2018 | GLOBAL MOBILE ADVERTISING MID-YEAR REPORT

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ZingFront Software

CATALOGUE

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�KEY COVERAGE DATA

NETWORK ANALYSIS

ADVERTISER ANALYSIS

CREATIVE MATERIALS ANALYSIS

CREATIVE MATERIALS TREND

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Rely on the largest advertising information analysis tool SocialPa, ZingFront data team will show you the advertising network trend in the first half of 2018.

ABOUT THE DATE—METHODOLOGY

Generally, the time span for market ratio comparison is from Jan 1, 2018 to Jun 30, 2018. Because the time span is shorter than half a year, some network data will be analyzed by the actual time span.

Methodology: Advertising Information Analysis

SocialPeta collects advertising data by samples and has collected more than 500 billion data, with a daily update of millions of data. With such a huge data basis, we can forecast the trend in advertising field.

SocialPeta doesn’t exchange data with any networks or third-party platforms, all its data come from samples.

hundreds of networks and global coverage5 million+ advertisers500 million+ advertising ideas

They choose us

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GLOBAL MAINSTREAM NETWORKS INDUSTRY REPORT

PART 1 NETWORKS ANALYSIS

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NETWORKS ANALYSIS—Headlines TodayTop Advertiser

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Role-PlayingAction

Strategy

Adventure

CardSimulation

ArcadeSportsCasinoBoardCasualRacing

Game Advertiser

Finance

Lifestyle

Social-Networking

Shopping

Entertainment

Utilities

News

Productivity

Application Advertiser

The top three categories of game advertisers are role-playing, action and strategy, and the role-playing category is far superior to the others. The application advertisers accounted for the top three of finance, lifestyle and social-networking.

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Role-PlayingAction

StrategyAdventure

CardSimulation

ArcadeSports

Casino

Board

Casual

Racing

Finance

Lifestyle

Social-Networking

Shopping

Entertainment

News

Productivity

NETWORKS ANALYSIS—TENCENT BroadpointTop Advertiser

Game Advertiser

Application Advertiser

The top three of game advertisers are role-playing, action and strategy. The application advertisers mainly focus on social life and lifestyle. News and tool applications are generally hotter in Tencent.

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Role-Playing

ActionStrategy

Adventure

CardSimulation

Arcade

Sports

Casino

Board

Casual

Racing

Finance

Lifestyle

Social-Networking

Shopping

Entertainment

News

Productivity

Utilities

NETWORKS ANALYSIS—FacebookTop Advertiser

Game Advertiser

Application Advertiser

Role-playing, strategy and action classes also occupy the top three Facebook. The application category is lifestyle, entertainment and shopping. The application of video class and picture class is more hot.

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Role-Playing

Action

Strategy

Adventure

Card

Simulation

Arcade

Sports

CasinoBoard

Casual

Racing

Finance

Lifestyle

Social-Networking

Shopping

Entertainment

News

Productivity

Utilities

NETWORKS ANALYSIS—AdmobTop Advertiser

Game Advertiser

Application Advertiser

Game advertisers are slightly different from the other three channels, except for strategies and role playing classes, and street games are placed in the Admob channel third. Other aspects of the application of shopping and financial lead.

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GLOBBAL MAINSTREAM ADVERTISERS ANALYSIS

PART 2 ADVERTISERS ANALYSIS

Network distribution

10,000+ advertisements

6 million+ advertising ideas

400+ days of advertising

Creative ideas distribution

DEVELOPER �Cheetah Games

Media distribution

Advertising regions: USA, UK, Canada, Australia and other 16 countries

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ADVERTISERS ANALYSIS-GAMES

UtilitiesAction

Others

Adventure

Card

Simulation

Arcade

Sports

Casino

Casual

Racing

Network distribution

2800+ advertisements

350 million+ creative ideas

340 + days of advertising

Creative ideas distribution

DEVELOPER �BitMango

Media distribution

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ADVERTISERS ANALYSIS-GAMES

Others

Others

Video

Action

Simulation

Arcade

Sports

Casino

Casual

Racing

Others

Network distribution

1.8 million+ advertisements

9 billion+ creative ideas

Creative ideas distribution

DEVELOPER �Wish.inc

Media distribution

Advertising regions: USA, UK, Canada, Australia, Malaysia, Finland, Sweden, France, Austria, Monaco, Switzerland, Belgium, Luxembourg, Central Africa, Congo

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ADVERTISERS ANALYSIS-APPLICATIONS

Others

Carousel

Others

Lifestyle

OthersProductivity

Utilities

Network distribution

1 million+ advertisements

3 billion+ creative ideas

559 + days of advertising

Creative ideas distribution

DEVELOPER �Hypstar

Media distribution

Countries: USA, UK, Canada, Australia, Malaysia,Italy, SAN Marino, Sweden, Brazil and other countries

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ADVERTISERS ANALYSIS-VIDEOS

Others Carousel

Video

Image

Lifestyle

OthersProductivity

Utilities

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GLOBAL MAINSTREAM ADVERTISING MATERIALS TYPE TREND

PART 3 CREATIVE MATERIALS ANALYSIS

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CREATIVE MATERIALS ANALYSIS—GAMES

CarouselImageVideo

Carousel

Image

Video

Video and Image were the main ones, and Carousel was less. Video exceeded Image for the first time in March this year.

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CREATIVE MATERIALS ANALYSIS—APPLICATIONS

CarouselImageVideo

Carousel

ImageVideo

Application advertising was based on Carousel.

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CREATIVE MATERIALS ANALYSIS—E-COMMERCE

CarouselImageVideo

Carousel

Image

Video

E-Commerce advertising was mainly based on Carousel and Image.Image has obviously increased in May.

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CREATIVE MATERIALS ANALYSIS—IMAGE

Materials were advertised for 15 days and displayed 400 million times and transferred to 800 thousand

Main countries: copywriting in Malaysia, Singapore, Brunei, Indonesia was localized

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CREATIVE MATERIALS ANALYSIS—VIDEO

Materials were advertised for several months and displayed 5 million times and transferred to 50 thousand

Main countries: China, Malaysia, Singapore

Mainly creative videos

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GLOBAL MAINSTREAM ADVERTISING MATERIALS TYPE TREND

PART 4 CREATIVE MATERIALS SHOW TREND

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CREATIVE MATERIALS SHOW TREND

2018-1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 22 23 24 2521week

2018-1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 22 23 24 2521week

2018-1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 22 23 24 2521week 2018-1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 22 23 24 2521

week

Creative Videos Creative Playable Ideas

Creative ImagesCreative Carousels

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CREATIVE MATERIALS ANALYSIS—PLAYABLE

Materials were advertised for 20 days and displayed 1 million times and transferred to 10 thousand

Playable advertisement, more attracting, higher transfer rate

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