Meeting with WPP and JWT

Powerful CONVERSION

IMPROVEMENTby uniquely combining

WPP clients can get more from their traffic

Data-driven Design

Automatic Testing

Immediate Functionality

HIGHER CONVERSION RATES = HAPPY CLIENTS Getting users to your site is EXPENSIVE Converting a higher % of your site’s visitors = ROI Yet 78% of marketers/site owners are not happy with their conversion

rates

WHY?

(1) Lack of dedicated R&D resources (2) Limited time to research best practices (3) Difficulty implementing multivariate tests and segmentation

THE WINGMAN SOLUTION

Data-driven designs, curated to your needs Form and call-to-action designs based on UX research and

aggregated data compiled across millions of users

No-coding implementation Just paste a single javascript tag, no backend integration needed

Automatic testing Algos display several form variations to different users and show the

best performing variation to a higher % of traffic

HIGHER CONVERSION RATES without repeated designing and A/B

testing

Powerfully increase conversions using ad serving technology

89%

Sign-up form

OUR RESULTS

103%

Referral form

196%

Leadform

Increased conversions by an average of 63% for our

first clients

“Using Wingman we have seen dramatic increases in CTR's with a fraction of the time and effort.”Ron Ben Haim, CEO, JWT_Digital

Outperformance of winning variation vs. benchmark:

GET IN TOUCH!Let us know how we can help

or Request a demo to see Wingman in

action

Gil Shulmangil@appwingman.com

+1 (510) 326 5485

CUSTOMER CASE STUDYSHOPKEEP POS

Formerly ProductStructure

SHOPKEEP POS

About ShopKeep

Shopkeep POS is an iPad/iPhone Point-of-Sale company based in NY, New York founded in late 2008

Website has an overall traffic ranking of 128k on Alexa

Richard Berger, Marketing Manager, was in charge of the website and other digital marketing efforts

The Problem

Poor conversions Merchant Referrals – key for

viral growth Info Requests – an important

step of nurturing potential leads

No guidance on design Richard used marketing

automation system Pardot to build forms but didn’t know how to make them more effective

Used Optimizely to test other parts of the site but didn’t know what he should be testing with the forms

Limited access to R&D Main concern was developer

time with R&D focused on improving the core POS system

ORIGINAL MERCHANT REFERRAL FORM

Our Best Practice Design Elements

(1) Divide long list into two columns

(2) Use minimal fields

(3) Put field labels in form fields

(4) Cut fine print

OUR BEST PRACTICE FORMSSingle template, varying the form field colors and call to

action shape, text and color

BUT WHICH ONE IS BEST?

Once best practices are implemented other design

variables can have a significant impact on conversions

AUTOMATIC TESTINGOur testing engine displayed these variations to users

along with a control group and automatically found the winner

INCREASE IN CONVERSIONS

Component

# Impression

sCTR % Incr.

1 518 1.35 15%2 463 2.59 121%3 499 2.41 106%

Weighted average CTR incr.

79.09%

79% for the first month of use from September 7th – October 7th 2013

Benchmark 1.17% based on original form as control group

SHOPKEEP POS – FOLLOW-UP

After the results and time saving from the Referral form, Richard asked to have Wingman implemented on the Info Request Form

Original

Wingman’s Forms