May 25, 2016

Delivering valuewith data-driven advertising

21.9%

24.2%26.0%

27.3%

10.9%

17.3%

22.7%

26.2%

2014 2015 2016 2017

Source: eMarketer, Oct 2015 / Mar 2016

US mobile ad spend and time spent on mobile

TIME SPENT

AD SPEND

TIME SPENT

AD SPEND

2014 2015 2016 2017

Ad spend is catching up with mobile users

see data collection and centralization as their biggest challenge

Source: IDG Connect, May 2016

59%OF MOBILE MARKETERS

THE DATA CHALLENGE REMAINS?

43%OF MOBILE MARKETERS

are looking for a cross-channel view

Marketers navigate a complex ecosystem

OMNICHANNEL TRACKING

MOBILE ATTRIBUTION

APP ANALYTICS &MARKETING AUTOMATION

RETARGETING

Attribution providers connect the many dots

FIRST ASSIST

SECOND ASSIST

THIRD ASSIST

LAST TOUCH – GOAL

User is exposed to an ad for the first time

User clicks on an ad, but doesn’t install the app

User clicks on a similar ad, but doesn’t install

User searches for the app, clicks on a text ad, installs, and opens

Get a holistic view of your acquisition sources

Integrated data delivers measurable results

2.2xOVER CAMPAIGN GOAL

MillionsOF BRAND INTERACTIONS

45%BOOST IN RETAIL SALES

REAL-TIMEATTRIBUTION

OMNI-CHANNEL TRACKING

RICH IN-APPEVENTS

ROI & ENGAGEMENT OPTIMIZATION

ACQUISITON• Know where your most valuable users come from• Track LTV across all channels

ENGAGEMENT• Increase your app’s “stickiness”• Understand the entire conversion path for your app

RETENTION• Re-activate dormant users with retargeting campaigns

OMNI-CHANNEL DATA DRIVES MOBILE ROI

Thanks!

jim@appsflyer.com