT”Source: Smithsonian Reputation Research,
Ipsos Public Affairs, 2014*Editorial subject to change
SMITHSONIAN.COM celebrates the creators, innovators and idea-makers who drive us forward to the future. Furthering the Smithsonian mission “to increase and diffuse knowledge, ”Smithsonian.com reaches influentials across the web, engages themwith what they want and need to know now, and gives them inspirational ideas, insights, and information to share.
SMITHSONIAN DIGITAL NETWORK 2016 RATES (NET)
(A)
(B)
(G)
(H)
WEB: CPM (NET)
ROS Leaderboard: 728 x 90 (A) $37
ROS Box: 300 x 250 (B) $37
ROS Pushdown: 970 x 90 (C) $46
ROS Large Rectangle: 300 x 600 (D) $46
ROS Portrait: 300 x 1050 (E) $46
ROS Digital Billboard: 970 x 250 (F) $46
Content Targeted Placements $42
Rich Media $42
Geo-targeted (by state) $46
Brand Block (homepages across network) $61
Launch Pad $97
Floating Prestitial (G) $97
Pop-up Interstitial (H) $97
Video Pre-Roll (I) $57
Social Share: 300 x 250 (J) $41
Dedicated Email Blast $93
Content e-Newsletter: 300 x 250 $24
(I)
(E)
(F)
(D)
(C)
(J)
+ 30% Premium for Viewability
(B)
(D)
(A)
(D)
(B)
(C)
(A)
MOBILE: CPM (NET) ROS Banner: 300 x 50 (A) $27
ROS Box: 300 x 250 (B) $37
ROS Banner: 320 x 50 (C) $37
Pop-up interstitial (D) $55
TABLET: CPM (NET) ROS Box: 300 x 250 (A) $46
ROS Large Rectangle: 300 x 600 (B) $50
ROS Portrait: 300 x 1050 (C) $50
Pop-up Interstitial (D) $97
*Supports all IAB ad units
(A)
(C)
SMITHSONIAN DIGITAL NETWORK 2016 RATES (NET)
CONTACT SHEET
Chief Revenue OfficerStephen P. Giannetti 212.916.1347 [email protected]
Publisher, Media & Business DevelopmentLori [email protected]
Associate Publisher, Marketing Judy Glassman 212.916.1310 [email protected]
Research ManagerLinda Lawrence 212.916.1329 [email protected]
New York420 Lexington Ave., Suite 2335 New York, NY 10170
Account ManagersMeryle Lowenthal 212.916.1307 [email protected]
Walker Mason 212.916.1302 [email protected]
Jaime Duffy 212.916.1304 [email protected]
Northeast (MA, ME, NH, RI, VT)WNP Media27 Spruce Street Dudham, MA 02026
Alex Shumway 781.329.1942 [email protected]
West Coast (AK, ID, MT, OR, UT, WA, WY, CA, AZ, HI, NV) Mediacentric, Inc.70 Reed Ranch Road, Suite 200 Tiburon, CA 94920 Steve Thompson 415.435.4678 [email protected] Mediacentric, Inc.601 Creekmore Ct. Walnut Creek, CA 94598 Bill Smith 415.434.4046 [email protected] Mediacentric, Inc.1344 Chautauqaua Blvd. Pacific Palisades, CA 90272
Molly Ballantine 310.351.1312 [email protected]
ADVERTISING SALES OFFICES
CONTACT SHEET
ChicagoSmithsonian Media541 N. Fairbanks Ct, 23rd Floor Chicago, IL 60611 Lorna Phillips 312.321.7904 [email protected]
DetroitSTEELE INC.7265 Deep RunBloomfield Hills, MI 48301
Lisa Steele 248.647.6447 [email protected]
Southwest (AR, CO, GA, LA, MS, NM, OK, TN, TX)Nuala Berrells Media, Inc.8614 Santa Clara DriveDallas, TX 75218
Nuala Berrells 214.660.9713 [email protected]
Direct ResponseMI Media Services, L.L.C.32 Shepard Road Norfolk, CT 06058
Alycia Isabelle 860.542.5180
EuropeThe Vision Network207 Regent Street, Suite 3 London, United Kingdom W1B 3HH
Will Nicholson 011 44 (0) 20 3355 8060 ext. 1 [email protected]
JapanPacific Business IncAkutagawa Bldg., 7-7, Nihonbashi Kabutocho, Chuo-ku Tokyo 103-0026
Yoshinori Ikeda 011-81-3-3661-6138 [email protected]
KoreaFMS KoreaSK Hubgreen #1122 73, Mapo-daero, Mapo-gu Seoul, Korea 110-721
B.J. Kim 011-82-2-738-3591 [email protected]
1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION
2. PRICES
3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE
Average for the
Statement Period % Rate Base
Above (Below)
% Above (Below)
Paid & Verified Circulation: (See Par. 6)
Subscriptions:Paid
Print 1,821,980 97.6Digital Issue 15,224 0.8
Total Paid Subscriptions 1,837,204 98.4Verified
Print 21,887 1.2Total Verified Subscriptions 21,887 1.2
Total Paid & Verified Subscriptions 1,859,091 99.6Single Copy Sales
Print 3,165 0.2Digital Issue 4,420 0.2
Total Single Copy Sales 7,585 0.4
Total Paid & Verified Circulation 1,866,676 100.0 1,800,000 66,676 3.7
Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)
Average Single Copy $6.99Subscription $39.00Average Subscription Price Annualized(12 issue frequency) $19.20Average Subscription Price per Copy $1.60
(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2014.
Paid Subscriptions Verified Subscriptions Single Copy Sales
Issue PrintDigitalIssue
TotalPaid
Subscriptions Print
TotalVerified
Subscriptions
TotalPaid &Verified
Subscriptions PrintDigitalIssue
TotalSingle Copy
Sales
TotalPaid &Verified
CirculationPrint
TotalPaid &Verified
CirculationDigitalIssue
TotalPaid &Verified
Circulation
Jan. 1,843,015 16,172 1,859,187 14,346 14,346 1,873,533 3,995 3,918 7,913 1,861,356 20,090 1,881,446Feb. 1,837,208 14,695 1,851,903 13,989 13,989 1,865,892 2,955 4,000 6,955 1,854,152 18,695 1,872,847Mar. 1,813,130 16,805 1,829,935 14,214 14,214 1,844,149 3,299 4,725 8,024 1,830,643 21,530 1,852,173Apr. 1,828,098 13,734 1,841,832 16,509 16,509 1,858,341 2,194 4,445 6,639 1,846,801 18,179 1,864,980May 1,811,923 13,744 1,825,667 34,796 34,796 1,860,463 3,167 4,617 7,784 1,849,886 18,361 1,868,247June 1,798,506 16,194 1,814,700 37,468 37,468 1,852,168 3,380 4,815 8,195 1,839,354 21,009 1,860,363
MAGAZINE Publisher’s Statement6 months ended June 30, 2015Subject to Audit
Field Served: Coverage of culture in all its forms, including travel, the arts, history, biogra-phy, science and the natural world, through narrative, photography and first-hand reporting.
Published by Smithsonian Institution
Frequency: 12 times/year
04-1127-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS
5. TREND ANALYSIS
6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.
6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:
6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:
Paid SubscriptionsVerified
Subscriptions Single Copy Sales
Edition
Numberof
Issues PrintDigitalIssue
TotalPaid
Subscriptions Print
TotalPaid & Verified
Subscriptions Print
TotalSingle Copy
Sales
TotalPaid & Verified
CirculationPrint
TotalPaid & Verified
CirculationDigitalIssue
TotalPaid &Verified
CirculationRateBase
Targeted Edition Gold 1 1,066,658 14,695 1,081,353 1,081,353 4,000 4,000 1,070,658 14,695 1,085,353 1,050,000Targeted Edition Platinum 2 533,070 15,445 548,515 548,515 4,408 4,408 537,478 15,445 552,923 525,000Targeted Edition Business 2 539,743 14,964 554,707 554,707 4,630 4,630 544,373 14,964 559,337 550,000
PrintAverage for
Period
DigitalIssue
Average forPeriod Total
% of Circulation
PAID SUBSCRIPTIONSAssociation:
Nondeductible* 1,785,777 15,224 1,801,001 96.5Award Point* 27,265 27,265 1.5Partnership:
Deductible* 4,357 4,357 0.2Sponsored Sales 4,581 4,581 0.2
TOTAL PAID SUBSCRIPTIONS 1,821,980 15,224 1,837,204 98.4
VERIFIED SUBSCRIPTIONSIndividual Use (See Par. 6B) 21,887 21,887 1.2
TOTAL VERIFIED SUBSCRIPTIONS 21,887 21,887 1.2TOTAL PAID & VERIFIED SUBSCRIPTIONS 1,843,867 15,224 1,859,091 99.6
SINGLE COPY SALES Single Issue Sales 3,165 4,420 7,585 0.4
TOTAL SINGLE COPY SALES 3,165 4,420 7,585 0.4TOTAL PAID & VERIFIED CIRCULATION 1,847,032 19,644 1,866,676 100.0
*Included in Average Price calculation
None
Verified Subscription:Individually Requested
IndividualUse
Other
TotalIndividual Use
Copies
Individual Use 21,887 21,887
2010 % 2011 % 2012 % 2013 % 2014 %
Subscriptions:
Paid 1,983,308 96.8 1,988,983 95.0 2,029,206 95.0 1,996,772 94.5 1,917,968 95.5
Verified 60,000 2.9 97,540 4.7 99,809 4.7 110,657 5.2 85,801 4.3
Total Paid & Verified Subscriptions 2,043,308 99.7 2,086,523 99.7 2,129,015 99.7 2,107,429 99.7 2,003,769 99.8Single Copy Sales 6,711 0.3 6,101 0.3 6,611 0.3 5,905 0.3 5,002 0.2
Total Paid & Verified Circulation 2,050,019 100.0 2,092,624 100.0 2,135,626 100.0 2,113,334 100.0 2,008,771 100.0Year Over Year Percent of Change 1.3 2.1 2.1 -1.0 -4.9Avg. Annualized Subscription Price $19.20 $18.70 $18.48 $18.51 $20.28
Page 2 of 5 • 04-1127-0Alliance for Audited Media
7. GEOGRAPHIC DATA for the January 2015 issueTotal paid & verified circulation of this issue was 0.8% greater than the total average paid & verified circulation.Subscription and single copy sales figures are based on the percentage for each State/Province determined by analysis of the July/August 2014 issue and these percentages are projected against the total for the January 2015 issue.
PAID SUBSCRIPTIONSVERIFIED
SUBSCRIPTIONS SINGLE COPY SALES
State PrintDigitalIssue
TotalPaid
Subscrip-tions Print
TotalVerified
Subscrip-tions
TotalPaid &Verified
Subscrip-tions Print
DigitalIssue
TotalSingle Copy
Sales
TotalPaid &Verified
CirculationPrint
TotalPaid &
Verified Circulation
DigitalIssue
TotalPaid &
Verified Circulation
Alabama 18,959 18,959 146 146 19,105 63 63 19,168 19,168Arizona 36,428 36,428 284 284 36,712 36 36 36,748 36,748Arkansas 11,437 11,437 89 89 11,526 16 16 11,542 11,542California 216,411 216,411 1,684 1,684 218,095 178 178 218,273 218,273Colorado 43,818 43,818 341 341 44,159 71 71 44,230 44,230Connecticut 26,614 26,614 207 207 26,821 125 125 26,946 26,946Delaware 7,096 7,096 55 55 7,151 7 7 7,158 7,158District of Columbia 12,518 12,518 98 98 12,616 7 7 12,623 12,623Florida 102,365 102,365 797 797 103,162 164 164 103,326 103,326Georgia 39,899 39,899 310 310 40,209 60 60 40,269 40,269Idaho 10,786 10,786 84 84 10,870 5 5 10,875 10,875Illinois 68,555 68,555 533 533 69,088 66 66 69,154 69,154Indiana 32,524 32,524 253 253 32,777 40 40 32,817 32,817Iowa 18,374 18,374 143 143 18,517 12 12 18,529 18,529Kansas 18,466 18,466 144 144 18,610 11 11 18,621 18,621Kentucky 18,135 18,135 141 141 18,276 23 23 18,299 18,299Louisiana 15,609 15,609 122 122 15,731 36 36 15,767 15,767Maine 13,729 13,729 107 107 13,836 56 56 13,892 13,892Maryland 61,032 61,032 475 475 61,507 45 45 61,552 61,552Massachusetts 50,045 50,045 389 389 50,434 187 187 50,621 50,621Michigan 59,784 59,784 465 465 60,249 150 150 60,399 60,399Minnesota 37,345 37,345 291 291 37,636 23 23 37,659 37,659Mississippi 8,688 8,688 68 68 8,756 32 32 8,788 8,788Missouri 34,460 34,460 268 268 34,728 25 25 34,753 34,753Montana 9,933 9,933 77 77 10,010 6 6 10,016 10,016Nebraska 10,873 10,873 85 85 10,958 11 11 10,969 10,969Nevada 13,449 13,449 105 105 13,554 4 4 13,558 13,558New Hampshire 12,697 12,697 99 99 12,796 43 43 12,839 12,839New Jersey 45,633 45,633 355 355 45,988 231 231 46,219 46,219New Mexico 15,651 15,651 122 122 15,773 16 16 15,789 15,789New York 100,117 100,117 779 779 100,896 472 472 101,368 101,368North Carolina 50,932 50,932 396 396 51,328 45 45 51,373 51,373North Dakota 3,921 3,921 31 31 3,952 2 2 3,954 3,954Ohio 66,157 66,157 515 515 66,672 92 92 66,764 66,764Oklahoma 17,486 17,486 136 136 17,622 10 10 17,632 17,632Oregon 37,818 37,818 295 295 38,113 61 61 38,174 38,174Pennsylvania 89,750 89,750 699 699 90,449 114 114 90,563 90,563Rhode Island 7,032 7,032 55 55 7,087 27 27 7,114 7,114South Carolina 22,731 22,731 177 177 22,908 52 52 22,960 22,960South Dakota 5,144 5,144 40 40 5,184 1 1 5,185 5,185Tennessee 30,445 30,445 237 237 30,682 59 59 30,741 30,741Texas 93,467 93,467 727 727 94,194 147 147 94,341 94,341Utah 13,965 13,965 109 109 14,074 20 20 14,094 14,094Vermont 8,185 8,185 64 64 8,249 14 14 8,263 8,263Virginia 86,044 86,044 670 670 86,714 71 71 86,785 86,785Washington 60,406 60,406 470 470 60,876 134 134 61,010 61,010West Virginia 10,005 10,005 78 78 10,083 21 21 10,104 10,104Wisconsin 38,712 38,712 301 301 39,013 31 31 39,044 39,044Wyoming 4,436 4,436 35 35 4,471 6 6 4,477 4,477TOTAL 48 CONTERMINOUS STATES 1,818,066 1,818,066 14,151 14,151 1,832,217 3,128 3,128 1,835,345 1,835,345
Alaska 5,744 5,744 45 45 5,789 8 8 5,797 5,797Hawaii 8,623 8,623 67 67 8,690 4 4 8,694 8,694TOTAL ALASKA & HAWAII 14,367 14,367 112 112 14,479 12 12 14,491 14,491U.S. Unclassified
TOTAL UNITED STATES 1,832,433 1,832,433 14,263 14,263 1,846,696 3,140 3,140 1,849,836 1,849,836Poss. & Other Areas 1,121 1,121 9 9 1,130 1,130 1,130U.S. & POSS., etc. 1,833,554 1,833,554 14,272 14,272 1,847,826 3,140 3,140 1,850,966 1,850,966
CANADAAlberta 735 735 6 6 741 119 119 860 860British Columbia 940 940 7 7 947 30 30 977 977Manitoba 180 180 1 1 181 13 13 194 194New Brunswick 71 71 1 1 72 3 3 75 75Newfoundland/Labrador 58 58 58 2 2 60 60Northwest Territories 11 11 11 3 3 14 14Nova Scotia 209 209 2 2 211 13 13 224 224Nunavut 2 2 2 2 2Ontario 2,566 2,566 20 20 2,586 239 239 2,825 2,825Prince Edward Island 28 28 28 28 28Quebec 366 366 3 3 369 34 34 403 403Saskatchewan 197 197 2 2 199 22 22 221 221Yukon Territory 10 10 10 2 2 12 12Canadian UnclassifiedTOTAL CANADA 5,373 5,373 42 42 5,415 480 480 5,895 5,895International 3,040 3,040 24 24 3,064 375 375 3,439 3,439Other Unclassified 16,172 16,172 16,172 3,918 3,918 20,090 20,090Military or Civilian Personnel Overseas 1,048 1,048 8 8 1,056 1,056 1,056
GRAND TOTAL 1,843,015 16,172 1,859,187 14,346 14,346 1,873,533 3,995 3,918 7,913 1,861,356 20,090 1,881,446
Page 3 of 5 • 04-1127-0Alliance for Audited Media
8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015
9. EXPLANATORY
A. DURATION %(a) One to six months (1 to 6 issues) ............................. 1,302 0.1(b) Seven to eleven months (7 to 10 issues) .................. 1,552 0.2(c) Twelve months (11 to 12 issues) ............................... 791,222 90.9(d) Thirteen to twenty-four months.................................. 69,041 7.9(e) Twenty-five months and more ................................... 7,454 0.9
Total Subscriptions Sold in Period ............................. 870,571 100.0
B. USE OF PREMIUMS(a) Ordered without premium.......................................... 831,837 95.6(b) Ordered with material reprinted from branded
editorial material.................................................... None(c) Ordered with other premiums, See Par. 9 ................. 38,734 4.4
Total Subscriptions Sold in Period ............................. 870,571 100.0
C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct
mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. None
(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. None
(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None
(d) Subscriptions as part of membership in an organiza-tion ....................................................................... 870,571 100.0
Total Subscriptions Sold in Period ............................ 870,571 100.0
(a) Suggested Retail Prices: Single Copy: $6.99. Canada, $6.99. Subscriptions: Can-ada, 1 yr. $52.00; International, 1 yr. $65.00.
(c) Post expiration copies: None.
(d) DESCRIPTION OF DIGITAL - The Digital Issue is an exact replica of the print prod-uct in format and advertising content. The Digital Issue is available via a growing listof digital issue storefronts and is able to be read on numerous tablets, smart phonesand e-reader devices.
(e) Association (Nondeductible): The average of 1,801,001 copies per issue(1,785,777 print copies; 15,224 digital Issue copies), shown in Par. 6 and included inPar. 1, represents copies served to members of Smithsonian Associates. Benefits in-clude membership in the National Association with personalized Smithsonian mem-bership card; 10% discount in person at Smithsonian gift shops and selectSmithsonian dining facilities; insurance discounts from GEICO; discounts on audioand video lectures from The Great Courses; and free admission to the Cooper-HewittNational Design Museum. $38.61 is allocated for a 1 year subscription and is nonde-ductible from dues.
The following membership programs allocate $36.00 of dues for a 1 year subscriptionto this publication: Resident Membership, Friends of Smithsonian Membership, Coo-per-Hewitt Membership and Archives of American Art Membership. Dues to these pro-grams range from $41.00 to $20,000.00.
SMITHSONIAN magazine is published by the Smithsonian Institution. Employees/Vol-unteers, $12.00; Corporate Members, $12.00; National Members, $39.00.
(f) Award Point Subscription Sales: The average of 27,265 copies per issue, shown inPar. 6 and included in Par. 1, includes the following:
An average of 11,895 copies per issue represents copies purchased through the re-demption of Airline Frequent Flyer Miles valued at 3¢ to 25¢ per mile.
An average of 15,370 copies per issue represents copies purchased through the re-demption of award points valued at 15¢ to $1.00 per point.
(b) Average nonanalyzed nonpaid circulation for the 6 month period: 12,318copies per issue.
(g) Partnership Subscription Sales (Deductible): The average of 4,357 copies per is-sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership re-lationship wherein this publication was bundled with the purchase of a product orservice. Purchasers were advised that $15.00 of the sales price was allocated for a 1year subscription to this publication.
(h) Sponsored Subscription Sales: The average of 4,581 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased by various business con-cerns in quantities of 11 or more.
(i) US Analysis by ABCD county size for the January 2015 issue, Circulation is reportedas follows:
A County Size includes 753,327 copies, B County Size includes 584,801 copies,C County Size includes 286,018 copies, D County Size includes 211,199 copies.
(j) Use of Premiums: An alarm clock, a logo umbrella or an Eco Tote Bag with Logo,with no advertised or stated value, were offered with some subscriptions sold duringthe period.
(k) Pursuant to a review by the AAM Board of Directors, copies distributed through theNext Issue Media Unlimited program are reported as paid single copy sales based onconsumer payment for the program and consumer’s request for this specific magazineincluded in Digital Issue single copy sales is an average of 4,063 copies per issue fromthis program.
(l) An average of 21,887 copies are included in Verified Individually Requested thatwere served to subscribers that ordered the magazine for which payment was not re-ceived.
Page 4 of 5 • 04-1127-0Alliance for Audited Media
10. VARIANCELatest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher’s Statements
Audit PeriodEnded
Rate Base(Paid & Verified)
Audit Report(Paid & Verified)
Publisher’sStatements
(Paid & Verified)Difference
(Paid & Verified)
Percentageof Difference
(Paid & Verified)
12-31-13 2,100,000 2,114,639 2,113,333 1,306 0.112-31-12 (a) 2,135,626 2,135,62612-31-11 2,000,000 2,092,625 2,092,62512-31-10 2,000,000 2,050,019 2,050,01912-31-09 2,000,000 2,031,886 2,023,785 8,101 0.4
(a) Effective 01/01/12 changed from 2,000,000 to 2,100,000.
We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAlliance for Audited Media’s Bylaws and Rules.
Parent Company: The Smithsonian Institution
SMITHSONIAN, published by Smithsonian Institution • 900 Jefferson Drive • Washington, DC 20560
LISA DUNHAM STEPHEN P. GIANNETTIConsumer Marketing Director Chief Revenue Officer,
Smithsonian Media Sales Office: New York 212-916-1300P: 212.916.1360 • F: 212.986.4259 • URL: www.smithsonianmag.com Established: 1998 AAM Member since: 1999
Page 5 of 5 • 04-1127-0Alliance for Audited Media
Copyright © 2015 All rights reserved.
Analyzed Issue Date 01/01/1504-1127-0 Analyzed Issue Text (for double month issue date)
Average Single Copy Price 6.99Association Subscription Price 38.61U.S. Subscription Price 39.00Canadian Subscription Price 52.00International Subscription Price 65.00
