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Delivering you a quality audience ready to spend!
melbourne 2019 report
the Melbourne home show: overview
Exhibitors get results
Quality visitors attend
Melbourne’s biggest home improvement event cements its position as the premier destination for homeowners and trade alike. Returning again in 2020 to the Melbourne Convention and Exhibition Centre, don’t miss your opportunity to join the Home Shows, Australia’s No.1 building and renovation expos.
98%of Exhibitors were satisfied with the total number & quality of visitors
62%of Exhibitors generated more than 3 months work
93%of Exhibitors were satisfied with the Show overall
60%of Visitors placed
an order or plan on placing an order
with Show exhibitors
84%of Visitors are currently undertaking or about
to start a home renovation or build
85%of Visitors were
satisfied with the Home Show overall
Visitor renovation spend
The Home Show visitor profile: spend• 64% are planning a building, renovation or home improvement project.
• 43% are looking to spend over $100,000.
• 69% expect to finish their project within the next 12-24 months.
• Average visitor household income is over $114,000.
20%
40%
17%
10%
Over $250,000
$100,000 - $200,000
$50,000 - $100,000
$25,000 - $50,000
Less than $25,000
13%
"Well done, it was the best home show that I had been to......obtained valuable information from the consultants at the Interior Design stall and the kitchen and bathroom design stall".
- Jenny P.
Project Completiontime-frame
Visitors seek your products
Exhibitors get results
NOT CURRENTLY RENOVATING - - - - - - -
IN 3-5 MONTHS - - - - - - - - - - - - - - - - - - - - - - -
IN 6-11 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - -
IN 12-24 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
IN MORE THAN 24 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Sustainable & Energy Saving Products 75%
Bathroom 53%
Kitchen 50%
Smart Home Automation & AI 50%
Landscaping 43%
Windows & Doors 36%
Patios and Decking 36%
Energy efficient products 35%
Lighting 35%
Flooring 32%
Blinds - Indoor and external 32%
Interior Design 31%
Heating & Cooling 27%
Furniture & Soft Furnishings 27%
Security 24%
Wardrobes and Cabinetry 26%
Roofing/Gutters 15%
The Home Show visitor profile: products and projects
18%21%
20%28%
13%
About to start their home renovation project
Have commenced their home renovation project
About to start building their new home
Are not planning any renovations / plan to upgrade their household items
Intend to undertake renovations inthe future
26.5%
17.5%
21%
22%13%
PROJECT STATUS
OVER 24 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Exhibitors get resultsHigh exhibitor satisfaction
About to start their home renovation project
91%
THE SHOW OVERALL
91%
BRAND AWARENESS
93%
QUALITY VISITORS
82%
MAKING SALES
98%
LAUNCHING NEW
PRODUCTS
93%of Exhibitors would
recommend exhibiting
at The Home Show to
another business
generating big business
93%of Exhibitors confirmed
The Home Show is
important to their
business
“This years show was excellent, it was hard to believe just how busy we were. Really happy with the show and plan to do it next year...will need an even bigger stand for the amount of people on it at one time.
I have attended many shows in the past, but the 2019 Home show was priceless! Cannot speak highly enough about it.”
- Peter, Kimberley Products
$11.6Mworh of business
was generated at
The Home Show
Every Show, our in house marketing team create a highly targeted campaign to drive quality visitors to the Show. We begin by talking with our loyal ‘club’ base, then reaching out for new attendees through digital and traditional media.
Our campaign varies by Show in order to guarantee the best reach. We use a combination of media to attract Home Show visitors who are ready to buy. Our campaigns consistently deliver quality buyers with significant budgets ready to be spent on their home improvement project.
Targeted marketing
Targeted digital advertising including Google re-marketing,
interest profiling, display and video.
Focused electronic direct mail, marketing your brand to 70,000 +
Victorian based homeowners.
Comprehensive website with individual
12-month exhibitor profiles attracting 350,000 visits to
the website annually.
Engaging paid and organic social promotions across
Facebook and Instagram.
70 page glossy Show Guide
magazine distributed to all visitorsat the Show
Prime time & Catch Up TV advertising across the major networks with high
TARP rating - reaching60% of Melbourne
homeowners.
Prime time mainstream radio
advertising across key Melbourne FM
stations and ATN.
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THE AUGUST 2019 STRATEGIC MARKETING CAMPAIGN INCLUDED:
join us at
friday 28 - sunday 30 august 2020Melbourne exhibition centre, south wharf
Or enquire about our may 2020 Home Show!03 9276 5555 | [email protected]