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dubizzle Advertising solutions 2015
Advertise Here
• Our reach and penetration in the UAE • Deep dive into each vertical: property, motors, jobs, items for sale
• Our demographic • Our vision for 2015 • Our solutions
• Formats • Targeting • Programmatic • Native
• Olx rebrand in emerging markets • Team & contacts
Agenda
Your Ad
Your Logo
June 2015
Our reachCars
Spends 20 mins per visit
in the UAE
#1 classifieds site
4m unique visitors a monthAverage user visits the site 4 times a week
6th most visited site in UAE according to
Cited as the most searched local brand in UAE in 2014 by
Motors
6,163,402average visitors per month
page views per month100,289,380
visitors browsing the motor section every day
40,000
Cars
We’re the largest marketplace with over
30,000car ads posted each month
Top searches
Most searched Sedan cars in the UAE
CamryC63Panamera
Most searched convertibles in the UAE
A4 M3
1, 2 & 3 BR apartments in
Over 10.4 million searches
Studios & 1 BR apartments in
Over 5 million searches
1 & 2 BR apartments in
Over 3.24 million searches
1 & 2 BR apartments in
Over 3 million searches
1 BR apartments in
Over 1.4 million searches
Property
1,878,647average visitors per month
ads posted per month
219,000
Topsearches in 2014
5
Dubai Marina
International City
Downtown Dubai
Al Nahda
Business Bay
Items for sale
1,511,972average visitors per month
87.m AED worth of furniture
72.3m AED worth of mobile phones
181m AED worth of clothes
7.9m AED worth of baby items
ads posted per month, that’s 1 every 2 seconds
482,032
3.44 billion AED
the value of second hand goods posted for sale on dubizzle1
2 3
4 5 6
Top brands searched in item for sale Q1 - 2015
Jobs
4,300,000average visitors per month
ads posted per month
21,000of them are from mobile
1,100,000
95,000candidates submit job applications per month
HIREME
July 2015
Now hiring!
Jobs
56%are between 26 and 35 years old
18%hold a masters degree
75%Reside in the UAE
59%hold a bachelor’s degree
32% 68%
Your Ad
Your Logo
13%use the app
36%are coming from mobile web
dubizzle usage cross device
User-base
50%are coming from a desktop
EngagementListings 13% of listings come through the app
78% of listings come through from desktop
9% of listings come through from mobile web
Leads 22.3% of leads are generated through the app
67.6% come through from desktop
10.1% come through from mobile web
57%ages 25-34
Demographic
72%male
62%sub-continent expatriates
• Cross screen targeting • Deeper audience insights • Data driven content marketing • Native mobile advertising • Programmatic trading • Email targeting
2015 Focus
2015
• Rich Media Capabilities • Audience Targeting • Contextual Targeting • Programmatic Trading • Native Advertising • High Impact Sponsorships
Advertising Solutions
YourAd
Dubizzle’s first two children, the traditional IAB compliant leaderboard and MPU. Prominently placed above the fold, reaching millions of unique users per day.
Formats: Leaderboard & MPU
These formants are rich media enabled too, so you can leverage their simple expandable capabilities for a larger canvas, or unleash a little more creativity with video, galleries, games, polls or dynamic data optimization.
Formats: BillboardDesigned to drive user focus - the 970×250 canvas offers full rich media interactivity so can be combined with any of our existing rich media capabilities, even turning the whole canvas into video for maximum impact, putting the advertiser’s brand at the front and center, for maximum impact.
The half page accommodates the IAB award winning Filmstrip, which enables enhanced creative story-telling capabilities through a single 300×600 window. It invites the user to interact with the 300×3000 filmstrip canvas, split into five segments, each representing the five stages of the purchase funnel – awareness, interest, desire, intent, and loyalty.
Consumers get a content-rich interactive experience that doesn’t interrupt their viewing of the page.
Formats: Half page
Formats: Wallpaper TakeoverMaximum impact & unprecedented reach, with the opportunity to re-skin the dubizzle homepage or sub section homepages. Exclusive sponsorship for a day or a week, it’s all yours to make a big, bold statement.
The wallpaper consists of a Leaderboard and MPU, along with the traditional wallpaper panels. We can also make these clickable!
Formats: IntersitialSeemlessly appears for 15 seconds in between two pages. Driving high CTRs and allowing for maximum creativity on a larger canvas, the interstitial is a high impact winner.
Formats: MobileSmall, but highly impactful, the 320×50 mobile banner, sits politely at the top of every mobile page on the dubizzle mobile website.
Allowing simple, static creative or more excitingly, full rich media capabilities, such as tap to expand to video, forms, galleries, games, maps, store locater, data capture and much more.
Brand StoriesForget clicks, now brands can find new ways to connect and engage with dubizzle’s audience driving stronger brand awareness, ad recall and brand interest.
We will be able to measure engagement of the page the user was driven to, as well as measuring social sharing of the content, and lift from paid amplification through social, contextual and search channels.
Programmatic presence through AdX
Open auction • ROS
Private auctions • Viewability & Retargeting
Preferred deals • Fixed CPM, non
guaranteed impressions, Vertical, Audience and ROS targeting
Programmatic Guaranteed (Alpha)
• Fixed CPM, Guaranteed Impressions, niche audience & contextual
Property Autos Generic Demographic
Place Car Make Language Age Ranges
Number of bedrooms Car Model Site Gender
Real Estate Agent ID Car Dealer ID Page Type Nationality
Price Range Price Range Page Number Occupation
Manufacturing Year Keyword Role
Body Type
Targeting - Contextual & Demographic
• Premium Home Intenders • Property Investors • Property Intenders by communities: • Waterfront • Modern hub • Signature • Old town • Family • Freshly Baked (off-plan)
• Automotive Intenders by body type: • Crossovers • SUVs • Small Cars • Pick up
Trucks • Sedans • Luxury Cars • Sports Cars
• Sport Enthusiasts • Pet Owners • Parents • Mothers • Smartphone Intenders • Electronic Intenders
Audience Targeting
Brand Stories
4 components:40m page impressions in listings per month UAE
14m 9m11m12m
JobsMotors Property Itemsfor sale
1 2
3 4
Native Ad Content creation
Display media
Social amplification
Brand Stories Campaign Components
The 3rd listing of every dubizzle listings page is native. The ad consists of a The ad itself consists of a thumbnail image, headline, content snippet, brand logo and a Read More call to action.
On click/tap the ad takes the user through to the advertiser's branded content page which is hosted within dubizzle's brand new blog site.
Native Ad
Native Ads Mobile example
Brand Stories Campaign Components
Content can be in the form of a short or long form blog posts, an info-graphic, research or a sponsored article with integrated video, a photo gallery or a promotion.
The content can either be created by dubizzle’s content team or content partners, or the advertiser’s creative agency.
Content Creation
Brand Stories Campaign Components
A mix of display media formats to compliment the native advertising campaign.
Display Media
Brand Stories Campaign Components
The social amplification part of the campaign is where the same native ad which sits in feed dubizzle’s listings, is also promoted across social channels such as Facebook, Twitter, Google+ and LinkedIn to name a few.
These ads will drive traffic back to the content hosted on the dubizzle blog, increasing page views.
Social amplification 3.1 million fans
26.3k followers
38.7k followers
Advertising partners
Dubizzle an OLX company
dubizzle is becoming an OLX company. In the emerging markets this will involve a full rebrand to OLX in different stages. In the UAE, we will retain the brand name of dubizzle, but the way we operate will be in line with the vision and values of the OLX brand and global community.
OLX network of companies operates in more than 40 growth markets in Asia, Africa, Middle East, Latin America and Europe. More than 200 million monthly unique visitors worldwide, generating more than 360 million page views per day.
Team
Head of advertising Sonel Ajayi [email protected]
Sales Managers Nick Payne [email protected] Mrwan Gharzeddine [email protected] Neil Camenzuli [email protected] Deian Markov [email protected]
Campaign Managers Rey Balating [email protected] Clarisse Samson [email protected]
Programmatic Specialist Abdul Basith [email protected]
Sr. Product Marketing Manager Mustafa Othman [email protected]
Your A
d Your L
ogo
Happy Advertising [email protected] blog.dubizzle.com/advertising
