MEDIA KIT - Amazon S3 · » Knox Lecture Hall » Lockwood Memorial ... » Spot Co˜ee on Elmwood DISTRIBUTION & SOCIAL MEDIA 3 ... $370 1/4 Page (Horizontal) 10.625

MEDIA KIT

PRINT WEB MOBILE

2017-2018

& OUR MISSION 2

Since 1950, The Spectrum has been circulating the campus of the University at Buffalo (UB). Students and faculty

have come to love the SUNY system’s largest student-run newspaper and look foward to reading its coverage.

- American Business Media

“WHEN TIMES ARE GOOD, YOU SHOULD ADVERTISE.

WHEN TIMES ARE BAD, YOU MUST ADVERTISE.”

By The Numbers

2 Issues per Week4,000 Copies per Issue

30,000 Students2,500 Faculty & Staff

100+ Distribution Sites(on and off campus)

WHO WE ARE

SUITE 132 Student UnionBu�alo, NY 14260-2100www.ubspectrum.com

Phone: 716-645-2152Fax: 716-645-2766

spectrum@bu�alo.edu

Campus Distribution

Click below for a detailed map of each campus

South Campus

Local Advertisers

Downtown Campus

North Campus» Alfiero Center

» Alumni Arena

» Baird Hall

» Baldy Hall

» Beane Center

» Bell Hall

» Bert’s Food Court

» Bissell Hall

» Bonner Hall

» Bookstore

» Capen Hall

» Center for Tomorrow

» Center for the Arts

» Clemens Hall

» The Commons Food

Court

» Computing Center

» Cooke Hall

» Creekside Village

» Crofts Hall

» Fargo Quadrangle

» Flickinger Court

» Flint Village

» Fronczak Hall

» Furnas Hall

» Greiner Residence Hall

» Hadley Village

» Hauber Commons

» Hochstetter Hall

» Jacobs Management

Center

» Jarvis Hall

» Katharine Cornell

Theatre

» Ketter Hall

» Knox Lecture Hall

» Lockwood Memorial

Library

» Mathematics Building

» Natural Sciences

Complex

» Norton Hall

» O'Brian Hall

» Park Hall

» Porter Quadrangle

» Red Jacket Quadrangle

» Richmond Quadrangle

» Roosevelt Hall

» Slee Hall

» South Lake Village

» Student Union

» Talbert Hall

» UB Stadium

» University bookstore

» Woldman Theatre

» Wilkeson Quadrangle

» Chestnut Village

» Collegiate Village

» Sweethome Village

» Toni Pepperoni

» Villas on Rensch

» Riverside Mens Shop

» Abbott Hall

» Biomedical Educa-

tion Building

» Biomedical Research

Building

» Bu�alo Materials

Research Center

» Clement Hall

» Crosby Hall

» Diefendorf Annex

» Diefendorf Hall

» Farber Annex

» Farber Hall

» Foster Hall

» Goodyear Hall

» Harriman Hall

» Hayes B

» Hayes C

» Hayes Hall

» Health Science

Library

» Kimball Tower

» Michael Hall

» Sherman Annex

» Sherman Hall

» Squire Hall

» Wende Hall

» Amy’s Place

» Jimmy Johns

» Record Theatre

» Talking Leaves

» Canisius College

» S & E Jewelers

» Center of Excellence

in Bioinformatics and

Life Sciences

» Clinical and Transla-

tional Research Center

» Jacobs Executive

Development Center

(JEDC)

» Research Institute on

Addictions (RIA)

» Ross Eye Institute

» UB Downtown

Gateway (former M.

Wile Co. Building)

» Educational Opportunity

Center (EOC)

» Vascular Center

» Bu�alo General

» Spot Co�ee on Elmwood

& SOCIAL MEDIA 3DISTRIBUTION


Phone: 716-645-2152Fax: 716-645-2766


Facebook.com/ubspectrum

Twitter.com/ubspectrum

Instagram.com/ubspectrum

JOIN THE CONVERSATION!

North Campus Map

Downtown Campus

South Campus Map

FALL 2017 - SPRING 2018

7/5 - Orientation 5/19 - Orientation deadline9/14 - Money10/5 - Best of Bu�alo10/23 - Halloween

11/2 - Political11/20 - Health12/7 - Holiday2/12 - Sex3/1 - International

3/29 - Housing4/12 - Food4/26 - Alumni5/10 - Commencement7/2 - Orientation

Print Ads/ClassifiedsPublication Day

Monday

Thursday

DeadlineWednesday - 12:00 Noon

Monday - 12:00 Noon

Publication Day

Non - Publication Day

Special Issue

PUBLICATION DAYS & SPECIAL ISSUES 4


Phone: 716-645-2152Fax: 716-645-2766


SPECIAL ISSUES

JULY AUGUST SEPTEMBERS M T W T F S

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S M T W T F S 1 2

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S M T W T F S1 2 3 4 5 6 7

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S M T W T F S 1

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30

OCTOBER NOVEMBER

DECEMBER JANUARY FEBRUARY MARCH APRIL

MAY JUNE JULY AUGUST SEPTEMBER

S

Print Submission Requirements** Email: spectrum@bu�alo.edu

** We only support PDF files in CMYK color

with no crop marks for print

Full Page10.625” x 19.625”

$625

Half Page10.625” x 9.56”

$370

1/4 Page (Horizontal)10.625” x 4.72”

$190

1/8 Page5.25” x 4.72”

$110

1/4 Page(Vertical)

5.25” x 9.56”$190

1/8 Page (Horizontal)10.625” x 2.3”

$110

1/16 Horizontal5.25” x 2.3”

$55

1/16Vertical

2.56” x 4.72”$55

& AD SIZES 5PRINT RATES

Print In Color- Only 30% more

- Positioning or special placement: Additional 30%

Volume3 - 8 Ads 5% discount

9 - 20 Ads 10% discount

Over 20 Ads 15% discount

Frequency2 consecutive issues - 10%

**Only one discount, whichever is greater.(Based on initial charge.)

Discounts


Phone: 716-645-2152Fax: 716-645-2766


Rectangle 4

Rectangle 3

Rectangle 2

Rectangle 1

Leaderboard 1

Leaderboard 2

**Deadline: 12pm Wed. of the week prior to scheduled run

**Ads are selected randomly at the time when the page is first viewed.Total views for your ad will vary based on the number of available positionsand number of advertisers running with a specific size for that week.

RATES & DURATIONWeb-Only

Web+Print Package

$100/week$325/month

$100/week$325/month

$75/week$250/month

$80/week$275/month

$80/week$275/month

$60/week$200/month

- Email: spectrum@bu�alo.edu.- We currently support JPG, GIF, and PNG files of less than 100KB and 72 PPI using RGB color.- Animated ads must be created by advertiser and need to be sent in GIF format only.- Link or Phone Number required when submitting ads- Mobile Adhesion + web ads can begin and end whatever days you choose

Web Submission Requirements

ONLINE RATES & AD SIZES 6

Leaderboard (1 & 2)728 pixels x 90 pixels

Rectangle (1 & 2)300 pixels x 250 pixels


Leaderboard (1 & 2)728 pixels x 90 pixels



Mobile AdvertisementsMobile Adhesion320 pixels x 50 pixels

Mobile Adhesion + Print PackageMobile Adhesion320 pixels x 50 pixels- Enhanced placement always above the fold

$100/week$325/month

$80/week$275/month

MOBILE ADHESION


Phone: 716-645-2152Fax: 716-645-2766


Outside of WNY our news reaches markets across the country including:

CA, TX, NY, NM, FL, IL, AL, MA

Over 350,000 Visits!ubspectrum.com received over

350,000 visits in the past academic year!

The Daily Delights Fun PageThis special section is one of our most read sections of the paper. Your sponsorship includes headline acknowledgement as well as a full color 1/16 page ad.Ad Specifications: 5.25”W x 2.3”HCost: $125 per Issue

On-Campus PromotionPromote your business face-to-face with our readers!We o�er exclusive vendor tables on campus! Promote your business in the Student Union the same day your print ad runs in The Spectrum.(Call for detailed pricing.)

InsertsInserts are great for time sensitive ads, coupons, and event flyers!Deadline: A sample of the insert must be sent to the O�ce Director prior to distribution for approval. Inserts must be shipped directly to the printer, labeled with advertisers name and run date, and arrive at least one week prior to distribution.Rate: $200 per 1,000 (Full Run Only)

Classified AdsRatesPer Issue: $10 first 10 words and $0.25 each additional word. Volume Rate: 2 consecutive issues - $15 first 10 words, $0.50 for each additonal word.Deadline: 12PM Monday and Wednesday for next edition.


Phone: 716-645-2152Fax: 716-645-2766


PROMOTIONS & EXTRAS 7

Back Page Color BannerAd Specifications: 10.625”W x 2.3”HCost: $200 per Issue

The Sports PageExclusive placement for your full color ad at the top of our most viewed section.Ad Specifications: 3.75”W x .8”HCost: $225 per Issue

Send inserts to: Bu�alo News ATTN: Bryan Carr 1 News Plaza Bu�alo, NY 14203 716-849-4171

Billing & New Accounts* Pre-payment is required on all new or specially designated accounts until credit is established.

* Invoices are mailed out on a daily basis for print and monthly for online advertising. Full payment of an invoice is expected within 30 days of the invoice billing date.

* A charge of 1.5% per month will be added to outstanding accounts.* Advertisements will not be accepted from any advertiser whose account is 45 days or more

past due.

Thank youfor advertising

with The Spectrum!

PersonnelHannah Stein - Editor in ChiefHelene Polley - O�ce DirectorAyesha Kazi- Advertising ManagerStephen JeanPierre - Advertising Design Manager


Phone: 716-645-2152Fax: 716-645-2766


POLICIES & GUIDELINES 8

DeadlinesPrint: 12pm, Monday’s and Wednesday’s.Classified: 12pm Monday and Wednesday.

Mobile + Web: 12pm Wednesday of the week prior to scheduled run.

Payment & Credit PoliciesThe Spectrum gladly accepts most credit cards, checks, money orders and cash for payment.

(Returned checks will incur a $35 fee.)

Copy GuidelinesThe Spectrum is not responsible for incorrect copy submitted by the advertiser, or any errors which do not lessen the value of an advertisement. Billing adjustments will be made by the o�ce director

based on how much the error detracts from the e�ectiveness of the advertising message.

The Spectrum’s liability for an error shall be limited to that portion of the advertisement e�ected by the error. Such an error will not be considered unless the o�ce director is notified of the error

before the next insertion of an advertisment. In the event of non-publication of copy furnished by an advertiser, The Spectrum will not be liable for any loss or damage incurred.

The Spectrum reserves the right to refuse any advertising that is believed to be false, or in poor taste.

The spectrum reserves the right to edit any advertising.

All advertising is subject to the approval by The Spectrum management (including classifieds).

Documents

MEDIA KIT - Amazon S3 · » Knox Lecture Hall » Lockwood Memorial ... » Spot Co˜ee on Elmwood DISTRIBUTION & SOCIAL MEDIA 3 ... $370 1/4 Page (Horizontal) 10.625