MISSION STATEMENTOur MissionSmithsonian magazine informs and inspires readers with knowledge they can trust through a balanced editorial blend of topical, relevant issues and historical perspective.Every month Smithsonian leads the conversation with coverage of culture in all its forms, including travel, the arts, history, biography, science and the natural world, through narrative, photography and first-hand reporting.

Our ReadersThe Smithsonian audience is a group of influential thinkers who trust us to present factual, well-researched and insightful articles, giving them the tools to make well-informed decisions. Each month, Smithsonian reaches millions of well-rounded, discriminating individuals who have discerning tastes and a curiosity to know more.

Our WritersSmithsonian only features writers and journalists who are experts in their fields. Always respecting the intelligence of the Smithsonian reader, our writers deliver the highest quality editorial, sharing knowledge and educating our readers.

2015 SMITHSONIAN EDITORIAL CALENDARJanuary (Closing: Nov 17 ; On Sale: Dec 20) EvotourismOur annual package includes stories on Darwin in Australia, the vestiges of marine life in the mountains of Texas, a trip to Dinosaur Provincial Park and an evotourism map. ALSO: Paul Theroux explores the life of Thomas Hart Benton. Sue Halpern and Bill McKibben get a taste of Filipino food in Las Vegas. Clive Thompson takes on the history of driving and driverless cars.

February (Closing: Dec 17; On Sale: Jan 27) Cover: Siberian tigers A new look at the Marquis de Sade and his reputation 200 years after his death. New study of an ancient Greek shipwreck. Possibly also a look at the battle of Gallipoli on the 100th anniversary of the campaign. And a profile of Bindi Irwin, the controversial daughter of the Crocodile Hunter who is carrying on his legacy. PLUS: National Treasure on the Malcolm X button for Black History Month.

March (Closing: Jan 16; On Sale: Feb 24) Cover: Lincoln’s Assassination A photo essay on the objects associated with the assassination, with an intro and captions by James Swanson. An excerpt of Terry Alford’s book considers whether Lincoln’s medium was also Booth’s friend. Paige Williams writes about Asia Booth, the sister of Lincoln’s killer. And Harold Holzen writes about newspapers changed their mind about Lincoln after his death. Nathaniel Philbrick also writes about whaling culture and the upcoming movie, “In the Heart of the Sea.”

April (Closing: Feb 17; On Sale: Mar 24)The Travel Issue (annual)Our list features “End of the Civil War” travel picks. Josh Hammer travels to Chauvet Cave and a new replica of the preserved prehistoric paintings that will open to the public. Josh Levine tags along on a recreation of Lafayette’s sea voyage to America aboard the Hermione in 1788. Francise Prose retraces the steps of Peggy Guggenheim in Venice.

May (Closing: Mar 17; On Sale: April 28)The Future Issue: The Future of You (annual) National Treasure is a crystal ball sculpture: The Oracle. Ariel Sabar heads to Ethiopia to see how remote sensing can track crises like famines. Matt Shaer reports on bioengineered organs. Jerry Adler tackles mind-to-mind communication. And Franz Lidz visits “Agriburbia,” the agricultural suburbs of the future. Fast forward is the Bigelow Expandable Activity Module, a temporary module for the International Space Station.

Edit Subject to Change 2/9/2015

2015 SMITHSONIAN EDITORIAL CALENDARJune (Closing: April 17; On Sale: May 26)The Lion Whisperer by Susan Orlean, pegged to a Channel show Dan Jones looks at the Magna Carta. Jeff MacGregor examines the jetpack scandal of the mid 1990s. Michael Lemonick profiles planetary scientist Alan Stern and his flyby mission to Pluto. Andrew Roberts offers a look at why Waterloo didn’t need to happen. Fast forward: Centennial Land Run Monument in Oklahoma City.

July/August (Closing: May 18; On Sale: July 8)Pompeii Josh Hammer looks at why Pompeii is crumbling. Elizabeth Kolbert looks at how Italian seismologists predict earthquakes—and what can happen when they’re wrong. Three award-winning photographers share portfolios they hope will change the world. Patrick Symmes hikes along the Inca Trail. Alex Shoumatoff reports on the plight of Kermode bears. Ariel Sabar examines what we can learn about brain function by studying zebrafish. Sam Roberts profiles William Bullitt, an American statesman and FDR adviser, and his role during WWII during the fall of Paris.

September (Closing: July 17; On Sale: Aug 25) Bucket List Jamie Malanowski offers up a new list of the world’s best places to see. Tony Perrottet travels back to Gilded Age Colorado for the 100th anniversary of Rocky Mountain National Park. We explore new archaeological discoveries at Jamestown. Photographer Annie Marie Mussleman’s portfolio of a wolf sanctuary. Stephen Colbert writes about the new portrait of—who else?—Stephen Colbert at the National Portrait Gallery.

October (Closing: Aug 17; On Sale: Sept 29) Secrets of American History David Wise looks at whether there could be a “fourth mole,” a still-unidentified spy within the US intelligence community after Edward Lee Howard, Aldrich Ames and Robert Hanssen. Kathleen Sharp examines the Native American artifacts recovered by the Bureau of Land Management in a raid against looters in Utah. Photographer Tomas Van Houtryve exposes the abject poverty on the island of Ebeye, a former nuclear testing site in the Marshall Islands (WWII).

November (Closing: Sept 17; On Sale: Oct 27) Jesus We examine the latest research about the historical Jesus. Photographer Anup Shah’s portfolio from a camera trap in Massai Mara.

December (Closing: Oct 18; On Sale: Nov 24) Smithsonian Magazine American Ingenuity Awards (TBD)

Edit Subject to Change 2/9/2015

2015 GENERAL GROSS RATES

2015 RATES, DATES, AND SPECSRate base: 1.8 million

2015 CLOSING DATES

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Issue Special Insertion Material Preprinted Material Issue Tablet Edition Paper Order Order Due Due Date Inserts due* Received Live

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April Jan 20 Feb 17 Feb 19 Mar 4 Mar 23 Mar 20

May Feb 20 Mar 17 Mar 19 April 1 April 24 April 23

June Mar 20 April 17 April 20 April 29 May 22 May 21

July/August May 20 May 22 May 25 June 10 July 3 July 2

September June 20 July 17 July 20 July 29 Aug 24 Aug 21

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Spread 15 x 9-3/4 16 x 10-3/4 15-3/4 x 10-1/2 15-1/4 x 10

Page 7 x 9-3/4 8-1/8 x 10-3/4 7-7/8 x 10-1/2 7-3/8 x 10

Digest 4-5/8 x 7 5-3/8 x 7-5/8 5-1/8 x 7-3/8 4-5/8 x 6-3/4

2/3 Page (vertical) 4-5/8 x 9-3/4 5-3/8 x 10-3/4 5-1/8 x 10-1/2 4-5/8 x 10

1/2 Page Spread 15 x 4-3/4 16 x 5-3/8 15-3/4 x 5-1/8 15-1/4 x 4-5/8

1/2 Page (horizontal) 7 x 4-3/4 8-1/8 x 5-3/8 7-7/8 x 5-1/8 7-3/8 x 4-5/8

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Effective with the November 2014 issue

2015 DEMOGRAPHIC RATES

Circulation 4-Color Gross Under 45 650,000 $80,000

Over 55 1,050,000 $128,500

Business 550,000 $81,100

Platinum 525,000 $77,300

Gold 1,050,000 $128,500

Women 900,000 $110,100

Men 900,000 $110,100

READER PROFILERate Base: 1,800,000

AUDIENCE %COMP INDEXTotal Adults 7,228,000 100% 100Men 3,687,000 51.0% 106Women 3,541,000 49.0% 94 HOUSEHOLDINCOME HHI $75,000+ 3,646,000 50.4% 127HHI $100,000+ 2,757,000 38.1% 144HHI $150,000+ 1,416,000 19.6% 177Median HHI $75,894

EDUCATION College Educated+ 5,617,000 77.7% 135Graduated College+ 3,654,000 50.6% 177Post-Grad Degree 1,772,000 24.5% 240

AGE Age 35-64 4,409,000 61.0% 118Age 45-64 3,263,000 45.1% 130Median Age 55

OCCUPATION/JOBSTATUS Prof/Managerial 2,206,000 30.5% 132Top Management 429,000 5.9% 152 C-Suite 87,000 1.2% 110

INFLUENTIALS 1,575,000 21.8% 321

COUNTIES A or B Counties 5,413,000 74.9% 105C or D Counties 1,814,000 25.1% 88

REGIONS North East 1,433,000 19.8% 109South 2,325,000 32.2% 86Midwest 1,476,000 20.4% 95West 1,994,000 27.6% 121

HOME/MARITALSTATUS Married 4,114,000 56.9% 107Own Home 5,464,000 75.6% 115

10/14Source: Gfk MRI Spring 2014

SMITHSONIAN.COM celebrates the creators, innovators and idea-makers who drive us forward to the future. Furthering the Smithsonian mission “to increase and diffuse knowledge,” Smithsonian.com reaches influentials across the web, engages themwith what they want and need to know now, and gives them inspirational ideas, insights, and information to share.

2014/2015 ONLINE EDITORIAL CALENDARNew Photo Contest Community Portal | October 2014 (Photography)

Anthropocene | October 2014 (Science)

American Ingenuity Awards | November 2014 (Innovation)

Holiday Gift Guides | November 2014 (All Sections)

Winter Getaway Guide | November/December 2014 (Travel)

Best of the Year Lists | December 2014 (All Sections)

What to See/Where to Travel in 2015 | January 2015 (Travel/Arts & Culture)

Evotourism | January 2015 (Travel)

Today in History | January 2015 (History)

Photo Contest Finalists | February 2015 (Photography)

Best Small Towns | May 2015 (Travel)

The Future is Here | May 2015 (Innovation)

Lincoln Assassination Commemoration | February/March 2015 (History)

VE Day Commemoration (Air & Space) | May 2015 (History)

3.9 million UNIQUE VISITORS

5,447,000 VISITS

15 million PAGEVIEWS

Source: comScore Multi-Platform

September 2014; Ooyala September 2014

Smithsonian.com ranks #1:“MOST INTERESTING”

Smithsonian.com ranks in the top five for:

“MOST BELIEVABLE”“MOST AUTHORITATIVE”

“MOST TRUSTED”Source: Affinity’s Spring 2011 semi-annual *Editorial subject to change

SMITHSONIAN DIGITAL NETWORK 2015 RATES (NET)

(A)

(C)

(G)

(H)

WEB: CPM (NET)

ROS Leaderboard: 728 x 90 (A) $34

ROS Pushdown: 970 x 90 (B) $34

ROS Box: 300 x 250 (C) $34

ROS Large Rectangle: 300 x 600 (D) $40

ROS Portrait: 300 x 1050 (E) $42

ROS Digital Billboard: 970 x 250 (F) $42

Homepage Takeover (100% SOV) $52

Prestitial (G) $80

Pop-up Interstitial (H) $80

Pre-Roll (I) $52

Social Share: 300 x 250 (J) $38

Dedicated Email Blast $85

Content e-Newsletter: 160 x 600 or 300 x 250 $22

(I)

(E)

(F)

(D)

(B)

(J)

(B)

(D)

(A)

(D)

(B)

(C)

(A)

MOBILE: CPM (NET) ROS Banner: 300 x 50 (A) $25

ROS Box: 300 x 250 (B) $34

ROS Banner: 320 x 50 (C) $34

Pop-up interstitial (D) $50

TABLET: CPM (NET) ROS Box: 300 x 250 (A) $34

ROS Large Rectangle: 300 x 600 (B) $40

ROS Portrait: 300 x 1050 (C) $42

Pop-up interstitial (D) $80

*Supports all IAB ad units

(A)

(C)

SMITHSONIAN DIGITAL NETWORK 2015 RATES (NET)

CONTACT SHEET

Chief Revenue OfficerStephen P. Giannetti 212.916.1347 GiannettiS@si.edu

Publisher, Media & Business DevelopmentLori Erdos212.916.1337ErdosL@si.edu

Associate Publisher, Marketing Judy Glassman 212.916.1310 GlassmanJ@si.edu

Research ManagerLinda Lawrence 212.916.1329 LawrenceL2@si.edu

New York420 Lexington Ave., Suite 2335 New York, NY 10170

Account ManagersMeryle Lowenthal 212.916.1307 LowenthalM@si.edu

Walker Mason 212.916.1302 MasonW2@si.edu

Jaime Duffy 212.916.1304 DuffyJ2@si.edu

Megan Westcott 212.916.1327 WestcottM@si.edu

Northeast (MA, ME, NH, RI, VT)WNP Media103 Ripley Rd. Unit #4 Cohasset, MA 02025

Rob DeSalvo 978.825.1770 Rob@wnpmedia.com

West Coast (AK, ID, MT, OR, UT, WA, WY, CA, AZ, HI, NV) Mediacentric, Inc.70 Reed Ranch Road, Suite 200 Tiburon, CA 94920 Steve Thompson 415.435.4678 SteveT@mediacentricinc.com Mediacentric, Inc.601 Creekmore Ct. Walnut Creek, CA 94598 Bill Smith 415.434.4046 bsmith@mediacentricinc.com Mediacentric, Inc.1344 Chautauqaua Blvd. Pacific Palisades, CA 90272

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ADVERTISING SALES OFFICES

DetroitSmithsonian Media39577 Woodward Avenue, Suite 200 Bloomfield Hills, MI 48304 Laura Regalado 248.988.7704 RegaladoL@si.edu

Southwest (AR, CO, GA, LA, MS, NM, OK, TN, TX)Nuala Berrells Media, Inc.8614 Santa Clara DriveDallas, TX 75218

Nuala Berrells 214.660.9713 nualaberrellsmedia@gmail.com

Direct ResponseMI Media Services, L.L.C.32 Shepard Road Norfolk, CT 06058

Alycia Isabelle 860.542.5180

Alycia@mi-ms.com

Europe The Vision Network207 Regent Street, Suite 3 London, United Kingdom W1B 3HH

Will Nicholson 011 44 (0) 20 3355 8060 ext.1 will@vision-network.eu

Julian Staples 011 44 (0) 20 7907 6754 jstaples@jsmedialtd.com

CanadaImpact Media Group Inc.2191 Yonge St., Suite 4802 Toronto, Ontario Canada M4S 3H8

Allan Bedard 416.679.9600 abedard@impactmedia.ca

JapanPacific Business IncAkutagawa Bldg., 7-7, Nihonbashi Kabutocho, Chuo-ku Tokyo 103-0026

Yoshinori Ikeda 011-81-3-3661-6138 pbi2010@gol.com

KoreaFMS KoreaSK Hubgreen #1122 73, Mapo-daero, Mapo-gu Seoul, Korea 110-721

B.J. Kim 011-82-2-738-3591 fms_korea@fmsk.co.kr

CONTACT SHEET

1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION

2. PRICES

3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE

Average for the

Statement Period % Rate Base

Above (Below)

% Above (Below)

Paid & Verified Circulation: (See Par. 6)

Subscriptions:Paid

Print 1,887,170 93.8Digital Issue 16,213 0.8

Total Paid Subscriptions 1,903,383 94.6Verified

Print 103,805 5.1Total Verified Subscriptions 103,805 5.1

Total Paid & Verified Subscriptions 2,007,188 99.7Single Copy Sales

Print 4,931 0.3Digital Issue 562 0.0

Total Single Copy Sales 5,493 0.3

Total Paid & Verified Circulation 2,012,681 100.0 2,000,000 12,681 0.6

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $6.99Subscription $39.00Average Subscription Price Annualized(12 issue frequency) $20.28Average Subscription Price per Copy $1.69

(1) For the Statement period(2) Represents subscriptions for the 12 months ended June 30, 2014.

Paid Subscriptions Verified Subscriptions Single Copy Sales

Issue PrintDigitalIssue

TotalPaid

Subscriptions PrintDigitalIssue

TotalVerified

Subscriptions

TotalPaid &Verified

Subscriptions PrintDigitalIssue

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigitalIssue

TotalPaid &Verified

Circulation

July/Aug. 1,919,900 18,898 1,938,798 64,232 64,232 2,003,030 4,968 664 5,632 1,989,100 19,562 2,008,662Sept. 1,891,081 15,059 1,906,140 113,642 113,642 2,019,782 7,046 853 7,899 2,011,769 15,912 2,027,681Oct. 1,866,980 14,862 1,881,842 114,943 114,943 1,996,785 4,681 526 5,207 1,986,604 15,388 2,001,992Nov. 1,879,572 14,823 1,894,395 114,101 114,101 2,008,496 2,838 328 3,166 1,996,511 15,151 2,011,662Dec. 1,878,317 17,423 1,895,740 112,107 112,107 2,007,847 5,122 439 5,561 1,995,546 17,862 2,013,408

MAGAZINE Publisher’s Statement6 months ended December 31, 2014Subject to Audit

Field Served: Coverage of culture in all its forms, including travel, the arts, history, biogra-phy, science and the natural world, through narrative, photography and first-hand reporting.

Published by Smithsonian Institution

Frequency: 12 times/year

04-1127-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

Paid SubscriptionsVerified

Subscriptions Single Copy Sales

Edition

Numberof

Issues Print

TotalPaid

Subscriptions Print

TotalPaid &

Verified Sub-scriptions Print

TotalPaid & Verified

CirculationPrint

TotalPaid &Verified

CirculationRateBase

Targeted Edition Platinum 540,413 540,413 540,413 540,413 540,413 525,000

PrintAverage for

Period

DigitalIssue

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSAssociation:

Nondeductible* 1,831,590 16,213 1,847,803 91.8Award Point* 45,046 45,046 2.2Partnership:

Deductible* 5,342 5,342 0.3Sponsored Sales 5,192 5,192 0.3

TOTAL PAID SUBSCRIPTIONS 1,887,170 16,213 1,903,383 94.6

VERIFIED SUBSCRIPTIONSPublic Place (See Par. 6A) 89,000 89,000 4.4Individual Use (See Par. 6B) 14,805 14,805 0.7

TOTAL VERIFIED SUBSCRIPTIONS 103,805 103,805 5.1TOTAL PAID & VERIFIED SUBSCRIPTIONS 1,990,975 16,213 2,007,188 99.7

SINGLE COPY SALES Single Issue Sales 4,931 562 5,493 0.3

TOTAL SINGLE COPY SALES 4,931 562 5,493 0.3TOTAL PAID & VERIFIED CIRCULATION 1,995,906 16,775 2,012,681 100.0

*Included in Average Price calculation

Verified Subscription:

Doctor/Health Car

Providers

PersonalCare

Salons

Business/Professional

Services

Fitness/Recreational

FacilitiesAutomotive

Outlets

PublicPlaceOther

TotalPublic Place

Copies

Public Place 63,799 7,737 5,280 4,348 3,421 4,415 89,000

Verified Subscription:Individually Requested

IndividualUse

Other

TotalIndividual Use

Copies

Individual Use 14,805 14,805

2010 % 2011 % 2012 % 2013 % 2014 %

Subscriptions:

Paid 1,983,308 96.8 1,988,983 95.0 2,029,206 95.0 1,996,772 94.5 1,917,968 95.5

Verified 60,000 2.9 97,540 4.7 99,809 4.7 110,657 5.2 85,801 4.3

Total Paid & Verified Subscriptions 2,043,308 99.7 2,086,523 99.7 2,129,015 99.7 2,107,429 99.7 2,003,769 99.8Single Copy Sales 6,711 0.3 6,101 0.3 6,611 0.3 5,905 0.3 5,002 0.2

Total Paid & Verified Circulation 2,050,019 100.0 2,092,624 100.0 2,135,626 100.0 2,113,334 100.0 2,008,771 100.0Year Over Year Percent of Change 1.3 2.1 2.1 -1.0 -4.9Avg. Annualized Subscription Price $19.20 $18.70 $18.48 $18.51 $20.28

Page 2 of 5 • 04-1127-0Alliance for Audited Media

7. GEOGRAPHIC DATA for the July/August 2014 issueTotal paid & verified circulation of this issue was 0.2% less than the total average paid & verified circulation.

PAID SUBSCRIPTIONSVERIFIED

SUBSCRIPTIONS SINGLE COPY SALES

State PrintDigitalIssue

TotalPaid

Subscrip-tions Print

TotalVerified

Subscrip-tions

TotalPaid &Verified

Subscrip-tions Print

DigitalIssue

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &

Verified Circulation

DigitalIssue

TotalPaid &

Verified Circulation

Alabama 19,748 19,748 604 604 20,352 86 86 20,438 20,438Arizona 37,948 37,948 781 781 38,729 48 48 38,777 38,777Arkansas 11,914 11,914 198 198 12,112 21 21 12,133 12,133California 225,439 225,439 9,182 9,182 234,621 236 236 234,857 234,857Colorado 45,646 45,646 1,827 1,827 47,473 95 95 47,568 47,568Connecticut 27,724 27,724 1,062 1,062 28,786 166 166 28,952 28,952Delaware 7,392 7,392 253 253 7,645 9 9 7,654 7,654District of Columbia 13,040 13,040 301 301 13,341 10 10 13,351 13,351Florida 106,636 106,636 2,650 2,650 109,286 218 218 109,504 109,504Georgia 41,563 41,563 1,811 1,811 43,374 79 79 43,453 43,453Idaho 11,236 11,236 394 394 11,630 6 6 11,636 11,636Illinois 71,414 71,414 3,010 3,010 74,424 88 88 74,512 74,512Indiana 33,881 33,881 1,110 1,110 34,991 53 53 35,044 35,044Iowa 19,140 19,140 564 564 19,704 16 16 19,720 19,720Kansas 19,237 19,237 772 772 20,009 15 15 20,024 20,024Kentucky 18,892 18,892 513 513 19,405 31 31 19,436 19,436Louisiana 16,260 16,260 315 315 16,575 48 48 16,623 16,623Maine 14,302 14,302 228 228 14,530 75 75 14,605 14,605Maryland 63,578 63,578 2,529 2,529 66,107 60 60 66,167 66,167Massachusetts 52,133 52,133 2,073 2,073 54,206 249 249 54,455 54,455Michigan 62,278 62,278 2,201 2,201 64,479 199 199 64,678 64,678Minnesota 38,903 38,903 1,345 1,345 40,248 31 31 40,279 40,279Mississippi 9,050 9,050 152 152 9,202 43 43 9,245 9,245Missouri 35,898 35,898 1,082 1,082 36,980 34 34 37,014 37,014Montana 10,347 10,347 133 133 10,480 8 8 10,488 10,488Nebraska 11,327 11,327 446 446 11,773 14 14 11,787 11,787Nevada 14,010 14,010 309 309 14,319 5 5 14,324 14,324New Hampshire 13,227 13,227 323 323 13,550 57 57 13,607 13,607New Jersey 47,537 47,537 2,595 2,595 50,132 308 308 50,440 50,440New Mexico 16,304 16,304 311 311 16,615 22 22 16,637 16,637New York 104,294 104,294 3,701 3,701 107,995 628 628 108,623 108,623North Carolina 53,057 53,057 1,720 1,720 54,777 59 59 54,836 54,836North Dakota 4,085 4,085 119 119 4,204 2 2 4,206 4,206Ohio 68,917 68,917 2,385 2,385 71,302 123 123 71,425 71,425Oklahoma 18,216 18,216 472 472 18,688 13 13 18,701 18,701Oregon 39,396 39,396 959 959 40,355 81 81 40,436 40,436Pennsylvania 93,494 93,494 2,637 2,637 96,131 152 152 96,283 96,283Rhode Island 7,325 7,325 172 172 7,497 35 35 7,532 7,532South Carolina 23,680 23,680 726 726 24,406 70 70 24,476 24,476South Dakota 5,358 5,358 153 153 5,511 2 2 5,513 5,513Tennessee 31,715 31,715 810 810 32,525 79 79 32,604 32,604Texas 97,367 97,367 3,445 3,445 100,812 196 196 101,008 101,008Utah 14,547 14,547 664 664 15,211 26 26 15,237 15,237Vermont 8,526 8,526 192 192 8,718 19 19 8,737 8,737Virginia 89,633 89,633 3,309 3,309 92,942 94 94 93,036 93,036Washington 62,925 62,925 1,903 1,903 64,828 179 179 65,007 65,007West Virginia 10,422 10,422 133 133 10,555 29 29 10,584 10,584Wisconsin 40,327 40,327 1,310 1,310 41,637 41 41 41,678 41,678Wyoming 4,621 4,621 86 86 4,707 7 7 4,714 4,714TOTAL 48 CONTERMINOUS STATES 1,893,909 1,893,909 63,970 63,970 1,957,879 4,165 4,165 1,962,044 1,962,044

Alaska 5,984 5,984 60 60 6,044 11 11 6,055 6,055Hawaii 8,983 8,983 90 90 9,073 6 6 9,079 9,079TOTAL ALASKA & HAWAII 14,967 14,967 150 150 15,117 17 17 15,134 15,134U.S. Unclassified

TOTAL UNITED STATES 1,908,876 1,908,876 64,120 64,120 1,972,996 4,182 4,182 1,977,178 1,977,178Poss. & Other Areas 1,168 1,168 12 12 1,180 1,180 1,180U.S. & POSS., etc. 1,910,044 1,910,044 64,132 64,132 1,974,176 4,182 4,182 1,978,358 1,978,358

CANADA

Alberta 765 765 8 8 773 159 159 932 932British Columbia 979 979 10 10 989 39 39 1,028 1,028Manitoba 187 187 2 2 189 17 17 206 206New Brunswick 74 74 1 1 75 4 4 79 79Newfoundland/Labrador 60 60 1 1 61 2 2 63 63Northwest Territories 12 12 12 3 3 15 15Nova Scotia 218 218 2 2 220 17 17 237 237Nunavut 2 2 2 2 2Ontario 2,673 2,673 27 27 2,700 318 318 3,018 3,018Prince Edward Island 30 30 30 1 1 31 31Quebec 382 382 4 4 386 45 45 431 431Saskatchewan 205 205 2 2 207 29 29 236 236Yukon Territory 11 11 11 2 2 13 13Canadian UnclassifiedTOTAL CANADA 5,598 5,598 57 57 5,655 636 636 6,291 6,291International 3,166 3,166 32 32 3,198 150 150 3,348 3,348Other Unclassified 18,898 18,898 18,898 664 664 19,562 19,562Military or Civilian Personnel Overseas 1,092 1,092 11 11 1,103 1,103 1,103

GRAND TOTAL 1,919,900 18,898 1,938,798 64,232 64,232 2,003,030 4,968 664 5,632 1,989,100 19,562 2,008,662

Page 3 of 5 • 04-1127-0Alliance for Audited Media

8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended December 31, 2014

9. EXPLANATORY

A. DURATION %(a) One to six months (1 to 6 issues) ............................. 1,751 0.2(b) Seven to eleven months (7 to 11 issues)................... 922,831 87.8(c) Twelve months (12 issues) ........................................ 47,196 4.5(d) Thirteen to twenty-four months.................................. 70,574 6.7(e) Twenty-five months and more ................................... 8,260 0.8

Total Subscriptions Sold in Period ............................. 1,050,612 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 1,014,219 96.5(b) Ordered with material reprinted from branded

editorial material.................................................... None(c) Ordered with other premiums, See Par. 9 ................. 36,393 3.5

Total Subscriptions Sold in Period ............................. 1,050,612 100.0

C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. None

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. None

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ None

(d) Subscriptions as part of membership in an organiza-tion ....................................................................... 1,050,612 100.0

Total Subscriptions Sold in Period ............................ 1,050,612 100.0

(a) Suggested Retail Prices: Single Copy: $5.99 through June 2014. $6.99 startingJuly/August 2014. Canada, $5.99 through June 2014. $6.99 starting July/August2014. Subscriptions: Canada, 1 yr. $52.00; International, 1 yr. $65.00.

(c) Post expiration copies: None.

(d) DESCRIPTION OF DIGITAL - The Digital Issue is an exact replica of the print prod-uct in format and advertising content. The Digital Issue is available via a growing listof digital edition storefronts and is able to be read on numerous tablets, smart phonesand e-reader devices.

(e) This publication publishes double issues during the year. Each double issue repre-sents two copies of service during the subscription period. This publication publishesdouble issues during the average price calculation period. The average price and an-nualized price are based on 12 issues.

(f) Association (Nondeductible): The average of 1,847,803 copies per issue,(1,831,590 print copies; 16,213 Digital Issue copies), shown in Par. 6 and included inPar. 1, represents copies served to members of Smithsonian Associates. Benefits in-clude membership in the National Association with personalized Smithsonian Mem-bership card; 10% discount in person at Smithsonian gift shops and selectSmithsonian dining facilities; and free admission to the Cooper-Hewitt National DesignMuseum. $38.61 is allocated for a 1 year subscription to this publication and is nonde-ductible from dues.

The following membership programs allocate $36.00 of dues for a 1 year subscriptionto this publication: Resident Membership, Friends of Smithsonian Membership, Coo-per-Hewitt Membership and Archives of American Art Membership. Dues to these pro-grams range from $41.00 to $20,000.00.

SMITHSONIAN magazine is published by the Smithsonian Institution. Employees/Vol-unteers, $12.00; Corporate Members, $12.00; National Members, $39.00.

(b) Average nonanalyzed nonpaid circulation for the 6 month period: 19,608copies per issue.

(g) Award Point Subscription Sales: The average of 45,046 copies per issue, shown inPar. 6 and included in Par. 1, includes the following:

An average of 15,077 copies per issue represents copies purchased through the re-demption of Airline Frequent Flyer Miles valued at 3¢ to 25¢ per mile.

An average of 29,969 copies per issue represents copies purchased through the re-demption of award points valued at 15¢ to $1.00 per point.

(h) Partnership Subscription Sales (Deductible): The average of 5,342 copies per is-sue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership re-lationship wherein this publication was bundled with the purchase of a product orservice. Purchasers were advised that $15.00 of the sales price was allocated for a 1year subscription to this publication.

(i) Sponsored Subscription Sales: The average of 5,192 copies per issue, shown inPar. 6 and included in Par. 1, represents copies purchased by various business con-cerns in quantities of 11 or more.

(j) Use of Premiums: An alarm clock, a logo umbrella or an Eco Tote Bag with Logo,with no advertised or stated value, were offered with some subscriptions sold duringthe period.

(k) An average of 14,805 copies are included in Verified Individually Requested thatwere served to subscribers that ordered the magazine for which payment was not re-ceived.

(l) US Analysis by ABCD county size for the July/August 2014 issue, Circulation is re-ported as follows:

A County Size includes 805,331 copies, B County Size includes 625,171 copies,C County Size includes 305,762 copies, D County Size includes 225,778 copies

Page 4 of 5 • 04-1127-0Alliance for Audited Media

10. VARIANCELatest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid & Verified)

Audit Report(Paid & Verified)

Publisher’sStatements

(Paid & Verified)Difference

(Paid & Verified)

Percentageof Difference

(Paid & Verified)

12-31-13 2,100,000 2,114,639 2,113,333 1,306 0.112-31-12 (a) 2,135,626 2,135,62612-31-11 2,000,000 2,092,625 2,092,62512-31-10 2,000,000 2,050,019 2,050,01912-31-09 2,000,000 2,031,886 2,023,785 8,101 0.4

(a) Effective 01/01/12 changed from 2,000,000 to 2,100,000.

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAlliance for Audited Media’s Bylaws and Rules.

Parent Company: The Smithsonian Institution

SMITHSONIAN, published by Smithsonian Institution • 900 Jefferson Drive • Washington, DC 20560

LISA DUNHAM STEPHEN P. GIANNETTI Date Signed: January 26, 2015Consumer Marketing Director Vice President, Advertising

Sales & Marketing Sales Office: New York 212-916-1300P: 212.916.1360 • F: 212.986.4259 • URL: www.smithsonianmag.com Established: 1998 AAM Member since: 1999

Page 5 of 5 • 04-1127-0Alliance for Audited Media

Copyright © 2015 All rights reserved.

Analyzed Issue Date04-1127-0 Analyzed Issue Text (for double month issue date) 07-08/01/14

Average Single Copy Price 6.99Association Subscription Price 38.61U.S. Subscription Price 39.00Canadian Subscription Price 52.00International Subscription Price 65.00