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MEDIAKIT 2019
The numbers and engagement you’ll find in this document are the result of 10 years of content creation, creativity and hard work. No artificial number and engagement boosting methods such as pods, bots and giveaways have been used to reach them.
THESE NUMBERS ARE FRAUD-FREE
It won a number of Awards both as best family blog and best travel blog.
Its main topics are: - Everyday life - Lifestyle - Travel - Family life - Entertainment - Food - London
Since 2013 the main blog posts are in Ita and Eng.
machedavvero.it is one of Italy’s most read personal blogs SINCE 2008.
BEST TRAVEL POST - ADUTEI 2016 BEST TRAVEL BLOGGER - Skyscanner Bloscars 2013 BEST ITALIAN FAMILY BLOG - Macchianera Italian Blog Awards 2013 BEST TRAVEL BLOG - Hostelworlds Travel Blogger Awards 2013
Featured in: TG5 - Corriere della Sera - Il Messaggero - La Repubblica - Vanity Fair - Il Sole 24Ore - Grazia - Gioia - Donna Moderna - Sette - A - Oggi and more.
THE BLOGGER
Machedavvero.it is Chiara Cecilia Santamaria’s blog. Chiara was born in Rome but lives in London since 2012. She has a 9 year old kid named Viola.
As a journalist, she has been a contributor for Vanity Fair, Corriere.it, Cosmopolitan, Gioia, Donna Moderna, Il Sole 24 Ore, Yahoo.it and Jamie Mag Italia.
The blog inspired her first book, the memoir Quello che le mamme non dicono - What moms don’t tell (Rizzoli, 2010), today a Bestseller after 9 reprints.Her second book, the novel ‘Da qualche parte nel mondo’/Somewhere in the world (Rizzoli), published in Sept 2015, has inspired the art exhibition BOOK ART PROJECT that took place in Rome and London.
BIO
BOOKS
WORK
TVChiara has worked as tv talent for a number of branded tv shows 2012 ‘Wild Purity Project’ on National Geographic Channel Italia for Nestlé A trip amongst Italy’s wildest destinations together with a National Geographic photographer and troupe, documenting it on the project’s blog and social media channels.
2015 ‘Guarda tu stesso’ on RealTimeTV Italia for Barilla. A trip discovering the making-of Barilla’s products. The videos aired on tv and online.
2018 Unforget-Table on Food Network. Chiara is the host of a tv format dedicated to food and wine. She travels Italy discovering the best products and producers. The first series was dedicated to Emilia Romagna, in collaboration with the APT and Consorzio Lambrusco.
TV
Machedavvero.it has collaborated with a number of International brands, such as:
More info in the About page of machedavvero.it
PARTNERSHIPS
INSTAGRAM 74.2Kfollowers
REACH
35Kavg impressions
25Kavg reach
AUDIENCE STORIES
12K avg impressions
5%avg engagement
FRAUD-FREE 100% no bots, pods, giveaways or other non organic numbers and engagement boosting
methods
YOUTUBEMachedavvero’s YouTube channel YouTube.com/machedavveroit keeps growing.The channel’s theme are: everyday life, family, travel, female empowerment.
52K subscribers
average video views25K
top video views300K
main audience25-44 FEMALE
average view time5 min
NUMBERSMONTHLY BLOG STATISTICS
100K 90K 45Kpageviews sessions users
AUDIENCE
25-44age
86%women
14%men ITALY
85%
01:46’avg reading time
23%bounce rate
FACEBOOKFACEBOOK.com/machedavvero
32.4K80K 26Klikes
views last 28 days engagement last 28 days
AUDIENCE
25-44age
92%women
7%men
ITALY95%
@MACHEDAVVERO
17.2K80.2Kfollowers
views last 28 days
AUDIENCE
25-44age
70%women
30%
menITALY
90%
MOVIE/TV, NEWS, MUSIC top followers interests
PINTEREST.com/machedavvero
AUDIENCE
25-44age
US35%
180K avg monthly viewers
SOCIAL MEDIAPINTEREST
HOME DECOR TRAVEL FASHIONRECIPES
DIY & CRAFTStop interests
UK30%
IT10%
OTHER25%
RECENT HIGHLIGHTSChiara is one of the 2 bloggers involved in the launch of the Harry Potter saga on Audible Italia, in collaboration with Pottermore. Video.
Chiara is ambassador for Dyson, and has been the only Italian influencer invited to the headquarter for the world’s reveal of the Dyson Airwrap.
NETFLIX
AUDIBLE
DYSON
DISCOVERY Chiara is the host of Unforget-Table aired Oct 2018 on Food Network.
Chiara is part of the Italian #StreamTeam, taking part in event and promotional project for new Netflix shows.
GOPRO Chiara is part of the GoPro Family, taking part in projects, event and activities with the GoPro team.
TRAVERSE Chiara is one of the 2 Italian Influencers guest of Traverse International Travel Bloggers Conference in Antigua and Barbuda.
BARILLA Chiara is one of the 6 bloggers of the ‘Guarda tu stesso’ (Look for yourself) project for Barilla Pesto sauce, aired on RealTime Italia.
HIGHLIGHTS 2016-17
‘Travel e family blogging: raccontare il piacere di viaggiare in famiglia’ - SPEAKER
‘Beyond mummy blogging’ - WORKSHOP TEACHER ‘Young mummy bloggers’ - MODERATOR Workshop: Blogging, the next level - LECTURER
FESTA DELLA RETE
BIT MILANO
MAMMACHEBLOG
SOCIAL MEDIA WEEK‘Moms, kids and Internet’ - SPEAKER
‘Traveling together: apps and safety’ - SPEAKER ‘When mummy bloggers grow up’ - SPEAKER
EVENTS & LECTURES
SALONE DEL LIBRO TORINOSpeaker
‘Online storytelling and personal branding’ - LECTURERVOLTERRA-DETROIT FOUNDATION
How brands should work with online influencers. - SPEAKERMOMKETING
TALENT DONNABlogging and social media: how to take a step-up.
HIGHLIGHTS 2016-17
The first workshops by machedavvero.it took place in May-June 2017 in Milan and Rome. They are dedicated to bloggers who want to take their work to the next level and learn more about personal branding, content strategy, social media, photo and video and how to approach brands and agencies.
#MCDWORKSHOPS
CLASSES & WORKSHOPS
Current partners of #mcdworkshops are OneFineStay.com and Italian-Eye.com
#MCDWORKSHOP: A Class AND A LIFESTYLE EVENT
#MCDWORKSHOP SPONSORSHIP OPPORTUNITY LAST EDITION SPONSORS INCLUDE: Onefinestay, Pastiglie Leone, fratelli lunardi and more
We are happy to consider new sponsorship requests for the upcoming dates in London, Milan, Rome, Florence.
CONTACTShttp://www.machedavvero.it
Chiara Cecilia Santamaria [email protected] Skype: machedavvero
Luca Magnani [email protected]